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Right On Interactive Reviews & Product Details

BH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Right On Interactive?

ROI is a very powerful tool. It's ease-of-use makes it even more powerful because, as a marketer, I do not need to involve the IT team. Plus, the ROI team is very attentive to our needs. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

So far, I do not have any dislikes about the software as a whole. We do have a couple of rendering issues in the UI, but the ROI team is working on fixing. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

If you are working with an agency or in-house team to develop email or marketing automation campaigns, bring the ROI team to the table at the beginning of the planning. This will make the process much smoother to deploy. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are solving many business problems. First, we are getting a detailed understanding of the customer lifecycle - how long does it take to convert. Second, we get a better understanding of prospects vs. potential customers and how to address each audience by getting a focused view of the customer journey for each segment. This helps us market more efficiently. Review collected by and hosted on G2.com.

Right On Interactive Overview

What is Right On Interactive?

Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life.

Right On Interactive Details
Languages Supported
English
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Product Description

Right On Interactive marketing automation aggregates data, automates campaigns, scores profile and engagement, and graphically shows customer lifecycle.

How do you position yourself against your competitors?

It costs 6-7 times more to acquire a new customer than retain an existing one. (Bain & Company)

Unlike other MA platforms focused on lead acquisition and campaign management, Right On Interactive approaches marketing and sales success from the perspective of customer lifecycle marketing. Not only can Right On Interactive help clients win new business but we help clients keep current customers and grow the right relationships.

Engagement builds relationships and relationships build revenue.


Seller Details
Year Founded
2006
HQ Location
Indianapolis, IN
Twitter
@roi_marketing
1,941 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®

TB
Overview Provided by:
Customer Lifecycle Marketing Automation Software, CEO and Founder

Recent Right On Interactive Reviews

AW
Aditi W.Mid-Market (51-1000 emp.)
4.5 out of 5
"Successive customer interactive tool"
The experience of using Right On Interactive software is amazing and the most great thing is that it is a user friendly technology used in the mar...
SS
Sachin S.Small-Business (50 or fewer emp.)
4.5 out of 5
"ROI is amazing"
You are allocated an account manager who assists with both short-term and long-term requirements, as well as providing extremely rapid and friendly...
BF
Bart F.Small-Business (50 or fewer emp.)
4.5 out of 5
"Michaelis - Bart Fisher"
The new interface and the ability to track the engagement of the emails.
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Right On Interactive Media

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37 out of 38 Total Reviews for Right On Interactive

4.5 out of 5
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Overall Review Sentiment for Right On InteractiveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Right On Interactive?

The experience of using Right On Interactive software is amazing and the most great thing is that it is a user friendly technology used in the market for marketing and targeting the customers.

Provides numerous of features and advanced plugins for making your marketing tasks and customer communication easier and effective.

There are automated email generating tools provided in this platform with numerous templates and marketing content layout already plugged in in it for easy and quick processing.

The advanced tools make it easier for you to handle complex situation and tasks easily, even has the capabilities of handling and managing mulitple social media handles and portofolios all at same time.

Easy to collaborate and integrate with the outsourcing platforms for gathering information and contact details of the customers.

Right On Interactive will help you to gather and unify the details of the visitors over your websites for increasing your productivity and revenue.

Has all the capabilites of accepting all your business requirements and handles with higher tactics. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

For the new users it might be difficult for understanding the working and tools of Right On Interactive could be difficult for starting time period.

Sometimes the processing results and seems to be cluncky and complex due to multiple file imported simultaneously. This also results in slowing down the systems and platform. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

The automation features of Right On Interactive software has drastically helped us a lot in saving our time in doing marketing and increasinng sales of our business by itself. Making us to gather and collect the data of customers and there feedbacks for improving the quality of our work and production.

Made our work so smoth and easy with its outstanding automotive tools, which are helping us to manage multiple tasks and projects.

Best it has helped us a lot in designing emails, templates and campaigning layouts for marketing with the AI tools of it. Review collected by and hosted on G2.com.

SS
Member
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

You are allocated an account manager who assists with both short-term and long-term requirements, as well as providing extremely rapid and friendly support via a ticketing system if they are unavailable. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

At times, the web-based solution might be a little slow to reply. The lack of some of these functional features hasn't been a huge impediment in our implementation so far, it has forced us to work around them. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

Segment development and Marketing database management Review collected by and hosted on G2.com.

MS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

Platform is very intuitive with only brief instructions. New drag and drop email template is a breeze to use. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

My rep doesn't laugh at my jokes. Seriously, I have no complaints and have seen no shortcomings in my 6 plus years of using this product and working with the ROI team. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

You will not get better service from any of the national players. ROI is a mid-size firm that focuses on client success. Their LifeCycle marketing approach is more robust than the competitors from my observation point. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

I am able to create complex email marketing campaigns that need very little attention on a regular basis. Only tweak to improve results. Review collected by and hosted on G2.com.

BF
Partner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

The new interface and the ability to track the engagement of the emails. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

The program's capacity is being used at like 25% by us. Due to our emergency sales nature, instead of sales funnel. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

Name recognition is a big one for us. With continued regular communication, we keep ourselves top of mind when a problem strikes. Review collected by and hosted on G2.com.

JT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

Nothing specific to mention as most of them as really good.

