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Smile.io Reviews & Product Details - Page 2

Smile.io Overview

What is Smile.io?

Smile.io is the world’s largest loyalty platform for commerce brands, providing easy-to-use rewards programs that help growing brands transform one-time shoppers into repeat, loyal customers. Smile.io is also now Built for Shopify. Built for Shopify is the highest quality certification that Shopify offers for apps, and we’ve invested in making sure that Smile.io exceeds all of the requirements. We are also the only Built for Shopify loyalty app to also meet the Shopify Plus Certified App requirements. Over 100,000 commerce brands use Smile.io to power loyalty, referrals, and VIP rewards programs that help increase sales and repeat purchases, save on acquisition costs, and boost brand loyalty. Smile.io is quick to launch and effortless to manage. Launch confidently in minutes with a rewards program that is set up with best practices used by top-performing programs on Smile.io. Launch a beautiful and customizable rewards program in just a few clicks, no coding required. Smile.io allows you to reward customers for a variety of actions, including making purchases, social media sharing, product reviews, and anything else you can think of with access to Smile.io’s API. Managing your loyalty program is simple with powerful reporting tools in your dashboard. Smile Plus unlocks additional features designed for high-volume brands looking for a loyalty program that drives results. With embedded loyalty content, points redemption at checkout, loyalty landing page builders, powerful analytics dashboards, and integrations with best-in-class ecommerce apps, Smile Plus is enterprise loyalty made easy. Smile.io is a top retention solution, trusted by thousands of the best brands on Shopify, like Polaroid, Liquid Death, Blume, Hush Puppies, Monos, and so many more. Smile.io is available on these app stores: Shopify, Shopify Plus, Shopify POS, BigCommerce, and Wix.

Smile.io Details
Product Website
Languages Supported
German, English, French, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Create a loyalty and rewards points program

How do you position yourself against your competitors?

Smile.io is the worlds largest loyalty platform for commerce brands. We are 100% focused on the tools you need to grow repeat sales and build a loyalty program that customers will use. Unlike Smile.io loyalty alternatives that focus on too many functions, Smile.io is a best-in-class solution at loyalty programs and delivers solutions. Smile.io is dedicated to solely loyalty and retention.

You don’t want generalists in charge of your ROI. A best-in-class loyalty solution offers fast updates, responds to ecommerce trends, and offers each brand the best features that work within each industry.

Smile.io allows commerce brands to seamlessly embed loyalty throughout their websites with SEO-friendly loyalty landing pages, Smile.io App Blocks to display points information on product pages, and redemption at checkout built with Shopify’s checkout extensibility.


Seller Details
Seller
Smile.io
Company Website
Year Founded
2012
HQ Location
Kitchener, Canada
Twitter
@smilerewards
4,591 Twitter followers
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®
Description

Smile.io is a loyalty program platform that helps businesses create and manage customer rewards programs. By offering features like points-based systems, referral rewards, and VIP tiers, Smile.io enables brands to enhance customer engagement, increase retention, and drive sales. The platform integrates seamlessly with popular e-commerce platforms and provides customizable solutions tailored to various business needs. For more information, visit their website at https://smile.io.


Sarah F.
SF
Overview Provided by:

Recent Smile.io Reviews

Bree P.
BP
Bree P.Mid-Market (51-1000 emp.)
3.5 out of 5
"User Friendly and Effective"
Smile.io was super easy to implement. The app is very user friendly and our loyalty program has been super effective. We noticed a massive change i...
LM
Laura M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Loyalty and more"
The integrations for smile.io with the main ecommerce platforms and email managment platforms is one of the best. Its super esy to set up and let y...
Lindley G.
LG
Lindley G.Small-Business (50 or fewer emp.)
4.5 out of 5
"We love it - so do our customers"
it's great to be able to rewards consister customers - we give them 10% cash back to our store on all orders. it's easy to use.
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Smile.io Media

Smile.io Demo - Everything to Build Customer Loyalty
Expand the reach of your loyalty program by rewarding ALL customers, and give them a reason to come back
Smile.io Demo - Drive Customer Engagement
Reward your customers for creating an account, shopping, sharing on social media, and more
Smile.io Demo - Advanced Branding
Stylize the rewards panel to look on brand with your store in a matter of minutes.
Smile.io Demo - Measure Success
Use program data to test and iterate on new ideas and make informed decisions in real time
Smile.io Demo - Embed Loyalty
Embed your loyalty program where your customers are, such as on the product page or at checkout.
Smile.io Demo - Designed for Shopify POS
Build customer loyalty online and in-store with your POS system
Smile was featured in the latest Shopify Editions. Embed Smile with the best checkout extensibility available.
Play Smile.io Video
Smile was featured in the latest Shopify Editions. Embed Smile with the best checkout extensibility available.

