
Parse.ly takes analytics to the next level. You can create custom reports, setup dashboards in minutes, and have automated email summaries sent to team members based on what they will value most very easily. The average engaged time is also a great feature, something that Google doesn't offer. Review collected by and hosted on G2.com.
This is something you need to have the budget for, and that can lead to some pushback. Once you get past that (assuming the funds are there), there is minimal to complain about. Review collected by and hosted on G2.com.
Website analytics, similar to Google Analytics. Review collected by and hosted on G2.com.
Pretty easy to use interface, and I like that the results only show you active time on page, not time people spent with the tab open but inactive. That's more useful info. Review collected by and hosted on G2.com.
Parse.ly has been used in our company for a number of different things. Our editorial team uses it for reporting and analytics to understand what is performing best and pick up on key trends to build on. Our marketing team uses it as well to determine which content is best to promote and share. Review collected by and hosted on G2.com.
Its pretty easy interface and allows you to get super specific on some insights. Review collected by and hosted on G2.com.