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Smartly Features

What are the features of Smartly?

Social Functionality

Social Functionality

Campaign Management

Campaign Dashboard
Campaign Optimization
Bulk Editing
Budget Pacing
Creative Optimization

Targeting

Targeting
Retargeting
Geo-Targeting

Platform

Custom Reports
User, Role, and Access Management
Performance and Reliability
Enterprise Scalability
Customization
Notifications

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Filter for Features

Video Functionality

Overall product functionality for video advertising. This feature was mentioned in 68 Smartly reviews.

84%

(Based on 68 reviews)

Social Functionality

Based on 286 Smartly reviews. Product functionality for social advertising.

87%

(Based on 286 reviews)

Campaign Management

Campaign Dashboard	Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 320 Smartly reviews.	82% (Based on 320 reviews)
Campaign Optimization	Enables marketer to set metrics by which their campaigns are automatically optimized. 317 reviewers of Smartly have provided feedback on this feature.	85% (Based on 317 reviews)
Bulk Editing	Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 284 reviewers of Smartly have provided feedback on this feature.	78% (Based on 284 reviews)
Batch Uploading	Based on 238 Smartly reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.	77% (Based on 238 reviews)
Brand Safety	As reported in 204 Smartly reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.	82% (Based on 204 reviews)
Fraud Protection	As reported in 161 Smartly reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.	80% (Based on 161 reviews)
Frequency Capping	Allows marketer to set a limit on how many times a consumer sees their ad. 211 reviewers of Smartly have provided feedback on this feature.	81% (Based on 211 reviews)
Budget Pacing	Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 273 reviewers of Smartly have provided feedback on this feature.	82% (Based on 273 reviews)
Creative Optimization	As reported in 296 Smartly reviews. Tools offered for creating and optimizing creative components of campaigns.	85% (Based on 296 reviews)
Rich Media Capabilties	Based on 193 Smartly reviews. Supports rich media display and video ads that involve user interaction.	83% (Based on 193 reviews)
In-App Ads	Allows for ads to be placed in mobile apps. This feature was mentioned in 141 Smartly reviews.	79% (Based on 141 reviews)
Mobile Rich Media Capabilities	Based on 151 Smartly reviews. Supports rich media mobile ads that involve user interaction.	82% (Based on 151 reviews)

Targeting

Targeting	As reported in 312 Smartly reviews. Able to target desired audiences based on demographics and behavior variables.	88% (Based on 312 reviews)
Retargeting	Based on 293 Smartly reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.	89% (Based on 293 reviews)
Geo-Targeting	Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 288 Smartly reviews.	89% (Based on 288 reviews)

Platform

API / Integrations	Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 221 reviewers of Smartly have provided feedback on this feature.	83% (Based on 221 reviews)
Custom Reports	Based on 273 Smartly reviews. Able to create custom reports to cater to specific metrics and key performance indicators.	84% (Based on 273 reviews)
User, Role, and Access Management	As reported in 291 Smartly reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.	83% (Based on 291 reviews)
Performance and Reliability	Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 311 reviewers of Smartly have provided feedback on this feature.	83% (Based on 311 reviews)
Enterprise Scalability	As reported in 261 Smartly reviews. Provides features to allow scaling for large organizations.	85% (Based on 261 reviews)
Customization	Based on 279 Smartly reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.	83% (Based on 279 reviews)
Workflow Capability	As reported in 258 Smartly reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.	84% (Based on 258 reviews)
Internationalization	Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 223 Smartly reviews.	86% (Based on 223 reviews)
Notifications	As reported in 274 Smartly reviews. Alerts marketer of the performance of particular campaigns.	82% (Based on 274 reviews)

Authoring Tools

Ad Templates	Based on 57 Smartly reviews. Offers pre-made ad templates that can be filled in.	85% (Based on 57 reviews)
HTML5 Authoring	As reported in 24 Smartly reviews. Allows users to make ads using HTML5.	78% (Based on 24 reviews)
Automated Ad Creation	Auto-creates ads using templating and/or data. This feature was mentioned in 56 Smartly reviews.	85% (Based on 56 reviews)
Lanugage Translation	Provides tools to produce ads in multiple languages. 32 reviewers of Smartly have provided feedback on this feature.	82% (Based on 32 reviews)

Testing Tools

Dynamic Versioning		Allows for multiple versions of a marketing campaign to be run simulanteously. 45 reviewers of Smartly have provided feedback on this feature.	87% (Based on 45 reviews)
A/B Testing		Based on 54 Smartly reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.	88% (Based on 54 reviews)

Publishing Tools

Campaign Scheduling

Based on 56 Smartly reviews. Schedules marketing campaigns.

89%

(Based on 56 reviews)

Platform Interoperability

Close Ecosystem API		Based on 20 Smartly reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.	88% (Based on 20 reviews)
Close Ecosystem API		As reported in 27 Smartly reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.	82% (Based on 27 reviews)