Official Downloads

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Video Reviews

165 Smile.io Reviews

4.6 out of 5
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165 Smile.io Reviews
4.6 out of 5
165 Smile.io Reviews
4.6 out of 5

Smile.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Smile.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Shelly W.
SW
Vice President
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

Smile.io has been a game-changer for our small online business. The platform is very easy and user-friendly, making it easy to set up, customize rewards and get customers excited to shop . Since implementing Smile, we've seen a significant boost in repeat purchases, store referrals and people getting excited to engage. Definitely has help grow our social media platforms too!

Customer service is fast and always gets back quickly to me when I email or chat them. The FAQ's are definitely helpful too. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Can't say I dislike anything about Smile.io. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

We use to own retail stores and the best thing we offered was a referral program. This got customers excited and worked nearly 75% of the time! We knew having an online store would be a completely different challenge so we did some digging and decided to go with smile. We noticed immediately how fast our social media was growing which was a number 1 for us. Customers love anything that is basically gameafied and makes them competitive. So having smile has been great. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Shelly,

Thank you so much for leaving this review. It's so great to hear you've found Smile has boosted repeat purchases, referrals and engagement from your customers, and that you're experience with our team has been fast. If you do need anything please do not hesitate to reach out to the team at help@smile.io

JS
Head of E-Commerce
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

Smile regularly release new features and this is imperative to any Shopify app, since customer expectations are continually evolving, and the ecommerce landscape consistently changes. This means our loyalty and rewards program is always-up-to-date and always meets customers' expectations. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The only downside (which may change soon) has been the app's inability to create custom rewards outside of our store's product catalogue. For instance - we would love to offer customers a custom reward that involves a collab with one of our commerce partners. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Customer retention is a top-priority to get customers continually coming back to your brand and spending on your site month after month. One way to ensure this is maxxed out if by introducing a loyalty program that rewards customers with real value - and Smile has given us the power to do this with a "points for pounds" custom program. This means, customers continually build points by shopping with us, ensuring the keep saving money whenever they re-order on our site. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Jay,

Thank you for taking the time to leave this review. I'm so pleased to hear Smile is helping to retain customers for you and that you're enjoying the new features we release. I'd love to know more about the customisations you'd like, please drop us a line at help@smile.io, ask for me and I'll hop in personally.

Patty D.
PD
Owner
Retail
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
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(Original )Information
What do you like best about Smile.io?

Very effective way to reward customers for supporting your business. Easy to use and requires no maintenance with the exception of assisting customers with their accounts or points. A high volume of customers utilize their rewards points which makes them feel like valued customers. Set up is simple and works seamlessly with my selling platform. Over the course of many years, I have very seldom had the need to reach out for support. However, they have always been readily available, when needed. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

While the app is affordable to use the basic features, you are limited to some customizations unless you upgrade. I find the upgrade option far too expensive. These features should be made available without having to pay the expensive upgrade fee. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

While my business doesn't experience any problems the Smile is resolving (odd question in a survey), the app is beneficial to my business as a means to show my appreciation to my customers for their support. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Patty!

I'm so glad that you found Smile to be easy use with little maintenance required. Making it seamless for you to manage your rewards program is what we aim to do so it's great to hear that we are doing that for your business. Thanks for the pricing feedback, we'd love to ensure that you have the features that you need so feel free to drop me a line at help@smile.io (ask for Karen), and let me know what features you're looking for. I'd be happy to see what I can do.

rasmus m.
RM
CEO
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about Smile.io?

Smile is a really good tool for handling our loyalty program in Shopify.

Easy to install and integrate in Shopify.

