# Simpli.fi Reviews **Vendor:** Simpli.fi **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 154 ## About Simpli.fi Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. ## Simpli.fi Pros & Cons **What users like:** - Users value the **exceptional customer support** from Simpli.fi, ensuring assistance is available whenever needed. (14 reviews) - Users appreciate the **user-friendly interface** of Simpli.fi, enhancing their marketing experience with intuitive and practical features. (11 reviews) - Users appreciate the **helpful support team** of Simpli.fi, enhancing their experience with prompt assistance and guidance. (9 reviews) - Users value **hyperlocal targeting** and seamless integration of multiple channels, enhancing campaign effectiveness for local markets. (7 reviews) - Users value the **unparalleled support** of Simpli.fi, appreciating the team's responsiveness and partnership approach. (7 reviews) - Users appreciate the **precision in audience targeting** with Simpli.fi, enabling tailored digital advertising for specific markets. (6 reviews) - Communication (6 reviews) - Efficiency (6 reviews) - Features (5 reviews) - Intuitive (5 reviews) **What users dislike:** - Users struggle with **dashboard issues** , citing a cluttered UI and a steep learning curve for effective usage. (4 reviews) - Users find the **pricing of Simpli.fi to be expensive** , complicating budget management and user experience expectations. (4 reviews) - Users find the **onboarding process confusing** and feel misled by undisclosed fees, impacting trust and transparency. (3 reviews) - Users experience a **complex setup** with Simpli.fi, finding the onboarding process and dashboard navigation challenging and confusing. (3 reviews) - Users face **extra fees** with Simpli.fi due to lack of transparency, leading to unexpected charges on ad spend. (3 reviews) - Users note a **lack of clarity** in service details and payment processes, leading to unnecessary confusion and reliance on support. (3 reviews) - Users note a **steep learning curve** with Simpli.fi, especially regarding understanding industry jargon and performance reporting. (3 reviews) - Users express concerns over **poor customer support** , particularly regarding transparency and inefficient communication channels. (3 reviews) - Poor Interface Design (3 reviews) - Steep Learning Curve (3 reviews) ## Simpli.fi Reviews ### 1. Exceptional Event Targeting with User-Friendly Features **Rating:** 3.5/5.0 stars **Reviewed by:** Michelle S. | Food and Beverage Attendant **Reviewed Date:** May 05, 2026 **What do you like best about Simpli.fi?** I like how Simpli.fi has a pretty simple interface, which lets me handle all of my budget, impressions, and targeting from one place. I don't need to jump between pages to manage campaigns, and they make the navigation easy. I’m a fan of the drag-and-drop feature for creatives and ability to bulk change and upload. They offer a great variety of reports that give us insights into what works and where we can improve. Creating campaigns is quick and intuitive, and I've been using Simpli.fi for over four years, so I can almost do it in my sleep. The reporting tools are beneficial for ensuring our campaigns pace correctly and meet the desired impressions. I also appreciate the ability to grab heat maps that show where our ads are being served, not just by country, but also by state and DMA. Lastly, no one handles events like Simpli.fi does; they are the best in the business for this. **What do you dislike about Simpli.fi?** We don't use Simpli.fi for data lists and uploads or 3P segements - this was a decision from before I joined this company. I'm not sure why anymore. It's been a while, but we've had great success our other platforms. So that's pretty much the only thing that I can think of that would be helpful to Simpli.fi. **What problems is Simpli.fi solving and how is that benefiting you?** I use Simpli.fi for event targeting with geofencing, which helps capture valuable device IDs for retargeting. It simplifies the campaign creation with a single interface and offers insightful reports for optimizing performance. ### 2. Easy Campaign Creation and Responsive Support from Simpli.fi **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Simpli.fi?** I’ve been working with Simpli.fi for more than seven years, and I’m very happy with how easy the platform is to use for creating campaigns. I also really value my relationship with the entire team there, and I appreciate how quickly they jump in to support whenever there’s a need. **What do you dislike about Simpli.fi?** Performance can be affected by outside influences that aren’t always transparent, and it can take time for things to build. At times, the experience feels slow and a bit cumbersome, and resolutions can take a while to address issues. That said, the problems do get corrected—just sometimes too slowly for my liking. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi has been easy to integrate with HubSpot, which helps us keep all our information consistent across both platforms. It’s also our main DSP for all of our campaigns, and they’ve been a valuable partner in keeping our costs aligned with our pricing so we can pass that value on to our clients. ### 3. User-Friendly with Prompt Support **Rating:** 4.0/5.0 stars **Reviewed by:** Jacob D. | VP of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Simpli.fi?** I like that I can email the Simpli.fi team anytime and receive a prompt reply. The platform is pretty straightforward to navigate and manage campaigns. The Simpli.fi team is very helpful and communicative, helping resolve issues with campaigns as needed. **What do you dislike about Simpli.fi?** There are some things that I've seen other companies can do like impression pacing that would be nice. Also, occasionally there are missteps by the Simpli.fi team that cause some issues, but they're few and far between. The other thing is inventory. Would be good for Simpli.fi to keep expanding its inventory. For CTT/OTV for example, get Netflix if you can. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi helps me run ad campaigns smoothly. The team is communicative, helping with any issues. I can email anytime and get prompt replies, and the platform is easy to navigate, which simplifies campaign setup and onboarding. ### 4. The Ultimate Programmatic Platform with Stellar Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Robin K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Simpli.fi?** I use Simpli.fi for advertising for clients and find it to be the best programmatic platform available for everything from Streaming OTT/CTV to meta to SEM and display. They manage it all exceptionally well. I appreciate the excellent dashboard and the amazing talent behind the platform. What I like most about Simpli.fi are the people and their willingness to collaborate, as they work with us on strategy, pacing, and most importantly, results. I value the targeted display, SEM, and OTT/CTV features, especially their geo fence capabilities using cookieless technology, which showcase their innovation and ability to stay ahead. The initial setup was seamless. **What do you dislike about Simpli.fi?** Honestly, I wish they did SEO too so it could be a one stop shop. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi is the best programmatic platform for everything from Streaming OTT/CTV to SEM,Meta and display, with excellent management and dashboard. ### 5. Deceptive billing practices and a complete lack of transparency. **Rating:** 0.0/5.0 stars **Reviewed by:** Ronald V. | Managing member, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Simpli.fi?** The sales representative was exceptionally responsive and returned calls promptly during the initial sales phase, which initially built trust before the onboarding process became non-transparent and confusing. **What do you dislike about Simpli.fi?** The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over 42% on ad spend. Additionally, I received contradictory info on campaign status, making it impossible to trust their reporting or management. **What problems is Simpli.fi solving and how is that benefiting you?** I initially sought out Simpli.fi to manage my SEM campaigns, but the lack of transparency in their billing and reporting made it impossible to see any true benefit. From my perspective as a business owner, I felt that my money was being wasted on a campaign that was poorly managed and not focused on my specific interests or business goals. Regarding Ease of Implementation, the onboarding was confusing. I signed a document that listed no management fees, yet I was later charged an effective markup of over 42% on my actual ad spend—far exceeding the 30% fee they eventually claimed. As for Customer Support, the communication was contradictory. I was told a campaign was disabled, but later informed it was active. This lack of consistency, combined with the lack of results, meant that rather than solving my marketing needs, the partnership required constant auditing and eventually led to me terminating the relationship to regain control of my own accounts. **Official Response from Simpli.fi Support:** > Thank you for your feedback, Ronald. We take matters of billing and transparency very seriously. Following a thorough review of your account, we have confirmed that all billing is accurate and strictly aligns with the margin terms in your signed agreement. Our team has reached out directly to provide clarity on how these industry-standard calculations are applied to ad spend and to ensure all charges were accounted for correctly. We appreciate your input and wish you the best with your business. ### 6. Consistently Strong Campaign Results You Can Count On **Rating:** 5.0/5.0 stars **Reviewed by:** Janette M. | Regional Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Simpli.fi?** We can always count on our campaigns to deliver consistently strong results. **What do you dislike about Simpli.fi?** The reporting dashboard is not as visually pleasing as I'd like it to be. The integrations with other reporting dashboards is inconsistent. **What problems is Simpli.fi solving and how is that benefiting you?** The team at Simpli.fi is helpful in supporting our campaign goals. No one can match the delivery on geofencing campaigns. ### 7. Complex Yet Powerful for Hyperlocal Targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Ashutosh T. | Chief Operations Officer **Reviewed Date:** October 23, 2025 **What do you like best about Simpli.fi?** I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability to serve clients with precise, local market campaigns. Its channel presence is amazing, integrating display, video, native, and CTV advertising into one platform seamlessly. The real-time reporting dashboard is immensely useful; it provides granular insights across geography, audience, and device types, which empowers me to make informed decisions and track campaign performance effectively. I appreciate the support team, who are always accessible and helpful whenever I need custom codes or assistance, enhancing the overall experience. Simpli.fi’s ability to handle both small and large budget campaigns flexibly is highly advantageous. The powerful geofencing and geoconversion tracking features are standout components, allowing me to create virtual boundaries at real-world locations and track conversions accurately. The privacy-compliant and cookie-less options are a huge plus, ensuring legal alignment while maintaining target precision using CRM or first-party data. Lastly, the CRM and data onboarding features make retargeting and building local-like audiences simpler and more efficient. **What do you dislike about Simpli.fi?** The initial setup of Simpli.fi was quite challenging due to the complex UI UX, which felt cluttered and not intuitive for new users. The learning curve was steep, requiring a solid understanding of programmatic advertising to fully leverage its capabilities. I found myself having to revisit programming skills I hadn't used in over a decade. Additionally, there's a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes. This process is particularly inconvenient for self-service beginners or those managing tasks independently. I also feel that the requirement for a programming background to efficiently run campaigns could be streamlined, perhaps by implementing a more user-friendly dashboard without the need for extensive programming knowledge. **What problems is Simpli.fi solving and how is that benefiting you?