Save to My Lists

Right On Interactive Reviews & Product Details

BW
Chief Operating Officer
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Right On Interactive?

Right On Interactive (ROI) is an amazing platform with immense customization options. It's ability to adapt to any business environment has made it a go to solution for our business as well as a frequent recommendation and deployment for our clients. The team at ROI also does a fantastic job of helping guarantee success in deployment and ongoing utilization. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

One of ROI's biggest strengths can also be it's biggest challenge. The customization and integration options in the tool make it very versatile, but for business wanting something to take off the shelf and deploy it may be difficult to fully maximize the effectiveness of the system. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

If you are looking for a solution that has a team that will truly back you up and make your dreams come true, then ROI is the product for you. Be sure to make a list of integrations you would like and expect to review your business challenges and be engaged by a team of super smart and fun folks. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are using it at Raidious to manage marketing and communications with our subscribers, prospects, clients, and advocates. We have been able to leverage new insights into our customers and prospects and organize our marketing and sales efforts in a focussed and effective manner. Review collected by and hosted on G2.com.

Right On Interactive Overview

What is Right On Interactive?

Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life.

Right On Interactive Details
Languages Supported
English
Show LessShow More
Product Description

Right On Interactive marketing automation aggregates data, automates campaigns, scores profile and engagement, and graphically shows customer lifecycle.

How do you position yourself against your competitors?

It costs 6-7 times more to acquire a new customer than retain an existing one. (Bain & Company)

Unlike other MA platforms focused on lead acquisition and campaign management, Right On Interactive approaches marketing and sales success from the perspective of customer lifecycle marketing. Not only can Right On Interactive help clients win new business but we help clients keep current customers and grow the right relationships.

Engagement builds relationships and relationships build revenue.


Seller Details
Year Founded
2006
HQ Location
Indianapolis, IN
Twitter
@roi_marketing
1,941 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®

TB
Overview Provided by:
Customer Lifecycle Marketing Automation Software, CEO and Founder

Recent Right On Interactive Reviews

AW
Aditi W.Mid-Market (51-1000 emp.)
4.5 out of 5
"Successive customer interactive tool"
The experience of using Right On Interactive software is amazing and the most great thing is that it is a user friendly technology used in the mar...
SS
Sachin S.Small-Business (50 or fewer emp.)
4.5 out of 5
"ROI is amazing"
You are allocated an account manager who assists with both short-term and long-term requirements, as well as providing extremely rapid and friendly...
BF
Bart F.Small-Business (50 or fewer emp.)
4.5 out of 5
"Michaelis - Bart Fisher"
The new interface and the ability to track the engagement of the emails.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Right On Interactive Media

Answer a few questions to help the Right On Interactive community
Have you used Right On Interactive before?
Yes

37 out of 38 Total Reviews for Right On Interactive

4.5 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Overall Review Sentiment for Right On InteractiveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
AW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Right On Interactive?

The experience of using Right On Interactive software is amazing and the most great thing is that it is a user friendly technology used in the market for marketing and targeting the customers.

Provides numerous of features and advanced plugins for making your marketing tasks and customer communication easier and effective.

There are automated email generating tools provided in this platform with numerous templates and marketing content layout already plugged in in it for easy and quick processing.

The advanced tools make it easier for you to handle complex situation and tasks easily, even has the capabilities of handling and managing mulitple social media handles and portofolios all at same time.

Easy to collaborate and integrate with the outsourcing platforms for gathering information and contact details of the customers.

Right On Interactive will help you to gather and unify the details of the visitors over your websites for increasing your productivity and revenue.

Has all the capabilites of accepting all your business requirements and handles with higher tactics. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

For the new users it might be difficult for understanding the working and tools of Right On Interactive could be difficult for starting time period.

Sometimes the processing results and seems to be cluncky and complex due to multiple file imported simultaneously. This also results in slowing down the systems and platform. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

The automation features of Right On Interactive software has drastically helped us a lot in saving our time in doing marketing and increasinng sales of our business by itself. Making us to gather and collect the data of customers and there feedbacks for improving the quality of our work and production.

Made our work so smoth and easy with its outstanding automotive tools, which are helping us to manage multiple tasks and projects.

Best it has helped us a lot in designing emails, templates and campaigning layouts for marketing with the AI tools of it. Review collected by and hosted on G2.com.