Easy to use as well and covers most of the needs for us in a loyalty program.

Their support is good and easy to reach to as well if needed! Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The only minus in the software we have discovered is that all assets cant be translated to our native laungage Swedish since its a to small country.

This causes that our swedish customers are facing both English and Swedish mixed in the communication. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

It helps us to create customer loyalty and to increase our spend from our customers. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Rasmus,

Thank you for taking the time to leave this review. Great to hear you've found Smile easy to install and that your experience with our support team has been good. Thanks for the language feedback, we'd love to work on a solution with you so feel free to drop me a line at help@smile.io (ask for Karen) and we can help out.

Patrick C.
PC
Head of Marketing
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

Smile.io is easy to install on the website and simple to use and administer. Customer support has always been responsive, and they go over and above to help, whether that's answering questions or amending code on our site. This is an app used by my customers daily, where just earning points but also redeeming them, which helps foster loyalty and repeat purchases. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

While on the whole the app works well, I think it would be good to have an option for customers to redeem odd lots in points rather than meeting a minimum threshold. Also, the app accrues loyalty points on the net tax amount, which is fine but can cause some confusion. Finally, the Referral element of the app is powerful but I feel a bit under-developed in terms of look and feel and making it marketable - i.e. the email is very basic. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Adds a customer loyalty element to our website. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

HI Patrick!

Thank you so much for review, I'm glad the app was easy to install and your customers are using the program daily. We do aim to provide the best support so it's wonderful to hear that has been your experience. You can adjust settings in the app for have a minimum purchase amount or to include taxes so if you need any help with these please do drop us a line at help@smile.io and the team can help out.

Tina C.
TC
Receptionist
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
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What do you like best about Smile.io?

We enjoy using Smile as it provides and easy way to give back to our clients. The point system is great and very user friendly. I like that I can easily go in and subtract and add points if needed. The Smile support team has also been very helpful everytime we've needed them. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I don't really have anything negative to say about smile. If I had to think of something, I think it would be great if there was an option to have clients smile points come up on Shopify when we are cashing them out. This way instead of the client having to ask to use their points, I could tell them they have enough points for a discount. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

We have a lot of customers that shop here very frequently and spend a lot of money. When loyal customers are doing this, sometimes it is expected to receive a discount every once in awhile. This makes our customers happy benefiting both us and them! Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Tina!

Thank you so much for taking the time to leave this review. I'm thrilled to hear that Smile.io has been working well for you and your experience with the team is always a good one.

Thanks for the feedback on POS, we are working closely with the team at Shopify to understand where they are investing in POS so that we can look to extend capabilities down the line. If you need anything please reach out to the team at help@smile.io anytime!

Lesley T.
LT
Owner and Designer
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

The most helpful part about Smile is that it is user-friendly. It was very easy to set up and implement and it integrated perfectly with our Shopify stores (both online and POS.)

We also love the excellent customer service of the Smile customer support staff. Every time we need something, someone is there to help us. We use the "chat" feature of the Smile app frequently, and we have enjoyed success with problem-solving any issues via that tool.

We use Smile a lot and try to get all of our customers to sign up for it. We would highly recommend this app to anyone looking for a good automated reward program. And, our customers seem to love it too! Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The downside is that occasionally I have customers who do not understand how to redeem their points. However, I am usually able to help them and iron out their account questions rather quickly. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

I think that Smile makes it easy for us to reward our regular customers. In the past, I was giving all of my friends random discounts and I really wanted to phase that out and start using a system that is more automated and based on spending. In this way, Smile fits our needs perfectly. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Lesley!

Thank you so much for your wonderful review! It's so great to hear you find it user friendly and easy to set up, this is what we aim for making it easy for merchants, so this is music to my ears. We pride ourselves on delivering excellent customer service also, so I'm especially happy to hear your experience with our team has been excellent. If you ever need anything drop us a line at help@smile.io and we'll be happy to help.

James L.
JL
Chief Operations Officer
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about Smile.io?

