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ROIVENUE Attribution Reviews & Product Details - Page 2

ROIVENUE Attribution Overview

What is ROIVENUE Attribution?

Roivenue is the next-generation attribution solution powering the most profitable ecommerce businesses around the globe. Bad marketing decisions cost businesses billions and revenue wrongly attributed by outdated platforms and channel-specific Ads Managers are the main reason. With Roivenue, you can ensure that your valuable budget is no longer wasted on ineffective ads. Roivenue offers its own tracking and synthetic impressions methodology, running seamlessly without relying on cookies. It measures everything—clicks and impressions across the full marketing funnel and cross-device to account for each touchpoint in the customer journey. Marketers using Roivenue know exactly which ads are truly driving results. Brands leveraging Roivenue achieve profitable growth, fast. Leave inaccurate data behind and get started with Roivenue today.

ROIVENUE Attribution Details
Languages Supported
English
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Product Description

Using data-driven attribution models and CLV, Roivenue allows to indentify under-performing campaigns, address over-invested channels, and make decisions that maximize ROI.


Seller Details
Seller
Roivenue
Year Founded
2014
HQ Location
Praha, Czech Republic
Twitter
@roivenue
181 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®

Daniel M.
DM
Overview Provided by:

Recent ROIVENUE Attribution Reviews

JM
Jindra M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent tool for effective investment in marketing"
One of the key features of Roivenue is Attribution Modeling. This powerful tool allows you to understand how different marketing activities contrib...
Fero O.
FO
Fero O.Mid-Market (51-1000 emp.)
5.0 out of 5
"Roivenue is the source of truth for our marketing team"
We use Roivenue for many years already on a daily basis and the tool is constantly improving and adding new features. Our marketing power BI report...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Simple to use, simple to setup."
The data itself after some validation from experts has proved to very reliable. As well as this its also much simpler to setup than its competitors.
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ROIVENUE Attribution Media

ROIVENUE Attribution Demo - ROIVENUE  Configurable Dashboard
Create personalized dashboards with granular views for smarter teamwork. Visualize insights split by countries, platforms or channels for streamlined collaboration and decision-making.
ROIVENUE Attribution Demo - ROIVENUE Performance Analysis
Gain speed and clarity for agile marketing management. Performance Analysis immediately uncovers gaps in your marketing mix, KPI correlations, and long-term performance trends.
ROIVENUE Attribution Demo - ROIVENUE Model Comparison
Analyze attribution models side-by-side to reveal potential savings and growth opportunities. Quickly identify platforms' potential and the true impact of upper-funnel campaigns.
ROIVENUE Attribution Demo - ROIVENUE Data exports
We hate data silos. That’s why ROIVENUE makes it easy to export your marketing data for analysis, reporting and visualisation to a database or a BI tool.
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30 ROIVENUE Attribution Reviews

4.6 out of 5
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30 ROIVENUE Attribution Reviews
4.6 out of 5
30 ROIVENUE Attribution Reviews
4.6 out of 5

ROIVENUE Attribution Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ROIVENUE AttributionQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Matteo T.
MT
Senior Digital Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

It’s a very intuitive platform at an affordable price. The setup is easy and has great support. It provides the ability to slice and dice the data and compare different attribution views at a granular level. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

It's great for the web but it doesn't integrate with an mmp yet. Eagerly waiting for app integration. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

It gave us the confidence to push channels that otherwise were deemed low-performing according to the Google Analytics default attribution. With great results! Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Matteo, Thank you for such a great review!

Denis N.
DN
Online Sales Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ROIVENUE Attribution?

The most useful feature for our company was integration data from all marketing platforms. Roivenue is the right tool for this purpose, wide scale of connectors with many export options is exactly what we need. The second most important thing is well-designed attribution modeling including custom models. After upgrade to Roivenue2 there is also very comfortable work on frontend. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Considering we are not standard ecommerce sales, there are some limitations in using few features, because of problematic data integration. UI bugs may be a little disturbing but this should be a temporary issue as Roivenue2 is a relatively new environment. Review collected by and hosted on G2.com.

Recommendations to others considering ROIVENUE Attribution:

I highly recommend Roivenue as a data-driven marketing tool for ecommerce businesses, for its perfect data integration, marketing analysis and atrribution modeling. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Roivenue helped us to do a real data-driven marketing. We already have all data in one platform what allows us to make more precise decisions about marketing budgets. Sophisticated attributive modeling helps us identify the true sources of our conversions. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Thank you for a great review, Denis.

Libor P.
LP
Marketing Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about ROIVENUE Attribution?

