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Prolific Reviews & Product Details

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Assistant Professor
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

Prolific is easy to use for both me and my students, they have multiple screeners that help me reach the specific samples I need. Usually the quality of responses, and therefore the data I get, is good. I also like that Prolific makes sure that participants are fairly compensated. I usualy get quick costumer support when issues come up. Review collected by and hosted on G2.com.

What do you dislike about Prolific?

The platform's fees have become very high. Also, I cant always use the attention checks that I prefer to screen out participants who fail those checks. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

Prolific helps me reach larger samples of community participants in psychological studies (Im a researcher) Review collected by and hosted on G2.com.

Prolific Overview

What is Prolific?

Prolific is helping research teams build a better world with better data. Our platform makes it easy to access high-quality data from 200k+ diverse, vetted participants.

Prolific Details
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Product Description

We help facilitate a higher standard of online research. Conduct research with 130,000+ vetted participants and gain insights you can rely on.


Seller Details
Seller
Prolific
Company Website
Year Founded
2014
HQ Location
London, England
Twitter
@Prolific
12,438 Twitter followers
LinkedIn® Page
www.linkedin.com
404 employees on LinkedIn®
Description

Prolific is a technology company that enables researchers in AI, industry, and academia to collect high-quality human-powered data at scale. With Prolific, people are driving breakthroughs in science, technology, and society. Our products and services make it quicker and easier for people to secure data they can depend on - data from a global community of verified, diverse, and ethically treated research participants. Our mission is to accelerate human understanding. To empower thinkers, creators, and innovators to explore new frontiers, build transformative solutions, and make the impossible possible. Prolific has been ranked among the fastest-growing businesses in the Financial Times 1000 in
0
4 and the Deloitte Technology Fast 50 in
0
3.


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Recent Prolific Reviews

Anna D.
AD
Anna D.Mid-Market (51-1000 emp.)
4.5 out of 5
"Successfully using prolific for research for 10 years"
The ease of running studies, integrating with other software (e.g., Qualtrics) and the quick and high quality responses we usually get.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Useful tool but more payment flexibility would be better for Economics experiments"
It is a pretty seamless process to integrate with my experimental software and collecting data is generally smooth. The subject pool seems to be fa...
Amit R.
AR
Amit R.Small-Business (50 or fewer emp.)
5.0 out of 5
"very easy to run studies and participants are high qualtiy"
the participants that complete my study on prolific put in good effort and there are few who fail attention checks. Also very divers group of parti...
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204 out of 205 Total Reviews for Prolific

4.6 out of 5
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204 out of 205 Total Reviews for Prolific
4.6 out of 5
204 out of 205 Total Reviews for Prolific
4.6 out of 5

Prolific Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ProlificQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
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Timothy B.
TB
Professor of Psychology
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

I use prolific many times a year to run research studies. It is easy to use for beginners – you can even run short studies within prolific. I have implemented 99 studies over 7 years of useage. But a major strength is in linking to other systems, like Qualtrics. Customer support is there if you need it, along with a helpful community. hihgly recommended: The data quality is second to none, in my experience, and the security and payments handling has been faultless. Review collected by and hosted on G2.com.

What do you dislike about Prolific?

There are not many dislikes. Minor UI issues, like sorting previous studies, or approving participants are often sorted in response to user feedback. I guess the one niggle is price, but it is good value for money with few competitors. It would be nice to be able to recruit larger samples outside the UK/US, but that is coming along also. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

Recruiting large samples of quality participants quickly and reliably. Many use the platform for some time, so they are efficenct, and often available for followups. Review collected by and hosted on G2.com.

Alice P.
AP
PHD Researcher
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

I like that you can customise the screeners, even down to excluding individual participants (for example, those who have completed previous experiments of yours or your colleagues). Data collection is very quick and the participants are highly motivated to complete to a high quality. It is a million times easier than recruiting participants in person and you can highly customise your participant pool, making it a representative sample of the population too. It is simple and easy to integrate with your experiment platform. I've used Prolific several times now for studies and am overall very happy with it. Review collected by and hosted on G2.com.

What do you dislike about Prolific?

Sometimes participants have clearly lied about things like their language proficiency, or have not read the instructions that state that they must be from a certain region of the UK, and they get very cross if you reject them on this basis and insist on payment. Customer support could sometimes do with being quicker, as sometimes a participants payment has been approved before they have had a chance to return a submission for you. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

We're conducting academic research, and it is often very difficult to get large participant pools that aren't heavily biased towards the student body. This enables us to reach participants from other areas of the country, of a diverse age range, ethnic/cultural background and social class. Review collected by and hosted on G2.com.

HZ
Senior researcher
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

1) the ease of use, 2) the efficiency of collecting data, 3) the diversity of sample population, 4) the quality of partcipants Review collected by and hosted on G2.com.

