This platform allows me to better understand our web traffic as it integrates with our main sources: Google, Meta. I can observe more closely and in detail the consumer's behavior during the sales journey. This helps me to try to identify the key or strategic points that are useful for generating sales. Review collected by and hosted on G2.com.
It does require some setup and integrations to make it worth the price. Yes, there is a learning curve to go through to get started with this platform. So no, I wouldn’t say it’s an easy tool to use. It does take time to learn how to use it. Luckily, the sales team was always on top of my tickets and throughout the implementation process so it wasn’t a heavy burden for me to integrate this tool into my campaigns. Review collected by and hosted on G2.com.
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117 SAS Customer Intelligence 360 Reviews
Overall Review Sentiment for SAS Customer Intelligence 360
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SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to better tailor campaigns. Replicative tasks are much better minimized by built in automation of the system. It’s really convenient as it allows you test multiple campaign versions and be able to easily see what works best. Furthermore, its predictive tools are very good in improving audience targeting and increasing engagement rates. Review collected by and hosted on G2.com.
A downside of SAS Customer Intelligence 360 is that some of campaign management seems to be tight. Although it can give you good insights, it’s not always obvious how to alter the campaign midstream. Besides, some features take additional steps that would slow down execution, especially in a setting where fast changes are required. Additionally, other workflows are set up whereby time is spent for adjustments, leaving less flexibility. At times, these issues have become problematic in keeping up with changing marketing needs. Review collected by and hosted on G2.com.
What I like most about SAS Customer Intelligence 360 is its ability to unify data, insights, and activation seamlessly across all channels. The platform makes it incredibly easy to build personalized, omnichannel customer journeys based on real-time behavior and predictive analytics. I’m particularly impressed by how intuitive the interface is for creating sophisticated segmentation and targeting strategies without needing heavy IT support. The AI-driven insights help us anticipate customer needs and deliver the right message at the right moment, significantly enhancing our marketing performance. Review collected by and hosted on G2.com.
While SAS Customer Intelligence 360 is a powerful and comprehensive platform, the initial setup and integration with existing systems can be time-consuming, especially for organizations with complex data infrastructures. Additionally, because the platform offers such a wide range of advanced capabilities, there can be a steep learning curve for new users. More streamlined onboarding resources or guided tutorials would help accelerate adoption and unlock value faster. Review collected by and hosted on G2.com.
SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels Review collected by and hosted on G2.com.
SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and manipulation Review collected by and hosted on G2.com.
The customer view is best ibn this they provide 360 degree view of customersi, it helps to analyze the customer data.It is easy to use because it style is good , and it can be easily implemented . customer support is also good for this, i use it frequently Review collected by and hosted on G2.com.
The SAS customer intelligence 360 is little bit expensive Review collected by and hosted on G2.com.
1) The personalized customer experience that can assist in building journeys.
2) The possibility of leveraging multichannel interaction.
3) The built-in analytics that allow the creation of valuable customers insights. Review collected by and hosted on G2.com.
The cost of the SAS Customer Intelligence 360 solution is high. Review collected by and hosted on G2.com.
Personalization of content and integration of my own and third-party channels have allowed me to reach my target audience and optimize my results. Another feature that I highlight is email delivery, which met my expectations and the opening rate is satisfactory. Review collected by and hosted on G2.com.
I use this platform on a daily basis and the only setbacks I have faced are the lack of updates to some integrations. Technical support has assisted me on several occasions and I must say that the service is good although not excellent as they take a while to respond. Review collected by and hosted on G2.com.
It is the best marketing tool I have used so far. It has amazing features like advanced analytics, customer journey mapping, and real-time insights that make our marketing campaigns very effective. The user-friendly interface is the cherry on top, making it easy for even non-technical people like me to use it efficiently. Review collected by and hosted on G2.com.
The steep learning curve, it can be quite overwhelming for new users like me. Also, the high pricing makes it tough for smaller businesses to afford. Review collected by and hosted on G2.com.
Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and assignments. Review collected by and hosted on G2.com.
Bit complex to set up
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow Review collected by and hosted on G2.com.
The best part of SAS customer intelligence 360 is that it provided me holistic view of how customer interacts and that helped me build customized content for customers to help and grow in business. While set up, it was simple to integrate and got support whenever neeeded from SAS Team like i was facing challenges in integrating with tool. Review collected by and hosted on G2.com.
Pricing is a bit on higher side which can be reduced so that it can be utilized by small businesses. Review collected by and hosted on G2.com.
It provides me space to plan all my activities and once that is done then I can manage and see the level of interaction with my customers. It provided me the tracking abilities so that I can improve in areas where interaction was less. I can customize for customers of certain age group or categories. Easiuly , I was able to pull reports. Once i had query, I was able to contact customer care easily and get it resolved quickly. Review collected by and hosted on G2.com.
I feel pricing was a bit high for someone like me who is not working on a very large scale. Review collected by and hosted on G2.com.
