Top Rated Sugar Market Alternatives
We can send automated emails. We can run nurture campaigns. Review collected by and hosted on G2.com.
A huge problem is lack of connectivity to popular lead generation software Zoominfo and Apollo for example.
Many of the features of within Market are not natively connected to the CRM and require many levels of extra work. For example, I cannot create marketing campaign reports that pull data into the CRM with the same functionality as the CRM reporting. So it's very difficult to bridge the gap between marketing effort and opportunity/dollar outcomes in teh CRM without having to erect a KPI framework from scratch that somehow can pull marketing interaction data through to the CRM. Even then, it's speculative.
I also do not like how marketing activities are not a native subpanel on the CRM except for form and landing page interactions. Every email that the lead or contact opens should display within the lead or contact profile. It should not take having to click into the Sugar Market tab to see marketing activity. This is just another layer of separation from being able to pull marketing metrics from with in the CRM. When we had Salesforce, I could setup campaigns within the CRM and then attribute multiple emails, forms, landing pages to those campaigns and then pull interaction data from those campaigns and attribute that to Opportunity value. This is maybe possible in SugarMarket, but it would take development work that's outside my perview and it not naturally part of the integration.
I also do not like the the lack of a general automation rules within SugarMarket. In Salesforce, I could setup an automation that if "lead UTM Source Field = Google, then Lead Source=Google" for example. These automation shortcuts gave us much more flexibility to control how we organize and track leads.
There have also been multiple cases of leads statuses changing in the Market side, then a step in the engagment is to push that profile change to the CRM, then it doesn't happened. A complete mystery that even our wonderful Sugar Market account manager could not figure out why is was happening.
Our UTM forms fields do not ingest URL parameteres unless they are from a SuygarMarket Landing page. They cannot be pulled from the form when embedded in our website.
One of the nuture items is "Create a CRM Task" but there's no ability to specifically create a scheduled call. So I have to create a task to tell a user to call someone so now our inside sales person is doing double admin work.
The list of logical dead ends that need multiple hours of workaround to achieve what we need and what we used to have in Pardot/Salesforce goes on and on. At this point, we've start using Zapier to get around many automation deadends in SugarMarket and simply use SugarMarket to send emails.
Basically, Sugar Market misses the mark on many things that are necessary to require coehesion between our sales side and marketing side activities. I am regretting moving from Salesforce to Sugar every single day. Review collected by and hosted on G2.com.
212 out of 213 Total Reviews for Sugar Market
Overall Review Sentiment for Sugar Market
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It is simple, easy to use in general, and has a great support team. Review collected by and hosted on G2.com.
It's boring. It doesn't offer aestethic email templates, the list creation is clunky (ie having to create reports to get lists), and sometimes it makes things way too complicated than what it has to be. It doesn't look fun and energizing. It is supposed to be a creative platform for marketers, and it doesn't feel anything like that. Review collected by and hosted on G2.com.
It is a great Marketing all in one tool, you can create landing pages, forms, emails, journeys, and you also have excellent analytics. Its easy to use, very straight forward and a lot of documentation to help you arround when needed.
You can use it Stand alone or connected with a CRM. Review collected by and hosted on G2.com.
It takes a bit to setup but the you always have support through all the process. Review collected by and hosted on G2.com.
Sugar Market has been instrumental in helping us streamline our marketing efforts and boost customer engagement. Its intuitive interface makes it easy to manage campaigns, and the detailed analytics provide valuable insights that have directly impacted our decision-making. The automation features have saved us countless hours and allowed us to focus on what matters most: nurturing our customer relationships. Review collected by and hosted on G2.com.
While the tool is highly effective, there is a slight learning curve for new users. However, once you get familiar with the platform, it becomes very intuitive and powerful. Some of the integrations could also be smoother, but overall, these are minor issues compared to the value we get. Review collected by and hosted on G2.com.
I like it because it segments emails by season and location. Plus, it makes it easy to create, deliver, and optimize incredibly rich, personalized experiences across emails, SMS, mobile apps, reviews, the web, paid ads, and more. Review collected by and hosted on G2.com.
There is nothing I don't like about this software, it is very easy to learn to use, it adapts quickly and stands out among the competition thanks to the number of integrations it supports. Review collected by and hosted on G2.com.
Easy to follow anytime I need anything that helps Review collected by and hosted on G2.com.
I realy have no regrets by using Sugar Market, they have always operated well within my concerns Review collected by and hosted on G2.com.
Sugar Market is an easy to use marketing automation platform with a huge potential. The email builder and nurture builder are having everything what you would expect and you can use them by drag and drop.
Many of our colleagues are not technical experts but they easily learned to use the system.
The customer support is also outstanding and we have got great support when needed. Review collected by and hosted on G2.com.
There are som functions such as list builder and event management that have been improved over the years but they still lack some functionalities and a similar easy-to-use approach as the email and nurture builder. Especially for us, as a Swedish organisation with different brands, the event mangement part lacks the support for different languages and brands.
There is also room for improvement when it comes to syncronisation features between the different Sugar products. You can see that Sugar Market has been bought from Sugar and that it wasn't created from scratch as part of Sugars product solutions. Review collected by and hosted on G2.com.
Easy keeping of historical info in Sell - invoice records , emails archived to relevant Account .
Market has done good points but some elements such as email template creation found to be clunky and limited so mktg dept create outside of market. Review collected by and hosted on G2.com.
Quote module doesn't work successfully for us - reorganises listing of products randomly to quote document. Review collected by and hosted on G2.com.
Email creation is easy! Nurtures are easy to build and not overly complicated. Setting up dynamics lists from Sugar Sell is simple and efficient. Support is quick to respond to issues and makes solving issues quick and easy. Review collected by and hosted on G2.com.
The overall platform could use some upgraded efficiencies ... time-consuming to logon to Sugar CRM every time I want to set up a dynamic list. Jumping through the nurture metrics is cumbersome and requires a lot of clicking around. Reporting is also not very straightforward. Review collected by and hosted on G2.com.
Automate marketing tasks to save time and resources.
Capture more qualified leads through targeted campaigns and landing pages. Review collected by and hosted on G2.com.
We have limitations in customizing certain features, such as email templates and landing page designs, which can restrict creativity and branding consistency.
While Sugar Market offers reporting features, some users desire more in-depth analytics and customizable dashboards for a more comprehensive view of campaign performance. Review collected by and hosted on G2.com.
It's been a game changer during our journey to be able to adapt modules to our business models and service offering. Review collected by and hosted on G2.com.
The vastness of the system at times. We are still learning. Review collected by and hosted on G2.com.