What do you dislike about Prolific?

I feel that Prolific places significant emphasis on protecting participants' interests, which is commendable. However, I have noticed that sometimes participants provide invalid or careless responses to studies or surveys. Despite this, I feel compelled to approve their submissions due to concerns about fairness and Prolific’s policies. This creates a situation where some participants can complete studies extremely quickly and carelessly without facing any consequences.

It would be beneficial if Prolific established clearer rules or guidelines to ensure that participants adhere to standards of quality and provide thoughtful and careful responses when completing studies. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

Prolific helps me collect data for psychological studies involving practitioners who are often difficult to recruit in laboratory settings. This sample population is crucial, as it allows us, as psychologists, to draw conclusions that can be generalized to applied settings. Moreover, the data collection process is highly time-efficient, making Prolific an invaluable resource for research. Review collected by and hosted on G2.com.

SS
Experimental Officer in Psycholinguistics
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

Prolific makes finding participants with specific demographic backgrounds extremely easy. Moreover, once you've posted an experiment, data collection proceeds extremely quickly. Setting up a study is straightforward, and is easy to integrate with other internet-based data collection platforms. In the rare cases where I've encountered issues (e.g. with generating an invoice for study payments), I've had quick and useful feedback from customer support. Finally, the quality of the data collected tends to be pretty good (as compared to some competitor platforms, e.g. Amazon Mechanical Turk). Review collected by and hosted on G2.com.

What do you dislike about Prolific?

For all that it is straightforward to filter for specific demographic qualifications, the coverage of the user-base doesn't always align with our needs. Recruitment from English-speaking populations is fantastic, but it is often much more difficult to find participants from other language communities (e.g. German). In addition, the service fee is steep. This means that I typically only use prolific if I am in a hurry, or cannot otherwise find participants in my local research network. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

I conduct psycholinguistic experiments a part of my role as a linguistics researcher. My field increasingly relies on data collected over the internet, and prolific is a useful platform for finding participants that are reliable, and meet our demographic criteria for inclusion. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Prolific?

The process to recruit participants is easy. Review collected by and hosted on G2.com.

What do you dislike about Prolific?

More than half of my participants significantly increase the duration spent on the task by either staying idle on the consent form or after finishing the task. I suspect this is because they expect an increase in rewards, as many complain about how I underestimated the time and demand more rewards. However, I recruited hundreds of participants, and it only occurred twice when a subject spent significantly more time on the task than the average.

What participants log on Prolific does not reflect the actual time spent on the task. I record reaction times. However, Prolific displays the average (Prolific) time for each experiment and pressures researchers to increase the pay, even when participants deliberately manipulate the average duration.

I collected different batches of data for the exact same experiment and often noticed the following behavior: If my first one or two participants complete the task quickly, most of the subsequent participants follow suit. Conversely, if my first few participants take significantly longer than the estimated time, the rest do the same. Perhaps they are influenced by the power of the crowd; the more participants exceed the time limit, the more likely an increase in rewards will occur. That is why I find publicly displaying the average (Prolific) duration problematic.

The inaccurate, publicly displayed estimated time duration provided by Prolific has made collecting data on the platform quite stressful. I receive many complaints, even though they are not valid.

I also think Prolific should not automatically approve submissions. They should either require researchers to allow 7 days for participants to return their submissions and remove the automatic submission feature or not require a 7-day waiting period and automatically approve submissions. I do not want to reject participants' submissions as I know it affects their approval rate. However, many participants take advantage of this and do not return their submissions, hoping that the researcher will forget about it and it will get approved automatically. Indeed, being busy, I often forget about those participants that I did not want to reject. Their submissions get approved without providing any useful data.

Prolific is also unreliable in terms of support. Sometimes, it takes them several weeks to respond to my requests. On several occasions, I requested a special invoice, and they continued to make mistakes on it, leading me to wonder if they even read the requests. Additionally, I received each response one week apart. Considering they take 25–30% of research funds, Prolific needs to demonstrate greater professionalism. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

Recruiting participants for studies. Review collected by and hosted on G2.com.

Response from Marketing Prolific of Prolific

Thank you for taking the time to share your detailed feedback about your experience on Prolific. We understand how important it is for our platform to meet your expectations and support your research effectively, and we’re sorry to hear that aspects of the process have been stressful for you. I’d like to address the concerns you raised and offer some clarity:

Participant Behavior Impacting Completion Times

On Prolific, we use the median completion time to calculate and display the average completion time for studies. This approach minimizes the impact of outliers, ensuring that your study will only begin underpaying if a significant number of participants take longer than the estimated time. Please also note that participant rewards are fixed at the amount you set, regardless of their individual completion times.

We assure you that participants cannot conspire to manipulate completion times. Any idle periods - such as those on the consent form - are more likely due to participants carefully reading the material as directed.

