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Relative Insight Reviews & Product Details

Relative Insight Overview

What is Relative Insight?

Relative Insight delivers AI-powered text analysis to help brands and agencies generate customer, target audience and competitor intelligence from words. The platform delivers an efficient and scalable solution for uncovering actionable insights from survey open-ends, reviews, customer service transcripts and online conversations. Using technology originally developed in partnership with the British government to keep children safe online, our comparative approach reveals what makes audience groups and brands unique and similar to one another. Insights are being used by leading brands and agencies to inform marketing messaging, product development, customer service strategy and more. Quantitative analysis tells you WHAT is happening in your business, text analysis tells you WHY.

Relative Insight Details
Languages Supported
Danish, German, English, Finnish, French, Hungarian, Italian, Dutch, Norwegian, Portuguese, Romanian, Spanish, Swedish
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Product Description

With a background in protecting children online, Relative Insight’s comparison technology extracts value from language data.

How do you position yourself against your competitors?

Relative Insight's comparative approach to text analysis reveals things word clouds and sentiment analysis can't.

By highlighting what makes audience groups and competitors unique and similar, businesses can better understand what consumers want and how to communicate with them in a way that resonates. Relative Insight eliminates the confirmation bias that occurs when text analysis is done manually while providing a scalable solution for leveraging large volumes of text data as a source of business intelligence.


Seller Details
Year Founded
2012
HQ Location
London, England
Twitter
@RelativeInsight
813 Twitter followers
LinkedIn® Page
www.linkedin.com
34 employees on LinkedIn®

Trish P.
TP
Overview Provided by:

Recent Relative Insight Reviews

JC
Jack C.Mid-Market (51-1000 emp.)
4.5 out of 5
"Love using Relative Insight for qual, quant, and beyond"
I like the flexibility in using it for a range of projects and variables - it can reveal some very interesting insights hiding under the hood.
MO
Maria Victoria O.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool for generating language insights, with brilliant hands-on service"
Our account managers are always on-hand and super helpful, very supportive. The platform in itself provides some great ways for analysing a number ...
Sandy Z.
SZ
Sandy Z.Enterprise (> 1000 emp.)
4.0 out of 5
"It's been a great experience!"
Relative is very useful when you look into differences between groups. Love how fast the insights can be generated.
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Relative Insight Media

Relative Insight Demo - Explore
All analysis is organised into projects that are accessed easily from a centralised dashboard.
Relative Insight Demo - Questions
Projects are made up of questions that correspond to specific comparisons being analysed.
Relative Insight Demo - Data library
A virtual warehouse for all your text data uploaded for analysis in Relative Insight.
Relative Insight Demo - Heatmaps
A multi-comparison visualisation tool that shows which data sets in a group are most and least different. They provide a top-level overview and visual output of competitor, product or customer segment comparisons and help identify which comparisons are worthy of further exploration.
Relative Insight Demo - Comparison view
A discovery tool that allows users to explore the output of the statistically significant differences and similarities in a particular comparison.
Relative Insight Demo - Insight cards
Collections of the most interesting, relevant and actionable discoveries that relate to the business questions being investigated for the purposes of reporting and presentation.
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57 Relative Insight Reviews

4.5 out of 5
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57 Relative Insight Reviews
4.5 out of 5
57 Relative Insight Reviews
4.5 out of 5

Overall Review Sentiment for Relative InsightQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
JC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relative Insight?

I like the flexibility in using it for a range of projects and variables - it can reveal some very interesting insights hiding under the hood. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

No real downsides. In some instances for smaller quant product open ends it can be more difficult to yield useful findings. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

We've used Relative Insight to help consult for a host of a major financial podcast and help him to discover how different guests speak and talk about certain topics. We even used it to reveal different ways the host intereviewed certain types of guests (for example, males vs. females), which unveiled to him certain biases he may have had. Review collected by and hosted on G2.com.

MO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relative Insight?

Our account managers are always on-hand and super helpful, very supportive. The platform in itself provides some great ways for analysing a number of different aspects of language, as well as from a variety of sources. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

There's nothing I particularly dislike about Relative. The UX is still constantly being improved and I appreciate the opportunity to feedback so that it continues to improve. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

We specialise in cultural insight and language analysis, so we are able to track online conversations about particular topics and compare how different markets and demographics are talking about particular cultural phenomena. Review collected by and hosted on G2.com.

Joshua A.
JA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Relative Insight?

Realtive Insight helps me to identify changes and trends in my data over different time periods and enable me to run a comparative analysis across the different parameters in my data. When comparing text in your data, it helps you to pull out key changes that helps me to discover emerging issues. One of the best parts is whilst analysing the data your able to loop back to the comments in question and tag them accordingly to help shape a story for your analysis. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Most of my analysis has been to cover the diffrences betwee two different parameters such as date/time, issue type, device type etc... Getting data used over many different parameters can take a while, although you do get detailed analysis from it. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

Identifying emerging and changing issues across the business. It helps us to see what people are talking about and drill down on key parameters to discover the source of the problem. Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi Joshua,

Thank you so much for your thoughtful feedback! We are very glad to hear that Relative Insight is helping you to identify emerging issues across the business.

