Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed
Optimized for quick response

Smarty Reviews & Product Details - Page 2

Smarty Overview

What is Smarty?

Smarty offers global address verification, address validation, and geocoding via API, bulk upload, and a collection of 3rd party integrations that transform how organizations handle address data. With real-time address autocomplete, correction, standardization, and validation, it guarantees the accuracy and reliability of addresses. Smarty's US rooftop geocoding, reverse geocoding, and property data APIs help you enrich and hone your address data. These powerful APIs have far-reaching benefits, from improving the efficiency of your marketing campaigns to enhancing data analysis and operational processes.

Smarty Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

The world's fastest (and easiest) way to standardize and validate addresses.


Seller Details
Seller
Smarty
Company Website
Year Founded
2011
HQ Location
Provo, Utah
Twitter
@smartycompany
1,246 Twitter followers
LinkedIn® Page
www.linkedin.com
128 employees on LinkedIn®
Description

Smarty is the three-time heavyweight world champion of location data intelligence. Companies like Microsoft, Netflix, and NASA use Smarty to process colossal amounts of location data at breakneck speed. Smarty’s APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses in
40+ countries and territories.Founded in
011, Smarty is profitable, self-funded, and growing by leaps and bounds.


RG
Overview Provided by:

Recent Smarty Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"It's a great tool for domestic addresses, but it's a bit limited when it comes to international ones"
We use Smarty every day for address validation, and it's made a diffrence in our workflow. The accuracy reduced shipping errors. The set up with th...
CP
Chris P.Mid-Market (51-1000 emp.)
5.0 out of 5
"A no-brainer for maintaining address data quality. Never go direct mail without it."
High quality results with comprehensive details. Easy to manually process a CSV batch. Fair pricing. Impressive results for non-US addresses. Incre...
RH
Robert H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Smarty makes it easy to do address validation"
Smarty is really quick to implement and has worked great for us. The documentation is easy to use.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

Smarty Media

Smarty Demo - Address Autocomplete API Demo
Autocomplete apartments, suites with validated, standardized addresses. https://www.smartystreets.com/products/apis/us-autocomplete-pro-api
Smarty Demo - International Address Autocomplete Demo
Autocomplete and standardize addresses all over the world. https://www.smartystreets.com/products/apis/international-address-autocomplete-api
Smarty Demo - Address Validation Output
Sample output for address validation with 96 records.
Smarty Demo - US Business Plans - Monthly
Plans ranging from free to 50,000 lookups per month.
Smarty Demo - US Business Plans - Yearly
Plans ranging from 60,000 to 600,000 lookups per year.
Smarty Demo - US Enterprise Plans - Monthly
Plans ranging from 100,000 to custom, infinite and on-premise install options.
Play Smarty Video
Play Smarty Video
Play Smarty Video
Play Smarty Video
Answer a few questions to help the Smarty community
Have you used Smarty before?
Yes

299 Smarty Reviews

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
299 Smarty Reviews
4.6 out of 5
299 Smarty Reviews
4.6 out of 5

Smarty Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SmartyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Jacob V.
JV
Data Analytics Team Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Smarty?

We use Smarty for both address autocomplete and address verification/geocoding. We've been with them for almost 10 years and their services are deployed in our application and used everyday by hundreds of users. In the time that we've been with them, they have constently improved upon and expanded their offerings. Their APIs are flexible enough to not only meet different business requirements but also to integrate fairly seamlessly across several different types of technical implementations. We have batch and on-demand jobs that run backend (both .NET and Java) as well as a full front-end web-application integration, all using the same Smarty REST end points. They are also constantly improving not only on the services themselves, but also on the quality and quantity of the data they provide. These improvements have, in turn, allowed us to continually enrich our address data asset. They're support team is always responsive and thorough. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I'd like to see them improve upon their usage tracking/reporting to provide more granular detail. The current usage reporting is somewhat fairly broad and aggregated (e.g., a raw count of calls per day by API key, etc.) and so isn't very helpful from an administrative/account management standpoint. Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

We have integrated Smarty into our Offender Management software. Our uses rely on Smarty services to identify and verify valid address when they are working with offenders in both institutional and supervision settings. These services are invaluable to our users in everything from release planning to home visit routing. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're continually working on improving the reporting for our customers, so thank you for your feedback.

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Smarty?

Smarty is a great tool for quickly and accurately formatting a large group of addresses. With US addresses in particular, it's very easy to grab the zip code +4, automatically convert abbrevations to the USPS standard, and ensure that addresses are mailable. International address processing is also great, although it can be more hit-or-miss in terms of ability to standardize and identify addresses (which is not always an issue on Smarty's end, but often a result of the data provided or the country's mailing system, especially in less developed nations). I've only needed customer support once but they were prompt in investigating and addressing my question. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Some countries rarely retrieve precise address results, although that is usually a result of the national mail system itself rather than any error on Smarty's part. Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

Inconsistent address formatting and incomplete addresses. Smarty makes sure addresses are formatted correctly for the individual country's postal system and that the address is complete. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're glad you're finding value in our services.

Verified User in Higher Education
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Smarty?

