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Top 10 Segment Alternatives & Competitors

(555)4.5 out of 5

If you are considering Segment, you may also want to investigate similar alternatives or competitors to find the best solution. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking easy to use, quick software solutions with marketing metrics, content marketing, and multiple devices. Other important factors to consider when researching alternatives to Segment include analytics tools and customer data. The best overall Segment alternative is Tealium Customer Data Hub. Other similar apps like Segment are Hightouch, mParticle, Bloomreach, and TrustArc. Segment alternatives can be found in Customer Data Platforms (CDP) but may also be in Reverse ETL Software or Marketing Automation Software.

Best Paid & Free Alternatives to Segment

  • Tealium Customer Data Hub
  • Hightouch
  • mParticle

Top 10 Alternatives to Segment Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Segment stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Information Technology and Services, and Financial Services, and find the best product for your business.
    #1
  1. Tealium Customer Data Hub

    (320)4.3 out of 5
    Optimized for quick response
  2. Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

    Reviewers say compared to Segment, Tealium Customer Data Hub is:

    Slower to reach roi
    Better at support
    Easier to do business with
    #2
  3. Hightouch

    (367)4.6 out of 5
  4. Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth.

    Reviewers say compared to Segment, Hightouch is:

    Easier to set up
    Easier to do business with
    Better at support
    Sourcepoint Dialogue
  5. SponsoredYou’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.

    (40)4.7 out of 5
  6. Sourcepoint's Dialogue platform is a premium, flexible consent management platform designed to help businesses navigate the complex landscape of global privacy regulations. This solution is specifically tailored to assist organizations in managing user consent in a way that aligns with diverse international laws while also optimizing for their business objectives. As privacy regulations continue to evolve, the Dialogue platform provides a robust framework for compliance, ensuring that businesses can adapt to changes without sacrificing user experience. The Dialogue platform is particularly beneficial for companies operating in multiple regions, as it supports a variety of regulations, allowing for seamless compliance across different jurisdictions. Its omni-channel compatibility means that businesses can implement consent management strategies across various platforms, including web, mobile, in-app, and over-the-top (OTT) content. This versatility makes it suitable for a wide range of industries, from e-commerce to media, where user engagement is critical and privacy concerns are paramount. Key features of the Dialogue platform include an integrated marketing preference center, which allows users to manage their consent preferences easily. This feature not only enhances user experience but also empowers businesses to optimize their consent rates through robust reporting and A/B testing capabilities. By analyzing user interactions and preferences, organizations can refine their approaches to consent management, ensuring that they meet both regulatory requirements and user expectations effectively. Another significant aspect of Sourcepoint's Dialogue platform is its focus on granular vendor insights and automated assessments. This feature provides businesses with detailed information about their data vendors, enabling them to make informed decisions regarding partnerships and data sharing practices. Additionally, the platform is certified as a *Gold* Google CMP, which underscores its commitment to maintaining high standards of compliance and user trust. Overall, Sourcepoint's Dialogue CMP empowers businesses to create tailored user journeys and implement branded messaging while efficiently managing campaigns at scale. By supporting authenticated consent profiles and maintaining a detailed consent history, the platform helps reduce unnecessary pop-ups for consumers, enhancing their overall experience while ensuring that businesses remain compliant with privacy regulations. This combination of flexibility, compliance, and user-centric design positions the Dialogue platform as a valuable tool for organizations looking to navigate the complexities of consent management in today's digital landscape.

    Visit Website

    Reviewers say compared to Segment, Sourcepoint Dialogue is:

    Better at support
    Easier to do business with
    Visit Website
    #3
  7. mParticle

    (169)4.4 out of 5
    Optimized for quick response
  8. Reviewers say compared to Segment, mParticle is:

    Slower to reach roi
    Better at support
    Easier to do business with
    #4
  9. Bloomreach

    (646)4.6 out of 5
    Optimized for quick response
  10. Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

    Reviewers say compared to Segment, Bloomreach is:

    Better at support
    Easier to do business with
    Slower to reach roi
    #5
  11. TrustArc

    (274)4.2 out of 5
    Optimized for quick response
  12. The TrustArc data privacy management platform is a comprehensive technology solution built to help you at every stage of your privacy program, across jurisdictions and across your enterprise.

