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Serpstat Reviews & Product Details

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Serpstat Media

Serpstat Demo - Website Overview
Get summary data about the analyzed website, such as Website visibility, Estimated SEO traffic, SEO keywords, Keywords for PPC, Top pages, Competitors in search results, and Backlinks information.
Serpstat Demo - Keyword Research
Discover keyword opportunities among billions of keywords in 230 countries. Pick the right keywords for SEO and SEM campaigns that attract your audience.
Serpstat Demo - Backlink Analysis
The tool provides a complete and detailed picture of the domain backlink profile. Uncover competitors' strategies, their primary sources of donors, and develop your own backlinks tactics.
Serpstat Demo - Competitors Analysis
Get into competitors' SEO and PPC strategy to find hidden opportunities for your business. Drill down to keyword, ad, or backlinks level.
Serpstat Demo - Rank Tracker
Monitor website rankings with global and local SERP checker, in mobile, desktop organic, and paid search on a schedule or manually.
Serpstat Demo - Keyword Trends
Get worldwide real-time trends on a city level with 30 days of historical data. A perfect data source to stay on top of the news and trends waves.
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Serpstat Reviews (463)

Reviews

Serpstat Reviews (463)

4.6
464 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the affordable pricing and comprehensive features of Serpstat, highlighting its effectiveness for keyword research, site audits, and competitor analysis. Many appreciate the intuitive interface that simplifies complex SEO tasks, making it accessible for both beginners and professionals. However, some users note that the tool can be limited in certain areas, such as backlink data completeness.

Pros & Cons

Generated from real user reviews
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Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"The best SEO tool I've tried so far"
What do you like best about Serpstat?

I like that with Serpstat, you have all toolkits you might need just in one place. It's a perfect solution both for experienced and beginners in SEO, the interface is pretty easy to use. Rank tracker and site audit are my favorites, I use them the most. Serpstat often releases new updates and new tools and sometimes it is impressive how fast they come up with new ones, so I'm sticking with these guys from now on. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Haven't found any cons yet, if any issues or questions arise, Serpstat's team reacts immediately to all messages in chat and helps timely. Review collected by and hosted on G2.com.

David B.
DB
head of strategy
Small-Business (50 or fewer emp.)
"Perfect guidance, support and experience"
What do you like best about Serpstat?

Support really helped me, the tool offer features than I expected and those are useful features, not some fluff ones that only distract you. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

From my experience so far there is nothing I dislike, cant think of anything right now. Review collected by and hosted on G2.com.

Anastasiia  Z.
AZ
Head of SEO department
Small-Business (50 or fewer emp.)
"Perfect solution for product company"
What do you like best about Serpstat?

We have 22 websites in different countries but the same niche. Serpstat helps us to track positions in SERP, see changes and make perfect competitors research. Positions are the same that during a manual search in the corresponding countries. It's a very valuable feature for us. We like the design and simplicity for users. Technical documentation is very detailed. Support is also knowledgeable and attentive to details. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Exporting to excel could be more user-friendly. Review collected by and hosted on G2.com.

Prashant S.
PS
Senior SEO Executive
Mid-Market (51-1000 emp.)
"Overall Great Tool for SEO Review, Money Worth - Need More Improvements/Features"
What do you like best about Serpstat?

Serpstat shares the data about SEO Optimizing and competitors' stats similar to other tools such as ahrefs and semrush. The better thing is cost is so competitive and gives better insights when the uses are so specific about Keyword research, Site Audit, Domain Analysis and Backlinks details. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

The stats should be more descriptive and in detail, as currently, they are generic. Paid Analysis does not show up when I found better data on other competitors. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Thank you for sharing your feedback, Prashant! We're happy to hear our Search Analysis, Backlink, and Audit modules have been helpful in your work.

We appreciate you pointing to things that might need some improvement based on your experience. Serpstat is constantly evolving, and we do take into account our clients' thoughts on what could be even better. Our Support Team usually reviews such requests at https://serpstat.com/#chat_open or by email at support@serpstat.com. Thus, if you have any more suggestions or questions, we'd love to chat!

Also, I can't help but mention our Changelog, where we post updates on what new tools have been released and what has been fixed every few weeks :)

See how Serpstat improved
AK
Business Consultant
Mid-Market (51-1000 emp.)
"All in One Digital Marketing Service Tool For Business"
What do you like best about Serpstat?

Create multiple Website Audit reports in a professional Way.

Easily Find Low competition and High searches keywords.

Know competitors' backlinks in PDF Format to improve backlinking.

Advanced Analytic tool to track all website pages and On site.

Monitor progress of business websites and reply to clients' queries.

