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Sanity Reviews & Product Details

Curtis C.
CC
W
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

Sanity.io has a brilliant balance, catering to both the content creator and the developer. Allowing ease of use in both areas while allowing an extraordinary level of customization for your datasets. Any issues I had while learning the ropes have been quickly solved on the Sanity.io Slack page by both the Sanity.io Development team and the large and supportive community. Sanity has continued to grow and improve over the years and I am even more likely to reccomend it's use now than I ever have. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

More advanced personalization and customization are pretty daunting to those unfamiliar with the suite. At the same time, there are some quality resources and documentation on their site. I would appreciate more step-by-step tutorials on more advanced and varied concepts and use cases. Review collected by and hosted on G2.com.

Recommendations to others considering Sanity:

Make sure you join the Slack community; there are lovely and helpful people who will help make the beginning of your journey painless. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity has helped me launch a large enterprise site, creating a personal CMS that perfectly compliments the website and excites and inspires our communication team. It has allowed our small development team to become more agile with our approach to creating new features and components for the website, quickly giving content creators access to these new features. Review collected by and hosted on G2.com.

Sanity Overview

What is Sanity?

Sanity is a Content Operating System for forward-thinking organizations making content their competitive advantage. Sanity delivers content anywhere (like a headless CMS), but beyond that, Sanity gives you total composability with a fully decoupled, real-time content back end, and entirely customizable content workspaces pre-loaded with visual editing tools that understand content reuse. Sanity is trusted by industry leaders such as PUMA, Sonos, Skims, AT&T, Figma, and over 2000 other leading brands.

Sanity Details
Product Website
Languages Supported
English
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Product Description

Sanity.io is the unified content platform that powers better digital experiences

How do you position yourself against your competitors?

To meet the ever-increasing demands of modern engagement, you need a modern content management system. Tackle channel proliferation, localization, personalization, and more with Sanity. Sanity is made up of three main components:

Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.

Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.

APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.


Seller Details
Seller
Sanity.io
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@sanity_io
14,124 Twitter followers
LinkedIn® Page
www.linkedin.com
218 employees on LinkedIn®
Description

Sanity.io is a platform that offers a flexible content management system (CMS) designed for developers and content creators. It provides real-time collaboration, structured content, and a customizable editing interface, enabling users to build and manage content-rich websites and applications efficiently. With its powerful APIs and integration capabilities, Sanity.io supports various workflows and allows for seamless content delivery across different platforms.


Pål Fredrik B.
PB
Overview Provided by:
Head of Demand Generation at Sanity.io

Recent Sanity Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Total freedom for creating bespoke solutions for our customers."
The freedom to create and edit components and data the way that suits our customers the most. Integration is a breeze, and the Slack community is a...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Flexible headless CMS with nice developer experience"
Easy to start and extend with reasonably priced plans. The developer experience is excellent, backed up by good APIs & documentation. I also like t...
Martins D.
MD
Martins D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Unmatched flexibility and development speed with Sanity"
What we like best about Sanity is the unmatched flexibility and development speed it offers. It’s a crucial building block in our tech stack, seaml...
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Sanity Media

Sanity Demo - Sanity x Puma
Sanity’s single source of truth for content helps PUMA move faster, create innovative digital campaigns, and achieve a holistic digital brand across markets.
Sanity Demo - Fully configurable Studio
Sanity Studio can be embedded as part of your application code, making it easy to make changes to content without losing context of what you are working on. You can import { renderStudio } from 'sanity' in any modern web framework. Your Studio fits within your composable architecture. Mount insid...
Sanity Demo - Sanity Studio: Work together in real-time
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
Sanity Demo - Sanity AI Assist
Free your team to do more of what they’re great at (and less busywork) with the AI assistant that works with structured content.
Sanity Demo - Visual editing features
Live Preview Build richer authoring experiences for your editors. See changes in real-time for web, mobile, and anything else your team needs. Visual Editing Jump directly to content within Sanity Studio from your web front-end. Presentation Work with structured content visually and enjo...
Sanity Demo - Image Pipeline
Resize and compress your images on the fly. Apply crops and hotspots in-studio without altering your originals. Deliver cached versions to your users from a network edge.
Check out the features in our Sanity Winter Release 2024.
Play Sanity Video
Check out the features in our Sanity Winter Release 2024.
No more copy-paste chaos. Sanity Create now has Automatic Content Mapping.
Play Sanity Video
No more copy-paste chaos. Sanity Create now has Automatic Content Mapping.
We made Visual Editing even better with drag-and-drop capability that maintains the integrity of your structured content.
Play Sanity Video
We made Visual Editing even better with drag-and-drop capability that maintains the integrity of your structured content.
Manage large scale content updates with Releases, coming soon!
Play Sanity Video
Manage large scale content updates with Releases, coming soon!
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Have you used Sanity before?
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893 out of 894 Total Reviews for Sanity

4.7 out of 5
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893 out of 894 Total Reviews for Sanity
4.7 out of 5
893 out of 894 Total Reviews for Sanity
4.7 out of 5

Sanity Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SanityQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Martins D.
MD
Product Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Sanity?

