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SpyFu Reviews & Product Details - Page 4

SpyFu Overview

What is SpyFu?

SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors. You can also do deep keyword research. Find the domains that buy it or rank for it-- all with history to boot. With deep insights and reporting, SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion.

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Product Description

SpyFu exposes the search marketing secret formula of your most successful competitors.

How do you position yourself against your competitors?

SpyFu never limits how many searches or exports you can do, or how much data you get in those exports. Having an “all you can eat” pass ensures the quality of your research with nothing hidden from your view. That includes searching URLs like subdomains and paths, something others don’t do.

We imagine what could make an SEO’s work faster, more certain, or more effective. For example, our backlinks tool cuts through a lot of legwork on your part to tell you which links help you rank on a specific keyword.

SpyFu also has 7 years of ranking history for every keyword and domain. Patterns that emerge over time show you what can help your own site rank. Spotting changes alongside Google algorithm updates, you learn to avoid mistakes. We also use the top 50 organic results on the SERP, far beyond the top 20 you get from other sites.


Seller Details
Seller
SpyFu
Year Founded
2005
HQ Location
Scottsdale, AZ
Twitter
@spyfu
6,723 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
Phone
(888) 201-0422
Description

SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.Learn how your competitors’ trail of actions paid off for them, their exact ad copy that drives leads, and gives an unrelenting, over-their-shoulder peek at blueprints of their most-guarded online advertising plans.


SC
Overview Provided by:
Communications at SpyFu and RivalFlow AI

Recent SpyFu Reviews

MR
Michael R.Small-Business (50 or fewer emp.)
3.5 out of 5
"Spyfu has great research on the competitors that I use for my competitor's analysis."
The raw data that i get from multiple sources to help make decisions on how to market my customers.
KO
Kiar O.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great resource for SEO research"
Very easy to use interface that allows you to do some basic searches all the way to very detailed ones.
TP
Tony P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Everything I need for our business, clients, and our competition."
The best things about SpyFu are the ability to send automated reports to our team, and our clients, the number of features, the ability to implemen...
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Video Reviews

511 out of 512 Total Reviews for SpyFu

4.6 out of 5
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511 out of 512 Total Reviews for SpyFu
4.6 out of 5
511 out of 512 Total Reviews for SpyFu
4.6 out of 5

SpyFu Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SpyFuQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Logistics and Supply Chain
AL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SpyFu?

It allows us to visit competitors' paid keywords. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

It doesn't has a vast database like that of SEM Rush or Ahref. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

Keyword Research for Paid marketing. Spyfu is best tool if you're on high budgets for Google Ads. Review collected by and hosted on G2.com.

AF
chef
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
(Original )Information
What do you like best about SpyFu?

- It's the tone that makes the music - Their support, very helpful blogs, value for money, their generous help during the pandemic, affordable monthly price compared to competitors, and the fact that I can pause and continue without losing data Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

- Qu'il n'a pas de base de données pour les pays germanophones comme l'Allemagne, la Suisse, l'Autriche

- Que je ne peux pas ajouter de résultats de recherche de mots-clés à des projets qui sont EXCLUS des mots-clés suivis par SpyFu. (Mon flux de travail commence parfois par une liste plus longue sans savoir où se trouve mon principal objectif lorsque je commence à collecter. Par conséquent, j'aimerais décider si je souhaite que le contenu d'un projet soit suivi ou non. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

La recherche de mots-clés est mon activité préférée en plus de nombreuses autres fonctionnalités utiles. J'aime les fonctions de filtrage qui me permettent d'inclure et d'exclure des listes de requêtes pour concentrer mon attention sur des niches et des requêtes à long terme. Et j'apprécie la possibilité d'ajouter facilement mes résultats à différents projets sur lesquels je travaille. J'aime aussi que SpyFu continue de s'améliorer et sans oublier le gars drôle qui fait un excellent travail dans leurs vidéos de formation. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you, Armando, for such a fantastic review! We're proud of the customer support resources we offer. I'm so glad that you've found them to be helpful in your business. I appreciate your feedback about things you dislike, and one of them might be something we have a fix for. I wonder if you've tried our bulk upload feature for keywords? You can upload any keywords, and we will apply any data for them that we might have. From there, you can add them to projects. ALSO, you can add those excluded keywords (and any keywords) directly to your projects with the "import" feature inside the keyword group. Reach us on live chat if you'd like some help with either of those options. We're happy to help!