It is a great analytical tool with helpful support. I used it to analyze strong and weak communication channels. Great reports to DataStudio. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Nothing. I liked all features. Maybe it is a bit expensive. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

At first I have found marketing channels that have not been such a contribution to our business. Then I have analyzed concrete campaigns and found gaps in our settings. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Hi Libor, thank you for such a nice review!

Michal M.
MM
Head of Performance Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

- Simple and functional view on attribution based on different data-driven models

- Ability to see recommendations for budget optimization based on our marketing KPIs

- Very useful tool to make everyday decisions

- Excellent customer support Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

- Correct setup takes some time, but they are very helpful

- I would appreciate real-time data Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Problem with marketing attribution. Now we can see the real value of marketing channels and campaigns. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Thank you for a great review Michal. It's good to hear Budget Optimizer is giving you actionable recommendations.

Daniel from ROIVENUE

Daniel K.
DK
Head of Performance Marketing & Data Insight
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

+ The platform itself is quite good, once everything is implemented it is easy and intuitive to use

+ Regarding the predefined use-cases inside the platform, they accurately showcase the data needed.

+ The export-feature is amazing, no need for an ETL-service, nor a Data Warehouse.

+ Some people might say that the predefined graphs/charts in the platform might be limiting, however, with minimal skill needed you'll be able to export all the data you might want to explore into whichever system you use. It is really super-simple.

+ Top-notch customer service! Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

- I quite honestly can't think of any major drawbacks, if I had to say one (and it would really be nitpicking, I would say that the UI in the platform can be a bit slugghish at times. However, a quick refresh of the website and it usually works just fine again. Review collected by and hosted on G2.com.

Recommendations to others considering ROIVENUE Attribution:

Start with a basic control/scheme over your UTM-parameters in each channel - we had allready done a complete revamp of ours, and the implementation was done within a couple of days.

Try to utilize the export feature, even if you're not a data-wizard. I had no experience what so ever before I started with Roivenue, but due to the ease of exporting, I had a complete Marketing Report done within a week using Data Studio. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Before using Roivenue, we had a hard time to fully analyze, and comprehend all the minute details in each market, and how they affected us as a whole unit. However, after implementing Roi, our marketing-department have completely transformed into the data-driven unit I wanted.

We are now proactively optimizing our performance marketing, rather than reacting after the fact. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Hi Daniel, Thank you for your review!

AK
Marketing specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ROIVENUE Attribution?

Roivenue attribution model helps us to divide the overall marketing budget into channels and campaigns with reference to reach the client's performance goals. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Considering the high market volatility caused by COVID, it is not easy to report the added value of this tool comparing annual on monthly results. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Dividing marketing budgets Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Thank you for a great review Adam. Love to hear that ROIVENUE helps you allocate budgets to reach goals with greater efficiency.

Ondrej T.
OT
Managing Partner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

- All important business data at one place

- Attribution modeling

- Good UX

- Superb customer support

- New Roivenue 2 with improved functionality

- Great tool if you have more internet domains Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

- Is not much of help when it comes to "direct" orders

- Sometimes it is hard to navigate and understand - like with any other new tool Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

- We are trying to understand, which marketing channels are most efficient.

- We have realized that there are cases where we spend more marketing budget then we should and that some channels are not as good as they appear. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Ondrej, Thank you for your review. We are always working on improving the features, so maybe soon you will like our new approach to direct!

Jana G.
JG
Head Of Digital
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

Easy evaluation of campaigns, clear Attribution, an immediate overview of performance. For me as a manager who is responsible for the company´s digital business RoiVenue is an essential tool that I´m using on a daily basis. The big advantage is that with RoiVenue is almost impossible to burn money on a bad campaign because the bad campaigns are evaluated quickly, just on time, so we can effectively optimize or stop them. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Currently, I´m missing the YoY and MoM evaluation, but I hope all my wishes will be implemented soon, and later I will be even more In love with RoiVenue. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Especially the contributions to overall performance by specifics campaigns. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Thank you for the review, Jana! We are always happy to hear you like the product and the YoY and MoM features are now included :)

MV
Marketing teamleader
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ROIVENUE Attribution?

Everything you need to evaluate your business in one place Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Sometimes there are UI issues or data loading slowly. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

It helps us see a real value certain platform has. Then we can simply move the budget over to the ones that make most sense. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Thank you for the review, Mikuláš!

Adam K.
AK
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ROIVENUE Attribution?

We have switched from Funnel with all the dashboards, the onboarding was smooth and we have more favourable pricing. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Did not find some less important ecommerce connections. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Possibility to switch between different attribution approaches. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Thank you for leaving us a review. It's great to hear that our powerful attribution features are put to a good use.

Best,

Daniel from ROIVENUE