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SplitMetrics Acquire Reviews & Product Details

Ana B.
AB
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SplitMetrics Acquire?

Since we are using Splitmetrics, we are saving so much time on daily optimizations! The tool is super helpful to understand performance on keyword level, the automated rules that we applied with the help of Splitmetrics team are working super well for us, it's super easy to access to impression share of voice information and they tool to find new keywors based on competitors etc has helped us also to expand activities.

On top of that, I would like to highligh that the team is amazing, super quick replying to any doubts and super responsive. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

We have been working with them for 8 months now and there is nothing I dislike for now. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

View post install activity on keyword level and apply automated optimizations. Review collected by and hosted on G2.com.

SplitMetrics Acquire Overview

What is SplitMetrics Acquire?

SplitMetrics Acquire is an intelligent data-driven platform to optimize, automate and scale Apple Search Ads. The combination of advanced technology, extensive automation, AI-based optimization, and market insights enables app and game developers using SplitMetrics Acquire to drive growth and boost ROI easier and faster. An Apple Search Ads Partner, SplitMetrics was the 1st company to build the Apple Search Ads management platform (early in 2017). - $250M+ ad spend managed annually through the platform - 4X productivity boost - 2X ROAS growth Benefits See the full funnel Aggregate data, get a full-funnel view and go down with deep analytics to know the exact value generated by each keyword and campaign and make data-driven decisions. ● Get seamless integration with your MMP tracker (including custom ones) with an in-built solution in the platform. ● Attribute your custom data from internal BI easily and flexibly (including historical data). ● Track revenue generated by each event and keyword and see results in one Ads Manager dashboard. ● Analyze performance across all app levels, including ad variations based on custom product pages, with custom metrics, and even micro-conversions. ( in-built integration with the Adjust tracker. ) ● Let the platform piece together different data formats for you and eliminate the need to manually adjust multiple sheets and tables. ● Tailor reports to your needs by creating custom columns and using custom formulas. Identify major trends easily by seeing the results in charts and figures in your Ads Manager. Get smart suggestions and insights Get your hands on the Insightful solutions of SplitMetrics Acquire platform to know the competitive market, set the goals smartly and optimize towards them. ● Set ROAS/CPA as your goal for more profitable campaign optimization. ● Get aggregated bid suggestions from both Apple Search Ads and SplitMetrics AI algorithms. ● Track your and competitors’ share of voice, keyword search popularity. ● Track the effect that Apple Search Ads campaigns have on your app’s organic ranking. ● Identify the slack market capacity for growing your app presence. Automate the workflow and scale Cut the routine and speed up the account management process by delegating the manual work of 10+ UA managers to SplitMetrics Acquire automation solutions. ● Set up 200+ automation rules to automatically react to any spikes, gaps or daily budget reach, or get custom alerts. ● Automatically bid up high performing keywords and avoid overspending on underperforming ones. ● Keep all the automatic changes under control by tracking your rules in the log. ● Filter, pause and change keywords, ad groups, campaigns and automation rules in bulk. ● Manage 1,000 as easily as 10 - upload the lists, move across ad groups, and change the match type and bids. Grow your expertise Get support and grow your own expertise managing Apple Search Ads with the help of an expert team. SplitMetrics was the first Apple Search Ads management platform in 2017 and has been maintaining the Apple Search Ads-centric approach since then. ● Be hand-guided by our team while onboarding, integrating your MMP and setting at ready for smooth Apple Search Ads management. ● Get insights and ideas from the best practices shared by top world app publishers and marketers. ● Get priority access to industry benchmarks retranslating data of 1M+ users tracked. ● Grow your expertise with the Apple Search Ads course and certification designed by our expert team.

SplitMetrics Acquire Details
Languages Supported
English
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Product Description

SplitMetrics Acquire bridges the gap between dynamic search ads of the App Store and your Mobile Attribution and Analytics so you can optimize campaigns towards actions and events that maximize your ROI.


Seller Details
Year Founded
2014
HQ Location
Wilmington, DE
Twitter
@SplitMetrics
1,464 Twitter followers
LinkedIn® Page
www.linkedin.com
176 employees on LinkedIn®
Description

SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year
0

, joined by SplitMetrics Agency.We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success.An Apple Search Ads Partner, with a dedicated team of 1
0+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics.Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.


