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Selligent by Marigold Reviews & Product Details

SB
CRM and Customer Analytics consultant
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Selligent by Marigold?

User interface - Login process is easy. setting up user profiles is very simple on the UI.

Sub organization set up process is simple and well maintained security between organizations.

Email marketing features : Awesome A/B features, dynamic content features

Builk emails - Support large volume emails.

Transaction emails - Support real time trigger emails

Data Integration - Support file imports and direct database connection.

Reports - I like heat map and domain based campaign performance reports

Email editor - Easy to set up simple templates in Selligent for users who dont know HTML coding.

Log files - In case you want to import data back to your in house system then team provides all the logs in details.

Support process - Very experienced and knowledgeable support team and always available for help.

Never had any issues with support team.

Account manager - Always available to help with our account.

LCM - For creating life cycle marketing features based on the customer transactions.

Training - Your marketing agency do not require extensive training. The UI is very simple and easy to learn for any user. Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

Segmentation - Limited features for creating complex segment. Examples - If I want to exclude domains that are marked as Invalid in my previous campaign then new records with that domains should be excluded from future campaigns.

Marketing Features - You have to purchase additional license not integrated with enterprise license.

Email preview - It does show email preview and easy to send test emails. But does not have features to see preview based on the devices and browsers. You need to get additional tool.

Ad-hoc reporting - User should have some knowledge on the SQL to build ad-hoc reports. Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

We feel Selligent is best tool for your email marketing and our previous system we used to encounter issue when we try to launch large volume email campaigns. Delivery rate is depends upon cleansed customer list. If you try to use purchase list then you will end up in delivery issues.

We like A/B testing features in the tool and Template editor. Review collected by and hosted on G2.com.

Selligent by Marigold Overview

What is Selligent by Marigold?

Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust and customizable tool can be configured to fit exact requirements and slot neatly into existing martech ecosystems. We offer local and regional support and insight across Europe, providing a collaborative approach to building your ideal marketing solution. Working with your teams wherever they are - the power of an enterprise solution with the support of a local business.

Selligent by Marigold Details
Languages Supported
German, English, French, Italian, Dutch, Spanish
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Product Description

Selligent by Marigold omnichannel audience engagement platform

How do you position yourself against your competitors?

Unlike the patchwork quilt of separately developed technologies common to the giant marketing clouds, Selligent Marketing Cloud's natively integrated platform offers an efficient and cohesive solution for today’s consumer-first marketer. With data and execution working as one system, there is no lag between a consumer action and your ability to respond with relevance. As soon as the data changes, so does the consumer experience your brand provides. From real-time tracking and targeting to in-depth analysis and automated messaging, Selligent Marketing Cloud makes it easy for you to connect with your consumers on a true, 1-to-1 level.


Seller Details
Seller
Marigold
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


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Overview Provided by:

Recent Selligent by Marigold Reviews

IE
Isaac E.Mid-Market (51-1000 emp.)
5.0 out of 5
"Selligent Marketing Cloud has helped My business to save time when sending more marketing messages"
Selligent Marketing Cloud allows my businessto create and manage campaigns across multiple channels, including email, mobile, social media, and web...
SC
Sabrina C.Enterprise (> 1000 emp.)
0.0 out of 5
"Good for small companies with limited use cases, not for large enterprises"
Nothing, honestly, I cannot think of one redeeming feature
NB
Nicolas B.Enterprise (> 1000 emp.)
4.5 out of 5
"A remote access strategy for the effective management of our marketing team"
Now we can manage our marketing campaigns from the cloud access, in addition to the fact that it is possible to share with third parties and client...
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33 out of 34 Total Reviews for Selligent by Marigold

4.1 out of 5
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Overall Review Sentiment for Selligent by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
IE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Selligent by Marigold?

Selligent Marketing Cloud allows my businessto create and manage campaigns across multiple channels, including email, mobile, social media, and web. And this gives the company more income channels Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

While Selligent Marketing Cloud offers a range of customization options, it is as flexible as some other marketing automation solutions ,and this limit the ability of my business to create more unique and highly customized campaigns. Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

Selligent Marketing Cloud provides powerful reporting and analytics features that enable my business to track the success of our campaigns and make data-driven decisions about future marketing efforts. Selligent Marketing Cloud Has helped my company optimize our marketing strategies and improve our return on investment. Review collected by and hosted on G2.com.

