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SparkPost Features
What are the features of SparkPost?
Administration
- Template Creation
- Detailed Server Logs
- Notifications
Integrations
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter Testing
Platform
- Custom Tracking Domain
- Multiple Domains
- Dedicated IP
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability
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Technology Glossary Features
View definitions of the features and discover new technology terms.
SparkPost Categories on G2
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Administration
Template Creation | As reported in 22 SparkPost reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. | 70% (Based on 22 reviews) | |
Preset Template Availability | Based on 17 SparkPost reviews. Quantity and quality of preset email templates for administrators to construct their own emails. | 64% (Based on 17 reviews) | |
Custom Unsubscribe | Based on 19 SparkPost reviews. Able to customize the unsubscribe templates, handler, and tracking. | 85% (Based on 19 reviews) | |
Email Segmentation | See feature definition | Able to segment transactional emails based on their purpose. This feature was mentioned in 17 SparkPost reviews. | 71% (Based on 17 reviews) |
Detailed Server Logs | Detailed logs for tracking and debugging mail server activity. This feature was mentioned in 27 SparkPost reviews. | 77% (Based on 27 reviews) | |
Notifications | Alerts administrator whenever a pre-set event occurs. This feature was mentioned in 29 SparkPost reviews. | 80% (Based on 29 reviews) |
Integrations
Webhooks | See feature definition | Based on 26 SparkPost reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | 85% (Based on 26 reviews) |
Event Tracking API | API used to track the status of emails. This feature was mentioned in 25 SparkPost reviews. | 85% (Based on 25 reviews) | |
Mail Send API | As reported in 28 SparkPost reviews. API used to send emails (e.g. Web API, SMTP API) | 88% (Based on 28 reviews) | |
Spam Filter Testing | As reported in 21 SparkPost reviews. Testing to ensure emails do not go to recipient's spam folder. | 76% (Based on 21 reviews) |
Platform
Custom Tracking Domain | Ability to define a custom domain from which emails are sent. This feature was mentioned in 26 SparkPost reviews. | 88% (Based on 26 reviews) | |
Multiple Domains | Able to send emails from multiple domains. 25 reviewers of SparkPost have provided feedback on this feature. | 85% (Based on 25 reviews) | |
Dedicated IP | See feature definition | Ability to use a dedicated IP for deliverability. This feature was mentioned in 25 SparkPost reviews. | 87% (Based on 25 reviews) |
Documentation | Availability and quality of documentation for API, code library, implementation, and set up. 29 reviewers of SparkPost have provided feedback on this feature. | 82% (Based on 29 reviews) | |
Sender Reputation Management | As reported in 28 SparkPost reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. | 85% (Based on 28 reviews) | |
Tracking & Reporting | Based on 29 SparkPost reviews. Tracks emails sent and delivery rates and compiles them into standard reports. | 82% (Based on 29 reviews) | |
Enterprise Scalability | Provides features and infrastructure to allow scaling for large organizations. This feature was mentioned in 24 SparkPost reviews. | 83% (Based on 24 reviews) | |
Performance and Reliability | Emails are consistently received and software performs reliably. This feature was mentioned in 31 SparkPost reviews. | 85% (Based on 31 reviews) |
Analytics
Open Rates | Based on 16 SparkPost reviews. Records the rate at which emails are opened. | 83% (Based on 16 reviews) | |
Link Activity | Records the rate at which links in emails are followed. 16 reviewers of SparkPost have provided feedback on this feature. | 84% (Based on 16 reviews) | |
Attachment Activity | Records the rate at which email attachments are opened or downloaded. 11 reviewers of SparkPost have provided feedback on this feature. | 83% (Based on 11 reviews) |
Customizations
Email Platform Integration | Syncs information from other software such as contacts, emails and calls to reduce manual data entry. This feature was mentioned in 15 SparkPost reviews. | 81% (Based on 15 reviews) | |
Email Scheduling | As reported in 12 SparkPost reviews. Allows administrators to schedule out emails in advance. | 82% (Based on 12 reviews) | |
Notifications | Reminds administrators to follow-up on emails based on pre-set reminders. 13 reviewers of SparkPost have provided feedback on this feature. | 81% (Based on 13 reviews) | |
Email Categorization | Allows for the categorization of emails. 12 reviewers of SparkPost have provided feedback on this feature. | 76% (Based on 12 reviews) | |
Templates | Allows for the creation of templates for frequently-sent emails. 10 reviewers of SparkPost have provided feedback on this feature. | 82% (Based on 10 reviews) |
Diagnosis
IP Address | IP address quality analysis. 10 reviewers of SparkPost have provided feedback on this feature. | 57% (Based on 10 reviews) | |
Domains | Sending domain quality analysis. 12 reviewers of SparkPost have provided feedback on this feature. | 61% (Based on 12 reviews) | |
Content | As reported in 12 SparkPost reviews. Email content analysis. | 64% (Based on 12 reviews) | |
Policy Compliance | Determing email and domain compliance with policies such as DMARC. 11 reviewers of SparkPost have provided feedback on this feature. | 71% (Based on 11 reviews) |
Tracking
Processing Time | As reported in 13 SparkPost reviews. Measuring of delivery latency/processing time. | 83% (Based on 13 reviews) | |
Placement | Tracking which folder email appears in. | Not enough data | |
Open Rate | As reported in 10 SparkPost reviews. Tracking open rate across recipients. | 70% (Based on 10 reviews) | |
Time to Open | As reported in 10 SparkPost reviews. Tracking time between delivery and open. | 78% (Based on 10 reviews) | |
Alerts | Notifications related to placement and opening. This feature was mentioned in 12 SparkPost reviews. | 67% (Based on 12 reviews) |
Reporting
Campaign Performance | Measuring overall campaign performance across recipients. This feature was mentioned in 11 SparkPost reviews. | 55% (Based on 11 reviews) | |
Domain Reputation | Measuring overall reputation related to specific sending domains. 11 reviewers of SparkPost have provided feedback on this feature. | 53% (Based on 11 reviews) | |
Brand Reputation | As reported in 11 SparkPost reviews. Measuring overall reputation of brand based on all email activity. | 59% (Based on 11 reviews) | |
Blacklist and Whitelist | Tracking recipient tagging of domains for blacklists and whitelists. 12 reviewers of SparkPost have provided feedback on this feature. | 58% (Based on 12 reviews) |
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