What we like best about Sanity is the unmatched flexibility and development speed it offers. It’s a crucial building block in our tech stack, seamlessly fitting into our composable architecture approach. By combining Sanity with other cutting-edge tools, we’re able to build sophisticated digital experiences faster and with greater ease. This flexibility empowers us to push creative boundaries while maintaining efficiency and scalability. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

One downside of using Sanity, and the headless approach in general, is the cost involved. While Sanity offers great flexibility and there’s a vibrant community with many extensions available, each new feature still needs to be developed from scratch. This makes the process more resource-intensive compared to using all-in-one platforms that come with built-in functionalities. As a result, the cost of building and maintaining products with Sanity can be higher, which may not be ideal for startups or smaller companies with limited budgets. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity enables us to build complex web applications easily and more quickly. One of its key advantages is the speed and simplicity of backend configuration and development, which allows us to focus more on crafting exceptional user experiences. This efficiency not only accelerates our development timelines but also empowers us to deliver sophisticated digital solutions that meet our clients’ unique needs. Review collected by and hosted on G2.com.

Sachin S.
SS
Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Sanity?

The features are great and have enough, and more options with the best in class react as the base for developing a CMS. With the new plans, there are options on how to publish content sequentially and better control of access/writing controls when working with a team.

I love the plugins created officially and by the community. They are so useful and do exactly what they are expected to do. Most of these are now up to date and meet the needs of any developer.

The script is much easier to handle than before and the documents online are very easy and helpful. With the dashboard and structure being customizable, this makes it very user friendly for the final user to systematically work on the designed arrangement of tabs making it feel like folders and subfolders. All my users have thanked me for organizing their data.

With the new 'perspective' feature, one can decide to use 'draft' content or the 'published' content based on their development or production environment. This helps in checking the content draft visual feel on the frontend site before it gets published.

GROQ as a languages is very easy to learn and definitely the documentation to support it is massive. The APIs too have versioning available so that one can decide which version can be used in the query language.

There is a whole community of people on Slack who are just willing to help people get around the code, showcase their works and make things happen. The most useful channel to me the 'i-made-this' channel. It shows how vibrant the community is and what are the possibilities of using Sanity as your preferred Content Management Database/Tool. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Sanity as a CMS builder still needs you to learn how to code. There was a little learning curve for me as a non-developer.

Like any other new system, it took me some time. Thankfully, in about 1-2 hours to settle in but it eventually happened. Nothing to dislike about Sanity frankly. Review collected by and hosted on G2.com.

Recommendations to others considering Sanity:

If you are considering Sanity, do sign up, check it out and read the documentation while you walk through your process. I definitely would recommend Sanity as a preferred customized headless CMS solution that will support your business and personal needs Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

I run a few JAMstack websites for work and for personal needs. All these websites need a base for data from real world users. Sanity solves the problem of me entering good quality data, accurately, to the business logic. Review collected by and hosted on G2.com.

Jeremy L.
JL
Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

I like the amount of control given to developers to design and edit the content structure and user interface. The GROK format for parsing data is similar to GraphQL but slightly more efficient when working with Sanity. I work with a few non-profits, and I love that Sanity has a payment tier specific to non-profits. I also like that there is some image editing directly within the content editing interface. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

I can't think of too many things that I dislike about it. The setup is pretty straightforward. I guess one thing that I had difficulty with at first was understanding how to setup the rich text system which they call "Portable Text". I got it eventually but it seemed sort of finicky at first. At times the documentation can be confusing but they are actively updating that part of their site and it seems to be getting better. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

I use sanity for all of my projects that require a headless CMS. I almost exclusively build sites in NextJS, and when I have a client that requires content management, I always reach for Sanity first. Review collected by and hosted on G2.com.

Artem K.
AK
Front-end developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sanity?

Pretty much a perfect solution to admin your data. Having ability to tweak and customize studio without any issue is a huge plus. Most importantly is a groq language which is so convinient and ease to use that I hardly want to go back to my old setup. Using Sanity with Next JS and so far so good.

Update:

It's just incredible to see how sanity supports their code. New features and perks comes almost every week. And it makes the product more useful then ever. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Not good performance of the studio. It's understandable that studio data loads all content every time you open it page, but it takes 2-3 seconds each transition which can be anoing. And the most frustrating thing is manual dereferincing each asset and document. You requested a data? You probably need a data right? No, we have somthing better! Here is a reference to what you need :( Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Remove worrying about setuping custom server and content management Review collected by and hosted on G2.com.

Andrew G.
AG
Freelance Web Designer &amp; Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

The generous free-tier is an excellent starting point for building a headless website or application. The documentation and available libraries made integrating into my tech stack extremely easy.