NB
Analyst Software
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Selligent by Marigold?

Now we can manage our marketing campaigns from the cloud access, in addition to the fact that it is possible to share with third parties and clients the results and progress of each of the campaigns as well as share information in real time that facilitate the creative process and flow of the information, the costs associated with the deployment have been reduced because under this new situation of remote work we were able to achieve a decrease in administrative costs and a considerable improvement in productivity per employee Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

I consider that access is a bit vulnerable and that security is an aspect in which it can be improved a lot, access is only protected with a username and password, something that may be susceptible in the future and cause loss of information, in addition to improving the stability of the platform because sometimes it suffers infrequent crashes but that delay our processes of creation and assignment of campaigns Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

We have managed to improve remote work, we have managed to deploy a system that has allowed our collaborators to work from the comfort of their home, this has allowed us to maintain the constant flow of information and has increased the productivity of each of our collaborators as well as well as the number of satisfied customers with our campaigns which are executed in less time Review collected by and hosted on G2.com.

SC
External Sales Support Advisor
Wholesale
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Selligent by Marigold?

Nothing, honestly, I cannot think of one redeeming feature Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

Where to begin: the outdated user interface that makes it very difficult for business users to use the tool, to give you an example: the system has difficulty dealing with multi picklist values, limited integration features with other tools and databases, limited customization, lacking basic features such as advanced user access management (again to give you an example, you cannot users access to part of your database) Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

None Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Selligent by Marigold?

My organization has been using Selligent's Marketing Cloud services for many years now. We rely on Message Studio to deploy most of our batch and transaction email campaigns. The customer service is great. All users have access to knowledgeable and responsive support through email or phone.

Message Studio also offers unlimited custom email fields unlike some competitors (Twilio Sendgrid). Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

The user interface has not been significantly updated in many years. We've also experienced intermittent issues accessing certain pages and logging into our account. Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

While we use other enterprise solutions to manage some of our larger volume marketing campaigns, Selligent has been a reliable tool for smaller volume targeted marketing campaigns and their API has enhanced the capabilities of our homegrown CRM. Review collected by and hosted on G2.com.

NR
Head of Field Support and Quality Assurance
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Selligent by Marigold?

Selligent is a well maintained multichannel tool that provides ideal services for managing marketing campaigns. It tracks online performance, display review sites, provide customizable features, social channels, consulting partnerships and segmentation. Reporting keeps a track of marketing performance, customer, purchase, sales and products by the company which allows ease of approaching the data in a single view. Reporting is very easy to navigate and detailed. Segmentation is also a quality feature. It has great A/B features for email marketing and supports bulk emails efficiently. Message Studio provides very extensive marketing solutions. API platform is a great feature which helps to connect different sevices and other partners. It offers a great platform to connect with customers. Automation really reduces the workload and strengthen the productivity of the company. The customer service is also very quick and responsive. It provides easy scheduling and reusable templates. System is really flexible, relaiable and extremely collaborative. There is no need of any extensive training, its easy to navigate through. Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

User interface can be more friendlier. Sometimes it crashes suddenly, needs a good internet connection. Dynamic content takes a lot of time and effort as compare to other competitors in market. There are some functionality limitations in drag and drop features and system also slows down when doing multiple tasks at once. Some features are also a bit difficult to operate. Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

Selligent is best to use in any kind of large companies. It provides the best channel for email marketing as it can manage large volumes of mails very efficiently. It has very good performance, improves business process outcomes and is also cost effective. Review collected by and hosted on G2.com.

JH
Associate, Trading & Analytics
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Selligent by Marigold?