Creating segments to our requirements

Reports to cross verify the data Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

Nothing to add as most of them are good, probably if the system is added with more feature on post sending out emails with easy way get it done by the end user. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

Simple tool for marketing.

User friendly for anyone to understand the get use of in a day time.

Too many good features to be utilized for one to one email to mass email Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

Sending out mass emails

Drip emails with merge fields

Prospecting Review collected by and hosted on G2.com.

SS
Development/Communications Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

I have been amazed at the turn around time on any request or question we've had. But I recently got to see first hand the amount of time and dedication ROI is willing to put into any project, concern, or inquiry we have. And, the one-on-one face time was invaluable! Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

I have not had a negative experience with ROI Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are able to enhance our engagement and track our constituents interactions with our multiple platforms in a smooth and meaningful way. We can gauge which campaigns are working for maximum benefit. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Right On Interactive?

One of the strongest capabilities of the ROI solution is its ability to model sophisticated multi-step drip campaigns. Using the drag and drop campaign builder makes creating them easy. Combined with its segmentation builder, ROI lets us get highly targeted campaigns online quickly. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

The one thing I dislike is a personal productivity nitpick. The sort/filter on list pages does not persist when you leave/return to the list. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

We get a lot of value from ROI. Our inbound marketing needs are pretty straightforward, and the system lets us get where we need to be, quickly and easily. My recommendation to others, particularly those with sophisticated database marketing requirements, is to take a close look at ROI. The system is capable of pulling in and processing multiple data sources to create highly targeted audience segments based on RFM and other analyses. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are solving the problems one faces without a campaign management and marketing automation solution in place. Our ability to target audiences with relevant and timely content is increasing our conversion rate, and moving leads more effectively through each stage of the customer lifecycle. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Right On Interactive?

The software was very simple to use and was quite interactive upon proper training. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

I had a couple of difficult conversations with customer service because I used the software in a different manner than normally marketed. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

Sending customized emails that would attract targeted talent. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Right On Interactive?

Powerful Analytics and Reporting Capabilities Make it easier to forecast and conduct accurate assessments Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

The software does not have as many features as I thought it would have initially. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

Continue to improve the product capabilities and stay in touch with Market demands. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are able to track the lifecycle of our customers more efficiently and accurately. Review collected by and hosted on G2.com.

MS
Lead Investor
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

We are approaching the six month mark of being on board with this software company and wanted to review our experience thus far.

The sales team was very systematic and professional. Our salesperson, Lori Grass was thorough in assessing our needs and made sure she understood our goals and challenges before giving us a customized proposal. She hit the perfect balance of moving us along in the sales cycle while patiently addressing our questions and concerns.

We spent a month carefully comparing ROI to several other providers of marketing automation software and chose ROI based on two main factors: flexibility and service.

The other providers had standardized products with little ability or willingness to be flexible to address our particular needs. We would be required to fit into their system with little customization possible.

When we read the reviews of the different products on G2crowd.com, the comments consistently touted ROI’s strong focus on providing fast, attentive customer service. We have found this to be true in our six months with them. Most small/medium issues are addressed the same day and we receive communication if an issue will take more than 24 hours to be resolved.

Once we signed the contract, we were passed to the onboarding team who immediately scheduled with us. I’m sure many have experienced the frustration of being put on a lengthy hold once the ink was dry. This was not the case here. We were scheduled to pass the information needed to setup our account the following week.

We got a good example of the personalized service offered when our unique configuration warranted the attention of Amol Dalvi, the CTO of the company. I am doubtful that any of the other marketing automation companies we reviewed would have devoted the time of their chief technology officer to our unique needs.

Once we became familiar with the basic functions of the software, we were referred to the customer success team to help us plan how to get the most out of our purchase. Several team members worked with us regarding our two distinct client bases to understand how to implement a Life Cycle marketing program, attracting and retaining customers while moving them along a continuum of engagement.

We pledged to utilize all of the functionality of the software and are well on our way to making good on that promise. The customer success team has been extremely responsive to our perhaps greater than average number of requests for guidance and clarification. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

One note of caution: Although the sales team in no way misled us into thinking that “marketing automation” is literally “automated,” requiring little or no effort, we can see how the term could mislead a marketing department to believe that this is a “turn the switch and go” product. In order to fully utilize the functionality of this comprehensive software package, the purchasing company needs to be fully committed to spend the time and dedicate staff to understand and implement the software. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

Do your due diligence and research the other marketing automation platforms that are out there. We believe that the ability and willingness to customize their product around the client's needs coupled with their excellent customer service will lead you to make the same decision we made, ROI! Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

One application that we chose to implement required some detailed and complex programming, as we wanted to contact a representative of the prospect, instead of the prospect him/herself. Technical Project Manager, Suzanne Zaleski spent the better part of a week parsing code to accomplish this request. With it, we have implemented a campaign that allows us to recruit previously lost business with a series of emails 90/60/30 days from the prospect’s annual renewal date as well as a series of two phone calls – all pre-programmed and automated.

In summary, although we have only scratched the surface with what is possible with this software, we have made steady progress with the readily available assistance of almost every department at ROI.

We are incredibly pleased with our purchase and plan to continue to dig deeper into its functionality to enjoy all of the benefits of marketing automation and Lifecycle marketing. Review collected by and hosted on G2.com.