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Sanity Reviews & Product Details - Page 3

Sanity Overview

What is Sanity?

Sanity is a Content Operating System for forward-thinking organizations making content their competitive advantage. Sanity delivers content anywhere (like a headless CMS), but beyond that, Sanity gives you total composability with a fully decoupled, real-time content back end, and entirely customizable content workspaces pre-loaded with visual editing tools that understand content reuse. Sanity is trusted by industry leaders such as PUMA, Sonos, Skims, AT&T, Figma, and over 2000 other leading brands.

Sanity Details
Product Website
Languages Supported
English
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Product Description

Sanity.io is the unified content platform that powers better digital experiences

How do you position yourself against your competitors?

To meet the ever-increasing demands of modern engagement, you need a modern content management system. Tackle channel proliferation, localization, personalization, and more with Sanity. Sanity is made up of three main components:

Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.

Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.

APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.


Seller Details
Seller
Sanity.io
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@sanity_io
14,124 Twitter followers
LinkedIn® Page
www.linkedin.com
218 employees on LinkedIn®
Description

Sanity.io is a platform that offers a flexible content management system (CMS) designed for developers and content creators. It provides real-time collaboration, structured content, and a customizable editing interface, enabling users to build and manage content-rich websites and applications efficiently. With its powerful APIs and integration capabilities, Sanity.io supports various workflows and allows for seamless content delivery across different platforms.


Pål Fredrik B.
PB
Overview Provided by:
Head of Demand Generation at Sanity.io

Recent Sanity Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"All considered, a solid choice."
Great ability to use and reuse blocks. Relatively simple/direct to train someone new
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great platform for a WordPress user"
We've adopted Sanity as our go-to CMS for all of our application and as one of the project managers, digital marketers and content managers for our...
AS
Aksel S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great CMS for next.js"
Sanity works perfecly with next.js 15 with the app router, is easy to use and provides a ton of useful functionality.
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Sanity Media

Sanity Demo - Sanity x Puma
Sanity’s single source of truth for content helps PUMA move faster, create innovative digital campaigns, and achieve a holistic digital brand across markets.
Sanity Demo - Fully configurable Studio
Sanity Studio can be embedded as part of your application code, making it easy to make changes to content without losing context of what you are working on. You can import { renderStudio } from 'sanity' in any modern web framework. Your Studio fits within your composable architecture. Mount insid...
Sanity Demo - Sanity Studio: Work together in real-time
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
Sanity Demo - Sanity AI Assist
Free your team to do more of what they’re great at (and less busywork) with the AI assistant that works with structured content.
Sanity Demo - Visual editing features
Live Preview Build richer authoring experiences for your editors. See changes in real-time for web, mobile, and anything else your team needs. Visual Editing Jump directly to content within Sanity Studio from your web front-end. Presentation Work with structured content visually and enjo...
Sanity Demo - Image Pipeline
Resize and compress your images on the fly. Apply crops and hotspots in-studio without altering your originals. Deliver cached versions to your users from a network edge.
Check out the features in our Sanity Winter Release 2024.
Play Sanity Video
Check out the features in our Sanity Winter Release 2024.
No more copy-paste chaos. Sanity Create now has Automatic Content Mapping.
Play Sanity Video
No more copy-paste chaos. Sanity Create now has Automatic Content Mapping.
We made Visual Editing even better with drag-and-drop capability that maintains the integrity of your structured content.
Play Sanity Video
We made Visual Editing even better with drag-and-drop capability that maintains the integrity of your structured content.
Manage large scale content updates with Releases, coming soon!
Play Sanity Video
Manage large scale content updates with Releases, coming soon!
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Have you used Sanity before?
Yes

893 Sanity Reviews

4.7 out of 5
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893 Sanity Reviews
4.7 out of 5
893 Sanity Reviews
4.7 out of 5

Sanity Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SanityQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
DC
Lead Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

The flexibiliy of the client, the simple but powerful Groq query language, the recently simplified approach to migrations, and the tasks and comments features Review collected by and hosted on G2.com.

What do you dislike about Sanity?

The documentation can still be a little rough. It can be hard to find examples that aren't out of date. That has been offset with the launch of Sanity Learn though. But better docs would be great Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

It allows our small project team to divide and conquer. I can concentrate on development whilst others can concentrate on content. The flexibility that Sanity provides also means that I rarely have to say "No - that can't be done" which is a great position to be in as a developer. Review collected by and hosted on G2.com.

James T.
JT
Head of UI/UX
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

Sanity.io offers impressive flexibility, allowing users to tailor the platform to fit nearly any content structure. This is largely thanks to its schema-based approach, which gives developers the freedom to create custom workflows and layouts. One of its standout features is real-time collaboration, which enables multiple users to work on content simultaneously. This makes it a fantastic tool for teams, especially those managing large-scale projects with lots of moving parts. Another major plus is how developer-friendly it is. With its JavaScript-based studio and API-first architecture, Sanity.io integrates smoothly with modern front-end frameworks. The live preview feature is also a game-changer, allowing changes to appear immediately, which saves time during content creation and testing.

