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Smaply Reviews & Product Details

Verified User in Consulting
CC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Smaply?

smaply is a true enabler of our business in customer-management-servicing. - Easy to learn and adopt. - Without smaply, we would be far less efficient. Review collected by and hosted on G2.com.

What do you dislike about Smaply?

smaply as such provides the full range of features that we have been looking for. - However, some known features are not yet integrated into the 3.0-version. - But as we know the company behind smaply will deliver. - To the point: Export stages to pptx - mapping stakeholders - stencil-library. Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

I am working with smaply for years now. - And with the 3.0-version we did get a lot more flexibility in Journey-Design. - Designing the journey is as flexible as talking to people in a workshop - you can quickly adapt, note and mark pains and gains - which remain available to other journeys - Hence, no duplicate work. - All straight forward and to the point. Review collected by and hosted on G2.com.

Smaply Overview

What is Smaply?

A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans. Robust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply. We offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users. Smaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be. Manage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities. The Smaply blog provides you with in-depth knowledge about customer-centered innovation. You can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content.

Smaply Details
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Languages Supported
English
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Product Description

The customer experience hub for you and your team. Create, share and present your customer journey maps, personas and stakeholder maps.


Seller Details
Seller
Smaply
HQ Location
Innsbruck, Austria
Twitter
@smaplynews
900 Twitter followers
LinkedIn® Page
www.linkedin.com
13 employees on LinkedIn®

Katharina R.
KR
Overview Provided by:
Marketing & Communications at Smaply

Recent Smaply Reviews

Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"smaply - the buddy for customer-journey-management"
smaply is a true enabler of our business in customer-management-servicing. - Easy to learn and adopt. - Without smaply, we would be far less effici...
Verified User
C
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very good knowledge offering"
I did the free course only and read quite some articles about customer journey. I liked the content and its organisation quite well. Moreover all t...
Britney P.
BP
Britney P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Smaply Review"
Smaply is really helpful for mid to large size teams. Through the Smaply app, your organizations leadership can manage insights and client feedback...
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Smaply Media

Smaply Demo - Smaply editor
in-app view
Smaply Demo - Smaply export
Poster (PDF / PNG) export view
Smaply Demo - Large journey map created with Smaply
Export view
Smaply Demo - Persona editor
In-app view
Smaply Demo - Stakeholder map editor
In-app view
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13 out of 14 Total Reviews for Smaply

4.6 out of 5
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13 out of 14 Total Reviews for Smaply
4.6 out of 5
13 out of 14 Total Reviews for Smaply
4.6 out of 5

Smaply Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Medical Devices
CM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Smaply?

I did the free course only and read quite some articles about customer journey. I liked the content and its organisation quite well. Moreover all the countless examples they mention for customer journey are very well done. Review collected by and hosted on G2.com.

What do you dislike about Smaply?

Nothing to dislike. Just wish there was more free courses available. Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

I am new in the CSM role and I am trying to learn as much as I can. Smaply solved the 1st problem for me by understanding what a customer journey is and how it looks like. I did an online paid course for CSM where many things are discussed but the journey was not as good as from Smaply. Thanks to Smaply I understand what it is and how it works. Review collected by and hosted on G2.com.

Britney P.
BP
Business Development Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

Smaply is really helpful for mid to large size teams. Through the Smaply app, your organizations leadership can manage insights and client feedback through visualization that includes maps, charts and animated visuals. I really enjoy how that app makes intricate information digestible, which is helpful towards everyone understand their customers even more. Review collected by and hosted on G2.com.

What do you dislike about Smaply?

While using this app, there were no downsides. Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

Smaply makes technical information simple, which increases productivity and efficiency amongst teams. Review collected by and hosted on G2.com.

JS
Sales Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

I can see a lot if customer data at once and offers a great way to display multiple channels and customer journeys at the same time. Variety of templates are available to start building customers journey maps Review collected by and hosted on G2.com.

What do you dislike about Smaply?

Other tools out there are gaining momentum and I'm hopeful Smaply will advance their features more especially make it more easy to present sales on the journey map portion Review collected by and hosted on G2.com.

Recommendations to others considering Smaply:

Its quite interesting how Smaply maps customers journeys. Its super helpful to collaborate with teams an i like the export fearure since it makes sharing reports easier Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

We use Smaply to build customer presentations and export various creation such as journey maps and personas to a PDF. Also mostly used for sales presentations and coordinating the activities of multiple teams Review collected by and hosted on G2.com.

Response from Isabel Grillmayr of Smaply

Hi Jihad, thanks for your review! We really appreciate the feedback and will take your wishes concerning visualizing sales statistics on the journey map. Have a great day!

Verified User in Telecommunications
UT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

Free Trial without credit card is indeed appreciated. The video tutorial at the beginning of the process are indeed helpful. Online help also helped me to create initial customer journey. The initial survey was helpful to better understand what you were looking from end users. Review collected by and hosted on G2.com.

What do you dislike about Smaply?

I was looking for some pre-created examples for different verticals as a starting point. The tool provides lots of flexibility but is a bit challenging to learn on you own. Hence, some canned examples that have worked in the field would be very helpful to have. Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

Create Customer Journey for different Persona Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

The sign-on process was easy. The graphical UI helps navigate the tool and one can create a journey quite easily. The existing templates help to review the intent and then adapt for your use case. Review collected by and hosted on G2.com.

What do you dislike about Smaply?

The journey creation may require data feeds from external systems. It was not clear if such a capability exists Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

Map how students apply to differnt schools and create a journey Review collected by and hosted on G2.com.

SH
Presales Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

Creating PDFs, PNG and XLS exports targeted to different customers Review collected by and hosted on G2.com.

What do you dislike about Smaply?

The newer version is better than the previous witich was not that inspiring Review collected by and hosted on G2.com.

Recommendations to others considering Smaply:

It is time to put a lot of thought into customer journeys before they ever go live Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

We have achieved a steady growth in revenue and kept marketing costs at bay Review collected by and hosted on G2.com.

Response from Isabel Grillmayr of Smaply

Hi Sally, thank you so much for your feedback! It's highly appreciated.

AF
Online Sales Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

Easy to create forms and landing pages for inbound marketing Review collected by and hosted on G2.com.

What do you dislike about Smaply?

I haven't encountered any challenges since day one of use Review collected by and hosted on G2.com.

Recommendations to others considering Smaply:

Smaply made it easy to nurture potential clients and has greatly impacted the marketing bottom line Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

Campaigns have increased our lead generation by more than 30%. Improved lead nurturing and managenmnet Review collected by and hosted on G2.com.

Response from Isabel Grillmayr of Smaply

Hi Amany, thank you for your feedback, we appreciate the review a lot!

NI
Head of Marketing & Corporate Communication
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

Journey maps to visualize customer's experience. Creating customer personas to put customers at the center of our actions Review collected by and hosted on G2.com.

What do you dislike about Smaply?

Not enough persona templates to avoid repeating some tasks Review collected by and hosted on G2.com.

Recommendations to others considering Smaply:

Journey and persona mapping tool that connects all journey maps in hierarchies Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

Understanding a group of customers and their experience. Embedding customer centricity in the business Review collected by and hosted on G2.com.

EL
Customer Support Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

Journey maps helps discover customer moments of truth and pain points Review collected by and hosted on G2.com.

What do you dislike about Smaply?

I do not dislike anything about the journey mapping tool Review collected by and hosted on G2.com.

Recommendations to others considering Smaply:

Platform for highlighting important facts, problems or ideas in the customer journey Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

Step by step to understanding different customers and the experience they have when using our services Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Smaply?

We've used smaply for multiple customer journey mapping projects internally and it's an intuitive but powerful tool Review collected by and hosted on G2.com.

What do you dislike about Smaply?

Downsides are the cost in comparison to features - what it does it does very well but it's value depends on the user's budget Review collected by and hosted on G2.com.

What problems is Smaply solving and how is that benefiting you?

Viewing end to end customer journeys through smaply helped us to rapidly define peaks and pits and adapt our comms process as needed. Review collected by and hosted on G2.com.