Max K.
MK
Overview Provided by:
CEO & Co-founder at SplitMetrics

Recent SplitMetrics Acquire Reviews

Clarissa Y.
CY
Clarissa Y.Enterprise (> 1000 emp.)
4.5 out of 5
"Enhances our team's productivity"
I appreciate the user-friendly dashboard and functionalities that helped my team manages and optimizes multiple apps at the same time. It's been a ...
Chikaodi A.
CA
Chikaodi A.Mid-Market (51-1000 emp.)
5.0 out of 5
"Simplified yet Profound - Very user friendly"
My favorite thing about Split Metrics is how complex it is yet very user friendly. Split Metrics platform makes it profoundly easy to create and...
CW
Christoph W.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best tool to improve ASA performance & excellent customer support"
I work with SplitMetrics Acquire in the course of my job at iTranslate and for a few app clients as freelancer. The tool offers a ton of features t...
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SplitMetrics Acquire Media

SplitMetrics Acquire Demo - Overview Dashboard
Monitor consolidated Apple Search Ads full-funnel data in one place and digest it in a flash for proactive optimization.
SplitMetrics Acquire Demo - Apple Search Ads Insights
Identify your app's place in the market, define your top competitors and help you develop the most efficient caling strategy.
SplitMetrics Acquire Demo - Ads manager
Take advantage of the all in one dashboard for proactive campaigns optimization.
SplitMetrics Acquire Demo - Automation
Benefit from up to 200 automation rules to streamline your workflow making the optimization process effortless and boosting ROAS.
SplitMetrics Acquire Demo - Keyword Planner
Find new keywords and get search volume insights.
SplitMetrics Acquire Demo - Conversions
Create and configure your custom conversions.
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Have you used SplitMetrics Acquire before?
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29 out of 30 Total Reviews for SplitMetrics Acquire

4.8 out of 5
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SplitMetrics Acquire Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SplitMetrics AcquireQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
CW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SplitMetrics Acquire?

I work with SplitMetrics Acquire in the course of my job at iTranslate and for a few app clients as freelancer. The tool offers a ton of features that makes the lives of app marketers easier.

I work with the tool on a daily basis and especialy love the automations it offers. Through the help of SplitMetrics, we were able to cut cost per installs and trials by 30 to 50%. Additionally, I value the highly competent team that supported us with great ideas and input to make the most out of our campiagns.

It easily integrates with all the well-known MMPs and even allows for BI-integrations. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

There's nothing I dislike about SplitMetrics. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

It helps us optimize ASA campaigns in a very efficient way through automations and even BI-based algorithms. The tool also gives great insights into the competitive landscape by providing Share of Voice, keywords that are not added to the account, CPPs and so much more. Review collected by and hosted on G2.com.

Callum .
C
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about SplitMetrics Acquire?

SplitMetrics Acquire simplifies the process of managing Apple Search Ads. Their AI-driven platform is great, especially when it comes to automated rules which takes a lot of manual work out of the equasion.

Another highlight of SplitMetrics Acquire is the support from their team. They're always there, ready to assist, whether it's with getting started, setting things up, or just offering some friendly advice. It's clear they're genuinely committed to our success, and having that kind of support is great. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

While the platform is pretty user-friendly, it can be a bit much at first, especially if you're new to these types of tools. There are loads of features, which is great, but it does take some time to really get the hang of everything and start using it to its fullest. It's like having this super powerful engine, but you've got to learn the ropes to really make it work for you. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

SplitMetrics Acquire has been a real problem-solver for us. The biggest thing it's tackled is the complexity of managing Apple Search Ads. The automation features are a lifesaver. They handle a lot of the routine stuff, like adjusting bids and managing campaigns based on performance. This means we're not constantly tweaking things manually, which is a huge time-saver. Plus, it's cut down on errors big time. You can set rules, and the system just follows them, making adjustments as needed. Then there's the analytics side of it. Before, we were kind of guessing about what was working and what wasn't. Now, we get clear insights into our ad performance. We can see which keywords are hitting the mark, which ones aren't, and adjust accordingly. It's way more data-driven, which makes me feel like we're making smarter decisions. Review collected by and hosted on G2.com.

Dana K.
DK
Marketing Lead
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SplitMetrics Acquire?

All-inclusive ASA platform with great automation tools AND amazing regular support from their CSM's Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

It can get a little overwhelming with all the customization tools, but once you're used to it, it's actually wonderful. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

Our product is offered around the world and maintaining ASA campaigns in all regions can get so easily out of hand. SplitMetrics Acquire offers a platform that allows us to monitor all campaigns easily. All the automation tools built into the platform means that our small Marketing team gets to do other projects rather than going crazy tweaking every little ads. On top of that, the support offered from the team at SplitMetrics has been wonderful, as they guide you through how to use the platform and offer their expertise in ASA. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SplitMetrics Acquire?