Sanity.io also excels when it comes to media handling, thanks to its powerful Image Pipeline. This feature automatically optimizes images for performance, resizing and compressing them on the fly, which is a huge win for developers focused on speed and efficiency. You get responsive images with minimal effort, improving load times across devices.

Another standout feature is GROQ, Sanity’s open-source query language, which allows users to fetch and, if need be, transform exactly the data they need. It’s flexible, easy to learn, and more powerful than traditional REST-based and GraphQL approaches, making it a favorite among developers who need precision in data retrieval.

On top of all that, the Sanity team is incredibly active in supporting its users. Their Slack channel is lively and offers direct access to the development team, where users can get quick help or share feedback. Sanity’s regular product updates show they are committed to improving and adding features, keeping the platform fresh and aligned with modern development practices. This level of engagement from the team is a huge plus for anyone considering long-term use of the platform.

While Sanity.io does have a bit of a learning curve, especially for users unfamiliar with schema-based systems, they offer a variety of templates to help users get up and running quickly. These templates provide a solid starting point for common use cases like blogs, e-commerce sites, and portfolios. For developers who might find the customizability daunting at first, these templates offer an easy way to dive in without having to build everything from scratch. The combination of these ready-made templates and Sanity's powerful features means that while there’s a learning curve, the platform also provides enough resources to help new users get up to speed relatively quickly. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

For users unfamiliar with schema-based systems, there’s definitely a learning curve. Pricing can also be a concern. While the free tier is generous, advanced features such as higher quotas or more extensive user management come at a premium. Another point to consider is that Sanity.io offers minimal out-of-the-box features. Its flexibility is great, but it means that users will need to build a lot of components themselves to achieve the desired functionality, which may require more development effort upfront. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity solves the problem of rigid, tightly-coupled traditional CMS structures by offering a highly flexible, schema-based platform that lets you define content types exactly how you need them. This flexibility is great for complex content models or projects where the content isn’t straightforward, allowing you to manage everything from blog posts to e-commerce products within a single system. It also tackles the issue of slow collaboration by providing real-time editing, enabling teams to work together seamlessly without overwriting each other's changes. Sanity allows me to build custom solutions for clients without being limited by the platform, while also ensuring performance and ease of collaboration. Review collected by and hosted on G2.com.

Kristofer G.
KG
Frontend lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

Sanity is a wonderful system for setting up structured content. It's flexible, it's easy to set up, it's cheap (if not outright free), and it lets me create incredible solutions for our clients. Finally, the community and support you get on Slack is best in business. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

The documentation can be a bit hard to navigate at times. The v3 of the Sanity Studio is great, but still not out for general availability. It's also super expensive once you need business features like SSO (understandable though). Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity solves the issue of structuring content in an easily customizable way for our customers. I haven't looked at CMSes since I discovered Sanity, and Sanity helps out with so much more than just content management. Review collected by and hosted on G2.com.

Jackie Ang J.
JJ
Software Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

Sanity's flexible schema and GROQ query language have been a game-changer for building a custom content platform tailored to educational materials like lessons, courses, and webpages. As a software engineer, I appreciated the detailed documentation and resources that helped me quickly learn and leverage Sanity’s full capabilities. The CMS is a powerful tool that allows for a long list of use cases. Live previews and customization options further streamlined our workflow, making it easy to design user-friendly, dynamic pages. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

While there was ample documentation available, there could be more of a learning curve for those who don't know exactly where to start. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity allowed us to create highligly customized content when we were limited by our existing tech resources. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

Since we first partnered up with Sanity, the support our team has received has been great. From having a dedicated Slack channel to answer our team's questions to exceptional documentation, our experience has been better than expected. As a developer, the documentation provided by Sanity was instrumental in helping us set up our first studio and integrate it with our front end. I also appreciate Sanity's flexibility in that you can use it out of the box or customize it until it fits your needs. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Honestly, our team has not encountered any major issues, and if/when we did the Sanity team was always there to help us fix the problem. If I had to pick something, it would be that I wish some of the recent updates had been available when we first started building our studio. There are a few things that would have been nice to have, but not worth the effort to go back in and update as of now. It would also be nice to see some more pre-build templates and examples with the different frameworks. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

The biggest problem that Sanity is helping our team to solve is being able to update content in real tim without the need for a developer to go in, make code changes, and then have to run a build. This saves our team a lot of time and allows us to focus on other things rather than making small text changes across our sites. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

You can do almost anything you can think of with Sanity. It's a tool that lets you tweak editor experience in so many ways, while delivering the data to your services, front ends etc is still straightforward and lightweigth. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

The flexibility can also be the biggest challenge when using Sanity. It's not always easy to understand how to structure data in a productive way, and it took us a really long time to understand this. I see there are more guides now though. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity lets you structure your content in a way where it's not locked to the presentation layer. It lets you think about content in a more similar way as you would data in a database. An example of this would be to group all the information you have about a product in one document. You can then reuse this product information anywhere you want to show off your products, keeping it consistent and easy to handle for content creators. The alternative to this would be to save the content in the context of a page on your website, where it's locked in-place and hard to reuse, which often leads to inconsistencies and solutions that are hard to update; an eCommerce nightmare.

