It is really helpful when you are providing personalised solutions to your audience since it analyses data using AI/ML and also it is useful to understand the customer journey map using its algorithms for process improvement and expense savings since you tend to optimize expenses and efforts based on customer journey before closure. I feel its all in one solution due to its features. Review collected by and hosted on G2.com.
Slightly complicated but much better than traditional data analysis tools. Review collected by and hosted on G2.com.
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112 out of 113 Total Reviews for SAS Customer Intelligence 360
Overall Review Sentiment for SAS Customer Intelligence 360
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The customer view is best ibn this they provide 360 degree view of customersi, it helps to analyze the customer data.It is easy to use because it style is good , and it can be easily implemented . customer support is also good for this, i use it frequently Review collected by and hosted on G2.com.
The SAS customer intelligence 360 is little bit expensive Review collected by and hosted on G2.com.
Personalization of content and integration of my own and third-party channels have allowed me to reach my target audience and optimize my results. Another feature that I highlight is email delivery, which met my expectations and the opening rate is satisfactory. Review collected by and hosted on G2.com.
I use this platform on a daily basis and the only setbacks I have faced are the lack of updates to some integrations. Technical support has assisted me on several occasions and I must say that the service is good although not excellent as they take a while to respond. Review collected by and hosted on G2.com.
This platform allows me to better understand our web traffic as it integrates with our main sources: Google, Meta. I can observe more closely and in detail the consumer's behavior during the sales journey. This helps me to try to identify the key or strategic points that are useful for generating sales. Review collected by and hosted on G2.com.
It does require some setup and integrations to make it worth the price. Yes, there is a learning curve to go through to get started with this platform. So no, I wouldn’t say it’s an easy tool to use. It does take time to learn how to use it. Luckily, the sales team was always on top of my tickets and throughout the implementation process so it wasn’t a heavy burden for me to integrate this tool into my campaigns. Review collected by and hosted on G2.com.
It is the best marketing tool I have used so far. It has amazing features like advanced analytics, customer journey mapping, and real-time insights that make our marketing campaigns very effective. The user-friendly interface is the cherry on top, making it easy for even non-technical people like me to use it efficiently. Review collected by and hosted on G2.com.
The steep learning curve, it can be quite overwhelming for new users like me. Also, the high pricing makes it tough for smaller businesses to afford. Review collected by and hosted on G2.com.
Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and assignments. Review collected by and hosted on G2.com.
Bit complex to set up
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow Review collected by and hosted on G2.com.
The best part of SAS customer intelligence 360 is that it provided me holistic view of how customer interacts and that helped me build customized content for customers to help and grow in business. While set up, it was simple to integrate and got support whenever neeeded from SAS Team like i was facing challenges in integrating with tool. Review collected by and hosted on G2.com.
Pricing is a bit on higher side which can be reduced so that it can be utilized by small businesses. Review collected by and hosted on G2.com.
It provides me space to plan all my activities and once that is done then I can manage and see the level of interaction with my customers. It provided me the tracking abilities so that I can improve in areas where interaction was less. I can customize for customers of certain age group or categories. Easiuly , I was able to pull reports. Once i had query, I was able to contact customer care easily and get it resolved quickly. Review collected by and hosted on G2.com.
I feel pricing was a bit high for someone like me who is not working on a very large scale. Review collected by and hosted on G2.com.
The functions available within the platform are designed for marketing professionals. Covers all the needs that may arise in an advertising campaign. The tools that have been most useful to me is the ability to use attributes to find key triggers. Use segmentation to test the aspects of marketing that are really unleashing what we are looking for in the consumer. Review collected by and hosted on G2.com.
The initial setup is complicated, using the connectors to unify the data sources, and verify that everything flows correctly, is quite technical. Luckily, the SAS team is always there to help you with whatever you need. Review collected by and hosted on G2.com.
It collects all kinds of data regardless of the channel and helps me make decisions in real time. It integrates well with Facebook and Google ad platforms, as well as with data sources such as Salesforce or snowflake. Customer service is top notch, they are always attentive to your needs and resolve your queries quickly. Review collected by and hosted on G2.com.
While the SAS Customer Intelligence 360 platform is easy to use, unfortunately your decisions won't improve overnight. You'll make mistakes, but you'll be less lost having this solution than not having it. It's just a matter of testing and you'll find what your audiences like best. Review collected by and hosted on G2.com.
It is a platform where you can monitor where consumers are moving. Create audiences or segments so that it is easier for you to sell to groups or to a broader audience. This allows you to create exclusive offers for that particular group and distribute them on the channel that best suits you. The SAS interface is very user-friendly, so viewing the graphs will not be a problem. Review collected by and hosted on G2.com.
Implementation is complicated, as at first you have to integrate websites and applications, which takes up valuable time. Of course, after all this work has paid off, you can have a clear vision of what is happening in marketing and sales. Review collected by and hosted on G2.com.
