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Reel Axis Reviews & Provider Details

Reel Axis Overview

What is Reel Axis?

Reel Axis is a full-service B2B demand generation agency that specializes in the design and execution of go-to-market programs. Our focus is to turn your growth funnel into a flywheel- an approach centered on attracting, engaging, and delighting customers along their journey to form a more sustainable model of compounding growth and increased ROI. Through the Demand Gen Engine, Reel Axis drives results leveraging four key strategies of lead generation, marketing operations, revenue operations, and creative. A curated combination of top-notch human talent and intuitive automation serve as our core capabilities to enable optimal outcomes for a variety of needs. Our proven process is trusted by over 200 companies to solve marketing problems with scalable, repeatable results.

Reel Axis Details
Languages Supported
English
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Provider Description

We help B2B companies find, educate and convert new customers.

How do you position yourself against your competitors?

We're a niche services provider with deep expertise in Marketing Ops & Demand Generation. Our processes and playbooks are specifically built for B2B Tech & Professional Services companies selling mid-sized to large enterprise deals, typically leveraging an Inside Sales team.


Seller Details
Year Founded
2016
HQ Location
San Diego, US
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®

CL
Overview Provided by:

Recent Reel Axis Reviews

Oskar H.
OH
Oskar H.Enterprise (> 1000 emp.)
4.0 out of 5
"Nice to work together"
Several times a year we use lead generation services
Laura C.
LC
Laura C.Mid-Market (51-1000 emp.)
4.5 out of 5
"HubSpot Implementation & Salesforce Integration"
OpGen Media assisted in a fast-turnaround build of HubSpot and integration with Salesforce. We started working with them in October 2019 and the bu...
MB
Mark B.Enterprise (> 1000 emp.)
4.0 out of 5
"Highly Recommended & Trustworthy Lead Gen Partner"
I just started working with OpGen Media in September 2019 as a new vendor I came across online when trying to find out new B2B lead generation vend...

Reel Axis Media

Reel Axis Demo - About Us
Reel Axis is a full-service B2B demand gen agency with a proven process.
Reel Axis Demo - Funnels < Flywheels
We believe flywheels are greater than funnels. Our approach takes output and reinvests it into input. This results in more ROI opportunity and compounding growth.
Reel Axis Demo - About the Flywheel
Our goal is to get your flywheel spinning. We build foundations that support future tactics in a sustainable growth model.
Reel Axis Demo - Spokes of the Flywheel
The flywheel model can be customized to fit your specific goals. With the ability to address multiple sections of the flywheel at once, a strong foundation can be built upon for years.
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25 Reel Axis Reviews

4.8 out of 5
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25 Reel Axis Reviews
4.8 out of 5
25 Reel Axis Reviews
4.8 out of 5

Overall Review Sentiment for Reel AxisQuestion

Communication
0 (Worst)
10 (Best)
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10 (Best)
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Laura C.
LC
Senior Growth Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Describe the project or task Reel Axis helped with:

OpGen Media assisted in a fast-turnaround build of HubSpot and integration with Salesforce. We started working with them in October 2019 and the build-out was complete before EOY. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

Their impressive expertise on both platforms, superb communication skills and professionalism. Despite giving the team some tough deadlines, they always delivered and (most importantly) would proactively reach out if there was a problem or issue. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

Nothing! Projects like this can be stressful and the OpGen team made the experience enjoyable. Review collected by and hosted on G2.com.

Recommendations to others considering Reel Axis:

If you're considering working with OpGen you won't be disappointed! Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

Building out a marketing automation system can be messy. It is also challenging to scale when you don't have marketing ops inhouse. OpGen started off as an agency partner, but today I look at them as an extension of our team that fulfills the ops role perfectly. Review collected by and hosted on G2.com.

Oskar H.
OH
SDR Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Describe the project or task Reel Axis helped with:

Several times a year we use lead generation services Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

Good sheets, clean data, real people, actual information Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

Sometimes the deadlines are slightly longer than agreed Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

We are increasing the number of clients one of our service, this is the most important thing Review collected by and hosted on G2.com.

MB
Marketing Programs Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Reel Axis helped with:

I just started working with OpGen Media in September 2019 as a new vendor I came across online when trying to find out new B2B lead generation vendors/products with a innovative approach. I hired them help bring in better quality leads with their lower funnel content syndication program, which combined intent research & custom/qualifying questions to really help target & qualify interested leads.