** I use Simpli.fi for hyperlocal targeting, offering effective franchise and retail advertising. It provides transparent reporting, channel presence across display and video, customizable campaigns for all budget sizes, and strong customer support. ### 8. Simpli.fi is a great DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Simpli.fi?** Campaigns are designed to be quick and easy to set up, allowing teams to launch efficiently without complex configurations or lengthy onboarding processes. **What do you dislike about Simpli.fi?** I have no complaints about Simpli.fi. Our company is thriving with this DSP! **What problems is Simpli.fi solving and how is that benefiting you?** We’re able to run our geofences in Simpli.fi, and we really enjoy learning about the new products they offer. ### 9. Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammed Z. | Policy advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Simpli.fi?** simpli.fi specializes in addressable and geo fenced targeting which allows advertisers to reach very specific audience right down to individual households or locations, metrics can be broken down by location, device or even creative **What do you dislike about Simpli.fi?** there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes **What problems is Simpli.fi solving and how is that benefiting you?** simpl.fi claims to offers massive reach without sacrificing precision by using addressable household targeting and their unified identity graph, there workflow tools promise to simplify campaign setup. management and reporting. ### 10. Easy to Use with Great Geo-Fencing and a User-Friendly Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Simpli.fi?** Ease of use, Geo-Fencing. User-Interface is user friendly **What do you dislike about Simpli.fi?** Sometimes it runs slowly on my end, reports take time to generate **What problems is Simpli.fi solving and how is that benefiting you?** Geo-Based targeting for clients and customer support ### 11. Self-Service Model Makes Everything Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Brian T. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Simpli.fi?** Any marketing platform that allows for a "self-service" model is the way to go. **What do you dislike about Simpli.fi?** Maybe the ability to buy media inventory at better rates. Sometimes the OTT inventory gets expensive. And I'm looking for some AI creative tools that don't require using their creative team. **What problems is Simpli.fi solving and how is that benefiting you?** Helping us target the right audiences with the right message ### 12. Service beyond compare **Rating:** 5.0/5.0 stars **Reviewed by:** Jason C. | Digital Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Simpli.fi?** I like SF for the level of customer service. Any DSP can place ads. Not all of them treat you like a human. I've worked with several DSP's over the years and SF has really gone the extra mile to ensure campaign quality, deliver fast reporting, and help along the way to drive better results for my clients. Add to that, their available integrations and easy-to-use system, I'd be hard-pressed to leave. **What do you dislike about Simpli.fi?** The only downside I would have to report is the fact they sometimes have outdated data from google maps, but this is google's fault, not their own. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi helps me to deliver ads to people outside the usual scope of advertising. I no longer have to stay in a sandbox. I get to deliver audiences to my clients, not just platforms. ### 13. Very knowledgeable service team **Rating:** 5.0/5.0 stars **Reviewed by:** Colleen N. | Accounts & Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Simpli.fi?** Their help with media plans is very important to us and they are always available to answer questions we have on the campaigns. **What do you dislike about Simpli.fi?** I don't have anything I dislike about Simpli.fi **What problems is Simpli.fi solving and how is that benefiting you?** Their third party segments are very helpful and I think they have the best geofencing around. ### 14. Great Potential, But Insights Need Streamlining **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline N. | Digital Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Simpli.fi?** Targeted audience is more accurate offering location-based targeting **What do you dislike about Simpli.fi?** Insights could've streamlined better in detail and prices are slightly higher than competitors **What problems is Simpli.fi solving and how is that benefiting you?** Measuring conversions across online & offline linking digital ads to in-store visits can be difficult however when using simpli.fi we are able to convent zone tracking to store visits ### 15. My SImpli.fi experience **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Simpli.fi?** What I like most is that all of the programmatic tactics are here under one roof. I can blend them into camapigns as needed, and move budget as results require. The support has been great (I am managed service), the reporting gives me everything I need, and the UI is easy to navigate. Following a classic Siumpli.fi talking point, it is also their own data, which is able to bused in a more granular way. **What do you dislike about Simpli.fi?** Simpli.fi has a contract with LiveRamp that prohibits data from outside the U.S. I have clients in the UK that are running CRM Targeting campaigns, and I have to take them elsewhere. I can't run them through LiveRamp/Simpli.fi. Also, as a wish list item, I wish that I could have a dashboard that my clients could log into that gave them access to their camapign data. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi is letting me offer both B2C and B2B customers several ways of targeting their audiences. ### 16. Great experience using Simpli.fi **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Simpli.fi?