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Roster Reviews & Product Details

Anthony R.
AR
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Roster?

We've used Grin, Lead Dyno, Post Affiliate Pro, and many other affiliate/influencer tracking softwares and Roster is by far the best for all our needs! We have multiple "programs" we like to group users in to like dropshippers, affiliates, influencers, customer referrals, etc. We are able to make those separate programs inside of Roster to manage their specific terms, rewards, and commissions! Nothing we've explored has ever been able to do that.

The tracking works very well with our Woocommerce websites we use. Being able to create coupon codes in our Woocommerce store and connect those to Roster also helps a ton!

The support team at Roster is extremely responsive and I love that they are a US based company. We've had many things they've helped with. Review collected by and hosted on G2.com.

What do you dislike about Roster?

I only have 2 suggestions for what I would improve to make this perfect.

1. Create something to make the Woocommerce coupons inside of Roster instead of having to make it in Woocommerce.

2. Create something or integrate with another software to allow us to search for social influencers and see their profiles. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Like I said above, this solves every issue we had with managing multiple types of programs in the same software! And managing unique contracts and storing data. Review collected by and hosted on G2.com.

Response from Danny Webb of Roster

Anthony, We really appreciate the incredible review! We really value it. We are particularly happy to hear how you feel about our program segmentation capabilities. A true differentiator for us, so glad to hear people love it. Also, LOVE the feedback on what we could do to make the product better is excellent! You are thinking about the same things that we are thinking hard about. Love it!

Roster Overview

What is Roster?

Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing initiatives like reviews, and drive revenue. Roster's comprehensive toolset helps companies: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue

Roster Details
Discussions
Roster Community
Languages Supported
English
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Product Description

For ecommerce brands, Roster boosts awareness and revenue by channeling all your ambassadors into engaged brand communities.

How do you position yourself against your competitors?

Traditional influencer platforms match brands with "hired guns." Roster believes this approach is outdated. Mega influencers are viewed more and more like an advertisement. Companies that employ traditional influencers see less engagement, higher costs, and lower ROI.

The fact is, people purchase an experience, not a product. Existing customers know firsthand about a product's features and benefits. Roster converts these existing customers who genuinely care about the company into brand ambassadors. Because people are 4x more likely to buy a product when referred by a friend, authentic customers outperform any other influencer channel.


Seller Details
Seller
Roster
Year Founded
2016
HQ Location
Lehi, Utah
Twitter
@get_roster
896 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®

Danny W.
DW
Overview Provided by:

Recent Roster Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.0 out of 5
"Roster makes it easy to manage brand media"
I like how easy Roster makes it to manage brand media content as an athlete/influencer. The brand is able to provide specific guidelines, then see ...
RC
Rylee C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for all types of advocacy programs"
The abundance of featues makes it possible to customize everything to the way I want to set up my ambassador and influencer programs.
Seth T.
ST
Seth T.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great Customer service"
Rosters consolidation of contacts has been incredibly helpful in managing affiliates and influencers.
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Roster Media

Roster Demo - Ambassador marketing tools to grow your brand
Roster boosts awareness and revenue by channeling all your ambassadors into engaged brand communities.
Roster Demo - Increase brand awareness & social engagement with Roster
No marketing medium can compete with a socially active team of genuine and passionate customers. Roster gives brands tools to harness this influence and track its impact.
Roster Demo - Boot word-of-mouth & referral sales
Harness and scale your brand's most valuable form of customer acquisition and loyalty...Word of Mouth.
Roster Demo - Inspire customer experiences & leverage authentic UGC
Collect, organize, and repurpose UGC across your marketing channels. User-generated content is 8x more effective than content created by brands.
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Have you used Roster before?
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51 out of 52 Total Reviews for Roster

4.4 out of 5
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51 out of 52 Total Reviews for Roster
4.4 out of 5
51 out of 52 Total Reviews for Roster
4.4 out of 5

Roster Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for RosterQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Sports
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Roster?

I like how easy Roster makes it to manage brand media content as an athlete/influencer. The brand is able to provide specific guidelines, then see when I have completed those requirements. Review collected by and hosted on G2.com.

What do you dislike about Roster?

It is very limiting and sometimes feels more "advertise-y" than I like my promotions of a product to be. It would be cool to be able to share non-specific brand promotions (where I promote a brand in a more natural manner) with the brand via Roster as well. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

It helps connect me with the brands. Review collected by and hosted on G2.com.

Dain K.
DK
Marketing Communications and Events Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Roster?

Roster has been an incredible tool for my Community Management and Ambassador Program Management career. I have used it across multiple jobs, and I've found it incredibly useful every time. For myself, most of its value comes in my brand's ability to interact with ambassadors on a personal level on a large scale. I've been with companies that have had hundreds of ambassadors onboarded onto Roster, but I still can make a personal connection with each one through their platform.

On top of that, being able to organize campaigns using content from our ambassadors makes my job as a content creator/curator so much easier! It's all easy to find and digest large amounts of content quickly.

My use of Roster has significantly increased the day-to-day and overall execution of my job. I've been incredibly pleased with the account managers and C-Suite employees I've interacted with, and would recommend them to anyone looking to take their brand's ambassador program to the next level. Review collected by and hosted on G2.com.

What do you dislike about Roster?