Gives Priority wise suggestions to optimize business websites. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Serpstat has important features like backlinking. It is a strong point, By the use of competitor backlinks data we can increase backlinking of our business website and improve website traffic easily. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Hi Akhilesh! Thanks a lot for your excellent review! We're happy to hear that you find Serpstat tools helpful for your business.

You can also check our recently released new tools and what we have fixed and improved in our Changelog - https://serpstat.com/blog/serpstat-changelog/.

Verified User in Furniture
UF
Mid-Market (51-1000 emp.)
"Solid all in one SEO tool - great for organic keyword research"
What do you like best about Serpstat?

The strongest side of Serpstat is keyword research. It's super fast and easy to get tons of good keywords. Outstanding API access for all pricing plans.

And even now that Ukraine has been attacked by Russia:

* not a split-second of down-time

* the app is continually developed further - rapidly!

* the quality of their database stays very high (I use several SEO tools and I routinely compare search volumes, positions etc.)

A few points I noticed in the years I have been using Serpstat:

Credits:

If you want to do something, go ahead, do it. You will not run out of credits. Everything is calculated very generously.

Keyword research:

* Organic keyword research is superb, with powerful filter options, related keywords, keyword suggestions etc.

* Good PPC keyword research function, but it's the organic research where Serpstat excels

* Lots of cool features like you can upload a keyword list to get keyword suggestions for all keywords in your list.

* Filters. They are powerful. Choose AND or OR logic, combine filters, save filter configurations ... These filters are available throughout all the functions.

* Clustering function

Technical audit:

* Solid audit function with many parameters, nothing spectacular, but fit for purpose

Backlinks:

* In general a basic backlink tool, but has special features like an overview over outgoing links, scanning for malicious link donors etc. Again, lots of powerful filters.

Service:

* Super fast response of their people using the chat function.

* If you report a problem, they research it thoroughly. If it's your mistake, they help you how to use their product properly. If it's a bug, they fix it and tell you when it's done.

* If you ask for a new feature, there is a good chance they will consider it.

API:

* API access is included in every pricing tier. (Wow.)

* Good documentation with programming examples provided

Pricing:

It's a fraction compared to similar tools. Very good discounts for longer subscriptions are available. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

The keyword traffic estimates seem too high.

The backlink tool does not have a page-level authority value, only domain-level.

They told me they are working on a new PPC keyword tracking functionality. The current PPC keyword *tracking* function is quite basic. Review collected by and hosted on G2.com.

JG
CEO
Small-Business (50 or fewer emp.)
"Amazing all-in-one SEO tool (solid all-in-one)"
What do you like best about Serpstat?

The keyword research functionality is super fast and you get a ton of keywords.

The questions is also a great feature to see what is people asking about those keywords.

The technical audit helps me see at glance what is wrong with my website. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

I bought the lifetime deal, and I would like to access the Spanish database. I only get access to the English one. Review collected by and hosted on G2.com.

KH
Director
Small-Business (50 or fewer emp.)
"Straightforward, affordable SEO platform"
What do you like best about Serpstat?

The campaign setup was simple and easy to perform. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Logging into the platform has been an issue for me. Browser doesn't save password. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Kevan, thanks a lot for leaving your feedback! We hope you make the most of our tools for the development of your business!

I recommend checking your browser settings if your browser still doesn't save the password. If you encountered any issues while using Serpstat, you are welcome to contact our Support Team at support@serpstat.com or https://serpstat.com/#chat_open. ;)

RS
Digital marketing consultant
Small-Business (50 or fewer emp.)
"Great SEO toolbox with intuitive UI"
What do you like best about Serpstat?

Serpstat has a very logical menu structure, with a clear break down between keyword research, competitors research and rank tracking Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Haven't discover major CONS yet. Sometimes query search is on a slower side, but not a deal breaker Review collected by and hosted on G2.com.

Александр .
А
Веб-разработчик
Small-Business (50 or fewer emp.)
"Excellent service for SEO specialists and marketers"
What do you like best about Serpstat?

Multifunctionality of the platform, constant new features, detailed statistics. Possibility of integration with other systems and services. Ultra-fast support service - always provides the most detailed assistance in solving problems. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Sometimes the service lags, but increasingly less often, which is pleasing. There are suggestions for improving the functionality that I have passed on to the developers, and many contentious issues have already been resolved. Review collected by and hosted on G2.com.

Questions about Serpstat? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
Last activity over 1 year ago

What is Serpstat used for?

Alex S.
AS
Alex Sousa
Last activity over 2 years ago

Will you have any sales in future?

Pricing Options

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Serpstat Features
SEO Alerting
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Keyword Research
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