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Parse.ly Features
What are the features of Parse.ly?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Sessions
- Engagement
- Return
- Conversions
- Search Rank
Reporting
- Real-Time Reporting
- Trending
- Mobile Reporting
- Custom Reports and Dashboards
Tools
- Contact Collection
- Audience Insights
- Social Sharing
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Parse.ly Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 30 Parse.ly reviews. | 92% (Based on 30 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 31 reviewers of Parse.ly have provided feedback on this feature. | 85% (Based on 31 reviews) | |
Entry and Exit Pages | Based on 25 Parse.ly reviews. Accurately determine where most people enter your site and where they leave and present data elegantly. | 84% (Based on 25 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. This feature was mentioned in 20 Parse.ly reviews. | 85% (Based on 20 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. 17 reviewers of Parse.ly have provided feedback on this feature. | 79% (Based on 17 reviews) | |
Retention | As reported in 21 Parse.ly reviews. Accurately measure bounce rate. | 85% (Based on 21 reviews) | |
Return | Based on 20 Parse.ly reviews. Track user return rates and related metrics. | 84% (Based on 20 reviews) | |
Conversions | Track what proportion of users convert via a certain action. This feature was mentioned in 19 Parse.ly reviews. | 75% (Based on 19 reviews) | |
Funnels | As reported in 16 Parse.ly reviews. See how many users proceed down a certain path to conversion. | 71% (Based on 16 reviews) | |
Entry and Exit Pages | Based on 65 Parse.ly reviews. Accurately determine your websites most common entry and exit points, while displaying data elegantly. | 85% (Based on 65 reviews) | |
Sessions | Accurately measure total web traffic and display data logically. This feature was mentioned in 72 Parse.ly reviews. | 87% (Based on 72 reviews) | |
Engagement | Based on 78 Parse.ly reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 87% (Based on 78 reviews) | |
Return | As reported in 59 Parse.ly reviews. Track user return rates and related metrics. | 81% (Based on 59 reviews) | |
Conversions | Track what proportion of users convert to customers via specific actions. This feature was mentioned in 48 Parse.ly reviews. | 80% (Based on 48 reviews) | |
Search Rank | Gives users accurate reflection of how their search ratings compare with competitors. 57 reviewers of Parse.ly have provided feedback on this feature. | 82% (Based on 57 reviews) |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. 29 reviewers of Parse.ly have provided feedback on this feature. | 93% (Based on 29 reviews) | |
Trending | Report on how any user activity has changed over time. This feature was mentioned in 29 Parse.ly reviews. | 89% (Based on 29 reviews) | |
Retroactive Reporting | Based on 24 Parse.ly reviews. Report on user activity in the past and set up predictive models for the future. | 86% (Based on 24 reviews) | |
Segmentation | As reported in 23 Parse.ly reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | 78% (Based on 23 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. 26 reviewers of Parse.ly have provided feedback on this feature. | 81% (Based on 26 reviews) |
Unification Across Devices | Based on 25 Parse.ly reviews. Able to unify user data across devices, recognizing returning users. | 83% (Based on 25 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. 29 reviewers of Parse.ly have provided feedback on this feature. | 82% (Based on 29 reviews) |
Other
User Data | Based on 22 Parse.ly reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 83% (Based on 22 reviews) | |
Site Search Reporting | Report on keywords used in internal searches. This feature was mentioned in 22 Parse.ly reviews. | 86% (Based on 22 reviews) | |
Load Time Monitoring | As reported in 20 Parse.ly reviews. Track load times on different devices and systems. | 78% (Based on 20 reviews) | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 21 Parse.ly reviews. | 81% (Based on 21 reviews) | |
E-Commerce | As reported in 14 Parse.ly reviews. Track revenue and transactions. | 71% (Based on 14 reviews) | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. 12 reviewers of Parse.ly have provided feedback on this feature. | 72% (Based on 12 reviews) |
Administration Alerts | Based on 15 Parse.ly reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels. | 74% (Based on 15 reviews) |
Administration
API / Integrations | Based on 14 Parse.ly reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 79% (Based on 14 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. 14 reviewers of Parse.ly have provided feedback on this feature. | 77% (Based on 14 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 25 reviewers of Parse.ly have provided feedback on this feature. | 87% (Based on 25 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 24 Parse.ly reviews. | 85% (Based on 24 reviews) |
Tools
Contact Collection | Gives users the ability to subscribe to unique content or otherwise share contact information. 40 reviewers of Parse.ly have provided feedback on this feature. | 84% (Based on 40 reviews) | |
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior This feature was mentioned in 72 Parse.ly reviews. | 87% (Based on 72 reviews) | |
Social Sharing | As reported in 61 Parse.ly reviews. Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. | 81% (Based on 61 reviews) |
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