The best part about Smarty is its reliable and easy-to-use API. The documentation is clear and well-defined, which has allowed us to integrate address validation seamlessly into our systems. We’ve been able to rely on Smarty’s services for over 10 years, and we continue to be impressed by their consistent quality and dependability. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Honestly, there isn’t much to dislike. A few years back, the product had limited international address validation functions, but they’ve made progress on that front. Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

We are using SmartyStreet on our student portal, so when a student or applicant submits an address change request, the SmartyStreet API is called to validate the address and provide suggestions. This makes it easier for our users and helps keep our data clean. Additionally, we use the API to check if the address is within a 50-mile radius of our office. This approach not only simplifies the process for our users but also ensures the accuracy and relevance of our address data. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're glad you found value in the documentation and our API.

Verified User in Luxury Goods & Jewelry
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Smarty?

What I like best about Smarty is the accuracy and reliability it provides for address verification. Smarty seamlessly catches errors and validates addresses, ensuring that our data is clean and dependable. The system is straightforward and integrates well, so it doesn’t require a lot of setup time. The combination of accuracy, ease of use, and great support makes it a standout tool. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

One thing I dislike about Smarty is that its standard plan functionality can be a bit limited for highly customized needs. While it excels at standard address verification and data cleansing, more complex or niche use cases may require additional workarounds additional integrations. However, this is a minor issue considering the core functionality works exceptionally well. Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

Smarty helps us ensure that addresses are accurate before we send out marketing materials, reducing the risk of wasted resources on undeliverable mail. By validating addresses upfront, we avoid costly returns and improve our delivery success rate, which ultimately enhances our campaign effectiveness and ROI. Smarty has streamlined this process, making it easy to maintain clean data and ensuring that our marketing efforts reach the right person. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're glad you're enjoying the straightforwardness of our tools.

KS
Senior Software Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Smarty?

The APIs they provide for address validation, address autocomplete, etc are extremely easy to use. Implentation was a breeze. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

The implementation was almost TOO easy. Now my boss expects other things to be completed just as quickly :) Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

We deal with a lot of address information that is often bad. Smarty allows us to correct/validate that data and begin collecting new data that is validated on submission with the help of their address autocomplete and address validation APIs. This is a major benefit in that we have reduced returned mail to essentially zero and allows us to verify locations of applicants to ensure they qualify for what they are applying. Review collected by and hosted on G2.com.

PL
CFO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Smarty?

I like that I can upload a file of addresses and get a bulk response in a fraction of a second. Very useful for the project I was working on. I also like that the single address check is there and easy to use and I do so daily. Customer support has been very helpful and responsive. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I'll let you know when I find something... Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

It is important that we use consistent addresses, abbreviations, punctuation etc. We also need to have the zip +4 for all customers to help pinpoint location for sales tax. I also like that I can confirm county etc. information. Review collected by and hosted on G2.com.

BB
Producing Agent and Administrator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Smarty?

It is very easy to get through our entire customer list of addresses (hundreds) quickly to identify any addresses that were recorded incorrectly. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

For us, there are many more features that we do not use. Its not that we dislike them, they are just not features we need for our mail lists. I wouldn't say they are bad. Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

Smarty allows us to reconcile our clients addresses to make sure that any correspondence that we send does not incur undue costs due to improperly recorded addresses. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Smarty?

I have been using Smarty or as it was previously called, Smarty Streets for over a decade. As a school operations manager, it has created so much efficiencies for our school operations. I like that Smarty is so easy to use. I just upload a list, click a button, and I get the data I need. It's been such a huge added value to our organization. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

For a very long time, Smarty provided free look-ups for non-profit organizations and this program has ended. Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

Addresses can be weird or very dirty as many addresses that are entered by a user can contain errors. Smarty helps us very quickly clean-up addresses, validate them, and provide tons of metadata for each address. Review collected by and hosted on G2.com.

Damian W.
DW
Senior Director, Fundraising Technology
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Smarty?

The addition of Smarty to the foundations register and donation forms has greatly streamlined the form completion process. When reviewing the data on the numbers using the Smarty tool month over month, it's amazing to see! Very useful for us and our constituents. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I don't have anything I dislike about this tool! A must on our forms. Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

The need to manually input addresses and overriding users browser setting, where they have their address saved, has made the iser experience clean and easy. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're happy that you've found that autocomplete streamlines your forms.

Verified User in Environmental Services
AE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Smarty?

We have been using SmrtyStreet services for many years and it has been consistent and reliable. I cannot recall if there was any outages or service interruptions in the past therefore, it is reliable and simple to maintain. Unlike other companys providing API access for services we call from our applications, we do not have to worry about much about maintenance or updates. We like that there are not many uncessary updates from SmartyStreet if there is any, they gave us enough time and great communitation on what we need to adjust and what can be done to continue our calls to their APIs. We would like to continue the simple services and easy development with SmartyStreet for many years to come. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

No complains for the SmartStreet services we use so far. Review collected by and hosted on G2.com.

What problems is Smarty solving and how is that benefiting you?

Providing the needed geo codes and correct official address information based on a manually entered address. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're glad you've found our services reliable.