** Simpli.fi is so easy to use and the staff is always so helpful any time we have a question or need some assistance with a campaign or client. **What do you dislike about Simpli.fi?** We really don't have any issues or down sides to using the platform **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi allows us to offer a wide range of campaign offerings to our clients. ### 17. Self-serve Operations Manager with 3+ years in the platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Simpli.fi?** The user friendly UI and exceptional customer service from our AM and support teams. **What do you dislike about Simpli.fi?** I would love to be able to upload creative at the advertiser level. **What problems is Simpli.fi solving and how is that benefiting you?** I like that Simpli.fi has no campaign budget minimum; it’s great for breaking out targeting in smaller markets. ### 18. Simpli.fi is a true leader in Programmatic Digital Marketing. A platform that generates conversions. **Rating:** 5.0/5.0 stars **Reviewed by:** Harry A. | Managing Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Simpli.fi?** The targeting filtering is robust and effective. It allows us to reduce media waste by focusing on the center of the bullseye of the demographic and geography of the customers sought by our advertisers. Their sales and AdOps teams provide superb customer support. Ability to have several tactics for Display, OTT, CTV, ZTV, Native, and even social media marketing on a single reporting tool. **What do you dislike about Simpli.fi?** It is not a downside, but as with many growing companies you need to constantly be on top of the learning curb of new capabilities launched within the platform. **What problems is Simpli.fi solving and how is that benefiting you?** Pitching to Advertisers in a competitive markeplace requires innovation and sales support. Simpli.fi has been instrumental in supporting our pitches with RFPs and materials that have allowed us to win deals against competitors that were not well prepared. ### 19. We love working with Simpli.fi! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Simpli.fi?** Working with Simpli.fi truely feels more like a partnership and an extension of our team. It's not just a vendor that we send campaigns to that we don't place in-house. We've completed a few campaigns with them to-date and all have been successful. Their team is knowledgeable, always responds quickly, offers great insights and recommendations, and is great to work with. Also, working directly with them cut's out the "middle man" so we can stay effecient and effective with our client's budgets. **What do you dislike about Simpli.fi?** No dislikes. So far everything has been great. **What problems is Simpli.fi solving and how is that benefiting you?** Being able to house all tactics in one place so we have the ease of shifting budgets based on performance. They also have more access to targeting that we do not have. ### 20. Simplifi has been helpful, easy to use, and has increased our team's productivity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Simpli.fi?** I like that I can fully depend on my Simplifi account managers to handle everything for me. They're knowledgeable and often have great suggestions for how to best take advantage of our marketing efforts. It's wonderful that we can expand our marketing efforts so much with Simplifi and it's all so easy to do! **What do you dislike about Simpli.fi?** I really don't have any complaints about Simplifi, but it would be really helpful to have a dictionary or some kind of guide for all the lingo and vocabulary that's involved sometimes. For example, a reference guide to look up with different acronymns mean like CTV, etc., since all this digital marketing jargon can get confusing sometimes. **What problems is Simpli.fi solving and how is that benefiting you?** Our in-house marketing team is extremely small and Simplifi solves the probelm of our team not having enough time to manage every marketing channel. It's wonderfully helpful that we're able to offload this work to people who are experts in these specific digital advertising channels and can leave so much to them to publish, manage, and analyze this content. ### 21. Simpli.fi makes digital marketing a breeze. **Rating:** 5.0/5.0 stars **Reviewed by:** Matty F. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Simpli.fi?** With there amazing customer services and wide variety of offerings. We are able to reach our audiences in ways we never though imaginable. Simpli.fi is there to help from start to finish. **What do you dislike about Simpli.fi?** Sometimes there is tendency for over or underdelivery on campaigns that can cause an issue and tension between clients. However, they have never failed to make it right if there has been a wrong. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi has a wide range of first part audienc targeting and additional display and video advertising products, that make reaching the perfect audience for a clients simple. ### 22. Phenomenal Support in an Easy-to-Use System, **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Simpli.fi?** There are 3 things that separate them from the rest of their competitors: - Intuitive features: everything is named in a way that makes sense, it's easy to implement and very common sense driven with the UI - Sheer breadth of capability: Simplifi is always introducing new features, and the options of what you can do with campaigns feels unlimited. Truly brings marketing to the next level. - Unparelleled support: Their team is with you every step of the way, always ready to teach, catch mistakes, optimize on your behalf and introduce new features that make the potential seem limitless. **What do you dislike about Simpli.fi?** They change the brand look far too often, which takes getting used to each time they do so with the icons, colors, and what they mean for campaign statuses. **What problems is Simpli.fi solving and how is that benefiting you?** We're using Simplifi primarily for Display and Connected tv services but are working on social media and expanding video. Mobile platforms are extremely beneficial. With all this, Simplifi is helping us with our main goal - to meet users where they're at and help them see the content that benefits them, and achieve our client's needs. ### 23. Best software in the business but better people! **Rating:** 5.0/5.0 stars **Reviewed by:** Robin K. | V, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** The multi range of options on the tech stack to target and track all of your conversions. We don't just sell impressions. We sell conversaions. **What do you dislike about Simpli.fi?** HOneslty, even with the time difference I can't think of anything outside of I wish we had better direct communication with the SEm TEAM. **Recommendations to others considering Simpli.fi:** Do not miss this opportunity to be there best in your business. I couldn't do my job without them. **What problems is Simpli.fi solving and how is that benefiting you?** Giving our clients options outside of only tracking impressions makes all of the difference in the world. They want to understand how their money is being spent and if it is actually workig. We can prove it with SimpliFi. ### 24. Best geofence company in the game **Rating:** 5.0/5.0 stars **Reviewed by:** Bill360 I. | Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Simpli.fi?** The communication is unmatched. I work with Hailee on all my campaigns and there has never been a singe issue. They're quick, responsive and easy to work with. Everything is setup correctly the first time and the results are always great. Couldn't be an easier experience. **What do you dislike about Simpli.fi?** They need to use Bill360 as their accounts recievable platfrom ;) but we honestly don't have any complaints at all! **What problems is Simpli.fi solving and how is that benefiting you?** We want to retarget users that attend certain events that are pertinet to our business. We also target local businesses that are vetted prospects. ### 25. Simpli.fi is the best platform for managing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Ashlee E. | Audience Activation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Simpli.fi?** I love how user friendly the platform is. Our campaigns are Impression goal based and it is nice to use a plarform that allows for a monthly impression goal without a budget needed. Uploading creatives is quick and seamless. Customer Support is always quick to respond and very helpful. Implementation of new campaigns is quick and easy. **What do you dislike about Simpli.fi?** Simpli.fi could provide more options for addressable audience segments. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi has helped my team make better optimization strategies while reaching our overall impression goal. ### 26. Okay! **Rating:** 4.0/5.0 stars **Reviewed by:** Madison J. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Simpli.fi?** The dashboard is very user friendly! i enjoy how easy it is to see your campaings, the impressions and all the useful information. **What do you dislike about Simpli.fi?** Occasionally the customer service is not up to par. It takes a lot for them to understand a point or a mistake. We've had lots of issues with them in the past. **What problems is Simpli.fi solving and how is that benefiting you?** Easy to access and our clients see results. ### 27. Best programmatic media platform and company in the marketplace! **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine S. | Head of E-Commerce & Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2021 **What do you like best about Simpli.fi?** Unstructured data makes for campaigns that have at least twice the click through rate as campaigns run on TradeDesk and other programmatic platforms. The team is also outstanding. They know what they are doing and provide exceptional service. **What do you dislike about Simpli.fi?** There is nothing I dislike. This is my favorite digital vendor/tech product out of dozens I work with as an e-commerce and marketing director and martech stack/digital transformation professional **Recommendations to others considering Simpli.fi:** If you are my competitor, don't use it! Otherwise, I recommend this product to anyone interested in running effective digital ad campaigns. **What problems is Simpli.fi solving and how is that benefiting you?** Reaching actual buyers who convert. Driving the best performance out of any digital marketing tactic in our campaigns. ### 28. Results for my clients, knowledge for me, great customer service all along the way! **Rating:** 5.0/5.0 stars **Reviewed by:** Matt B. | Branding Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Simpli.fi?** I love the people and the responsiveness to me on behalf of my clients. North is a rock star, knows his stuff inside and out, and offers excellent strategy that makes me look good in the presentation. Kendall and Evelyn always get me the information that I need, when I need it. They are always excellent about explaining and about understanding that digital is not my primary language. I'm also a fan of Simpli.fi's unstructured data approach. And I appreciate that the team is always upbeat, enthusiastic, knowledgable, insightful, and innovative. I don't just get "tactics" from Simpli.fi-- I get analysis, suggested strategy, and good follow-up to ongoing projects. If you can't tell... I'm a fan! **What do you dislike about Simpli.fi?** Well... I wish that they were headquartered in our building, in the office next to mine. What do you think? Maine is nice!!!! **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi is enhancing our broadcast offerings (radio) by providing hyper-targeted digital solutions. We brand the client and broadcast the message... Simpli.fi picks up where our commercials leave off, helping to move the customer down the purchasing funnel. ### 29. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Simpli.fi?** Amazing customer support team that works well in communicating efficiently. The platform itself is easy to use and fairly simple after watching their training videos. **What do you dislike about Simpli.fi?** Nothing that stands out to note. Overall a good experience. **What problems is Simpli.fi solving and how is that benefiting you?