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Parse.ly Reviews & Product Details - Page 2

Parse.ly Overview

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Details
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English
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Product Description

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.

How do you position yourself against your competitors?

Parse.ly is content analytics: The metrics tracked are the ones that matter when strategizing content creation and distribution. With better and more meaningful metrics than other analytics solutions, it is chosen because there's clear alignment between the products and business goals.

Parse.ly is accessible: Hundreds of companies choose to use it because taking deeper dives into data is possible without sacrificing accessibility. Parse.ly can be used by anyone at an organization and doesn't require ample amount of training like other analytics solutions.


Seller Details
Seller
Parse.ly
Year Founded
2009
HQ Location
New York
Twitter
@parsely
8,590 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®

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Overview Provided by:

Recent Parse.ly Reviews

JB
Jitendra B.Small-Business (50 or fewer emp.)
4.5 out of 5
"A perfect tool for digital marketers and bloggers to get most out of their blog posts and articles"
Regular and accurate monitoring of site audiences plays a vital role in understanding how our website or blog performs and deciding on the right co...
LB
Leonardo Daniel B.Small-Business (50 or fewer emp.)
4.5 out of 5
"Use of the platform"
I like knowing the data and status of the site in real-time, as it allows detecting problems before they cause a bigger issue for my audience. Addi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Being a Parse.ly super user helps you know your audience"
Parse.ly helps me know what stories are resonating with readers and also which ones are not.
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Parse.ly Media

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148 out of 149 Total Reviews for Parse.ly

4.4 out of 5
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148 out of 149 Total Reviews for Parse.ly
4.4 out of 5
148 out of 149 Total Reviews for Parse.ly
4.4 out of 5

Overall Review Sentiment for Parse.lyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

The dashboard is super easy to use and view. Data is displayed in an organized manner. There's also apps for iPhone and iPad. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Many of the report features available on the site are not available in the iPhone and iPad app. Doesn't show accurate Apple News data. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Parse.ly is a way to view comprehensive site analytics and then create reports for analysis. I've been using it to figure out what stories perform and what topics to go after. Review collected by and hosted on G2.com.

JS
Senior Community Engagement Specialist
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

Parse.ly is incredibly user-friendly and allows you to get information in real-time — something that's often hard to do with Google Analytics. It also provides significantly more information right in one place, rather than having to jump around to 7 different dashboards to collect the data on one singular piece of content. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There are some limitations to the home page that may be very specific to my use case. For example, as a global company, I'd love to be able to split data right on the front page of my dashes to see how audiences are interacting with content from different countries. This is, however, a bit of a niche case. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

If you're looking to get a better sense of how your content performs across platforms and a better understanding in particular of your evergreen content, Parse.ly can be hugely helpful. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

I came into my job to a pretty significant bank of content but no real idea of what needed how to prioritize updating that content. Parse.ly allows me to see in real time which pieces get hits from users so I can put those to the front of the update line to enhance the customer experience with our brand. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

The easy interface is helpful and makes navigating fast and simple. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The metrics/charts are not well explained while using the tool -- it's hard to understand what I'm measuring. I'd like to see more actionable insights and suggestions that I can quickly share with editors and reporters. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

It helps solve our basic questions around monthly traffic, what sections of our site our most popular, and how we're doing traffic-wise week-over-week. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Parse.ly?

Parse.ly helps me know what stories are resonating with readers and also which ones are not. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The app is not my favorite. I much prefer to use Parse.ly on my iPhone's browser. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Parse.ly shows what stories are performing and which are not. Also helps change plans or update stories accordingly. Review collected by and hosted on G2.com.

SK
Journalist
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

The look of it and how user friendly it is. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It is a bit confusing when you add more elements into it Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Working out our audience and what works for readers Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

I enjoy categorizing how I can find numbers down to the specific day and vertical. It helped me when I reviewed and reported how well certain site areas were fairing. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I did not like how the interface worked on mobile. I was unsure if there is an app component, but I did not enjoy having to use the browser version for Parse.ly. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

N/A. Review collected by and hosted on G2.com.

TH
Analytics Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

Realtime view is much easier to view and operate than the other tools, especially on mobile. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Google Discover traffic is included in "Google search" traffic on our website, so it is not ideal for us to analyze the traffic source. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Parse.ly provides real-time insight into our website traffic much easier and quicker than our previous tool, saving our workforce lots of time and resources. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

At a glance visualization of where traffic is coming from, an ability to sectionalize quickly referral traffic by platform, and the capacity to see historical data at a glance. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Frankly there's not much. If anything I would like the ability to create visualizations of the data beyond the bar graphs offered at the moment. That would be helpful! Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

The ability to understand where our audience is coming from, and create a strategy to capitalize upon different referrals, is paramount. We've seen incredible YoY gains just by knowing who is looking at our content and where our UVs are concentrated. Review collected by and hosted on G2.com.

DG
Web editor
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI
What do you like best about Parse.ly?

Its simplicity in presenting the data, which adapts to a user-friendly interface. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The depth of the information presented. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Sometimes the data reading drops and the site suddenly goes to zero and the next minute returns to normal, as if they had lost a bit of information in the process. Review collected by and hosted on G2.com.

JT
Lead Producer, Florida Distribution and Optimization Team
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

How quickly you can pull together information from Parse.ly. You quickly see how well your posts are doing, and why they're doing well. I like how you can tell where referral traffic is coming from in a concise way. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Occasionally, Parse.ly isn't specific as to how traffic gets to the posts -- sometimes, a post which has been highlighted in Google news or Google Discover may end up in the wrong spot or discussed in an unclear way. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

I am gaining a lot of insight into what works in search and what doesn't. It is difficult sometimes, however, to tell if a change is instantly effective -- that can take a little extra time. But search for the most part has been positively affected. Review collected by and hosted on G2.com.