Save to My Lists

Parse.ly Reviews & Product Details - Page 4

Parse.ly Overview

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Details
Languages Supported
English
Show LessShow More
Product Description

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.

How do you position yourself against your competitors?

Parse.ly is content analytics: The metrics tracked are the ones that matter when strategizing content creation and distribution. With better and more meaningful metrics than other analytics solutions, it is chosen because there's clear alignment between the products and business goals.

Parse.ly is accessible: Hundreds of companies choose to use it because taking deeper dives into data is possible without sacrificing accessibility. Parse.ly can be used by anyone at an organization and doesn't require ample amount of training like other analytics solutions.


Seller Details
Seller
Parse.ly
Year Founded
2009
HQ Location
New York
Twitter
@parsely
8,590 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®

AD
Overview Provided by:

Recent Parse.ly Reviews

JB
Jitendra B.Small-Business (50 or fewer emp.)
4.5 out of 5
"A perfect tool for digital marketers and bloggers to get most out of their blog posts and articles"
Regular and accurate monitoring of site audiences plays a vital role in understanding how our website or blog performs and deciding on the right co...
LB
Leonardo Daniel B.Small-Business (50 or fewer emp.)
4.5 out of 5
"Use of the platform"
I like knowing the data and status of the site in real-time, as it allows detecting problems before they cause a bigger issue for my audience. Addi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Being a Parse.ly super user helps you know your audience"
Parse.ly helps me know what stories are resonating with readers and also which ones are not.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Parse.ly Media

Answer a few questions to help the Parse.ly community
Have you used Parse.ly before?
Yes

Video Reviews

148 out of 149 Total Reviews for Parse.ly

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
148 out of 149 Total Reviews for Parse.ly
4.4 out of 5
148 out of 149 Total Reviews for Parse.ly
4.4 out of 5

Overall Review Sentiment for Parse.lyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Publishing
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Parse.ly?

Without a doubt, the best feature of Parse.ly is the Overview dashboard. Lots of real-time data presented in a clean interface - the sliding animations are a nice touch as well! Everyone here who access the service has that screen on *all the time*. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There's very little to dislike. The web interface is excellent though I would like a dark theme option. If a dark option's not possible, perhaps a little more contrast between dashboard sections and larger, darker fonts especially when displayed with a color background. Lastly, the Share link could be more evident than it is now. Different charting options would be an excellent enhancement as well. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

In addition to analytics, Parse.ly also offers a content recommendation API that provides personalized content to users. It isn't cheap, and it does require a fair amount of integration work but you should consider looking into it. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Which types of content perform best and at what times, and which of our writers gain the most page views. We've been able to target relevant content to our visitors far more accurately while reducing the number of content categories and topics. As a result, we've achieved more significant returns on our content development spending. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

I enjoy how much detail you can get in reviewing content, either by date or by author or section or even individual newspapers. I have tabs open for multiple newspapers, all day every day. I could not do my job as an editor without Parse.ly. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Really have no basis from comparison for these types or tools, so hard to negatively judge it. Sometimes we get duplicate headlines show up, but that could be from a user end and not a Parse.ly issue. All in all, it's a great product. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

We're seeing which stories people like to read, when and for how long. It helps us focus our limited coverage resources in areas the reader wants to read about. Review collected by and hosted on G2.com.

KW
Principal analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Parse.ly?

The different views easily convey the information they are intended to track and also answer a broad range of questions. The display also makes the experience much more user friendly. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

None immediately come to mind, however more customizable solutions and data cuts for certain use cases could broaden the application of information I get from parse.ly Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Sections and tags that are driving scale. Also what types of content tends to drive quality visits. And where are readers discovering our content? Review collected by and hosted on G2.com.

AP
Digital and Social Media Producer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

I've used many different analytic tools before, but Parse.ly is the only one I think I've ever truly understood how to use. I never thought I would be excited about an analytics website, but I had used Parse.ly at my previous organization, and I was so excited when my current one switched to it too. I like that I can customize my dashboard's layout, and it's super helpful that I can see how our articles are doing in real-time. I also find the reports you can create and set up emails for extremely useful. There are probably a lot more tools within Parse.ly that I haven't used yet, so I'm excited to explore and learn more within Parse.ly. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I do wish that you could still see the little pictures associated with each item when you have more than two columns on your dashboard. Also, I'm not docking points for this because I don't know if it's even possible, but I wish you could retroactively see analytic data and that you could exclude specific posts from being counted. For example, reports often have our paywall page as the top/one of the top posts. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Parse.ly helps me decide what stories are the highest priority to post, which solves the problem of me missing something important or that people are really interested in. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

I like the overall breakdown of stats by author, article, and month. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I'd like it to be more user-friendly. There appear to be many features and to find specific data. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

I'm able to see, to some extent, the kind of headline that resonates with our readers. It helps me to be more precise with my words. Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

The speed it updates. The quick information presented using any of the topics and traffic sources Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Would like more tabs to activate in the overview window. Would be nice to drag and drop info you want to see immediately. If I could have multiple Posts columns, Referrers and Authors to watch it would be good. The 3 rows are good but more would be great. Think Tweetdeck Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

Poke around in the app and monitor content for a significant amount of time before changing things up. STudy the data and then make changes. Get a good feel for the stats and then implement. It has worked for us and it could work for you Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Have solved which content is being read and can take the data which shows when people are on site to determine best times to post content. Helps to keep track of which authors and topics are being read. We target when to share content based on data from when certain topics are getting most hits

. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Parse.ly?

Being able to see live website results is incredible - especially by day and the last 10 minutes. Extremely valuable to my role. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish it was easier to see past days and the entire list of totals for that day and by article. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

A great tool and you won’t regret it. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

It’s great for everyone to see live results, so that is a benefit and solving a problem. Review collected by and hosted on G2.com.

SW
Information Technology Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Parse.ly?

We found it to be a very simple software to learn to use, in addition to having the Marketing-Analytics software relationship, it provides us with the necessary bases to optimize our company with respect to the database, useful to understand the appropriate content that will capture the attention to potential clients, positive part is the union with the company is fast and offers varied tools to offer innovation and achieve a safe and relevant optimization for work. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

So far our work team has not presented problems, delays or complaints from clients during the performance of their duties while using Parse.ly, despite the fact that infrastructurally it has small errors, they do not affect development, however the system continues to improve and offer new tools. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

They turn out to be very convenient in terms of help or technical support, they are always available. On the other hand, it allowed us to know what our customers want and the best way to satisfy them, unlike applications like Slate and Conde Nast that do not offer us such a wide variety or compliance in relation to segmentation. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

With the help of Parse.ly we were able to identify the patterns of our clients as well as their tendencies with respect to the interactions they carry out, witnessing the increase in web traffic, facilitating the realization and analysis of reports and later represent good statistics about of the growth and expansion of our company. Review collected by and hosted on G2.com.

ST
Regional Editor
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

Real time updates on performance of stories. Rewards for good performance. (i.e. you're having a fine day). The 'bigboard' - i.e. use in the office on a big screen. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The 'posts' metric. It is difficult to understand and has little value - I'd rather know how many posts have gone on the site that day so far - i.e. number of stories online on a given day in real time and also historical date for the day before. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Analysing current performance enabling us to take action if it is poor. Benefit is that you can see performance has improved because of action taken. Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

I like the real-time nature of Parsely and it's ability to provide stats on a variety of sites, as well as the source of the traffic, such as on mobile or desktop screens. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There are some sites that are not included in Parsely's data sourcing, such as Smart News, which is critical to my team's traffic. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Parsely is helping my team understand where our content performs the best and at what times, which informs our publishing and content decisions. My team has learned that certain times work best for certain new stories, so we sometimes hold off on publishing something to wait for the appropriate time that will ring in the most page views. Review collected by and hosted on G2.com.