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Serpstat Reviews & Product Details

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Serpstat Media

Serpstat Demo - Website Overview
Get summary data about the analyzed website, such as Website visibility, Estimated SEO traffic, SEO keywords, Keywords for PPC, Top pages, Competitors in search results, and Backlinks information.
Serpstat Demo - Keyword Research
Discover keyword opportunities among billions of keywords in 230 countries. Pick the right keywords for SEO and SEM campaigns that attract your audience.
Serpstat Demo - Backlink Analysis
The tool provides a complete and detailed picture of the domain backlink profile. Uncover competitors' strategies, their primary sources of donors, and develop your own backlinks tactics.
Serpstat Demo - Competitors Analysis
Get into competitors' SEO and PPC strategy to find hidden opportunities for your business. Drill down to keyword, ad, or backlinks level.
Serpstat Demo - Rank Tracker
Monitor website rankings with global and local SERP checker, in mobile, desktop organic, and paid search on a schedule or manually.
Serpstat Demo - Keyword Trends
Get worldwide real-time trends on a city level with 30 days of historical data. A perfect data source to stay on top of the news and trends waves.
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Serpstat Reviews (463)

Reviews

Serpstat Reviews (463)

4.6
464 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the affordable pricing and comprehensive features of Serpstat, highlighting its effectiveness for keyword research, site audits, and competitor analysis. Many appreciate the intuitive interface that simplifies complex SEO tasks, making it accessible for both beginners and professionals. However, some users note that the tool can be limited in certain areas, such as backlink data completeness.

Pros & Cons

Generated from real user reviews
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Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Cost-effective But Also A Competitive SEO Tool"
What do you like best about Serpstat?

Serpstat is one of the hidden gems that offer competitive solutions like other legendary SEO tools like Ahrefs, SEMrush, or MOZ offers but at a cost-effective slab. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Still, the tool can dig into more comprehensive features like competing domains, gap analysis, etc. Also, some of the technical reports can still be user-friendly and easy-to-understand. Review collected by and hosted on G2.com.

AS
Digital Marketing Manager - SEO
Small-Business (50 or fewer emp.)
"Best SEO Rank Tracker Tool For Keywords Tracking"
What do you like best about Serpstat?

Rank tracker, site audit and other analysis options. The Serpstat has many features and we haven't explored all of them. Their prices are lower than other SEO tools, we are using their custom package. Their support team is super active and provides support whenever we needed. This is a must-have SEO tool for every business because they offer all SEO solutions under one roof. SEO made easy with SERPSTAT. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Navigation needs to improve, steps to perform any task can be reduced. Reporting view is limited. Adding more filters can make reports powerful. We can't see ranked URLs in position history again keywords, this is must-have features that can take Serpstat to next level. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Hey Ali! Thank you so much for your kind words and for taking the time to leave your honest feedback; we appreciate it a lot. We're so pleased that Serpstat has been an excellent solution for your business growth!

We would love it if you reached out to us at support@serpstat.com or https://serpstat.com/#chat_open to tell us about your recommendations in more detail so that we can add them to our roadmap and take them into account when improving our tools. :)

See how Serpstat improved
Binny A.
BA
Freelance
Small-Business (50 or fewer emp.)
"Very good and useful tool for seo"
What do you like best about Serpstat?

The reporting and analytical features. Very good. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Nothing as of till now. I am using for clients. Review collected by and hosted on G2.com.

John N.
JN
Marketing Director
Mid-Market (51-1000 emp.)
"Amazing value search marketing suite"
What do you like best about Serpstat?

Love the ability to group search terms together according to common words within those terms. Also, really rate the filtering available in their keyword reporting. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

I have a lifetime deal and over time I've not got access to all of the new features but given just how good the base offering is I can't complain that much! Review collected by and hosted on G2.com.

Verified User in Sporting Goods
ES
Small-Business (50 or fewer emp.)
"Outstanding Solution"
What do you like best about Serpstat?

Just as all-encompassing as the "other" SEO tool but in our opinion, much easier to use and manage and it's also more affordable. Support with SERPSTAT has been second to none, with team members offering incredibly detailed solutions to address our need. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

There's nothing to dislike about SERPSTAT. Review collected by and hosted on G2.com.