Thank you,

Trish

DF
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Relative Insight?

Relative Insight provide insights you can't get anywhere else.

Mostly, I use them for the 'cherry on top' in our deliverables — often, we'll review a wide array of data in the platform, and Relative will provide a handful of standout insights.

Relative has been most helpful processing survey data, or data we are very familiar with its source. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Heartbeat has great potential but still feels fiddly and sometimes slow to use.

It is sometimes hard to confidently pull insights from Relative's data, where we are not sure where or how they have scraped it. Better signposting would help.

It would be helpful to create personal, locked or confidential folders in the platform. Sometimes, we are dealing with sensitive data that other members of the team should not be able to see.

It is ambiguous how much Relative can/ do track our usage within the platform. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

Relative helps us make qualitative data quantitative, find patterns that others wouldn't, and look smart in front of our clients. It makes our reports sing. Mostly, it is supplemenetary. Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi David,

Thank you so much for your thoughtful feedback!

We are very glad to hear that Relative Insight is helping you to find patterns and enhance your reports! Our product team is working hard to deliver some exciting new updates, which should hopefully solve some of the issues you have identified.

Thank you,

Trish

FA
Manager, Social Analytics
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Relative Insight?

The core functionality, data comparison, is well organized and provides a fantastic user experience. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

I know that the purpose of this software is not to provide data but to analyze it. Sometimes you don't have the data at hand, and Relative Insight cannot help you with a built-in feature (as it is not its purpose). The only solution is to go through customer support and ask them for the data you need. This procedure can be time-consuming when you are in a hurry. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

The software is excellent at analyzing customer data. I use it to understand customer behavior, discover trends, and brand perception. Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

Thanks for your feedback, Felix! Great to hear about how you've found value in using Relative to better understand customers.

Jim G.
JG
Director of Creative Strategy
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Relative Insight?

Relative Insight has become an essential resource for our research and has been an excellent partner from day one. Not only have they supported us as we've learned the technical aspects of the platform, they've also been great collaborators who've helped us take a more thoughtful and rewarding approach to how we approach each project. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

I think the platform could be even more useful if it had a sentiment database that you could use to reveal what feelings are hidden within a data set without having to compare it to another user-provided data set or just standard English. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

Not only does the platform allows us to reveal otherwise hidden insights, it also impresses clients and prospective clients. This novel use of technology positions our agency as truly modern and a partner who will bring the latest technology to the table for our clients. Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi Jim,

Thank you so much for your thoughtful feedback!

We are very glad to hear that Relative Insight is helping you find business insights for your clients and thanks for the kind words about our dedicated team.

Sandy Z.
SZ
People Analytics Consultant, Senior Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Relative Insight?

Relative is very useful when you look into differences between groups. Love how fast the insights can be generated. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

I wish the topic generation could be customized. Lots of words used in each topic I wish I could move them around and add them to stop words dictionary. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

It helps us understand more about the feedback from employee survey Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi Sandy,

Thank you so much for your thoughtful feedback! We are very glad to hear that Relative Insight is helping you to understand the employee feedback.

Our product team is currently working on adding new features to help custom topic generation - these will be available very soon!

Thank you,

Trish

TH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Relative Insight?

The people at Relative Insight were very quick and helpful in responding to any questions I had Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

The results could be more customisable. Although I do believe this is already something that is going to change Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

We use a lot of free text questions in our surveys. Relative Insight speeds up the process of analysing this data Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi Tommy,

Thank you so much for your thoughtful feedback! We are very glad to hear that Relative Insight is helping you to quickly analyze your survey data.

Thank you,

Trish

Katie K.
KK
Sr. Executive, New Business Development
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Relative Insight?

RI offers the ability to generate unique and ownable insights that are VERY compelling. Huge value in using the insights for client work, and for generating owned research. Also - incredible account service! Everyone is super smart and personable and goes above and beyond to make sure you are getting the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

There is definitely a learning curve with the platform. Expect it to take a few projects before you're comfortable manipulating the data and creating your own insights. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

We've primarily used the platform to generate owned insights that we are using to create research reports and other thought leadership. Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi Katie,

Thank you for your thoughtful feedback! We are glad to hear that Relative Insight is helping you generate unique insights and thanks for your kind words about our dedicated account team.

We are currently developing new training programmes and we are hoping to unveil them soon, so keep your eyes peeled.

Thanks!

AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relative Insight?

Once you begin analysis, it's easy to use and impressive in the insights it provides. Team are also really hands on to get the most out of it. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

It all depends on the data you provide- and the upload/grouping process is a bit fiddly. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

It's allowing us to understand how executives communicate in different scenarios. Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi Amelia,

Thank you so much for your thoughtful feedback! We are very glad to hear that Relative Insight is helping you to understand how executives communicate. Our team is working on improving the data upload process, so we hope this makes your analysis more seamless in the future.

Thank you,

Trish