The ability to provide specific target companies to deliver ads is key for us. Integration with Salesforce gives us the ability to specify different accounts that we either want to target or exclude, and the integration allows this to happen automatically as statuses change in our Salesforce instance for different accounts. Beyond the Rollworks interface itself, the account team is invaluable in helping you get going quickly and to help you optimize your campaigns to reach your goals. Review collected by and hosted on G2.com.
The interface can be a little confusing at first, but once you get over that hurdle you're in good shape. Would like the ability to drill down a bit more in some of the reports in Salesforce, but you can create your own reports in SF. Review collected by and hosted on G2.com.
506 out of 507 Total Reviews for RollWorks Account-Based Platform
Overall Review Sentiment for RollWorks Account-Based Platform
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We've had an incredible experience with RollWorks, from onboarding to daily use. The onboarding process was one of the most well-structured we've encountered, covering everything we needed to get up and running smoothly. Once we transitioned to the customer success team, the support continued seamlessly.
The platform itself is extremely powerful and provides deep insights that help us refine our ABM strategy. One of the biggest value-adds for our team has been the ability to see which accounts are actively engaging on our site. The account spike emails have been a game-changer for our sales team, giving them real-time visibility into account activity and helping them prioritize outreach more effectively.
RollWorks has become an essential part of our marketing and sales alignment, and we highly recommend it to any team looking to elevate their ABM efforts. Review collected by and hosted on G2.com.
It would be nice to see user engagement time from our team on the platform. But they have thought of everything else! Review collected by and hosted on G2.com.
When we were ready to have a full reset on our ABM strategy, we started with a mandate that we needed something with the strongest integration with our CRM (Hubspot as our source of truth) and something that gave us flexibility in how we mapped and deployed our campaigns and revenue strategy. We are a small but mighty team, so looking for an organization that would actively partner with us was also critical. Rollworks quickly rose the top. The platform is intuitive and lets our team work quickly to build, deploy, and manage ABM/ABX activities.The Hubspot connection is slick - lets us have info moving back and forth each day without uploads or manual pushes. Best of all, the RollWorks team has been superb. Our team clearly understands our business, makes recommendations, and regularly helps us ensure we are getting the best ROI on the relationship. They are constantly innovating on the platform an you can tell you they are listening to our suggestions. Review collected by and hosted on G2.com.
I honestly can't think of a negative! Rollworks has been a great partner - we can't say that enough. Review collected by and hosted on G2.com.
3rd party intents showing companies that are interested in similar topics
Most engaged accounts showing those who expressed interest in our ads
Trending accounts - showing engagement and intent apart from ads
Helps connect the right contacts to target accounts, streamlining outreach Review collected by and hosted on G2.com.
Takes time to get to know the platform and all its features
Takes time to see the first results from the campaigns
Fairly complex advertising platform in comparison to others Review collected by and hosted on G2.com.
The best thing for me about using AdRoll is remarketing to increase awareness by adjusting creatives. Currently, it is really easy to use and implement campaigns Review collected by and hosted on G2.com.
It would be better if the platform showed more clearly on which platforms the ads appear and allowed us to exclude websites we don’t want. Review collected by and hosted on G2.com.
The new Journey Prediction feature from RollWorks has been a game-changer for our ABM team. By leveraging AI-driven insights, it accurately forecasts account movement in the buying journey, enabling smarter targeting and better sales-marketing alignment. This feature ensures timely, personalized engagement, boosting efficiency and conversion rates. A must-have for any data-driven ABM strategy! Review collected by and hosted on G2.com.
Pricing. RollWorks can be expensive for smaller businesses, particularly as you scale up and need access to more advanced features. Review collected by and hosted on G2.com.
It helps us to discover high-fit accounts to target and Its seamless integration with Salesforce and HubSpot further streamlines our workflows, enhancing collaboration between sales and marketing. Additionally, the platform's robust reporting and engagement tracking provide valuable visibility into campaign performance. Review collected by and hosted on G2.com.
The reporting dashboards are helpful, but lack the flexibility for more in-depth, customized reporting.Real-time data updates would enhance campaign management, as some reports may experience slight delays. Review collected by and hosted on G2.com.
Very user friendly and easy to integrate with CRM. Review collected by and hosted on G2.com.
I have not experienced any thing i dont like yet. Review collected by and hosted on G2.com.
RollWorks has top tier customer service and support, from their onboarding process to weekly check in calls they are really there to make you feel supported and answer any questions. They provide customzied reports that take the leg work off of your team. Review collected by and hosted on G2.com.
If you are lacking in hubspot/salesforce hygien it can be hard to make sure you are getting the most from the platform. You can always do a manually review of accounts but it adds a lot of time.
Enterprise level accounts are harder to target given the size of the organization, we sturggled with narrowing down the titles enough to not spend a significant amount of money for each playbook. Review collected by and hosted on G2.com.
I appreciate the ease of use in deploying campaigns across the platform, and the simple but effective UX that enables our team to quickly evaluate performance and make changes as we introduce new creative & campaigns into our media mix. Review collected by and hosted on G2.com.
There are some features related to visibility of audience insights that I would love to be able to pair up within our reporting, specifically for site placement data vs the end user - We're still able to pull this currently, but would love to be able to see it all together more quickly! Review collected by and hosted on G2.com.
Comprehensive Targeting: RollWorks excels at enabling precise account targeting. You can create detailed target account lists based on firmographic, technographic, and intent data, ensuring your marketing efforts are focused on the most valuable prospects.
Integrated Account Insights: The platform offers in-depth insights into account behavior and engagement, allowing you to track the effectiveness of your campaigns and adjust strategies in real-time.
Seamless Integration: RollWorks integrates smoothly with existing marketing and sales tools, such as CRM systems and marketing automation platforms, which helps in aligning marketing and sales teams for coordinated account-based strategies. Review collected by and hosted on G2.com.
Cost: RollWorks can be expensive, especially for smaller businesses or those just starting with account-based marketing. The cost can quickly add up as you scale your campaigns or require more advanced features.
Learning Curve: The platform's extensive features can lead to a steep learning curve for new users. It might take time and training to fully understand and utilize all the tools and capabilities. Review collected by and hosted on G2.com.