Selligent Marketing Cloud is used for retail, entertainment, travel, finance and many other big industries. It is used for client life cycle management and is one of the best softwares of its kind that I have seen. The features are customizable and the implementation requires some time but after learning it the whole process becomes smooth. It streamlines the marketing emails and the templates can be created without any hassle. Their professional support team is also one of the reason that we keep using it. Social marketing and Segmentation are its one of my favorite features. The Message Studio got connect to our own CRM within no time. It helps us to send numberless email within a short amount of time. the interface is also very smooth working. Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

When using Selligent Marketing Cloud offline the system crashes which can result in loss of data. There is need of drag and drop editor and the system doesn't work the same for Mac users. I hope they introduce both web and browser in the future because currently it is only on desktop. The reporting feature could be better it is not exactly according to my need right now. It is difficult to set up. Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

Selligent Marketing Cloud contains such a system that it will make your customer loyal and increases your profit by its innovative features. I strongly suggest using Selligent Marketing Cloud to everyone. Review collected by and hosted on G2.com.

RA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Selligent by Marigold?

Clean & powerful UI, deep data functions Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

bit of a learning curve to know ins&outs Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

It's refreshing to bring clients from legacy platforms, who've been accustomed to either significant back-end customization, or integrating completely different products, in order to implement cross-channel marketing orchestration. Website personalization, testing, and segmentation is really easy to integrate into email automations. Review collected by and hosted on G2.com.

IS
Jefe de Custodia y COrrespondencia
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Selligent by Marigold?

I love that Message Studio can connect to our Salesforce CRM quite easily. The results are reliable and we can send thousands of emails in seconds!

We received a great walk through when we started to use the platform and the Selligent team has been a great support for our projects; they are always willing to collaborate when we need it and help us find new strategies. Selligent offers competitive cost options and adaptable to the budgets of medium and large companies. Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

Creating templates from scratch can be a little difficult. We decided to work them separately and only copy the code to the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Selligent by Marigold:

We are currently using Message Studio, we highly recommend it as a reliable platform for email campaigns. Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

We have automated the process of sending emails to our customers through a secure, stable and user-friendly platform. We use Message Studio at a regional level (Central America) for multiple processes, allowing us to measure the impact of our campaigns and communication with customers immediately. Review collected by and hosted on G2.com.

DV
Manager, Email Marketing
Public Relations and Communications
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Selligent by Marigold?

The user-friendly interface helps my team's day-to-day go smoothly. The smart technology allows us to make next-level decisions for audience segmenting and personalization. Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

One thing that can be challenging is the limitation with dynamic reporting. When an email is truly dynamic and has several content blocks to support different audience types, we are limited on how much we can drill down into the engagement of each unique send. On the other hand, we have fantastic support from our client relationship manager and technical project managers who always take our feedback to the product team to continue enhancing the capabilities for their users. Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

Personalization vs. plain old segmentation - this is a problem we are faced with daily. How do we truly personalize on a 1:1 level as opposed to just segmenting by category preference? With the journeys feature and Site, we are able to develop more relevant experiences with true personalization. For example, the ability to capture site behavior in real-time while the person is still shopping. When you have the ability to do this, you can trigger a personalized message either on site or via email with a promotion on that very product the customer was browsing! Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
EH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Selligent by Marigold?

Selligent's user interface for data import and segmentation make it extremely easy for a marketer or technical person to interact with the system. Also - it's consistent across all modules in the Marketing Cloud. A lot of their competitors' feel like a patchwork of different software pieces.

The implementation team and support have are head and shoulders above what we were used to with our old vendor. If we have an issue, they are quick to address it and clearly communicate to us. Specifically, during implementation, their data team worked closely with us to ensure that we were following best practices. They pushed back when they saw issues which was helpful. A really great partner. Review collected by and hosted on G2.com.

What do you dislike about Selligent by Marigold?

There is some confusion around their legacy product, Campaigns, and their new web-based one, Selligent Marketing Cloud. The documentation for both is housed in the same help center. Sometimes I was reading an article for Campaigns when it should have been SMC. Easy fix. We only have experience with SMC and couldn't be happier. Review collected by and hosted on G2.com.

What problems is Selligent by Marigold solving and how is that benefiting you?

It is helping us with our 1:1, personalized customer communications. Review collected by and hosted on G2.com.