** A source to run programmatic advertising. ### 30. Great to work with Great pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Alison H. | owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Simpli.fi?** My rep Hillary is fantastic and she my go to solution provider for my clients. **What do you dislike about Simpli.fi?** The presentation colors and graphics are horrible and the plateform interface is wonky once you save your data. **What problems is Simpli.fi solving and how is that benefiting you?** local and targeted and I consider my rep a partner ### 31. Complicated. **Rating:** 3.5/5.0 stars **Reviewed by:** Stacey A. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Simpli.fi?** I like the results that Simpli.fi generates. **What do you dislike about Simpli.fi?** The complicated dashboard and website is complicated to navigate. **What problems is Simpli.fi solving and how is that benefiting you?** I do not know of any problems they are currently solving. ### 32. Mostly positive experience. Very responsive team. **Rating:** 4.5/5.0 stars **Reviewed by:** Lukas P. | Activaton Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Simpli.fi?** Team has been very helpful at responding to questions, and I've seen strong performance from campaigns. Can't speak to self-service functionallity, as I only utilize managed-service media. **What do you dislike about Simpli.fi?** Only real concern is that there has been a lack of transparency with some aspects of the managed service accounts. Typically questions can be resolved within a few emails, but I would prefer if more information was presented up fron instead of me having to ask for it. **What problems is Simpli.fi solving and how is that benefiting you?** Manages ad campaigns for clients. ### 33. Easy to work with, solid campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Simpli.fi?** Lauren Elliot is a great partner and is very easy to work with. She is proactive and is always willing to work through client asks. **What do you dislike about Simpli.fi?** Sometimes there is a lack of specific inventory, but that feels like there is more and more being added. **What problems is Simpli.fi solving and how is that benefiting you?** Footfall attribution ### 34. Simpli.fi is the BEST DSP to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Simpli.fi?** I LOVE that Simpli.fi is always available to assist me in a timely manner. Their team is extremely responsive and always a pleasure to work with. I use the platform almost daily and it's very easy to use when checking performance, updating creative, and generating reports. **What do you dislike about Simpli.fi?** I don't have any downsides to Simpli.fi. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi is solving the precision in audience targeting, performance tracking, and programmatic advertising efficiency. This benefits us as an agency because it improves the effectiveness of our digital advertising efforts for our clients. ### 35. Tegna and Simplifi **Rating:** 4.0/5.0 stars **Reviewed by:** Sheena D. | Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Simpli.fi?** Very responsive to new orders and pulsing current orders. **What do you dislike about Simpli.fi?** Would love to see more reccomendations from team when campaigns are under performing. **What problems is Simpli.fi solving and how is that benefiting you?** Naming conventions to clearly and quickly identify tactics. ### 36. Great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Simpli.fi?** Simpli.fi is great to work with! Their staff is incredibly helpful and the ease of use is fantastic. It fills the gap in offerings we had and the features are exactly what our customers needed! **What do you dislike about Simpli.fi?** As with everything in the digital age, there's always new things coming out. It is often hard to keep us, as they offer so many great things. **What problems is Simpli.fi solving and how is that benefiting you?** We love the geofencing tactic and connected tv. ### 37. Targeting focused Geofencing **Rating:** 5.0/5.0 stars **Reviewed by:** Alaukika P. | Media Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Simpli.fi?** The possibility to target based on demographics, interest and behavior in a geograhy. The flexibility of google display to video to connected TV which also can be defined based on Zip codes. The layers of targeting help achieve relevant reach and reduced cost. **What do you dislike about Simpli.fi?** As a client I do not have access to the dashboard. So there is a dependency and therefore too much back and forth to explain the ask via emails. **What problems is Simpli.fi solving and how is that benefiting you?** Targeting relevant audience and analysing the effectiveness ### 38. quick response time, easy to use interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Simpli.fi?** resources, tools, videos to rewatch content **What do you dislike about Simpli.fi?** only wish there were even more targeting options! **What problems is Simpli.fi solving and how is that benefiting you?** creating campaigns ### 39. Geofencing is a Home Run and the Support Team is INCREDIBLE **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Simpli.fi?** Geofencing allows for campaigns without a "click/online/conversion-based goal" to track in-store walk-ins, which has been a home run for many clients of ours. Also, unlike many DSP's that we have worked with in the past, the client-support team (with managed or self-service accounts) has been EXTREMELY helpful, and knowledgeable, and I would recommend Simpli.fi to any advertiser, agency or business! **What do you dislike about Simpli.fi?** No Notes! Anyone working for an advertising agency would be wise to use multiple DSPs's as every campaign is different and every client has different needs, but Simpli.fi should be a part of every agencies mix (and a big part of it!) **What problems is Simpli.fi solving and how is that benefiting you?