Sanity also makes the content easily reusable across not just pages within an application or site, but across the organisation. The query language is simple but powerful, and lets you build performant applications. Review collected by and hosted on G2.com.

Verified User in Design
AD
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

Ability to "configure" custom UIs.

Quite a lot can be done with out-of-the-box features. The ability to create custom UI components makes it even more powerful

Can manage images out of the box.

User management is good.

UX is good.

Easy to integrate via Rest API. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

- Rest API is sometimes quite slow. They seem to have some caching (i.e. if you request some data, the first time it can be quite slow, subsequent requests in a short time frame are faster), but we got around this with a cache on our side.

- sometimes, it's a bit hard to find more advanced things in the docs

- custom document validations sometimes seem a bit flacky, I sometimes have to refresh the page to get the correct results. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

For our project, we used it as a JSON database, which we just connected to our system via the Rest API. Was super easy to use as a store for data that was not changing so often, like some configuration, bits of content, images, etc. The best part was the ability to easily create custom UIs to manage the data. So we leveraged Sanity instead of adding (and managing) a MongoDB in our system, and coding admin UIs and BE code to allow admin users to manage the data. This allowed us to roll out new features at record speeds.

Also using it as CMS for the marketing website. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

Based on my experiences with sanity, over the past 3 years, ive grown fond of the platforms flexibility and customization. It makes it easy for my company to tailor the CMS to the best suit our editors' needs.

There are some key points that work well for us:

- Flexibility & Customization: The ability to structure content models that fits our projects unique needs. It gives us freedom to provide good schemas for our editors and make it stand out for our company-

- Real-time Collaboration: The collaborative editing features are a highlight for both developers and editors. Gives us live feedback on how the pages and articles are going to look.

- Developer-centric tools: Given my background as a developer, Sanity gives us all the tools that we need to greate integrations that work really well. Its ease of integration and implementation with react and next framework is a godsend. They give us all the tools that we need to develop fast and well.

- Customer support: our first-class customer support through our enterprise contract is on a level that we haven't seen earlier. They are quick to respond and 9 out of 10 times resolve our issues or questions regarding implementation details. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

The downsides are mostly documentation. Its not that easy to read the documentation all the time and its not allways up to date. That would be the number one thing they should take a bigger look at.

But since the customer support is so amazing, then its not that big of a problem for us, but i know that many people are unhappy about it Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

It made us go from non-headless-cms to headless cms with a breeze. Our editors love it Review collected by and hosted on G2.com.

Verified User in Real Estate
TR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

As a developer, it is super fast and flexible to create new solutions to satisfy our editors needs. There is almost no limit to what we can do in Sanity Studio.

My favourite features:

- Customization of the desk structure

- Incredibly helpful support (if you are an organization and have this option)

- The next-sanity plugin for easy integration to our frontend.

- GROQ, very powerful query language for optimizing queries

- Ease of learning for new team members. Every team member can after a short time easily code in Sanity and use the CMS when it is required from our editors. All our developers use the Sanity Studio at least once a week, even if they arae backend developers.

- Scalability. There is no problem being a large organization or having a large dataset.

- Ease of use in the starting phase. When setting up a new project, you can almost immediately start coding and will in minutes have a fully working CMS. Implementation of the studio is super fast.

All in all, an amazing CMS with flexibility, ease of use. It is really fun to work with Sanity. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

The documentation could be better. As a large organization needing very customized solutions in our Sanity Studio, we have needed to use parts of Sanity that are not documented anywhere. We have found the parts (functions etc.) we are using through inspecting the source code, or through the customer support team.

Migrations of documents can also be a pain sometimes, due to the restrictions with regard to changing immutable parameters. This has been solved with the new experimental API, but we have used a lot of time on this before using the API.

Preview (or presentation) could also be better. The live preview pane takes a lot of manual work to set up properly, and the presentation mode has never worked properly for us, due to our frontend and Studio is not connected in the 'one-to-one' relationship needed in presentation. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

We have a website with sponsor deals for our members. Sanity is a headless CMS with regard to our partners, deals etc. The editors also uses Sanity to set up all our web pages with a page builder, for each of the partners and sponsor deals. As a developer, we only need to develop the CMS and frontend once, and never again need to edit any text (which we usually did before). Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

Has essential CMS functionalities and is relatively easy to use and implement our own features in. Intuitive UI that isn't overly complex, though might be helpful if there were ways for us to organise things better. Overall, its been a relatively smooth experience using it. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Limited built-in options for content management- eg. can't apply a hierarchy to the content libraries, schedule publication. Another thing is that we use Sanity to power search on our customer-facing product, but search results are often irrelevant - if users make minor spelling mistakes, use synonyms, stemmed words, the search doesn't surface the right article. It's one of the key features of our product so this has been a major painpoint for us, but we're not sure if this can be improved on either end. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

We have hundreds of categories/articles and content types (videos, snippets, etc). Sanity has given us a place to manage all our content in an effective and structured way, helping us do our jobs more easily and focusing on improving the actual content. Review collected by and hosted on G2.com.