My goal going in was to really just bring in more qualified leads and conversions from content syndication, and after our first engagement we've taken that step in the right direction as we've slightly increased our qualified leads which hopefully continues on as we keep running programs. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

They were very clear and transparent during the whole process about the deliverables expected, timelines, etc. They stayed in constant contact to make sure everything was going as expected and I was never left in the dark. Also, they even worked with me to replace leads that fell out of scope during my program. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

The only very minor downsides to my engagement was we had a couple delays in getting through the paperwork/program launched and their estimate of completion was slightly longer than expected. Review collected by and hosted on G2.com.

Recommendations to others considering Reel Axis:

If you have a need to boost your top of funnel lead quality, definitely connect with them as they may have a good opportunity for your organization to try out. Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

OpGen Media has helped bring in better quality leads from a content syndication program which has been difficult in the past with other vendors and programs I have run. This is a testament to their product (innovative approach to content syndication to help make it more beneficial) and service (support of their team and deliver quality results). Review collected by and hosted on G2.com.

Erik S.
ES
Chief Marketing Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Reel Axis helped with:

Our existing marketing operations were an accident of history. The fundamental channels were effective, but our measurement and automation were non-functional. We had also recently added salesforce to our mix and were worried about our broken systems transferring over. Opgen helped us establish a clean foundation so we had accurate attribution. Secondly they fixed our automation process so that each role in the sales process can focus on their job knowing that nothing is getting lost in the cracks. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

If I hire you to do a job I want you to drive the process. OpGen knew exactly what tasks they wanted to do, they presented a task by task schedule in Asana and consistently completed tasks ahead of schedule. Their weekly calls were driven by them effective and kept us connected to the process. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

Not much, maybe a faster takeoff, but we may have held them up making decisions on our end. Review collected by and hosted on G2.com.

Recommendations to others considering Reel Axis:

If you want to establish a firm attribution and marketing operations foundation that your sales and marketing teams can build on OpGen is the perfect fit. It was so satisfying to work with a firm that understood the unique challenge of b2b marketing. Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

Attribution, automation, and nurturing. We need to establish a reliable customer aquisition cost reporting to raise the capital we need to take our company where we need to go. Our existing reporting was insufficient. With our new optimization all of our leads are now coming into Salesforce through hubspot an automated attribution that makes reporting simple. We have a two part sales process, divided between sales development reps and account executives we need to make sure that leads transition seemlessly from marketing to SDRs and qualified leads transition to Active opportunities for Account Executives without losing anyone so that everyone can focus on their job in the process. The Automated transition of leads through a clearly defined process that overlaps between Hubspot and Salesforce that Opgen set up makes that possible. Nurturing - we have a long sales cycle and clients are often not prepared or qualified to buy at the time we first connect with them. In the past sales people would attempt to manually track follow up on an individualized basis. we did not have reliable marketing nurturing programs to keep our solution in the front of mind for those "not ready yet" clients so we could convert them when they are ready. Now we have a marketing nurture protocol for clients that fall out of the sales process at every point from intial contact through recovering dead opportunties. Review collected by and hosted on G2.com.

Graham V.
GV
Director of Digital Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Reel Axis helped with:

OpGen Media worked with our team to optimize our Hubspot account and integrate it with Salesforce so that we could step into a fully optimized marketing automation system to better track leads and convert more of them into sales qualified leads. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

The OpGen team is hyper helpful and showcases their nimbleness whenever we have questions or needs. They've been reliable to communicate and answer thoroughly and honesty from day one and always defer to researching a best-practice before sharing should there be a non-standard question or iteration with multiple options. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

I've had no problems and have no recommendations. I'm supremely pleased with the entire experience and look forward to opportunities to recommend their services to others. Review collected by and hosted on G2.com.

Recommendations to others considering Reel Axis:

Completely satisfied without any doubts ever about engaging OpGen. Highly recommended! Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

We're a company with growing sales goals who needs a system ready to handle, nurture and convert a larger number of leads managed by a larger number of sales and marketing professionals. Having OpGen build out a marketing automation and sales tracking system between Hubspot and Salesforce provided a critical element of our scaling goals. Review collected by and hosted on G2.com.

