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Reef.ai
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Reef.ai Reviews & Product Details

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Reef.ai Overview

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What is Reef.ai?

Reef.ai is an AI-powered customer data, scoring, and recommendation platform. We transform customer data into NRR with AI-led customer scores optimized for specific revenue outcomes. Reef puts the power of machine learning in the hands of go-to-market & ops teams to retain and grow customers with fewer resources. Customer scoring isn’t about health, it’s about driving revenue outcomes. General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective. Outcome-based scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured. - Data Connectivity: Reef seamlessly connects your customer data and builds history to optimize your data for scoring - Advanced ML Scoring: Reef applies proven ML scoring models optimized for the revenue outcome you want to improve - Notifications & Playbooks: Reef delivers precise recommendations to your teams to engage the right customer at the right time - Track Follow Through: Reef tracks the actions your team takes (or not) as a result of the notifications - ROI Reporting: Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

Reef.ai Details
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Product Description

Transform customer data into NRR with AI-powered outcome-based scoring, workflow & visualization. Reef puts the power of AI and machine learning in the hands of customer & ops teams to retain and grow customers with fewer resources. Customer scoring isn’t about health, it’s about revenue outcomes. General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective. Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured. Reef’s precision scoring models improve specific revenue outcomes: - Data Connectivity: Reef seamlessly connects your customer data and builds history to optimize your data for scoring - Advanced ML Scoring: Reef applies proven ML scoring models optimized for the revenue outcome you want to improve - Notifications & Playbooks: Reef delivers precise recommendations to your teams to engage the right customer at the right time - Track Follow Through: Reef tracks the actions your team takes (or not) as a result of the notifications - ROI Reporting: Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

Seller Details
Seller
reef.ai
Year Founded
2021
HQ Location
Honolulu, US
LinkedIn® Page
linkedin.com
17 employees on LinkedIn®
PM
Overview Provided by:
Pamela Mardo

Recent Reef.ai Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Promising new Customer Success Tool"
A few areas that drew me to Reef. 1) Unique heatmap interface for segmenting customer & identifying which customers need attention. 2) Prom...
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Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Active Reef.ai user for 16+ months -"
The people - their team makes themselves available to share best practices and help customize the platform to exactly what we are looking for in a ...
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2 Reef.ai Reviews

5.0 out of 5
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2 Reef.ai Reviews
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Reef.ai Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Verified User in Logistics and Supply Chain
UL
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Reef.ai?

The people - their team makes themselves available to share best practices and help customize the platform to exactly what we are looking for in a revenue management tool. The platform provides real time customer data that helps with our daily renewal activities while also providing a suite of analytics to help provide broader customer trends Review collected by and hosted on G2.com.

What do you dislike about Reef.ai?

There is nothing I dislike about the platform - anytime we have mentioned a feature that would be 'nice to have', the Reef team delivered within a few weeks. It is easy to use and helps drive collaboration across our company Review collected by and hosted on G2.com.

What problems is Reef.ai solving and how is that benefiting you?

Reef.ai helps me identify risk and upsell opportunities when looking into our customer renewals. We can look into platform usage, support cases, etc. to gather a 360 view of the customer status and health, which helps us in prioirtizing our renewals for each quarter. Review collected by and hosted on G2.com.

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Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Reef.ai?

A few areas that drew me to Reef.

1) Unique heatmap interface for segmenting customer & identifying which customers need attention.

2) Promise of ML/AI engine to improve our cusotmer healthscore as we grow and have more cusotmer data into Reef

3) Native NRR and GRR reporting and visualization making it easy to communicate from the CSM level to the board level.

4) Integrated with the other products in our techstack.

5) and most important, great people. Review collected by and hosted on G2.com.

What do you dislike about Reef.ai?

Not a dislike but a reality that they are a startup and product is still early days. Can be a pro if you like working with early stage products. Review collected by and hosted on G2.com.

What problems is Reef.ai solving and how is that benefiting you?

Scaling a customer success team to deliver expectional customer experience without hiring more CSMs.

Providing CSMs a tool that helps them easily identify which customers need their attention.

Communicating across the company how we are performing against our GRR and NRR targets. Review collected by and hosted on G2.com.

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Reef.ai