SONAR
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SONAR
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4.5 out of 5 stars
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SONAR Reviews & Product Details - Page 7

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SONAR Overview

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What is SONAR?

SONAR is the world’s leading freight forecasting platform, trusted by industry leaders to deliver unparalleled insights into the global freight economy. As one of the only solutions providing a complete and reliable view of every mode—trucking, rail, ocean, and air—SONAR empowers you to make smarter, faster decisions. With 93% of its data exclusive, SONAR goes beyond standard market tools, offering real-time intelligence derived from millions of freight tenders, ELDs, fuel transactions, shipping bills, and more. Gain access to the most comprehensive dataset available, allowing you to track rates, demand, capacity, weather, seasonality, and countless other market drivers. Whether you’re a broker, carrier, shipper, or supply chain professional, SONAR transforms complex data into actionable insights, helping you benchmark performance, manage risk, and outpace the competition. Stay ahead with SONAR’s cutting-edge tools and confidently navigate the ever-changing freight landscape. SONAR isn’t just a platform—it’s your competitive edge in the freight and logistics industry. Experience the power of real-time analysis and unlock unprecedented visibility into your supply chain like never before.

SONAR Details
Product Website
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SONAR Community
Languages Supported
English
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Product Description

SONAR delivers data and analysis you can trust across the entire global freight market - in real time. SONAR allows carriers, brokers/3PLs, shippers, financial institutions, intermodal, air cargo, maritime, and final mile participants benchmark, analyze, monitor and forecast the global supply chain. They do so by accessing SONAR 93% exclusive data to help power better business decisions

How do you position yourself against your competitors?

SONAR isn’t just a platform—it’s your competitive edge in the freight and logistics industry. SONAR transforms complex data into actionable insights, helping you benchmark performance, manage risk, and outpace the competition. Experience the power of real-time analysis and unlock unprecedented visibility into your supply chain like never before.

Seller Details
Seller
SONAR
Company Website
Year Founded
2017
HQ Location
Chattanooga, Tennessee
Twitter
@SONAR_FW
3,586 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
Description

FreightWaves is a leading provider of freight market intelligence and analytics, offering a comprehensive platform that delivers real-time data, insights, and tools for transportation and logistics professionals. Their flagship product, Sonar, empowers users with advanced forecasting capabilities and market visibility to make informed decisions in the supply chain. FreightWaves aims to enhance transparency and efficiency in the freight industry through innovative technology and data-driven solutions.

MH
Overview Provided by:
Mary Anne Hensley

Recent SONAR Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Market Insights at your fingertips"
The amount of data, the different types of data, and the quality of the data are unmatched in the marketplace.
Read more
Verified User
E
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Helpful platform with great industry insights, if you know how to use them."
Sonar provides insights that others in the marketplace either don’t have access to or don’t produce in a meaningful way. Their ability to pull data...
Read more
Gregory G.
GG
Gregory G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Customer Service and great data for strategic business decisions."
The service that we receive is 10/10 good!
Read more
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SONAR Media

SONAR Demo - SONAR - Market Dashboard
A lane level management dashboard that shows the current spot rate (van, reefer, and flatbed) and contract rate with high and low values in a lane along with a historic chart view and multiple other market analytic data points such as origin and destination capacity conditions. The spot rate is ...
SONAR Demo - SONAR - US Summary Chart
SONAR provides different visuals to view our data. This chart displays our Outbound Tender Volume data sets, over the last few years. Our OTVI data set is all about the demand in the market. Our tendered data updates daily, and can help you be proactive in making the best decisions for your compa...
SONAR Demo - SONAR - Container Atlas
The Container Atlas dashboard allows users to get access to ocean market data collected from key industry providers. This data can help make more informed and profitable decisions while using granular carrier capacity and service metrics.
SONAR Demo - Supply Chain Intelligence (SCI)
SCI is our RFP tool that collects paid contract rates from freight shipper invoices, valued at $80 billion. This along with our TRAC spot rates and some of our scoring metrics in SCI helps provide insights into the contracted freight market.
SONAR Demo - Critical Events
SONAR's Critical Events (powered by WeatherOptics) is your trusted intelligence center during severe weather, natural disasters, fires or controlled power outages, allowing you to react smarter to events across the globe.
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115 SONAR Reviews