Alexey T.
AT
SEO-специалист
Small-Business (50 or fewer emp.)
"The best service for SEO specialist"
What do you like best about Serpstat?

One of the best services for internet marketers. Excellent functionality, quality customer service, a unique approach to each client. The team is very professional and knows their product very well, for any question you can contact your manager and get a quick and high-quality consultation on your issue. I recommend using 10/10. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Nothing, I like everything. This service is perfect for my purposes and helps me to perform my duties better and faster. During the use of this service - I did not find any shortcomings Review collected by and hosted on G2.com.

Zhivko S.
ZS
Marketing Manager
Mid-Market (51-1000 emp.)
"SERP stat is an excellent solution if you are on a tight budget"
What do you like best about Serpstat?

It has all the essential features that are needed - rank tracking, visibility trends, and backlink analysis. It also has some advanced features which are not so common with other tools like keyword clustering and text analysis. Also, they have good coverage of Eastern European markets while most of the tools are focused on North America, Western Europe and Australia. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

Relatively small database compared to competitors like SEMrush. This leads to some unusual discrepancies like a solid drop in visibility in Serpstat while google analytics shows a big increase in organic traffic. I've come to think that it is not 100% reliable. Also, I never found a way to integrate it with Analytics and Search Console which - in theory - should help it show more accurate and detailed information. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Hello Zhivko! Your honest feedback is much appreciated!

We keep expanding our database every day to provide the most accurate data. Without a thorough look at your report, it is hard to tell the exact reason for the discrepancy you have faced. I can mention that visibility in Serpstat is calculated based on the keywords your domain ranks in top-20 and differs from the traffic metric in both Serpstat and Google.

Our Support Team is always there to help you understand why the data provided differs from other sources, GA in your case, or investigate the arisen issue. You can contact us by email at support@serpstat.com or https://serpstat.com/#chat_open.

Jena A.
JA
Owner, Chief Warfare Marketing Strategist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great feedback on website site health and tracking for your business"
What do you like best about Serpstat?

I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I will leverage in client meetings to show how their current SEO guy is failing, using blackhat, or getting google page 1 for words they don't need because they are easy. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

It can be overwhelming to set up the system the first time if you are not used to using Serp software. But once you get a feel for the tools and capabilities it is amazing. Review collected by and hosted on G2.com.

Joey T.
JT
CEO
Small-Business (50 or fewer emp.)
"We use Serpstat for SEO at my agency Hum JAM and we love it!"
What do you like best about Serpstat?

Serpstat is an easy-to-use multi-purpose SEO tool that is great for getting everyday SEO tasks done for clients. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

They could improve the UX design a bit. However, it functions exactly for what I need. Review collected by and hosted on G2.com.

Myriam J.
MJ
Consultante marketing numérique
Small-Business (50 or fewer emp.)
"A solid, constantly evolving Ukrainian alternative to expensive SEO & PPC tools"
What do you like best about Serpstat?

I love the fact that the team is always helping the product evolve and listens to client feedback and requests.

I have been using SERPstat for years and I love seeing how much the tool has evolved. Review collected by and hosted on G2.com.

What do you dislike about Serpstat?

I personally really like the tool.

No. Seriously. I like it. A lot.

Whenever I think: hmmm, this could be improved...The team fixes it without me having to flag it. That's a really nice thing. Review collected by and hosted on G2.com.

Response from Anna Kravets of Serpstat

Hey Myriam! We're so happy to know you've been with us for years and saw how much we have improved and keep improving. Thank you for taking your time and sharing your positive experience of using Serpstat; we highly appreciate it!

Questions about Serpstat? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
Last activity over 1 year ago

What is Serpstat used for?

Alex S.
AS
Alex Sousa
Last activity over 2 years ago

Will you have any sales in future?

Pricing Options

Pricing provided by Serpstat.

Free Trial

Free Trial

Free

Free

Individual

$69.00
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Serpstat Features
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
Competitor Analysis
Data Visualization
Custom Reports
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