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Parse.ly Reviews & Product Details

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

The platform does a great job of displaying real-time traffic reports in several different increments. Very easy to understand and dig into further analytics if you want. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Some of the analytics, like trying to find referral information where clicks are coming from, are still a little vague. Also, it's tough to get reports on specific categories and tags if a piece of content has multiple categories and/or tags. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

It is making analytics much more accessible to a wider range of people, and -- in our case -- making basic analytics (real-time and historical) very easy to read and understand for editorial and advertising staff members. Review collected by and hosted on G2.com.

Parse.ly Overview

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Details
Languages Supported
English
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Product Description

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.

How do you position yourself against your competitors?

Parse.ly is content analytics: The metrics tracked are the ones that matter when strategizing content creation and distribution. With better and more meaningful metrics than other analytics solutions, it is chosen because there's clear alignment between the products and business goals.

Parse.ly is accessible: Hundreds of companies choose to use it because taking deeper dives into data is possible without sacrificing accessibility. Parse.ly can be used by anyone at an organization and doesn't require ample amount of training like other analytics solutions.


Seller Details
Seller
Parse.ly
Year Founded
2009
HQ Location
New York
Twitter
@parsely
8,615 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®

Alexander D.
AD
Overview Provided by:

Recent Parse.ly Reviews

Jitendra B.
JB
Jitendra B.Small-Business (50 or fewer emp.)
4.5 out of 5
"A perfect tool for digital marketers and bloggers to get most out of their blog posts and articles"
Regular and accurate monitoring of site audiences plays a vital role in understanding how our website or blog performs and deciding on the right co...
Leonardo Daniel B.
LB
Leonardo Daniel B.Small-Business (50 or fewer emp.)
4.5 out of 5
"Use of the platform"
I like knowing the data and status of the site in real-time, as it allows detecting problems before they cause a bigger issue for my audience. Addi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Being a Parse.ly super user helps you know your audience"
Parse.ly helps me know what stories are resonating with readers and also which ones are not.
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Parse.ly Media

Parse.ly Demo - Overview screen
See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...
Parse.ly Demo - Real-time posts page
See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Parse.ly Demo - Historical posts page
Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.
Parse.ly Demo - Campaign tracking
Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.
Parse.ly Demo - Multi-channel tracking
Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.
Parse.ly Demo - Conversions report
In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.
Answer a few questions to help the Parse.ly community
Have you used Parse.ly before?
Yes

Video Reviews

148 out of 149 Total Reviews for Parse.ly

4.4 out of 5
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148 out of 149 Total Reviews for Parse.ly
4.4 out of 5
148 out of 149 Total Reviews for Parse.ly
4.4 out of 5

Overall Review Sentiment for Parse.lyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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Jitendra B.
JB
Content Writer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Parse.ly?

Regular and accurate monitoring of site audiences plays a vital role in understanding how our website or blog performs and deciding on the right content strategy for maximum gains. With Pasrse.Ly’s actual time monitoring of audiences, I can not only understand the number of people currently consuming my articles but also see how the live traffic stacks against the number of visitors I generally get. It keeps me updated on where my present content stands and determines the specific areas of improvement.

The detailed reports give me a complete idea of the specific stories that are top performers, which helps me to decide the taste preference of the audiences I am serving and use these insights to serve them better the next time while also giving the right direction to my blog.

The periodical overview also helps me understand the specific times at which the particular type of content performs better than others, like the festive season. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The auto-resetting of the dashboard can be a bit annoying when we want to access all our relevant options quickly. I think it should be fixed immediately to enhance the experience. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

As a blogger, my success solely depends on how my audiences react to my creations and blog posts. With the detailed reports and insights by Parse.ly, I can easily find the live traffic and compare it with my past performances. It helps me to decide whether I am going in the right direction or need any changes in my strategy. Besides, the historical performance calculation also helps me repeat the success I gained in my specific months, like festive season etc., by repeating a similar process. Review collected by and hosted on G2.com.