SD
Principal
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SpyFu?

What I like most about SpyFu is that it covers both organic SEO and PPC ads and we utilize both. Once you get used to all the data that SpyFu presents and get used to the interface I like that they give you the data on one pane of glass.

For example if you are looking up a keyword, on one screen you can get everything related to that keyword. This does make it easy since you don't have to go digging 5 levels deep or pull up reports. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

There isn't anything that I dislike about SpyFu really but you have to invest the time to learn it. I subscribed to SpyFu last year and ended up canceling, mostly from lack of time. However I also didn't put in the work to watch their videos and tutorials so I really couldn't understand all the data.

I signed back up for SpyFu again and this time around watched all the videos and tutorials so everything was less intimidating and now I'm seeing a lot of value in it. Review collected by and hosted on G2.com.

Recommendations to others considering SpyFu:

You need to watch the videos and tutorials, all of them. If you don't and just try to dive right in you will probably be overwhelmed and discouraged. Invest a few hours and learn the interface with the training they provide to get maximum value. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

SpyFu is a tool both for PPC and SEO and especially valuable for finding longtail keywords and seeing if they are worth advertising for and other metrics. If it used properly it does save a lot of time and also gives you ideas for the questions people are asking using that keyword. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thanks for sharing a review, Steve, and welcome back! So glad that you returned to try SpyFu again.

EP
M
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about SpyFu?

Tons of data, great analysis of competitors and ways to compete (both strategic and tactical). Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I did not know this before purchasing our license, but the tool is not designed for companies that compete locally. As a small law firm we fight for market share vigorously. When I noticed that some of the reports and data did not apply to us I reached out to support where they told me it was not designed to be used like we were.

From Support:

"....we index on a national level only. If your domain is focused only on local and only advertise locally, it is going to be incredibly difficult for us to see your domain's advertisements."

We use Google Adwords, Facebook and Yelp to advertise with a large budget, but our ads are hyper focused on a small region. So I am kind of bummed, but at the same time the tool still provides us a good amount of data, and we already bought it. Review collected by and hosted on G2.com.

Recommendations to others considering SpyFu:

Buy it, it's a great tool and team. Especially if you compete nationally Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

Understanding what key words our competitors are ranking for that we are not, and concentrating on moving up on them. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thanks for taking the time to share a candid review, Eric. I hear you about local data. We try to bridge the gap for local business to research what's happening on a larger scale. It's easier to pick up on trends and developments when there are more advertisers to pull from.

LG
C
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SpyFu?

Putting the right keywords on the landing page may be a challenge as you think your keywords will be great, and google may think differently. Knowing the search direction helps a lot. I made tots of costly movements in the wrong directions before residing to spyFu. The dashboard and competitors' search is easy and intuitive. It gives insights into competitors' success that you may want to replicate or exceed. The next step is looking into the right keywords that will propel the PPCs, and spyFu helps to find them too. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I'm not too fond of that services that may become really costly... we don't change the landing page that often; the number of times I need the tool is really limited. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

SpyFu helped to make the landing page search-friendly and shape PPC ads to more clickable content. That made us more productive and helped to save valuable time. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thanks you for sharing a review, Larissa! We love hearing that the tool has helped to steer you in the right direction.

LK
Sr. Account Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SpyFu?