4.5 out of 5
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115 SONAR Reviews
4.5 out of 5
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SONAR Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SONARQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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CK
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

All of the editable indices. Being able to see charts from multiple views. So many options of things to look at. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Not all indices are available, some codes aren't up to date, don't show current, or only for one period of time from lack of reporting. Creating a dashboard doesn't always allow for wanted content in that regard. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

We're able to predict trends, see volumes coming in as well as capacity potentially. Review collected by and hosted on G2.com.

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Verified User in Transportation/Trucking/Railroad
UT
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about SONAR?

I like getting industry trends. It helps with predicting business levels. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

The charts are sometimes a litlle hard adjust. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Sonar helps me identify trends in the truckload market. Review collected by and hosted on G2.com.

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Jill R.
JR
Partner
Small-Business(50 or fewer emp.)
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Review source: Seller invite
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(Original )Information
What do you like best about SONAR?

There are a few items that you can use on repeat

Helpful to gauge import volumes of ocean freight cargo Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Too many tickets, Very analytical, need extra training Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

None Review collected by and hosted on G2.com.

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Verified User in Transportation/Trucking/Railroad
UT
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about SONAR?

Being able to compare the spot markets to provide the best pricing that we can provide. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Now that contracted rates are available, we are seeing that some of the mileage bands that are accounted for when looking at rates are very large. This seems to inflate the rates. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

SONAR provides a ton of market data which allows for us to have better spot rate negotiations with customers Review collected by and hosted on G2.com.

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JW
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

Easy to view graphs and charts and pricings tools that can assist with RFQs Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Sometimes it is slow to buffer new pages Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

For one, it makes it easy for us to knock out large RFQs that would otherwise be done manually. It also informs our sales efforts on customer and carrier sides. Review collected by and hosted on G2.com.

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Verified User in Transportation/Trucking/Railroad
UT
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

the input on trucking landscape and industry. customer service is great Review collected by and hosted on G2.com.

What do you dislike about SONAR?

the cost, and how you need to pay more to get more out of it. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Forecasting current and future changes in the market. Identifying hot lanes, or bad lanes Review collected by and hosted on G2.com.

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Verified User in Logistics and Supply Chain
UL
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

The product provides market insight and rate data that smaller organizations wouldn't necessarily have access to. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

I don't think there are downsides to using Sonar. They know what their limitations are and are working to remedy those as quickly as possible. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Our operations and sales teams use the product differently but to solve similar problems. Our customers appreciate the data insight we provide and have positioned ourselves as thought leaders within our current customer network. Review collected by and hosted on G2.com.

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Borko D.
BD
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

I like it cause it is so ease to work with . And it is very helpfull. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Nothing at the moment. So far every information is valueble Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

Sometimes they got technical isues, but they solve it very fast Review collected by and hosted on G2.com.

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JM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

I find Market Dashboard and M+ the two areas that I tend to gravitate to the most when I"m on Sonar.

Have had positive experience in the use of Sonar and its lane pricing help me personally win more freight in RFPs Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Looking forward to seeing Sonar add Canadian locations into its lane pricing. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

It is helping me solve pricing issues that I was once having with other pricing tools. Review collected by and hosted on G2.com.

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Kevin G.
KG
Senior Pricing Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SONAR?

Market insights allow me to convey market conditions better to our ops team. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

It seems slow to load I would expect faster loading time. Review collected by and hosted on G2.com.

What problems is SONAR solving and how is that benefiting you?

More concise location of data for evaluation. Review collected by and hosted on G2.com.

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SONAR
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