The developer experience is excellent, but the dashboard can also be customized to have an amazing 'author experience' for non-developers to maintain and publish content.

I am confident that the investment in learning and building with Sanity will continue to be worth it for years, because I see the company continuing to add features, build community, and win a large enterprise customer base. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

For simple projects that I want to just launch quickly, I would love to see some kind of UI-based schema builder. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity is solving our need for a headless CMS that is quick to get up and running, and easy to build a web development system around. I can focus on building websites and the supporting data structure without spending time on managing servers and any other traditional CMS overhead. Review collected by and hosted on G2.com.

Alvaro A.
AA
Front End Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

Sanity is easily the most structured, flexible and well-documented content model out there. Workflows are streamlined while keeping updates under control. The customizable studio and first-class support makes it easy to use in modern tech stacks. It's real-time editing and strong developer experience makes the collaboration between content teams and devs seamless. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

Sanity is incredibly powerful but has a steep learning curve if you are unfamiliar with GraphQL. If you are looking for something to use heavily, pricing can also become a concern.

Once it's set up it's amazing but the set-up requires more work compared to traditional CMS solutions which might be a drawback for a team looking for an out-of-the-box experience. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity solves the problem of having unflexible CMS structures by providing a fully customizable, API-first approach to content management. On my team I've seen improved collaboration, faster development times and it has helped us build more dynamic, scalable solutions while improving efficiency across teams. Review collected by and hosted on G2.com.

Aaron B.
AB
Senior Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

Sanity has superb documentation & an engaged Slack community. Being able to create data schemas as simple JSON objects is particularly awesome.

The customisation potential within the Studio is excellent, custom workflows, custom content templates, fully brandable, and my favourite part, custom components for fields means you can produce an excellent content authoring experience whatever the schema/data may be. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

The only negative is how quickly the pricing tiers jump in price, it would be nice to have a tier in between Team & Business tiers.

The recent addition of the "Growth" product tier provides a better option for smaller agencies/teams - although the restrictions on available roles is a little lacklustre. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Creating best-in-class authoring experiences by embracing the JAMstack, powering component-based front ends, which in turn improves the visitor experience.

It almost feels like using Sanity is a cheat code for managing content data, and removes the burden of a typical database for handling these concerns. Review collected by and hosted on G2.com.

Daniel M.
DM
CTO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

I've been using Sanity for about 4 years now, and what I love most about it is the flexibility and developer-friendly approach. Sanity allows me to structure content exactly how I need it. And the latest features added with live content, typegen and visual editing is superb!

We are a small agency building websites, e-commerce sites and internal systems for B2B customers, and Sanity if our go-to platform every time. It's quick and easy to implement, and takes only a couple of hours if we have a good predefined structure in mind.

Performance-wise, Sanity is super fast and everyone gotta love the GROQ query language. I think Sanity is overall the best headless CMS, but also the best option for other content heavy projects. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

While I love Sanity, one thing that can be frustrating is that the Portable Text editor sometimes feels a little buggy. Pasting content into it can be tricky, and getting the formatting right isn’t always smooth. It occasionally requires extra tweaking to make things look the way I want. Other than that, it’s a fantastic platform! Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

We use Sanity for most of our website and e-commerce projects, but lately we have experimented a bit with it as a content backend for app projects too. Works very well for that too! Review collected by and hosted on G2.com.

Ted S.
TS
Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

As a developer, I don't want to use anything else. Sanity has the best DX in the business, and it's not close. It can handle both modeling and presenting data in any way you like. They are definitely pushing the boundary of what headless CMS's are capable of, continuing to innovate, and continuing to improve an already excellent product. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

I wish that they offered an organization / user based license for outside developers so that we could pay for our access instead of requiring each client to pay for a seat. Otherwise, the product is as near-as-makes-no-difference to perfect as anything I've ever used in this space. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

The ability to define content architecture in code saves me a considerable amount of time. A clean and refined editorial experience also reduces the training and support that we have to do. Review collected by and hosted on G2.com.

Haukur Már B.
HB
Engineering Manager
Banking
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sanity?

Sanity offers an outstanding developer experience with a modern, flexible approach to content management. The ability to define schemas in code is a game-changer—it keeps everything in source control and makes collaboration seamless. The real-time collaboration, structured content approach, and powerful APIs make it a joy to work with. Review collected by and hosted on G2.com.

What do you dislike about Sanity?

The learning curve for GROQ can be a bit steep initially, but it’s a powerful query language once you get the hang of it. Definitely not a deal-breaker. Review collected by and hosted on G2.com.

What problems is Sanity solving and how is that benefiting you?

Sanity allows us to build custom solutions tailored to our product owners’ needs. Its flexible schema system makes it easy to adapt our CMS to evolving product requirements without friction. As a bank, we manage a variety of content, including loan forms and standard informational pages—Sanity’s structured content approach ensures everything remains scalable, secure, and easy to maintain. Review collected by and hosted on G2.com.