** We have a client that is in a business vertical that makes a "true" conversion impossible to report on -- where the client can see and feel the result of our ads (ultimately an ROI)..... Simpli.fi, with their Geo-fencing tactics, allows us to serve ads to users the way we would on any other DSP, but from there, tracks when users who see our ads step foot into one of our clients stores. This allows us to really prove that we are reaching the right audience, and/or driving users into their stores. Furthermore, on tactics like CTV, which typically result in advertisers and agencies proving that ads were "seen", or at best use cross-device matching to track online activity -- which is minimal, at best -- allows us to show users who saw a CTV ad and then walked into a store. This is very valuable for niche clients/business-verticals but also very valuable for anyone in the advertising space. **Official Response from Spencer Traver:** > Thank you for the kind feedback, Kyle! We're so glad to hear that you're enjoying your experience working with Simpli.fi. ### 40. Overall Wonderful Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Simpli.fi?** The reporting is more than you will ever need. There are so many metrics. We have a weekly meeting to check in on progress. Working with the account technicians directly so that fine-tuning is done without explaining through an intermediary. They are great to work with and knowledgeable about their product and how to implement it to achieve the best results possible. **What do you dislike about Simpli.fi?** We operate as an agency, and SimpliFi has no solution for representing many companies and having them individually invoiced. Instead, we have to divide the invoices internally. For the amount of money spent monthly, this is an area that needs improvement. It causes a lot of extra work on my end, and it slows payment to them down considerably. **What problems is Simpli.fi solving and how is that benefiting you?** It helps us lower overall costs as we can buy without having to go to a third-party provider who adds cost to everything. They are a direct service provider for us, and that saves time and money. **Official Response from Spencer Traver:** > Thank you for your kind feedback, Ryan! We're glad you're having a great experience working with Simpli.fi. ### 41. Expert Level Strategy & Support **Rating:** 5.0/5.0 stars **Reviewed by:** Heather R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Simpli.fi?** Simplifi is always at the top of the game for programmatic solutions and keeping up with industry changes. They are exceedingly knowledgeable and always willing to dig in and find answers no matter the challenge. **What do you dislike about Simpli.fi?** It is challenging to find a downside here. If I were forced to nitpick something, it would be that sometimes mistakes are made, but we're all human and err from time to time. That said, their ratio of getting things right is off the charts, and when something does go wrong on their part, they're more than gracious about making good on it. **What problems is Simpli.fi solving and how is that benefiting you?** Simplifi enables us to focus on the other solutions we provide our clients by being experts at administering our programmatic campaigns in a turnkey fashion. We trust that they know more than we do about running our campaigns, so we depend a lot on their expertise. We get a lot of support from them for everything from campaign setup to monitoring once implemented. And their support is outstanding and is very quick to turn around. We have a lot of niche and high volume clients and they are amazing at helping us stay on point. **Official Response from Spencer Traver:** > Thank you for the kind feedback, Heather! We're glad that you're enjoying your experience working with Simpli.fi. ### 42. Best targeting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2024 **What do you like best about Simpli.fi?** It lets be mirco-target those in market for my product **What do you dislike about Simpli.fi?** Does not match up with my G4 anayltics numbers. **What problems is Simpli.fi solving and how is that benefiting you?** Serves display ads to potential customers with high intent ### 43. Natural fit into our team! **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin D. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Simpli.fi?** The platform itself has best in class offerings and the support we recieve from our team members is one of the best in the industry. Our team has partnered extremely well with the Simpli.fi team to create workflows and processes to increase knowledge, efficiencies and to scale! **What do you dislike about Simpli.fi?** Only current challenge we face is with reporting, its more a limitation with our reporting platform than with Simpli.fi as we can get the reporting we need within the built in report center. **What problems is Simpli.fi solving and how is that benefiting you?** Solution for our media buying needs to run effective campaigns. ### 44. I love our Simplifi team! **Rating:** 5.0/5.0 stars **Reviewed by:** Lori A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Simpli.fi?** I work directly with our Simplifi team many many times each day and they are always responsive and willing to help with whatever we need. **What do you dislike about Simpli.fi?** I haven't found any yet in the 2 years I've worked with them. **What problems is Simpli.fi solving and how is that benefiting you?** Our clients have great success with Simplifi handling campaigns. ### 45. Simpli.fi is an exceptional platform **Rating:** 5.0/5.0 stars **Reviewed by:** Michael P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Simpli.fi?** The platform is intuitive, powerful and has capabilities that covers almost all of our digital marketing needs. We have been using it for 3+ years and are extremely satisfied with everything it provides us and our clients. The account services team is top notch, ettentive and eager to help when needed. **What do you dislike about Simpli.fi?** The only downfall of the platform is the inability to use 3rd party ad tags when serving audio within our campaigns. **What problems is Simpli.fi solving and how is that benefiting you?** The ability to target audiences via addressable targeting and geo-fencing capabilities for all tactics and media. ### 46. Excellent support and functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Joe P. | Creative Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Simpli.fi?** The support from both the API Helpdesk and CX teams has been excellent. The ease of use and performance of the platform has also been exceptional. **What do you dislike about Simpli.fi?** For our use case, more robust dashboard options would be extremely beneficial. The ability to delete/move campaign and campaign group locations after launch would also help eliminate some of our pain points. **What problems is Simpli.fi solving and how is that benefiting you?** Solving our need for a self-service DSP that's responsive, effective, and easy to learn. We're able to manage a large volume of campaigns thanks to their robust API. **Official Response from Spencer Traver:** > Thank you for your feedback, Joe! Glad to hear you are enjoying the ease of use and performance of the Simpli.fi platform. ### 47. A great DSP with amazing service! **Rating:** 5.0/5.0 stars **Reviewed by:** John C. | Client Services Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Simpli.fi?** The ability to reach specific target audiences based on any number of criteria. Additionally, the ability to track back either online or physical conversions to a location or business. **What do you dislike about Simpli.fi?** The biggest challenge is initially understanding how to set up campaigns based on tactics. But once you get through the learnings it is very simple to set up and run digital campaigns. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi allows us to have a single source solution for display and pre-roll, OTT with fair CPMs letting our client's budgets stretch further. ### 48. Best **Rating:** 5.0/5.0 stars **Reviewed by:** Omar E. | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Simpli.fi?** You can be very especific with the display geo campaigns that we run through simplifi. This help us a lot with our work and we can be smooth about it very well. **What do you dislike about Simpli.fi?** Nothing personally, I think simplifi is an application that helps us on a day-to-day basis so that we can deliver the best possible work in our marketing campaigns. **What problems is Simpli.fi solving and how is that benefiting you?** I think it helps me deliver the best product to our customers by being such an accurate application. ### 49. Used Simpli.Fi for a decade and they are simpli.da best! **Rating:** 5.0/5.0 stars **Reviewed by:** Brad K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Simpli.fi?** SImpli.Fi has managed to keep their CPMs low since I started working with them in 2015 making them the perfect fit for my SMB clients and my larger corporate clients. **What do you dislike about Simpli.fi?** Simpli.Fi is great I only wish they offered more. I am excited to see and use the new CTV product and am patiently waiting for the programmatic radio to be available. **What problems is Simpli.fi solving and how is that benefiting you?** In my role now I work for an education company that offers some faith based curriculum. Google restrictions have prohibited us from reaching Christians and most of our ads that mention Christianity are banned. Simpli.Fi doesn't have any political influences controlling their policies and has allowed us to reach the market most in need of our services. ### 50. It's all in the name - display advertising made simple! **Rating:** 4.5/5.0 stars **Reviewed by:** Curran M. | Integrated Marketing Product Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Simpli.fi?** The user-friendly nature of the interface and UI. It is pleasant to look at, straightforward on where to find where to navigate, on top of the breadth of options it gives you in campaign types, audiences, events, pixel placement and more. It's a POWERFUL tool with untapped potential in optimizations being unlocked the more that it is used. **What do you dislike about Simpli.fi?** There are so many options and resources that it can be overwhelming for newcomers. In addition to the learning curve, some ways campaigns are built seem antiquated. For example, creating an addressable campaign is tedious and slow but must be completely redone and repopulated if it needs to be optimized. Furthermore, it needs some quality-of-life features to improve the user experience, like typing in addresses, zip codes, and other demographics. **What problems is Simpli.fi solving and how is that benefiting you?** Using Simplifi as a vendor is a benefit to our company. We can build thorough, multifaceted marketing campaigns for clients in one place, easily adjust the budget and see clear stats on how each performs. Typically, this is done through several outlets or vendors, so being able to have one host everything makes for a much more streamlined workflow. **Official Response from Spencer Traver:** > Thank you for your kind feedback, Curran! We love to hear that you've been able to solve several business needs through a single team and platform with Simpli.fi. Please let your CS or Sales representative know if there's anything specific we can do to improve your experience working with us. ## Simpli.fi Discussions - [What is the best way to pull a report within the UI?](https://www.g2.com/discussions/32709-what-is-the-best-way-to-pull-a-report-within-the-ui) - 1 comment, 1 upvote - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment - [What is Simpli fi?](https://www.g2.com/discussions/what-is-simpli-fi) - 1 comment - [View Simpli.fi pricing details and edition comparison](https://www.g2.com/products/simpli-fi/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+18%3A09%3A03+-0500&secure%5Bsession_id%5D=87f45a9b-159f-4c93-97da-e1d81eb07e88&secure%5Btoken%5D=3e20f73ee7965221d5e2d71cd67f94828e3a9498afdca42e5bf8d87e24613679&format=llm_user) ## Simpli.fi Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) ## Simpli.fi Features **Channel Functionality** - Display Functionality **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization ## Top Simpli.fi Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (164 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews)