Salesforce Marketing Cloud Intelligence (formerly Datorama) Features
What are the features of Salesforce Marketing Cloud Intelligence (formerly Datorama)?
Marketing Operations
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
Top Rated Salesforce Marketing Cloud Intelligence (formerly Datorama) Alternatives
Salesforce Marketing Cloud Intelligence (formerly Datorama) Categories on G2
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Marketing Operations
ROI Tracking | Based on 29 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 87% (Based on 29 reviews) | |
Data Collection | Based on 40 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 91% (Based on 40 reviews) | |
Customer Insights | Based on 34 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 84% (Based on 34 reviews) | |
Multi-User Access | Based on 38 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 89% (Based on 38 reviews) | |
Spend Management | Based on 15 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments | 79% (Based on 15 reviews) | |
White Label | As reported in 15 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews. Offers a white labeling service for agencies or resellers to customize platform branding | 81% (Based on 15 reviews) |
Campaign Activity
Campaign Insights | Based on 36 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 89% (Based on 36 reviews) | |
Reports and Dashboards | Based on 42 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 90% (Based on 42 reviews) | |
Campaign Stickiness | Based on 29 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 84% (Based on 29 reviews) | |
Multichannel Tracking | Based on 39 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 91% (Based on 39 reviews) | |
Brand Optimization | Based on 30 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 84% (Based on 30 reviews) | |
Predictive Analytics | Based on 14 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 79% (Based on 14 reviews) |
Attribution Modeling
Single-Touch Attribution | Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | Not enough data | |
Multi-Touch Attribution | Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | Not enough data | |
Algorithmic Attribution | Uses machine learning to create an attribution model. | Not enough data | |
Cross-Device Attribution | Tracks customer interactions across mobile and desktop. | Not enough data | |
Offline Attribution | Allows users to track touchpoints through offline channels, such as events. | Not enough data | |
Custom Attribution | Allows the user to create a custom attribution model. | Not enough data |
Marketing
B2B Attribution | Provides features for B2B marketers. | Not enough data | |
B2C Attribution | Provides features for B2C marketers. | Not enough data | |
Marketing Channels | Enables marketers to track multiple marketing channels. | Not enough data | |
Integrations | Integrates with other sales, marketing, and advertising software. | Not enough data |
Reporting
Dashboards | Provides customizable dashboards that allow users to view and manage data. | Not enough data | |
Data Visualizations | Displays attribution data through easy-to-interpret charts and graphs. | Not enough data | |
Custom Reporting | Allows users to build custom reports. | Not enough data |
