RollWorks has allowed us to solve some of our biggest problems when it comes to the marketing and sales roads joining together. It has empowered us to deliver timely ads to our targeted accounts while building out a sales funnel that informs and prioritizes accounts. Being able to deliver marketing campaigns through RollWorks that allow marketing and sales to monitor accounts at key points in the buying journey has been the missing link to capitalizing on our budgets and getting to our highest priority accounts. Additionally, it continues to surface opportunities when accounts show a higher intent to buy, bringing them into the prioritization outreach cycle that we may have missed before onboarding RollWorks. We have seen increased collaboration and a deeper level of intent to harness in our outreach, and it has saved us time by filling the sales funnel with warmer accounts ready to talk to us. Lastly, the integrations with Hubspot and G2 have been key in making it all come to life in a single, easy-to-use view for sales, marketing, and leadership. Review collected by and hosted on G2.com.
There are no downsides other than the adoption of the Sales Insights in Hubspot from our sales team. The RollWorks team has been very helpful in making sure our team doesn't feel overwhelmed and knows how to use this data. Review collected by and hosted on G2.com.
498 out of 499 Total Reviews for RollWorks Account-Based Platform
Overall Review Sentiment for RollWorks Account-Based Platform
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RollWorks has top tier customer service and support, from their onboarding process to weekly check in calls they are really there to make you feel supported and answer any questions. They provide customzied reports that take the leg work off of your team. Review collected by and hosted on G2.com.
If you are lacking in hubspot/salesforce hygien it can be hard to make sure you are getting the most from the platform. You can always do a manually review of accounts but it adds a lot of time.
Enterprise level accounts are harder to target given the size of the organization, we sturggled with narrowing down the titles enough to not spend a significant amount of money for each playbook. Review collected by and hosted on G2.com.
I appreciate the ease of use in deploying campaigns across the platform, and the simple but effective UX that enables our team to quickly evaluate performance and make changes as we introduce new creative & campaigns into our media mix. Review collected by and hosted on G2.com.
There are some features related to visibility of audience insights that I would love to be able to pair up within our reporting, specifically for site placement data vs the end user - We're still able to pull this currently, but would love to be able to see it all together more quickly! Review collected by and hosted on G2.com.
Comprehensive Targeting: RollWorks excels at enabling precise account targeting. You can create detailed target account lists based on firmographic, technographic, and intent data, ensuring your marketing efforts are focused on the most valuable prospects.
Integrated Account Insights: The platform offers in-depth insights into account behavior and engagement, allowing you to track the effectiveness of your campaigns and adjust strategies in real-time.
Seamless Integration: RollWorks integrates smoothly with existing marketing and sales tools, such as CRM systems and marketing automation platforms, which helps in aligning marketing and sales teams for coordinated account-based strategies. Review collected by and hosted on G2.com.
Cost: RollWorks can be expensive, especially for smaller businesses or those just starting with account-based marketing. The cost can quickly add up as you scale your campaigns or require more advanced features.
Learning Curve: The platform's extensive features can lead to a steep learning curve for new users. It might take time and training to fully understand and utilize all the tools and capabilities. Review collected by and hosted on G2.com.
The use of targeted online advertising, the ability to do retargeting campaigns and support for online social media channel advertising is really a welcome aspect of how RollWorks can help the small sales team do big things. Review collected by and hosted on G2.com.
The features of Rollworks are overall very good. Reporting could be improved to be a little more comprehensive and the UI could be improved by making reporting results sortable upon viewing in the UI so as not to export and sort things, this would be a convenience, but the data that is provided is very good overall. Review collected by and hosted on G2.com.
One of the best aspects of RollWorks is the integration with HubSpot. As an end-to-end HubSpot user, we're able to pull in signals into our HubSpot dashboards, powering both sales and marketing to be on the same page on who we're targeting and when. From a marketers perspective, Rollworks makes it pretty easy to build playbooks and audiences to target. Review collected by and hosted on G2.com.
I wish we could upload our own HTML5 ads. I understand why we can't but sometimes that adds a few days to the timeline, waiting for those to be populated. Review collected by and hosted on G2.com.
What I like most about RollWorks is how easy it is to target specific accounts and integrate with our CRM. The platform gives us clear insights into campaign performance and account engagement, and the audience segmentation helps us refine our campaigns efficiently. Review collected by and hosted on G2.com.
The learning curve can be a bit steep at first, especially when setting up more advanced campaigns Review collected by and hosted on G2.com.
RollWorks is very easy to use and it didn't take too long to understand how to launch campaigns, update keywords, build ICPs. The interface is simpler than many other platforms I have used.
They continually add new features - last one they added was a Command Center, which makes it easy to see how your ads are performing. It is nice that they are continually trying to make it simpler and more effective to use. Review collected by and hosted on G2.com.
My only complaint would be the lack of flexibility when selecting filters. I have had issues where I wanted to select a variation of "and" as well as "or" for building out lists and was not able to make it as specific of a segment as I would have wanted. Review collected by and hosted on G2.com.
I really appreciate the straightforward process of executing the playbooks. Additionally, their intent data is invaluable for pinpointing the right accounts that are showing increased activity, allowing for timely outreach. Their customer support is excellent, consistently responding to queries. Overall my experience with RW has been very positive. Review collected by and hosted on G2.com.
Given the very low form conversion rate for Rollworks, I believe there's significant potential to improve how RW deanonymizes contacts who interact with the ads. This would enable the BDRs to better identify and connect with right individuals. Review collected by and hosted on G2.com.
I like the segmentation the platform provides with multiple layers for parsing through data. The service from the RollWorks team is top tier with a real focus on on your product. I also get better results using Display ads on RollWorks than other platforms I have used in the past. I find myself using this tool frequently to see what other insights I can find. Review collected by and hosted on G2.com.
There is a steep learning curve and more documentation would help a lot. Adding a "duplicate" ad campaign feature would be a huge improvement. Review collected by and hosted on G2.com.
The best part of Rollworks is Account segmentation into journey stages that can be configured to your organization's needs. I like having access to intent and keywords that we use for targeted messaging and ads. Rollworks is easy to use and was very quick to integrate with our CRM. We have a dedicated account team that we enjoy working with and learn a lot from. My teammates and I use Rollworks daily. Review collected by and hosted on G2.com.
Rollworks needs to work on their account identification. When using Rollworks to segment your entire database into specific journey stages based on activities from individual accounts, we need to know the company identification is the best in the industry. Otherwise, signals aren't being attributed at all or to the correct account. Journey Stages has a lookback period of 90 days, since we have a long sales cycle (>1 year) this is not an adequate time period. Review collected by and hosted on G2.com.