The platform has been so easy to use, integrate and make live on our site, we reward one point per dollar spent and then give back $1 for every 15 points, its honestly been great, customers think its fair and we have had so much extra revenue generated from it. Plus we very rarely run store sales as customers get there own points from being loyal. I had a few moments where I couldnt figure something out and the customer service was amazing at helping me fix all the little problems so quickly! Our customers use rewards everyday and its awesome Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Ummmm I'm struggling to put anything here, they have been overall awesome - would love some sneaky discounts off the invoices every now and then haha but thats it. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Our customers get to redeem points for discount codes that are unique to them, so in turn we dont have to run sales ever and are not seen as a discounty brand Review collected by and hosted on G2.com.

Response from Sarah Facini of Smile.io

James,

Thanks so much for taking the time to share your feedback. And it's incredible to hear that Smile has helped to generate a meaningful revenue lift.

We often hear that brands don't want to be seen as discount brands, or that they want to ease up on the sales they run as it takes a lot of effort to keep up with the effort that goes into maintaining promotion after promotion. One thing that brands have been loving is our points bonus events, so if you haven't tried that feature out, it's worth a look. And, of course, if you have any questions, don't hesitate to reach out.

Tina Z.
TZ
Owner
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

I have had Smile.io on/off for nearly 10 years now. I originally signed up when they were still called Sweettooth ... but then I left and tried other loyalty programs to save money. First, i tried "S Loyalty", which was OK .. but they lacked a lot of features and were still a bit pricey/glitchy. Then, I left "S Loyalty" and migrated to "Stamped.io" because I thought it would be worthwhile to consolidate my reviews collection and loyalty into one app. that was a HUGE mistake. Stampd.io was a colossal nightmare. Nothing worked properly. It was giving points when it wasn't supposed to, No one got their birthday rewards ... Points were never expiring when they were supposed to. People were collecting an obscene amount of points against my policies. (points = money) ... I paid for Stampd.io annually and realized all the problems on the 13th month when no points expired after a year. between months 13-19, stampd.io did NOTHING to help me. they just ignored all of my inquiries about the glitches. Finally, I cut my lossed and bailed on Stampd even though I had a few months still prepaid.

I then went BACK to Sweettooth (although now they had changed their name to smile.io) .... Everything was SMOOOOOTH as butter. the migration was seamless and everything has been working perfectly since I came back. And with the Judge.me integration, My loyalty and Product reviews are still linked and work better than stamped ever did. Setup/installation and migration were a breeze. Smile.io support made it so easy.

I now log into Smile.io near daily to check on customer accounts and never have any issues. When we have salty customers, I usually offer then a small partial refund ... OR bonus value in points to use toward a future purchase. People usually love $15 worh of points vs $5 refund. win:win.

THANK YOU Smile.io!! Support has been top notch, too! They even let me test a beta feature once which was super rad. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The only thing that bummed me about coming back to Smile.io was that I wasn't able to import birthday data ... I had over a thousand customers with birthday data (month only) that got lost in the shuffle.

So when I migrated back to Smile.io, I had to make a note on our FAQ that birthday information prior to "X" date was lost and needed to be reinputted. Some customers were salty about it, but it's all water under the bridge now. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

It keeps money in my store ... by offering people rewards against future purchases, they are likely to be a returning customer. Review collected by and hosted on G2.com.

Response from Sarah Facini of Smile.io

It means so much to hear that we were able to help you when other solutions were not meeting your expectations and that your migration back to Smile was smooth. The feedback around importing birthday data is helpful and we'll be sure to consider this for future improvements.

Gabriel D.
GD
CEO
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

I liked how easy it was to setup Smile.io - They walk you through the whole process. I only use the free version and you can customize a good amount of things. It's good for small businesses looking to grow their customer affiliate strategy and keep clients coming back.

Their customer support is amazing as well, I had a couple of questions and faced a problem and the support team did not give up, they helped me solve it quickly. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I have the free version and the jump from free to paid is pretty high. In the free version you are pretty limited in your abilities. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Smile solves the problem of customer retention and customer affiliate program. The customers who really like my product are actively using Smile to redeem rewards and stack up points. They are also telling their friends about our business and referring others for rewards. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Gabriel!

Thank you so much for taking the time to share your experience with Smile. It's always great to hear you found it easy to set up and that our support team have been amazing. We look forward to helping you on your journey and if you do need anything please do not hesitate to drop a note to our team at help@smile.io