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ROIVENUE Attribution Reviews & Product Details

MV
Marketing teamleader
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ROIVENUE Attribution?

Everything you need to evaluate your business in one place Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Sometimes there are UI issues or data loading slowly. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

It helps us see a real value certain platform has. Then we can simply move the budget over to the ones that make most sense. Review collected by and hosted on G2.com.

Response from Daniel Musialek of ROIVENUE Attribution

Thank you for the review, Mikuláš!

ROIVENUE Attribution Overview

What is ROIVENUE Attribution?

Roivenue is the next-generation attribution solution powering the most profitable ecommerce businesses around the globe. Bad marketing decisions cost businesses billions and revenue wrongly attributed by outdated platforms and channel-specific Ads Managers are the main reason. With Roivenue, you can ensure that your valuable budget is no longer wasted on ineffective ads. Roivenue offers its own tracking and synthetic impressions methodology, running seamlessly without relying on cookies. It measures everything—clicks and impressions across the full marketing funnel and cross-device to account for each touchpoint in the customer journey. Marketers using Roivenue know exactly which ads are truly driving results. Brands leveraging Roivenue achieve profitable growth, fast. Leave inaccurate data behind and get started with Roivenue today.

ROIVENUE Attribution Details
Languages Supported
English
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Product Description

Using data-driven attribution models and CLV, Roivenue allows to indentify under-performing campaigns, address over-invested channels, and make decisions that maximize ROI.


Seller Details
Seller
Roivenue
Year Founded
2014
HQ Location
Praha, Czech Republic
Twitter
@roivenue
181 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®

Daniel M.
DM
Overview Provided by:

Recent ROIVENUE Attribution Reviews

JM
Jindra M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent tool for effective investment in marketing"
One of the key features of Roivenue is Attribution Modeling. This powerful tool allows you to understand how different marketing activities contrib...
Fero O.
FO
Fero O.Mid-Market (51-1000 emp.)
5.0 out of 5
"Roivenue is the source of truth for our marketing team"
We use Roivenue for many years already on a daily basis and the tool is constantly improving and adding new features. Our marketing power BI report...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Simple to use, simple to setup."
The data itself after some validation from experts has proved to very reliable. As well as this its also much simpler to setup than its competitors.
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ROIVENUE Attribution Media

ROIVENUE Attribution Demo - ROIVENUE  Configurable Dashboard
Create personalized dashboards with granular views for smarter teamwork. Visualize insights split by countries, platforms or channels for streamlined collaboration and decision-making.
ROIVENUE Attribution Demo - ROIVENUE Performance Analysis
Gain speed and clarity for agile marketing management. Performance Analysis immediately uncovers gaps in your marketing mix, KPI correlations, and long-term performance trends.
ROIVENUE Attribution Demo - ROIVENUE Model Comparison
Analyze attribution models side-by-side to reveal potential savings and growth opportunities. Quickly identify platforms' potential and the true impact of upper-funnel campaigns.
ROIVENUE Attribution Demo - ROIVENUE Data exports
We hate data silos. That’s why ROIVENUE makes it easy to export your marketing data for analysis, reporting and visualisation to a database or a BI tool.
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29 out of 30 Total Reviews for ROIVENUE Attribution

4.6 out of 5
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ROIVENUE Attribution Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ROIVENUE AttributionQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Fero O.
FO
Team Lead For BI, DWH and Marketing Automation
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

We use Roivenue for many years already on a daily basis and the tool is constantly improving and adding new features. Our marketing power BI reports are built on the daily exports which are super easy to set up. t is really cool you can import your cogs data and evaluate marketing on profit instead of revenue. When we need some help, their support is very technical and helps us to resolve our issues quickly. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

There are currently no problems to talk about. When some issue appears, it is typically solved very quickly. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

We advertise in over 20 countries across multiple projects and Roivenue integrates all of this data for us and exports them in one unified file. Along the way, they apply our channel logic to the data and calculates data-driven attribution for us. It is really perfect solution for our use case. Review collected by and hosted on G2.com.

Hana S.
HS
Country Manager for Romania
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

What we like best about ROIVENUE Attribution is how it turns complex data into clear, actionable insights that genuinely impact our business. The RNN attribution model has been a game-changer, allowing us to understand the value of each marketing channel and how they work together in the customer journey. Thanks to this, we’ve been able to make smarter, data-driven decisions that have boosted our marketing ROI significantly. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

While ROIVENUE Attribution offers robust features, the pricing can be a concern for smaller businesses or those with limited budgets. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

ROIVENUE Attribution solves several key challenges related to understanding and optimizing our marketing performance. One major problem it addresses is the difficulty of accurately attributing conversions across multiple touchpoints, which has always been a complex task with traditional models. By using the RNN attribution model, we can now get a clear picture of how each marketing channel contributes to conversions, helping us make better decisions on budget allocation and strategy.

Another problem it solves is identifying underperforming channels and campaigns, allowing us to reallocate resources towards high-performing areas. This not only maximizes our marketing ROI but also ensures that our efforts are more focused and efficient. Additionally, ROIVENUE Attribution provides us with actionable insights that improve collaboration within our marketing team, as everyone can clearly see which strategies are most effective. Review collected by and hosted on G2.com.

Siim T.
ST
COO & Partner
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

We have been workign with Roivenue more than year and very happy with the choice we made after looking and comparing other options in market. They have quite easy set up so you can start right away. I like it mostly because they do not have "attribution black box" so you can really see why and how data is attributed and they are taking account impressions as well. Additionally their support is tecnical and ready to help, even if sometimes it means thay have to update their product. If you need more than MTA, then they have MMM product as well (not tested myself yet). Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

This is not Roivenue issue, but in overall I wish that someday it is posible to track emails impressions as well. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Mostly better insights for optimizing campaigns. Review collected by and hosted on G2.com.