Leonardo Daniel B.
LB
Creador de contenido y redactor SEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI
(Original )Information
What do you like best about Parse.ly?

I like knowing the data and status of the site in real-time, as it allows detecting problems before they cause a bigger issue for my audience. Additionally, the information collected helps to identify trends that we can exploit before the competitors. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Perhaps they should add a better way to filter the data, since some tags do not allow it. As well as improving the display periods that are limited to one year. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

The increase in traffic, to understand which topics become trends and to replicate them over a longer period of time. Since we have implemented a more precise editorial calendar that plays with the timing and preferences of our users. Review collected by and hosted on G2.com.

Verified User in Newspapers
AN
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

The user interface is very intuitive and easy to use, so it doesn't require much, if any, training for new team members Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It only tracks 'article views' - ie how many users view an article, and doesn't track additional clicks within an article, like photos in a gallery, so we still need to refer to Google Analytics to track total page views vs article views....but that's not a big issue for us. Parse.ly is so much easier to use than Google Analytics. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

It makes it easy for everyone on our team to access and easily digest key performance metrics at the individual, team and overall level and really helps us drill down on efficiency since it makes it easy to see what content is performing well vs underperforming content, so it's easy for us to make business decisions about resource shifts. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

You can track a lot of different types of data while using Parse.ly, from minutes and time spent to unique entrances and raw page views. What's most useful for me has been looking back on historical data and refining by traffic source. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish I could go back farther than a couple of years to do longer tail analysis. I also wish Parse.ly was smart enough to offer more actionable recommendations to improve our content by looking at where we got our traffic from. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Telling us how we perform is core to the business of journalism and media but also core to meeting our audiences as they and their behaviors shift. It helps teach us what to pay attention to. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

Parse.ly is the easiest content analytics tool I've ever used, making it super quick to train editors and enable them to make data-driven decisions. Scheduled reports and an easy-to-use UX make it a daily habit for most of our editors. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Slightly technical, but Parse.ly collects a lot of helpful user-level info that the customer isn't able to access. While I understand why this would be difficult to share, it would be SO great to have from a data perspective. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Getting real-time readership data — and historical data — in a user-friendly, easy-to-understand way has always been a challenge for newsrooms. Parse.ly makes it easy to contextualize data and gain insight. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

In addition to showing you how many views and unique visitors each of your articles is getting, Parse.ly also shows you where the traffic is coming from with individual breakdowns for social sources. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish there were an easy way to see the view count for an article's entire lifespan. On mobile, you can get historical data for six months but on desktop, you can only see page view counts month by month. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Parse.ly is a great way to see what types of stories get the most traffic and which don't. Therefore, you can focus on what works while tracking your experiments when you try something new or different. Review collected by and hosted on G2.com.

AR
Senior Consumer Reporter
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

It allows you to compare previous weeks and months to give you an idea of what works and what doesn't. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish it had a tool where you can view stories published by the date – it would be good to know how stories are performing on certain days. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Parsley is terrific for monitoring traffic and analyzing what works well and what to continue working on. Review collected by and hosted on G2.com.

Stephanie H.
SH
Senior Supervising Producer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

I like that it is easy to view and user friendly Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Sometimes there are bugs and sometimes I have to click around more to find the data I need Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

It helps me prioritize my work every day. I am able to focus on important trending stories and get data about them at the same time. Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

It is very accurate and easy to use, everything can be found within a few seconds, the best thing about it is how I have access to an overall experience. It is the best in the market. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I have nothing wrong or bad to say about it. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

It is giving me accurate numbers regarding the stories I write and it helps me compare how the newspaper I work for is doing compared to the other ones within the company. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Parse.ly?

The dashboard is super easy to use and view. Data is displayed in an organized manner. There's also apps for iPhone and iPad. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Many of the report features available on the site are not available in the iPhone and iPad app. Doesn't show accurate Apple News data. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Parse.ly is a way to view comprehensive site analytics and then create reports for analysis. I've been using it to figure out what stories perform and what topics to go after. Review collected by and hosted on G2.com.