    Reviewers say compared to Segment, TrustArc is:

    Slower to reach roi
    More expensive
    Better at support
    #6
  13. Census

    (337)4.5 out of 5
    Optimized for quick response
  14. A single, trusted place to sync data from your warehouse to the business apps you love. Census empowers everyone in your organization to take action with good data, no custom scripts or engineering favors required.

    Categories in common with Segment:

    Reviewers say compared to Segment, Census is:

    Better at support
    Easier to do business with
    Easier to set up
    #7
  15. Insider

    (1,072)4.8 out of 5
    Optimized for quick response
  16. Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

    Categories in common with Segment:

    Reviewers say compared to Segment, Insider is:

    Better at support
    Easier to do business with
    More usable
    #8
  17. Klaviyo

    (1,067)4.6 out of 5
    Optimized for quick response
  18. Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.

    Categories in common with Segment:

    Reviewers say compared to Segment, Klaviyo is:

    Easier to do business with
    Better at meeting requirements
    More expensive
    #9
  19. Egnyte

    (1,011)4.4 out of 5
    Optimized for quick response
  20. Egnyte delivers the only modern content platform that is purpose-built for businesses. Egnyte gives IT centralized control and protection over their files, and users fast access to their content, no matter how or where work happens.

    Categories in common with Segment:

    Reviewers say compared to Segment, Egnyte is:

    Slower to reach roi
    Easier to set up
    More usable
    #10
  21. MineOS

    (210)4.8 out of 5
    Optimized for quick response
  22. MineOS is the end-to-end platform that helps companies streamline and automate their data privacy management for increased brand trust. By integrating endless data sources, companies can provide customers with transparency over their data, handle data privacy requests at scale, and simplify complying with privacy regulations globally, including GDPR, CCPA, CPRA, and LGPD. More information can be found here: https://saymine.com/business

    Reviewers say compared to Segment, MineOS is:

    Better at support
    Easier to set up
    Easier to do business with
    Sourcepoint Dialogue
  23. SponsoredYou’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.

    (40)4.7 out of 5
  24. Sourcepoint's Dialogue platform is a premium, flexible consent management platform designed to help businesses navigate the complex landscape of global privacy regulations. This solution is specifically tailored to assist organizations in managing user consent in a way that aligns with diverse international laws while also optimizing for their business objectives. As privacy regulations continue to evolve, the Dialogue platform provides a robust framework for compliance, ensuring that businesses can adapt to changes without sacrificing user experience. The Dialogue platform is particularly beneficial for companies operating in multiple regions, as it supports a variety of regulations, allowing for seamless compliance across different jurisdictions. Its omni-channel compatibility means that businesses can implement consent management strategies across various platforms, including web, mobile, in-app, and over-the-top (OTT) content. This versatility makes it suitable for a wide range of industries, from e-commerce to media, where user engagement is critical and privacy concerns are paramount. Key features of the Dialogue platform include an integrated marketing preference center, which allows users to manage their consent preferences easily. This feature not only enhances user experience but also empowers businesses to optimize their consent rates through robust reporting and A/B testing capabilities. By analyzing user interactions and preferences, organizations can refine their approaches to consent management, ensuring that they meet both regulatory requirements and user expectations effectively. Another significant aspect of Sourcepoint's Dialogue platform is its focus on granular vendor insights and automated assessments. This feature provides businesses with detailed information about their data vendors, enabling them to make informed decisions regarding partnerships and data sharing practices. Additionally, the platform is certified as a *Gold* Google CMP, which underscores its commitment to maintaining high standards of compliance and user trust. Overall, Sourcepoint's Dialogue CMP empowers businesses to create tailored user journeys and implement branded messaging while efficiently managing campaigns at scale. By supporting authenticated consent profiles and maintaining a detailed consent history, the platform helps reduce unnecessary pop-ups for consumers, enhancing their overall experience while ensuring that businesses remain compliant with privacy regulations. This combination of flexibility, compliance, and user-centric design positions the Dialogue platform as a valuable tool for organizations looking to navigate the complexities of consent management in today's digital landscape.

    Visit Website

    Reviewers say compared to Segment, Sourcepoint Dialogue is:

    Better at support
    Easier to do business with
    Visit Website