JM
CMO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ROIVENUE Attribution?

One of the key features of Roivenue is Attribution Modeling. This powerful tool allows you to understand how different marketing activities contribute to conversions across different channels. Using Roivenue's data-driven model, we can allocate our marketing budget more effectively and ensure that each channel gets credit based on its actual contribution to the conversion process.

This deeper insight into the performance of each marketing touchpoint allows for smarter decision making and more efficient budget allocation.

Translated with DeepL.com (free version) Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

While Roivenue offers a vast array of powerful features, the platform may not be the easiest for beginners to navigate. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Maximizing Marketing Budgets with Smart Spend Management

By leveraging solid data attribution and focusing on ROI, we’ve really fine-tuned how we manage our marketing investments. With a clear view of what’s working and what’s not, we’re able to allocate budgets more efficiently and drive stronger results without overspending.

The outcome? Bigger returns, smarter decisions, and a clear path to sustainable growth. If you’re working with large marketing budgets, this approach makes a huge difference. (when choosing the platform to optimize the data we did incrementality tests on other platforms and roivenue was the most accurate)

It easily collects and consolidates our data, helping us make better data-driven decisions. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

The data itself after some validation from experts has proved to very reliable. As well as this its also much simpler to setup than its competitors. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

That not every platform we work with have direct integration at the moment. We can use the offline upload workaround, but this can be clunky and has proved unreliable with some platorms. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Helping to attibute online channels in a much fairer way. Is becoming much easier for us to see the true value of each channel, but the most important is to us is the post-impression tracking for social channels. Review collected by and hosted on G2.com.

JH
Ad Ops & Project Tracking Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

Easy dashboard viewpoint in customer friendly environment. Greate support and agile solutions for lots of features. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Implementation was quite complex from start, due to lots of data inputs. After solving this more integrations was easy Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

We are able to decide marketing strategies according different attribution models. Review collected by and hosted on G2.com.

DR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ROIVENUE Attribution?

I use Roivenue on daily basis. Roivenue helps us aggregate data and look at the performance of our business as whole. We can monitor our online and offline performance and see what the current and historical development is. We can easily see the performance of individual marketing channels and evaluate up to the level of net profit. Roivenue is continuously working on improving its services and also the interface. We often have new features available and at the same time provide reliable support. There is also possibility to compare more of attribution models. What I like most is that we look at complete data without any outliers or duplicates and can reliably evaluate the effectiveness of marketing channels and specific campaigns. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Sometimes there are things that need to be fixed but fortunately the support is very willing to help in any situation. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

1) all bussiness data in one place

2) no outlines or duplicates

3) comprehensive view of the data

4) help us to see current trends and perfromance of marketing campaigns

5) is key tool for optimization of online marketing campaigns

6) gives us an overview of how we are meeting company goals

7) it provides key data for budget planning Review collected by and hosted on G2.com.

TH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

Allows you to see real return of various (especially paid) activities, not on revenue but on margin. Lots of customisation options, e.g. you can create a lot of dashboards and visualise data exactly as you want. We use it on daily basis to determine on which activities to focus on and where to invest money. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Misses some little functionalities, but they´re being added consistently in new updates. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Allows to see real value of all online channels and decide where to invest (or not invest) money for best return. Review collected by and hosted on G2.com.

Marek P.
MP
Performance Specialist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROIVENUE Attribution?

Roivenue's data-driven attribution analysis has significantly altered our approach to measuring channel effectiveness. By reallocating our budget based on these insights, we've noticed a gradual improvement in overall performance. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

Sometimes way to technical aproach with measurement. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Roivenue's data-driven attribution analysis has significantly altered our approach to measuring channel effectiveness. By reallocating our budget based on these insights, we've noticed a gradual improvement in overall performance. Review collected by and hosted on G2.com.

Petra t.
PT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ROIVENUE Attribution?

I truly appreciate the service from the people working here, e.g. David Havrila and Jakub Kosno. They are straightforward and respectful in their guidance. They provided me with the information I needed without any condescension, treating my inquiries seriously and offering clear answers without assuming my level of understanding. It’s a rare balance of professionalism and personal touch that I find both refreshing and invaluable. I took over as primary user of this tool without any kind of hand over internally but Roivenue backed me up and offered me both patience and time to understand they value of the tool, which I have now come to understand saves me a lot lot lot of time that I would otherwise spend on trying to get the full picture around our spend and revenue from various plattforms and since we also operate on 5 markets this would be a hassle without Roivenue. And to see the true worth of each Marketing platform we invest in, including the value and impression from e.g a Facebook ad, sure is helpful in the discussions around where to invest more or less. Review collected by and hosted on G2.com.

What do you dislike about ROIVENUE Attribution?

As a user not used to analayzing costs, revenue vs profit, mRomi and other important KPIs in a tool where you basically can have it all, it at first can be a bit overwhelming with a lot of graphs and Numbers. A bit due to the very informative interface layout. The UX part of it could be slightly "softer", but then again, the true value lies in the facts and Numbers, and this is where they are strong. Review collected by and hosted on G2.com.

What problems is ROIVENUE Attribution solving and how is that benefiting you?

Cost connectors, attribution, budget optimizer and targets. It saves me time and is beneficial for investment allocation discussions. Review collected by and hosted on G2.com.