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Top 10 Semrush Alternatives & Competitors

(2,441)4.5 out of 5

If you are considering Semrush, you may also want to investigate similar alternatives or competitors to find the best solution. SEO Tools is a widely used technology, and many people are seeking secure, simple software solutions with social measurement, sentiment analysis, and influencer identification. Other important factors to consider when researching alternatives to Semrush include social media and features. The best overall Semrush alternative is Ahrefs. Other similar apps like Semrush are Serpstat, SE Ranking, Similarweb, and Reputation. Semrush alternatives can be found in SEO Tools but may also be in Online Reputation Management Software or Competitive Intelligence Tools.

Best Paid & Free Alternatives to Semrush

Ahrefs
Serpstat
SE Ranking
Similarweb
Reputation
Seobility
Hootsuite
Birdeye

Top 10 Alternatives to Semrush Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Semrush stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Computer Software, and find the best product for your business.

Ahrefs

By Ahrefs

(549)4.5 out of 5

Ahrefs is an all-in-one SEO toolset that can help anyone to stay on top of their competitors, drive more search traffic and optimize their website.

Categories in common with Semrush:

Reviewers say compared to Semrush, Ahrefs is:

More usable

Easier to set up

Easier to admin

See all Ahrefs reviews

Serpstat

By Serpstat

(462)4.6 out of 5

SaaS for competitor analysis, content optimization, SEO management, market intelligence, advertising insights, and AI-driven content creation.

Categories in common with Semrush:

Reviewers say compared to Semrush, Serpstat is:

Better at support

Easier to do business with

More usable

See all Serpstat reviews

Sponsored

UserEvidence

(40)4.9 out of 5

UserEvidence is a customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. Using surveys and third-party reviews, UserEvidence continually captures feedback throughout the customer journey and creates a customer story library that proves the value of your product. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to create authentic customer stories at scale.

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Reviewers say compared to Semrush, UserEvidence is:

More expensive

Better at support

More usable

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SE Ranking

By SE Ranking

(1,360)4.8 out of 5

SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible.

Categories in common with Semrush:

Reviewers say compared to Semrush, SE Ranking is:

More usable

Better at support

Easier to set up

See all SE Ranking reviews

Similarweb

By Similarweb

(1,066)4.5 out of 5

Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.

Categories in common with Semrush:

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Reviewers say compared to Semrush, Similarweb is:

Slower to reach roi

More expensive

More usable

See all Similarweb reviews

Reputation

By Reputation

(2,328)4.6 out of 5

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Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this process as Reputation Experience Management, a category we created.

Categories in common with Semrush:

Get a quote

Reviewers say compared to Semrush, Reputation is:

Slower to reach roi

More usable

More expensive

See all Reputation reviews

Seobility

By seobility GmbH

(327)4.6 out of 5

Seobility offers online SEO tools for better website optimization.

Categories in common with Semrush:

Reviewers say compared to Semrush, Seobility is:

Slower to reach roi

Easier to set up

More usable

See all Seobility reviews

Hootsuite

By Hootsuite

(5,497)4.2 out of 5

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Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.

Categories in common with Semrush:

Reviewers say compared to Semrush, Hootsuite is:

Slower to reach roi

More usable

See all Hootsuite reviews

Birdeye

By Birdeye

(3,141)4.7 out of 5

Optimized for quick response

Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow sales and thrive.

Categories in common with Semrush:

Reviewers say compared to Semrush, Birdeye is:

Slower to reach roi

More usable

Better at support

See all Birdeye reviews

Meltwater

By Meltwater

(2,209)4.0 out of 5

Optimized for quick response

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

Categories in common with Semrush:

Get a quote

Reviewers say compared to Semrush, Meltwater is:

Slower to reach roi

More expensive

See all Meltwater reviews

#10

HubSpot Marketing Hub

By HubSpot

(12,345)4.4 out of 5

Optimized for quick response

Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

Categories in common with Semrush: