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Semcasting Reviews & Product Details

Joseph K.
JK
Associate Director of Fulfillment
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Semcasting?

The best use of Semcasting is the ability to upload a customer list to have built into an audience and have automatically imported into my programmatic ad platform. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

The only dislike with Semcasting is the amount of time it takes to have an audience built and imported. This typically only takes a few business days, but having the ability to have this instantly or within one day would be a huge perk. Review collected by and hosted on G2.com.

What problems is Semcasting solving and how is that benefiting you?

Converting 1st party customer data into a targetable audience within an ad-buying platform. Also having access to additional 3rd party data segments that are not offered by my programmatic ad platform. Review collected by and hosted on G2.com.

Semcasting Overview

What is Semcasting?

Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency.

Semcasting Details
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Product Description

Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency.


Seller Details
Year Founded
2009
HQ Location
North Andover, MA
Twitter
@semcasting
1,034 Twitter followers
LinkedIn® Page
www.linkedin.com
49 employees on LinkedIn®

Geetha N.
GN
Overview Provided by:
SVP of Business Development and GM of Finance, Home Services and Products and Retail/CPG

Recent Semcasting Reviews

LM
Lutfi M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Semcasting’s Conversion Tracking is Not Clear"
Semcasting allowed me to upload my current customer list to create a targeted audience for the programmatic advertising campaign. The machine learn...
AB
Alessio B.Mid-Market (51-1000 emp.)
4.5 out of 5
"An explicit platform that leads to IP targeting in machine learning"
I like the way the platform can create an audience automatically as it only uploads a customer list and import it into the programmatic ad platform...
Joe K.
JK
Joe K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Don't Know What We Would Do Without Semcasting"
The ease and ability for us to upload first party of data to target programmatically with out display ad provider, along with the additional third ...
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Semcasting Media

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3 out of 4 Total Reviews for Semcasting

4.6 out of 5
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3 out of 4 Total Reviews for Semcasting
4.6 out of 5
3 out of 4 Total Reviews for Semcasting
4.6 out of 5

Semcasting Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
LM
Technical Support Agent
Oil & Energy
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Semcasting?

Semcasting allowed me to upload my current customer list to create a targeted audience for the programmatic advertising campaign. The machine learning part appears to find customers with similar profiles, thus, it is helping to reach more people than I normally would. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

It does not give a clear picture of which clicks led to sales and thus one cannot fully fine tune the campaigns. This makes it difficult for me to determine the actual ROI (Return On Investment) of the money that I am investing towards advertising. Review collected by and hosted on G2.com.

What problems is Semcasting solving and how is that benefiting you?

Semcasting makes it easier to build an audience for programmatic advertising. This has undoubtedly increased my customer base, but the problem with this is that it is difficult to track the conversion rate and adjust the campaigns for the best results. Review collected by and hosted on G2.com.

AB
IT Specialist
Security and Investigations
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Semcasting?

I like the way the platform can create an audience automatically as it only uploads a customer list and import it into the programmatic ad platform. Semcasting has customer support that is quick to respond whenever a customer contacts them and they address the issue that the customer may face. The platform has security features such as encryption that ensure that client data is secure and out of the reach of unauthorized hands. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

How I wish I had encountered this platform earlier, it’s all I have been looking for. The fact that made me consider it is the way it has cookies that collect data about the visitor to the site. Review collected by and hosted on G2.com.

What problems is Semcasting solving and how is that benefiting you?

The platform helps the company to expand its target audience for its customers by importing first-party customer match lists directly into its programmatic ad platform hence optimizing audience targeting to more impactful campaigns. The platform offers the exact service to customers as it provides the services according to the personal information they provide on the site. Review collected by and hosted on G2.com.

Joe K.
JK
Digital Camapign Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Semcasting?

The ease and ability for us to upload first party of data to target programmatically with out display ad provider, along with the additional third party data made available to our company and clients. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

The amount of time it takes to build and process the data into our programmatic platform does get frustrating at times, but overall this is done quickly or within a reasonable time frame. Review collected by and hosted on G2.com.

What problems is Semcasting solving and how is that benefiting you?

Expanding the audiences, we can target for our clients by uploading first-party customer match lists to import into our programmatic ad platform and purchasing third party data not offered by our ad platform. Review collected by and hosted on G2.com.

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