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Serpstat Reviews & Product Details

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Serpstat Media

Serpstat Demo - Website Overview
Get summary data about the analyzed website, such as Website visibility, Estimated SEO traffic, SEO keywords, Keywords for PPC, Top pages, Competitors in search results, and Backlinks information.
Serpstat Demo - Keyword Research
Discover keyword opportunities among billions of keywords in 230 countries. Pick the right keywords for SEO and SEM campaigns that attract your audience.
Serpstat Demo - Backlink Analysis
The tool provides a complete and detailed picture of the domain backlink profile. Uncover competitors' strategies, their primary sources of donors, and develop your own backlinks tactics.
Serpstat Demo - Competitors Analysis
Get into competitors' SEO and PPC strategy to find hidden opportunities for your business. Drill down to keyword, ad, or backlinks level.
Serpstat Demo - Rank Tracker
Monitor website rankings with global and local SERP checker, in mobile, desktop organic, and paid search on a schedule or manually.
Serpstat Demo - Keyword Trends
Get worldwide real-time trends on a city level with 30 days of historical data. A perfect data source to stay on top of the news and trends waves.
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Serpstat Reviews (464)

Reviews

Serpstat Reviews (464)

4.6
464 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the affordable pricing and comprehensive features of Serpstat, highlighting its effectiveness for keyword research, site audits, and competitor analysis. Many appreciate the intuitive interface that simplifies complex SEO tasks, making it accessible for both beginners and professionals. However, some users note that the tool can be limited in certain areas, such as backlink data completeness.

Pros & Cons

Generated from real user reviews
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Artem T.
AT
Lead Technical Consultant
Small-Business (50 or fewer emp.)
"The tool is a great booster to get your website to the Google top positions"
What do you like best about Serpstat?

I fell in love with Serpstat after few minutes of using it. It gives you lots of insights about your website and gives you great set of ideas how to optimize it. Really awesome! Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

The prices are not cheap. But it's worth using the tool Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Hi Artem! We're so happy to see such kind words – you've put smiles on our faces! :) Our customers' opinions and feedback mean a lot to us, and we do our best to provide excellent service and tools to speed up search marketing goals achievement, and more.

If you have any questions or suggestions on how we can improve our tools, we'll be glad to chat – feel free to contact us at support@serpstat.com or https://serpstat.com/#chat_open

See how Serpstat improved
Kiril T.
KT
Owner, digital marketing specialist
Small-Business (50 or fewer emp.)
"Best value for money"
What do you like best about Serpstat?

Serpstat is a complete SEO tool that covers the main aspects of the matter: keyword analysis, competitors, and backlink analysis. A keyword research and a site audit tool are also included and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

The tool lacks content analysis features. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Hello Kiril! Thank you for sharing your experience with Serpstat. It is a pleasure to see our tools have been helpful in your work.

We are already working on our new Content Analysis module. You can already check out our latest tool, Title generation, which will help you generate a text for a title meta tag based on the text provided. Also, we post updates on what new tools have been released and what has been fixed in our Changelog every few weeks - you can check it by the link below. ;)

See how Serpstat improved
CV
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"A very extensive SEO research too with many features and great support"
What do you like best about Serpstat?

The support for Search Engines in Bulgaria specifically Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

There isn't anything much that I dislike Review collected by and hosted on G2.com.

Alex S.
AS
Search Engine Optimization Specialist
Small-Business (50 or fewer emp.)
"Convenient service for achieving variable aims and develop marketing for own business"
What do you like best about Serpstat?

The major toolkits are provided in every subscription type. The best for my aims are analysis of competitors and online research of keywords. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

The team releases updates pretty often and the interface changes can confuse while navigating. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Hello Alex! Thank you so much for giving us feedback on your experience with Serpstat. It is good to know that our tools for keywords and competitors research have been helping you in performing your tasks and reaching goals.

That's right; we're constantly adding new features and making some improvements in our tools and interface. :) If you get confused, you can always reach out to our Support Team at https://serpstat.com/#chat_open, and we will help you with any of your questions. Also, you may check Serpstat updates and what has been changed in our Changelog by the link below – we post a list of updates, in brief, every few weeks.

See how Serpstat improved
Verified User in Tobacco
UT
Small-Business (50 or fewer emp.)
"Solid tool, bad faith deals"
What do you like best about Serpstat?

Serpstat has a pretty accurate position tracking feature. It's exactly what I need to check where my pages are at a glance - going up, down, or stagnating. If you're using it as an at-a-glance tool, it works great. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

* Occasionally glitches up.

* Google KW search volume is totally out of whack in the AppSumo deal I took [possibly throttled].

* Biggest issue - the company will take away features from lifetime plans as they want. I can no longer update ranking positions after being able to do it for two years. Reached out to be told that this feature was never included in my plan [when it actually was] and that nothing can be done about it unless I forgo my lifetime plan and switch to plan billed month by month. Review collected by and hosted on G2.com.

Libero Norberto F.
LF
Senior Marketing Manager , Business Improvement
Small-Business (50 or fewer emp.)
"Useful and deep SEO tool"
What do you like best about Serpstat?

Site audit, deep and easy to understand.

Keyword clustering and text analysis : useful in keyword analysis Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

User interface can be better. I'd like to easy navigate within different informations. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Hey Libero Norberto! Thank you for leaving your feedback and sharing your thoughts on the UI. We're happy to know you like using our Site Audit, Keyword Clustering, and Text Analysis tools.

We are trying to make our interface as user-friendly as possible, and we have recently made some improvements for easier navigation between reports. For instance, we have added recent queries under the search bar and optimized quick links in reports for faster navigation from one to another. You can always check out our Changelog by the link below to keep informed of the newest Serpstat updates :)

See how Serpstat improved
Oleksandr T.
OT
Marketing Manager
Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Best analysis of website"
What do you like best about Serpstat?

The most accurate data on the positions of search queries for sites in Eastern Europe. I also like the site audit, which allows you to identify errors on the site (both technical and SEO). Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Sometimes they make technical pardons in robots, but the technical support is to do it right. Review collected by and hosted on G2.com.

Marcin P.
MP
Founder
Internet
Small-Business (50 or fewer emp.)
"API used"
What do you like best about Serpstat?

Serpstat support is excellent. The support team responded quickly and was always helpful. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

We have many issues with backlinks API. Documentation wasn't perfect, and API is not flexible and fulfilled like in the Serpstat application. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Serpstat is The Best All In One SEO tool for SMB's"
What do you like best about Serpstat?

Serpstat is one of the best SEO tool i have ever used. I best thing i liked about the tool is that I loved how easy it was to audit my clients' websites and see which keywords they were ranking for using the dashboard. The task list and the ease with which I could track my progress are also very appealing to me. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

There is nothing that I dislike about Serpstat. You can literally find everything you need for ranking well on SERP's in terms of SEO. Review collected by and hosted on G2.com.

Verified User in Wholesale
AW
Small-Business (50 or fewer emp.)
"5 years with Serpstat"
What do you like best about Serpstat?

interface and google keyword research. Very like an Organic keyword report Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Some reports are not correct/full. Especially backlinks analyst and domain analyst. Serbian google reports are totally wrong Review collected by and hosted on G2.com.

Questions about Serpstat? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Alex S.
AS
Alex Sousa
Last activity over 2 years ago

Will you have any sales in future?

GU
Guest User
Last activity over 1 year ago

What is Serpstat used for?

Pricing Options

Pricing provided by Serpstat.

Free Trial

Free Trial

Free

Free

Individual

$69.00
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Serpstat Features
SEO Alerting
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Keyword Research
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