Simpli.fi

By Simpli.fi

4.5 out of 5 stars

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Simpli.fi Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Simpli.fi Media

Simpli.fi Demo - Location-Based-Filtering
Simpli.fi Addressable Audience Curation Dashboard | Location Based Filtering
Simpli.fi Demo - Household-Demographic-Filtering
Simpli.fi Addressable Audience Curation Dashboard | Household Demographic Filtering
Simpli.fi Demo - Household-Demographic-Filtering-Exclude
Simpli.fi Addressable Audience Curation Dashboard |Exclude Specific Demographics
Simpli.fi Demo - Keyword-Level-Behavioral-Reporting
Simpli.fi Advanced Keyword Level Behavioral Reporting | Ability to Report at the Individual Data Element-Level
Simpli.fi Demo - Household-Addressable-Geo-Fencing-Reporting
Simpli.fi Household Addressable Geo-Fencing Reporting | Ability to Report at the Household-Level
Play Simpli.fi Video
Play Simpli.fi Video
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Simpli.fi Reviews (153)

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Reviews

Simpli.fi Reviews (153)

View 1 Video Reviews
4.5
153 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the platform for its excellent customer support and ease of use, highlighting how responsive the team is in addressing queries and optimizing campaigns. The intuitive interface and comprehensive targeting capabilities allow for effective campaign management, making it a valuable tool for digital marketing. However, some users note a lack of pricing transparency that can complicate budgeting.

Pros & Cons

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Jason C.
JC
Digital Media Strategist
Small-Business (50 or fewer emp.)
"Service beyond compare"
What do you like best about Simpli.fi?

I like SF for the level of customer service. Any DSP can place ads. Not all of them treat you like a human. I've worked with several DSP's over the years and SF has really gone the extra mile to ensure campaign quality, deliver fast reporting, and help along the way to drive better results for my clients. Add to that, their available integrations and easy-to-use system, I'd be hard-pressed to leave. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

The only downside I would have to report is the fact they sometimes have outdated data from google maps, but this is google's fault, not their own. Review collected by and hosted on G2.com.

Colleen N.
CN
Accounts & Digital Director
Small-Business (50 or fewer emp.)
"Very knowledgeable service team"
What do you like best about Simpli.fi?

Their help with media plans is very important to us and they are always available to answer questions we have on the campaigns. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

I don't have anything I dislike about Simpli.fi Review collected by and hosted on G2.com.

Caroline N.
CN
Digital Marketing Coordinator
Enterprise (> 1000 emp.)
"Great Potential, But Insights Need Streamlining"
What do you like best about Simpli.fi?

Targeted audience is more accurate offering location-based targeting Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Insights could've streamlined better in detail and prices are slightly higher than competitors Review collected by and hosted on G2.com.

Patrick K.
PK
President
Small-Business (50 or fewer emp.)
"My SImpli.fi experience"
What do you like best about Simpli.fi?

What I like most is that all of the programmatic tactics are here under one roof. I can blend them into camapigns as needed, and move budget as results require. The support has been great (I am managed service), the reporting gives me everything I need, and the UI is easy to navigate. Following a classic Siumpli.fi talking point, it is also their own data, which is able to bused in a more granular way. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Simpli.fi has a contract with LiveRamp that prohibits data from outside the U.S. I have clients in the UK that are running CRM Targeting campaigns, and I have to take them elsewhere. I can't run them through LiveRamp/Simpli.fi.

Also, as a wish list item, I wish that I could have a dashboard that my clients could log into that gave them access to their camapign data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Great experience using Simpli.fi"
What do you like best about Simpli.fi?

Simpli.fi is so easy to use and the staff is always so helpful any time we have a question or need some assistance with a campaign or client. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

We really don't have any issues or down sides to using the platform Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Self-serve Operations Manager with 3+ years in the platform."
What do you like best about Simpli.fi?

The user friendly UI and exceptional customer service from our AM and support teams. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

I would love to be able to upload creative at the advertiser level. Review collected by and hosted on G2.com.

Harry A.
HA
Managing Principal
Small-Business (50 or fewer emp.)
"Simpli.fi is a true leader in Programmatic Digital Marketing. A platform that generates conversions."
What do you like best about Simpli.fi?

The targeting filtering is robust and effective. It allows us to reduce media waste by focusing on the center of the bullseye of the demographic and geography of the customers sought by our advertisers. Their sales and AdOps teams provide superb customer support. Ability to have several tactics for Display, OTT, CTV, ZTV, Native, and even social media marketing on a single reporting tool. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

It is not a downside, but as with many growing companies you need to constantly be on top of the learning curb of new capabilities launched within the platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"We love working with Simpli.fi!"
What do you like best about Simpli.fi?

Working with Simpli.fi truely feels more like a partnership and an extension of our team. It's not just a vendor that we send campaigns to that we don't place in-house. We've completed a few campaigns with them to-date and all have been successful. Their team is knowledgeable, always responds quickly, offers great insights and recommendations, and is great to work with. Also, working directly with them cut's out the "middle man" so we can stay effecient and effective with our client's budgets. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

No dislikes. So far everything has been great. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Simplifi has been helpful, easy to use, and has increased our team's productivity"
What do you like best about Simpli.fi?

I like that I can fully depend on my Simplifi account managers to handle everything for me. They're knowledgeable and often have great suggestions for how to best take advantage of our marketing efforts. It's wonderful that we can expand our marketing efforts so much with Simplifi and it's all so easy to do! Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

I really don't have any complaints about Simplifi, but it would be really helpful to have a dictionary or some kind of guide for all the lingo and vocabulary that's involved sometimes. For example, a reference guide to look up with different acronymns mean like CTV, etc., since all this digital marketing jargon can get confusing sometimes. Review collected by and hosted on G2.com.

Matty F.
MF
Account Manager
Small-Business (50 or fewer emp.)
"Simpli.fi makes digital marketing a breeze."
What do you like best about Simpli.fi?

With there amazing customer services and wide variety of offerings. We are able to reach our audiences in ways we never though imaginable. Simpli.fi is there to help from start to finish. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Sometimes there is tendency for over or underdelivery on campaigns that can cause an issue and tension between clients. However, they have never failed to make it right if there has been a wrong. Review collected by and hosted on G2.com.

Questions about Simpli.fi? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Megan S.
MS
Megan Swaback
Last activity about 3 years ago

What is the best way to pull a report within the UI?

GU
Guest User

What is Simpli.fi used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

11 months

Average Discount

9%

Simpli.fi Comparisons
Simpli.fi Features
Display Functionality
Campaign Dashboard
Campaign Optimization
Reach
Targeting
Retargeting
Geo-Targeting
Custom Reports
User, Role, and Access Management
Performance and Reliability
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Simpli.fi