Firas R.
FR
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Reel Axis helped with:

I've used OpGen Media now a few times over the years across a few different companies. Most recently, they helped us at Artist Growth build our marketing automaton infrastructure by leveraging HubSpot. This helped greatly by providing our marketing & sales teams a clear structure to operate within, while giving us a full-funnel view of our prospects, leads in various stages, opportunities and closed revenue. In addition, OpGen was instrumental in building our out outbound sales process which scaled to multiple reps and was a large revenue driver for us. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

OpGen Media has a playbook they've built internally that allows them to provide a clear, concise structure which was made specifically for B2B SaaS and tech companies. Their process works and allowed us to cut down on wasted time and wasted spend quite a bit. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

They are high in demand which puts some strain in their staff, but they always managed to pull through for us. Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

We solved a number of challenges with OpGen Media. Mainly, they built us marketing and sales ops infrastructure which were not present before. We didn't have a full picture view of the specific channels, ad groups and sources that were driving measurable pipeline and revenue which OpGen Media was able to solve. We also did not have much around outbound lead generation, advertising and more to grow our pipeline beyond organic leads and referrals - OpGen built this out for us, then helped us scale it. Review collected by and hosted on G2.com.

Bryan D.
BD
Business Development and Client Relations
Entertainment
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Reel Axis helped with:

OpGen preformed data scraping for me and my team. I would provide them with a list of several contacts that needed to be sorted through and they would, in turn, give me a CVS file that I was able to upload anywhere. It was a seamless process.

OpGen also helped me and my team get the most out of our CRM by setting up email funnels and digital marketing outreach. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

Their level of efficiency, professionalism, and constant communication. Brandon and Philip were always available and made sure that we had everything we needed to be successful. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

I disliked that we stopped working together. The SaaS start-up company I was working for went under with funding issues and we were forced to split ways. I WILL be using OpGen again. Review collected by and hosted on G2.com.

Recommendations to others considering Reel Axis:

Go for it! They really understand how to get your team what they need in order to be successful. Unlike some lead gen companies, OpGen takes the time to sit in on calls and product road maps to get a true understanding of your product and target base.

It is as if they are an in-house branch of the company. Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

Lead Generation, Data Mining, CRM set-up/training Review collected by and hosted on G2.com.

Brian R.
BR
ceo
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Reel Axis helped with:

I have worked with OpGen Media at several different organizations for almost 3 years now - they've consistently produced quality leads on a performance-basis, which has allowed me to forecast and budget accordingly. I typically use them for top funnel lead generation to build out pipeline quickly. Their performance structure and quality has been consistent, and their strategy and input has helped us convert more leads as well. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

They have a very transparent model that scales as they perform well. They are truly all about performance. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

They have a very transparent model that scales as they perform well. They are truly all about performance. Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

Scale and predictability. There are a lot of lead gen vendors out there with empty promises and false hope. OpGen Media is not one of them. They do as they say, and are incredibly reliable. Review collected by and hosted on G2.com.

Mike P.
MP
Chief Marketing Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Reel Axis helped with:

We've worked with OpGen on a wide range of projects, with the majority of deliverables focused on demand generation and the administration and optimization of our Hubspot deployment.

Initially, we used them for content syndication and quickly moved into outsourcing all of our outbound demand generation to them. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

OpGen's availability and agility mean we never have to go too far down a path without knowing results and it allows us to quickly adapt to those results. Their b2b digital expertise is top notch. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

I only wish they had more design services on staff. Review collected by and hosted on G2.com.

Recommendations to others considering Reel Axis:

Treat them as an extension of your team, as opposed to a traditional consultant or outsourcer. Their domain expertise around digital and media can be really useful to your existing team members. Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

We've consistently hit our demand gen targets with OpGen with really good quality outcomes. Review collected by and hosted on G2.com.

Kairav S.
KS
Product Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Describe the project or task Reel Axis helped with:

We collaborated with OpGen for improving our CRM (Salesforce, Hubspot) processes. Review collected by and hosted on G2.com.

What do you like best about Reel Axis?

The team was super responsive and committed. The weekly meetings were well coordinated. Review collected by and hosted on G2.com.

What do you dislike about Reel Axis?

Nothing specific but I would really appreciate if their approach was slightly faster than usual. Review collected by and hosted on G2.com.

What problems is Reel Axis solving and how is that benefiting you?

We have comparatively improved out operations and sales channel process. Review collected by and hosted on G2.com.