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Parse.ly Reviews & Product Details - Page 15

Parse.ly Overview

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Details
Languages Supported
English
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Product Description

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.

How do you position yourself against your competitors?

Parse.ly is content analytics: The metrics tracked are the ones that matter when strategizing content creation and distribution. With better and more meaningful metrics than other analytics solutions, it is chosen because there's clear alignment between the products and business goals.

Parse.ly is accessible: Hundreds of companies choose to use it because taking deeper dives into data is possible without sacrificing accessibility. Parse.ly can be used by anyone at an organization and doesn't require ample amount of training like other analytics solutions.


Seller Details
Seller
Parse.ly
Year Founded
2009
HQ Location
New York
Twitter
@parsely
8,582 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®

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Overview Provided by:

Recent Parse.ly Reviews

JB
Jitendra B.Small-Business (50 or fewer emp.)
4.5 out of 5
"A perfect tool for digital marketers and bloggers to get most out of their blog posts and articles"
Regular and accurate monitoring of site audiences plays a vital role in understanding how our website or blog performs and deciding on the right co...
LB
Leonardo Daniel B.Small-Business (50 or fewer emp.)
4.5 out of 5
"Use of the platform"
I like knowing the data and status of the site in real-time, as it allows detecting problems before they cause a bigger issue for my audience. Addi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Being a Parse.ly super user helps you know your audience"
Parse.ly helps me know what stories are resonating with readers and also which ones are not.
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Parse.ly Media

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Video Reviews

148 out of 149 Total Reviews for Parse.ly

4.4 out of 5
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148 out of 149 Total Reviews for Parse.ly
4.4 out of 5
148 out of 149 Total Reviews for Parse.ly
4.4 out of 5

Overall Review Sentiment for Parse.lyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Media Production
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

It's very user-friendly, easy to read quicjly Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There are some components missing, like intervals of time Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

What articles work during which times, but sometimes glitchy. Better than Google Analytics but costs more money Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

The real-time numbers. Our people stand and watch the stats on a TV screen! Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

That in display mode, it can't show more data. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

The ability to hold people accountable for sriving traffic. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

Ease of use dashboard

API is easy to consume Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Bundle getting updated without prior knowledge Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

NA Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Display most popular assets Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

I like the reporting of Dream Team and The Sun. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It can be too complex to navigate sections and pages. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Dwell time is interesting to look at. Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Parse.ly?

Parse.ly takes analytics to the next level. You can create custom reports, setup dashboards in minutes, and have automated email summaries sent to team members based on what they will value most very easily. The average engaged time is also a great feature, something that Google doesn't offer. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

This is something you need to have the budget for, and that can lead to some pushback. Once you get past that (assuming the funds are there), there is minimal to complain about. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

If you are looking to greatly improve your content strategy, this is a must in your toolbox! Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Custom dashboards for our content creators. This has become a beneficial sales tool for us as well, especially for native advertising programs. Review collected by and hosted on G2.com.

BL
Social Media Editor
Media Production
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Parse.ly?

How much information I receive to keep track of our marketing strategies. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

How hard it is to decipher some of the information. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

We needed to keep track of many online posts and their individual statistics. Review collected by and hosted on G2.com.

GC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Parse.ly helped with:

Website analytics, similar to Google Analytics. Review collected by and hosted on G2.com.

What do you like best about Parse.ly?

Pretty easy to use interface, and I like that the results only show you active time on page, not time people spent with the tab open but inactive. That's more useful info. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The interface appears to be very strongly based on Google Analytics. I think they could make it more user-friendly by thinking outside the box more. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

Try Google Analytics first, there isn't much here that's different, except that it tracks active time on page instead of active and inactive time on page. Review collected by and hosted on G2.com.

Verified User in Publishing
TP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Parse.ly helped with:

Parse.ly has been used in our company for a number of different things. Our editorial team uses it for reporting and analytics to understand what is performing best and pick up on key trends to build on. Our marketing team uses it as well to determine which content is best to promote and share. Review collected by and hosted on G2.com.

What do you like best about Parse.ly?

Its pretty easy interface and allows you to get super specific on some insights. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Sometimes the simplistic interface limits you from being able to get as specific as you want or would like. Review collected by and hosted on G2.com.