I like the keyword research feature. It is informative and easy for clients to understand when screen sharing. The layout draws the eye to query instead of dumping a bunch of phrase match keywords that make it hard to read as I've seen on other platforms. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

There are some features that I don't use because I don't know enough about them. I'm sure they would be useful to the business, but I haven't had time to explore them because it seems too complicated. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

I spearheaded the Spyfu rollout for my team of 20 client-facing account managers. Although they have the support of marketing specialists across SEO, digital advertising, and content, it is important to empower them to make informed decisions mid-conversation. They utilize this platform to provide real-time feedback on proposed strategies, keyword goals, and click-through rates. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for this great review, Lauren! We're so happy to hear that SpyFu is working well for you in client-facing situations. Cheers to you for your successful team roll-out! Also, we are happy to help you get up to speed on any of those features. If you learn best in a personal demo, we can certainly set that up for you. Drop us a note on Live Chat, and the team will be more than happy to take care of you.

JJ
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about SpyFu?

That it shows me the volume of keywords so that I know how to optimize my blog posts. It also shows me what my competitors are aiming for so that we know how to optimize our PPC efforts as well. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I wish it would save lookups and competitor comparisons so that I don't have to put it in every time.

I don't like how many times I have to log in, it should save my session longer. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

I had low-performing blog posts. Now I'm able to create higher-ranking articles and have more organic users coming to our site.

I'm able to see where we stand compared to our competitors. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Great to hear that your organic traffic has improved! Thank you for taking the time to share your review.

CD
Founder, Lead Czar
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about SpyFu?

I generate leads for the biotechnology and life science market. My main tools are calling/contacting targets I find on social media and using the net to bring in leads (with landing pages, webinars, etc.). When I'm pitching a potential client, I show them what their competitors are doing online and how they are missing the market by using SpyFu's amazing competitive analysis. It is a compelling way to show prospects how they are missing so much of their market. Another feature I will be using more of is their keyword analysis; it will give me more ammunition to build landing pages around keywords that make sense. I will be using their keyword and competitive review with their SEO reports to create the best service for lead generation for my clients. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I only use SpyFu a few times a month so I wish it was less expensive for low-volume users. Review collected by and hosted on G2.com.

Recommendations to others considering SpyFu:

This is a very unique platform. They are always innovating and adding new features, and are quite responsive to their user base. Try them out! Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

I needed a way to show my prospective clients that they were not reaching most of their market, and the best way to do that is by comparing them to their direct competitors. That tells the story! Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for sharing a review of SpyFu, Charlie! It's great to hear you using the tool for prospecting and customer pitches.

NM
Non Executive Director at AG &amp; Co-Founder at CCFF Pro (Subsidiary)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SpyFu?

I love the fact that SpyFy's got everything I need under one roof. Whether it's keyword research for my long-term SEO strategy or PPC data for my ad campaigns, I know I can just dive straight in and get what I need in minutes. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

There's nothing not to like; this software is excellent. Review collected by and hosted on G2.com.

Recommendations to others considering SpyFu:

In my opinion this beats the competition as an affordable well-positioned alternative to the likes of Ubersuggest, Moz, and others. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

I struggled for ages with different software just trying to keep track of where my site was ranking and what I could do to improve my SERPS. SpyFu fixed that for me :-) Review collected by and hosted on G2.com.

AO
Content Writer, Strategist, Storyteller
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about SpyFu?

I appreciate Spyfu having a robust amount of information from advertising, to questions, keyword rankings, and the reports that you are able to generate. Their platform is user friendly too. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I haven't found anything I dislike about Spyfu yet; however, I do wish that they had a bit more educational videos and guides as their competitors do. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

Spyfu helps me with content creation. I use their questions to find out what content my audience is looking for and also monitor my keyword rankings. Having the list of questions and seeing what my competitors are up to has been the most beneficial to me. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Big cheers for content creation! It's always exciting to hear the different ways that people use SpyFu in their business, and content ideation has been an expanding part of what we do. Thank you for your review, Ashley!