We have had the pleasure of partnering with SplitMetrics for over six months to enhance and scale our Apple Search Ad campaigns, and the experience has been nothing short of exceptional. SplitMetrics' platform is a game-changer, offering a robust suite of features that seamlessly allowed us to optimize and scale our campaigns effortlessly. The support we received throughout our collaboration was top-notch, with the team consistently going above and beyond to address our needs. Their innovative tools, such as the Keyword Gap and brand protection metric, played a pivotal role in refining our strategies and ensuring a more targeted and efficient approach. We highly commend SplitMetrics for their cutting-edge platform, stellar services, and collaborative spirit, making them an invaluable partner in our pursuit of campaign excellence. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

While our experience with SplitMetrics has generally been positive, we'd appreciate even more granular insights and reporting features. Enhancing the platform to provide deeper analytics and trend analysis could empower us further in refining our strategies. Additionally, considering the ever-evolving landscape, a more proactive approach to introducing new features or updates that align with industry shifts would be highly beneficial. Overall, we value SplitMetrics' commitment to excellence and look forward to continued collaboration and growth together. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

SplitMetrics solves challenges in mobile app marketing by optimizing Apple Search Ads campaigns. Their platform addresses issues like campaign efficiency, audience targeting, and brand protection, offering innovative features such as the Keyword Gap. With a focus on data-driven insights, SplitMetrics streamlines campaign management, ensuring maximum impact for mobile app advertising efforts. Review collected by and hosted on G2.com.

Clarissa Y.
CY
Senior Digital Marketer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SplitMetrics Acquire?

I appreciate the user-friendly dashboard and functionalities that helped my team manages and optimizes multiple apps at the same time. It's been a time-saver and has helped us make timely decisions to enhance our campaigns' efficiency and competiveness in the app market. I also appreciate the responsiveness of our reps and the customer service teams. They were able to address all our issues in a timely and effective manner. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

There hasn't been any major issue I have with SplitMetrics Acquire so far. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

It's helped us save a lot of time handling optimization as we have quite a number of apps to manage. Review collected by and hosted on G2.com.

EP
User Acquisition Manager
Computer Software
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SplitMetrics Acquire?

SplitMetrics Acquire helped us boost Apple Search Ads performance to the next level. This has been achieved by successfully utilizing the Automation feature that offers a variety of possible rule combinations.

The integration was very smooth and easy. Furthermore, the account managers are always there to support you with any kind of questions or requests! Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

I have nothing to complain about. The platform meets all my expectations. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

Splitmetrics Acquire helps to save time by allowing bulk changes which is not possible on the Apple Search Ads platform. Review collected by and hosted on G2.com.

Chikaodi A.
CA
Mobile Performance Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SplitMetrics Acquire?

My favorite thing about Split Metrics is how complex it is yet very user friendly.

Split Metrics platform makes it profoundly easy to create and manage campaigns in 1, 2, 3 steps. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

It would be great if Split metrics could also include other platforms like Google. I believe it would significantly help lessen the time advertisers spent managing campaigns on platforms like Google App Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

Competitive analysis

Bid Automation

Time schedule Review collected by and hosted on G2.com.

Daniel L.
DL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SplitMetrics Acquire?

The automation features are really great. On top of that they have a great reporting interface that allows you to see trends very easily. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

can't really think of anything as they are really good at taking feedback and implementing new features Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

Splitmetrics saves us a lot of time by automating the bidding process. On top of that they provide a lot of additional metrics that help us optimise our campaigns. Review collected by and hosted on G2.com.

GC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SplitMetrics Acquire?

I work daily with Splitmetrics and both the UX and the speed in which the platform works is 10/10. Our AM helps us with everything we need instantly, and communication works perfect with her.

We're informed about all of the product updates, my job would be very different without Splitmetrics. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

There's nothing negative I can say until now Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

I use Splitmetrics for many different points inside ASA: Reporting, automated rules, campaign monitoring, keyword monitoring and many others. As mentioned in the previous point, my life would be much more difficult if I didn't use this tool.

Any question or issue we have, is instantly solved by our AM, which is very important for me Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SplitMetrics Acquire?

Charts, SOV of competitors, CPP insights, automation rules, good campaign's filtering and managing, support from SM team, a lot of latest usful features Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

No complains. Everything is good about tool and managers. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

Managing campaigns more effective, looking for trends, use insights about competitors. Review collected by and hosted on G2.com.