Based on the events you've described, with only two participants significantly exceeding the average duration, your study’s completion times appear to fall within normal variance. However, we would happily review your study further to provide additional insight and support.

Automatic Approvals & Returns

When automatic approval is enabled, participants are only automatically paid 21 days after participating in a study. If you’ve asked a participant to return their submission but haven’t received a response within a couple of days, please contact our Support Team, and we will be happy to assist you in ensuring the approval and returns processes work as intended.

We understand your concerns about forgetting to manage submissions, especially when you’re busy. To help streamline this, we’d be happy to discuss best practices or alternative workflows that might better suit your needs.

Support Wait Times

We sincerely apologize if you’ve experienced delays in receiving support. Over the past year, our team faced unprecedented numbers of requests, which temporarily impacted our response times. Fortunately, these are now under control, and we’re currently responding to most queries within a couple of working days.

At Prolific, we value feedback like yours as it helps ensure we continue providing the best possible support to our research community. If you’d like to discuss your concerns further or require specific assistance, please contact our Support Team via info@prolific.com referencing this review.

Thank you again for your thoughtful input, and we’re here to help whenever you need us.

Kevin C.
KC
Editorial Director for Culture & Psychology
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

Filtering for specific characteristics of participants is very clear. They do a good job of ensuring that you are honest and ethical with your pay to the participants, which I think helps keep the data at a higher quality than other platforms. Setting up studies is very straightforward; they outline clear guidelines for how to comply with their requirements. Customer Support responds quickly. Review collected by and hosted on G2.com.

What do you dislike about Prolific?

Obviously, they aren't going to have every specific characteristic for users, and extremely specific samples might need to look elsewhere (but it is worth checking to see if they do have it). Sometimes, I have found discrepancies between their demographic data of the participants and what the participants self-report (especially in terms of political beliefs), but I think that's endemic to every platform. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

I use Prolific to sample participants for research studies. It is probably the most cost-effective / quality ratio you can ask for. For me, as a researcher with very little funds, I very much appreciate that my studies can still be run without breaking the bank. Review collected by and hosted on G2.com.

Sarah W.
SW
Associate Professor
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Prolific?

The assurance of anonymity.

The speed of setting up a study, and the speed of getting results, so you can do a quick pilot study to test out an idea with ease and relatively low cost.

The ability to screen participants so you can target your recruitment efforts

The ability to follow up with participants for further data collection Review collected by and hosted on G2.com.

What do you dislike about Prolific?

Sometimes participants do not provide quality data, and rush through the survey. If you withhold payment because of this they can get quite agitated. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

Access to participants to fill out research surveys. It used to take months to access participants to fill out surveys, and be very time consuming. And the results were marginal at best in recruiting the numbers you needed. Now I can set up a sruvey on Prolific and the results come through in hours. It's a game changer for sure! Review collected by and hosted on G2.com.

Amit R.
AR
Researcher
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

the participants that complete my study on prolific put in good effort and there are few who fail attention checks. Also very divers group of participants Review collected by and hosted on G2.com.

What do you dislike about Prolific?

I would like it to be easier to make studies with participants from different regions of the world (in a more general sense than country by country). Additionally, I would like it to be easier to rerun a study with more people. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

finding participants to take my study, compensating them accordingly and getting proper sample sizes Review collected by and hosted on G2.com.

Sydelle d.
SD
Doctoral Researcher
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

I like how easy it is to screen participants and how quickly one can collect data. Payment is fast and easy too, and now that I can recruit using multiple URLs, implementing most of my experiments has turned into a breeze, especially those with multiple stimuli sets. Integrating my experiment into the Prolific workflow is trivial. It's the only platform I use for data collection. Nothing compares! Review collected by and hosted on G2.com.

What do you dislike about Prolific?

I find the messaging interface to be a bit clunky, and I wish it would show which devices you have chosen to allow in the summary before deployment. I also find the custom screeners to be hard to use. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

I'm a researcher and Prolific helps me reach a diverse audience. Review collected by and hosted on G2.com.

David P.
DP
Research Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Prolific?

Prolific is easy to use, with a mostly well-thought-out interface and an excellent feature set. The support is helpful and responsive. Prices are fair and reasonable. There is also a powerful API which most users won't need but it does make some interesting advanced use cases possible, which we have used in our organization. Review collected by and hosted on G2.com.

What do you dislike about Prolific?

Sometimes the interface is very slow, but this is just an inconvenience. Review collected by and hosted on G2.com.

What problems is Prolific solving and how is that benefiting you?

We are an academic research facility, so Prolific is solving the problem of obtaining partcipants for our research. Originally all such research was done in person; then, online research became feasible with Mechanical Turk. However, MTurk was difficult to use and had a low-quality participant base. Prolific benefits us by providing an easier experience with higher-quality participants relative to what was possible before. Review collected by and hosted on G2.com.