SS
Member
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

You are allocated an account manager who assists with both short-term and long-term requirements, as well as providing extremely rapid and friendly support via a ticketing system if they are unavailable. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

At times, the web-based solution might be a little slow to reply. The lack of some of these functional features hasn't been a huge impediment in our implementation so far, it has forced us to work around them. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

Segment development and Marketing database management Review collected by and hosted on G2.com.

MS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

Platform is very intuitive with only brief instructions. New drag and drop email template is a breeze to use. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

My rep doesn't laugh at my jokes. Seriously, I have no complaints and have seen no shortcomings in my 6 plus years of using this product and working with the ROI team. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

You will not get better service from any of the national players. ROI is a mid-size firm that focuses on client success. Their LifeCycle marketing approach is more robust than the competitors from my observation point. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

I am able to create complex email marketing campaigns that need very little attention on a regular basis. Only tweak to improve results. Review collected by and hosted on G2.com.

BF
Partner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

The new interface and the ability to track the engagement of the emails. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

The program's capacity is being used at like 25% by us. Due to our emergency sales nature, instead of sales funnel. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

Name recognition is a big one for us. With continued regular communication, we keep ourselves top of mind when a problem strikes. Review collected by and hosted on G2.com.

JT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

Nothing specific to mention as most of them as really good.

Creating segments to our requirements

Reports to cross verify the data Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

Nothing to add as most of them are good, probably if the system is added with more feature on post sending out emails with easy way get it done by the end user. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

Simple tool for marketing.

User friendly for anyone to understand the get use of in a day time.

Too many good features to be utilized for one to one email to mass email Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

Sending out mass emails

Drip emails with merge fields

Prospecting Review collected by and hosted on G2.com.

SS
Development/Communications Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Right On Interactive?

I have been amazed at the turn around time on any request or question we've had. But I recently got to see first hand the amount of time and dedication ROI is willing to put into any project, concern, or inquiry we have. And, the one-on-one face time was invaluable! Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

I have not had a negative experience with ROI Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are able to enhance our engagement and track our constituents interactions with our multiple platforms in a smooth and meaningful way. We can gauge which campaigns are working for maximum benefit. Review collected by and hosted on G2.com.

BH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Right On Interactive?

ROI is a very powerful tool. It's ease-of-use makes it even more powerful because, as a marketer, I do not need to involve the IT team. Plus, the ROI team is very attentive to our needs. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

So far, I do not have any dislikes about the software as a whole. We do have a couple of rendering issues in the UI, but the ROI team is working on fixing. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

If you are working with an agency or in-house team to develop email or marketing automation campaigns, bring the ROI team to the table at the beginning of the planning. This will make the process much smoother to deploy. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are solving many business problems. First, we are getting a detailed understanding of the customer lifecycle - how long does it take to convert. Second, we get a better understanding of prospects vs. potential customers and how to address each audience by getting a focused view of the customer journey for each segment. This helps us market more efficiently. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Right On Interactive?

One of the strongest capabilities of the ROI solution is its ability to model sophisticated multi-step drip campaigns. Using the drag and drop campaign builder makes creating them easy. Combined with its segmentation builder, ROI lets us get highly targeted campaigns online quickly. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

The one thing I dislike is a personal productivity nitpick. The sort/filter on list pages does not persist when you leave/return to the list. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

We get a lot of value from ROI. Our inbound marketing needs are pretty straightforward, and the system lets us get where we need to be, quickly and easily. My recommendation to others, particularly those with sophisticated database marketing requirements, is to take a close look at ROI. The system is capable of pulling in and processing multiple data sources to create highly targeted audience segments based on RFM and other analyses. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are solving the problems one faces without a campaign management and marketing automation solution in place. Our ability to target audiences with relevant and timely content is increasing our conversion rate, and moving leads more effectively through each stage of the customer lifecycle. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Right On Interactive?

The software was very simple to use and was quite interactive upon proper training. Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

I had a couple of difficult conversations with customer service because I used the software in a different manner than normally marketed. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

Sending customized emails that would attract targeted talent. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Right On Interactive?

Powerful Analytics and Reporting Capabilities Make it easier to forecast and conduct accurate assessments Review collected by and hosted on G2.com.

What do you dislike about Right On Interactive?

The software does not have as many features as I thought it would have initially. Review collected by and hosted on G2.com.

Recommendations to others considering Right On Interactive:

Continue to improve the product capabilities and stay in touch with Market demands. Review collected by and hosted on G2.com.

What problems is Right On Interactive solving and how is that benefiting you?

We are able to track the lifecycle of our customers more efficiently and accurately. Review collected by and hosted on G2.com.