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What initially attracted me to the tool was the price, it's super affordable compared to most employee advocacy tools I've used in the past. Because of COVID-19, we had to adjust our marketing spend and software is always one of the first things to go, but this price was easy enough to start a conversation with our senior leadership.
Beyond the price, it seemed like a no-brainer to at least get a demo and see what the "never log in" mentality was all about. One of the biggest challenges we face as an organization is getting our own people on board to share the amazing content we've created. With Social HP, we have the power to schedule this content on their behalf.
So, price, control, and customer service has all been top notch. I had a few kinks in the system and needed help with onboarding/training and Alen and his team have been incredibly helpful in making sure this program is running as smooth as possible. They are really responsive and also have a live chat feature in case you have a quick question you'd like answered ASAP.
Other things I've found helpful:
1) Members can schedule their posts in a calendar view. They can also view content is different views (grid, table, etc.)
2) Each member can manage his/her own notifications in settings
3) You can create multiple messages and upload different images for each piece of content
4) You can schedule to multiple people's calendars at once instead of going in individually and setting a date/time. Social HP is smart enough to spread out the messages/images if you give a date range so they will be different for each person Review collected by and hosted on G2.com.
At first, I wasn't sure I loved the whole "never logging in" mentality for our sales people. The whole point of employee advocacy is that it feels genuine coming from our own staff, and how genuine could it be if they weren't doing it themselves? I also didn't like the thought of owning this entirely and not continuing to educate our sales team on the value of social.
However - Social HP has ways around this:
1) Members can have complete control over their calendar and "lock" them, which means they have full ownership of the content they are sharing
2) Members can maintain a balance between posting themselves in addition to what I've already scheduled on their calendars. They can also edit and adjust the image/language for each post to keep their own personality and tone of voice
3) Members can cruise on autopilot - this is really for those who don't have a strong social presence at all Review collected by and hosted on G2.com.
52 out of 53 Total Reviews for Social HorsePower
Overall Review Sentiment for Social HorsePower
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Social HP is easy to implement, use and keep employees engaged on while easily measuring the impact of the program through earned media value and site traffic. Review collected by and hosted on G2.com.
All in all the tool is working great and I've referred it to multiple other marketers so I'd say I like nearly everything about it. Review collected by and hosted on G2.com.
Social Horse Power were very quick to respond to my questions via email. It is a large tool, so there is a learning curve and my account manager had to help me learn things she had previously trained me on. BUt she was always patient and answered all questions no matter how small.
The employees loved how easy it was use on the platform. Review collected by and hosted on G2.com.
This business is still in the beginning stages of growth. But we used that to our advantage and let them know suggestions and what would work better. The account manager sent all of our suggestions to the team to figure out how to incorporate in the future.
Our company decided to discontinue use halfway through the contract due to company strategy but not anything SocialHP was doing wrong. The timing was not the best on our end but we enjoyed using it while we had permission from our leadership team. Review collected by and hosted on G2.com.
If an organization doesn't have a comparable tool and they need to boost the visibility of social media activity, this is a great product. That includes both likes and shares. Review collected by and hosted on G2.com.
Their mobile app is getting rebooted but for the time being it didn't meet all of our needs in terms of functionality and ease of use. Review collected by and hosted on G2.com.
For business social media pages,Social HorsePowe comes in handy as it helps increase presence online
It makes management of pages easy
It makes monitoring easy too Review collected by and hosted on G2.com.
Social HorsePowe has been amazing and no dislikes Review collected by and hosted on G2.com.
SocialHP is a great tool to help get employees engaged with our company's social content. SocialHP makes it easy for even the non-tech-savvy at the firm to easily like and share posts to their social accounts. Review collected by and hosted on G2.com.
There could be some updates made to better support different types of posts, such as document posts (LinkedIn), as well as improving the functionality of video posts. These types of posts get the most engagement, therefore, firms are beginning to use them more frequently. Having no option to select the video frame nor upload a video thumbnail, it a miss. It is important to our brand that we are promoting content that is on-brand visually and portrays our people in the best light (not an unflattering mid-sentence thumbnail that is currently the only option in SocialHP). Review collected by and hosted on G2.com.
SocialHP makes it easy to distribute preapproved copy and graphics to employees, taking the guesswork out of sharing company content. Scheduling posts in advance reduces the workload for employees, and the calendar view simplifies the process. Finally, employees never lose their own voice; they can edit copy to add their perspectives and insights. Review collected by and hosted on G2.com.
Editing copy from the calendar view is a two-step process. Employees drop content onto a day, but then must click to open a popup to edit copy or posting time. By default, the LinkedIn copy is shown when clicking on the calendar post unless you manually switch to another platform in the left-hand navigation. This is in contrast to the content feed view, which allows users to flip through their platforms and edit each from the same pop-up window. Review collected by and hosted on G2.com.
Easy to upload content and different caption options, able to schedule posts for all employees or just a select few, can post to multiple channels. I also like the different views when searching through your content library. Account managers have been very responsive and helpful. Review collected by and hosted on G2.com.
The ability to tag accounts would be nice! Review collected by and hosted on G2.com.
The calendar feature is beneficial. SocialHP allows you to schedule your posts days, weeks, and months in advance if you'd like to. This helps the account managers on our team that are not as active as they'd like to be on social media. Review collected by and hosted on G2.com.
The downside is with Instagram. To schedule and post on Instagram, additional steps require the mobile application. These extra steps often confuse our sales reps, and they tend not to use it for Instagram as much if they feel it is a lot of extra effort. Review collected by and hosted on G2.com.
I love how easy it is to use. The calendar function makes it especially easy to go in and plan content far in advance. Saves so much time vs. manually posting. Review collected by and hosted on G2.com.
Occasionally the system can be a little buggy, but that has ironed out over the last few years, and the support team is prompt in solving issues. Review collected by and hosted on G2.com.
Social HorsePower allows companies to increase their reach organically, promoting and targeting their customers. It enables individuals within the company to better and more effectively market the brand because it's not just coming from the company's branded account. Review collected by and hosted on G2.com.
Social Horse Power does not have full YouTube integration and lacks mobile support. Additionally, the gamification offerings does not incentive users to continue posting regularly. Review collected by and hosted on G2.com.