While there are not many downsides to using Roster, I have found that it can occasionally miss content that should be automatically pulled in. It can also be a hurdle for some creators to use another platform to receive campaign requests when most other brands work through DMs or email. But those brands need to be using Roster, so I don't put much weight to it. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Roster helps to keep our content and list of ambassadors in an easy-to-find and well-organized place. Additionally, Roster has created a platform that helps us seamlessly request and manage ambassador content. Review collected by and hosted on G2.com.

Ashly Brook S.
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Roster?

The Roster team has excellent customer service & is super easy to work with. They'll even help you build out your programs! I love how there are so many tools within the platform that help to capture UGC, while also staying automated. Review collected by and hosted on G2.com.

What do you dislike about Roster?

The learning curve was a little hard for me to navigate on my own. I struggled with the milestone tiers in building out the program & getting it started, but once I hopped on a call with someone from their team, it was a breeze! Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Our goal is to showcase brand love, while also rewarding those folks who share it! As a retailer-forward business, it's great to have photographic proof that consumers are loving our product. Review collected by and hosted on G2.com.

RC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Roster?

The abundance of featues makes it possible to customize everything to the way I want to set up my ambassador and influencer programs. Review collected by and hosted on G2.com.

What do you dislike about Roster?

Some of the features could use a little more explanation on the ambassador side for their experience to be a little more intuitive. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Community management and engaging with our super fans Review collected by and hosted on G2.com.

BodyByBree F.
BF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Roster?

Love the content syncing to the platform and ease of bulk payouts. Custom programs and campaigns make it easy to ensure we are meeting our community's needs. Our favorite platform we've used so far. Review collected by and hosted on G2.com.

What do you dislike about Roster?

Outreach must still be done internally. If you are ready to do your own outreach, this is the favorite platform we've found so far. User and administrator friendly. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Saving us from having to look up individual accounts to verify compliance. Providing automated systems for payouts as well as customizable program groups and campaigns. Review collected by and hosted on G2.com.

Miranda R.
MR
Content Contributor
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Roster?

I like that I can find a tree that shows who manages who, and you can tell the team structure. Additionally it gives you contact info and ways to recognize service years. Review collected by and hosted on G2.com.

What do you dislike about Roster?

I would like to be able to search by job title beyond just name. This would be very helpful with networking within my company. I also think there could be a search by department feature. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

I work at a very large organization and finding people within the company can be a bit cumbersome. Rostr helps us to streamline that process and doesn't require every member to have LinkedIn. Review collected by and hosted on G2.com.

HF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Roster?

We're able to streamline communication, management, and reporting. Roster allows us to scale our program across multiple regions easily, with different team members managing different regions, while still having consistency across our ambassador program. The team at Roster is eager to hear feedback, and help create solutions whenever we want to do something the system doesn't currently have built in. Review collected by and hosted on G2.com.

What do you dislike about Roster?

The only part of Roster we don't like, is some inconsistencies with tracking social content. Ambassadors have to make sure to use specific hashtags in order to track their progress. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Tracking ROI to our ambassador program globally. Review collected by and hosted on G2.com.

Seth T.
ST
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Roster?

Rosters consolidation of contacts has been incredibly helpful in managing affiliates and influencers. Review collected by and hosted on G2.com.

What do you dislike about Roster?

The only downside is that there is no built in influencer list. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Managing influencer refferals. Review collected by and hosted on G2.com.

JA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Roster?

It has a lot of great features to make your ambassador program work how you want it to. Review collected by and hosted on G2.com.

What do you dislike about Roster?

There are definitely bugs here and there, but the team is always quick to fix it. Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Roster helps us have a program for our top customers and advocates. It's a great way to get your customers sharing about their favorite products. Review collected by and hosted on G2.com.

Jacob O.
JO
Global Community Specialist & NA Ambassador Program Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
(Original )Information
What do you like best about Roster?

The ability to recruit, connect with, and invite Ambassadors/Influencers/Talent Partners to specific campaigns, actions, Milestones has been a GAME changer. Our team in North America has grown immensely, and would never be possible to manage without the Roster tool. Having 1 tool to manage, host, and promote On is not only helpful for the Program Managers internally, but feedback shows the ambassadors are KEEN to ADD the Homepage as an APP to their phone for easy access and quick double checks of codes, campaigns, material! Review collected by and hosted on G2.com.

What do you dislike about Roster?

Technical glitches, reporting restrictions. It would be really cool to have more templates or created Campaigns, Milestone Series, Listed Actions in the Roster Portal as a guide to create and expand with other global teammates/programs. Review collected by and hosted on G2.com.

Recommendations to others considering Roster:

It's a tool that will streamline management if you haven't yet for a customer advocacy/ambassador or influencer program! Review collected by and hosted on G2.com.

What problems is Roster solving and how is that benefiting you?

Communication +++ Streamlined and up-to-date reporting, UGC content, sales attribution. It's become a HUB for everyday and every resource involved with the NA Ambassador program. One of the first tabs opened every day. Review collected by and hosted on G2.com.

Response from Danny Webb of Roster

Jacob - coming from you and the brand you represent, this means a lot. Thank you for the great review! We agree, the features are a GAME changer for brands :). We love your feedback (on this review and otherwise) and work hard to get the features and capabilities you need created to be ultra successful. Thanks again!