Peer39 Platform
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Peer39 Platform
By Peer39
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4.5 out of 5 stars
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Peer39 Platform Reviews & Product Details

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Peer39 Platform Overview

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What is Peer39 Platform?

Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, advertisers, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.

Peer39 Platform Details
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Product Description

Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, advertisers, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.

Seller Details
Seller
Peer39
Year Founded
2006
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®
SZ
Overview Provided by:
Sheri Zelle

Recent Peer39 Platform Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Peer39 is an effective custom contextual targeting solution for programmatic buyers"
Ease of access to the platform No contract required Once singed up, email updates are received to provide platform best practices Access to setu...
Read more
Hakikkullah K.
HK
Hakikkullah K.Enterprise (> 1000 emp.)
5.0 out of 5
"Excellent Platform to contact with people"
It is quite professional and east platform to coordinate with customers.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The Best Contextual Data Marketplace Ever"
It's the best contextual data marketplace for every advertiser to find innovative content-based contextual categories at scale. I needed a contextu...
Read more
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4 Peer39 Platform Reviews

4.5 out of 5
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4 Peer39 Platform Reviews
4.5 out of 5
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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Peer39 Platform?

Ease of access to the platform

No contract required

Once singed up, email updates are received to provide platform best practices

Access to setup analytics for keyword performance Review collected by and hosted on G2.com.

What do you dislike about Peer39 Platform?

Setting up analytics is a little clunky in order to synch up tags with custom contextual segments and DSP campaign details Review collected by and hosted on G2.com.

What problems is Peer39 Platform solving and how is that benefiting you?

Replacement for the Oracle Grapeshot contextual targeting tool integrated into our Xandr DSP

Placing digital advertising on content relevant to the client is an important targeting strategy especially with the move towards cookieless targeting solutions Review collected by and hosted on G2.com.

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Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Peer39 Platform?

It's the best contextual data marketplace for every advertiser to find innovative content-based contextual categories at scale. I needed a contextual strategy and with all the tools I had with Peer39, it was so easy to create a strategy. So, it's the best platform for modern marketers. Review collected by and hosted on G2.com.

What do you dislike about Peer39 Platform?

I don't have anything to dislike at the moment. I am in complete control of targeting. Peer39 helped in putting the control of custom categories to the marketing team. Everything is easy with this platform and there is not much to dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Peer39 Platform:

If you are looking for an advanced approach to contextual targeting, Peer39 is the finest platform ever. It has the best planning and customization tools. To ensure page-level intelligence, it uses technologies like machine learning and natural language processing. Consider it without any second thoughts. Review collected by and hosted on G2.com.

What problems is Peer39 Platform solving and how is that benefiting you?

It has an amazing contextual category library in order to find quality inventory to target.

It solved my problem of uploading keywords. Now I can upload almost 10,000 keywords.

It is now easy to comprehend keywords volume.

For a major problem, I found a solution, which is managing custom categories that were previously created. Review collected by and hosted on G2.com.

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Hakikkullah K.
HK
Customer service associate
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Peer39 Platform?

It is quite professional and east platform to coordinate with customers. Review collected by and hosted on G2.com.

What do you dislike about Peer39 Platform?

As we started multiples chat at a time its start lagging some time it hang for a second. Review collected by and hosted on G2.com.

What problems is Peer39 Platform solving and how is that benefiting you?

customer queries it Review collected by and hosted on G2.com.

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Helpful?
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Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Peer39 Platform?

Targetting the specific audience was an outstanding feature from other ad services Review collected by and hosted on G2.com.

What do you dislike about Peer39 Platform?

Have not used the platform to a extent where I come across a drawback Review collected by and hosted on G2.com.

What problems is Peer39 Platform solving and how is that benefiting you?

Cookie free and contectual targetting Review collected by and hosted on G2.com.

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