Paragone Features

Overall product functionality for video advertising.

Based on 37 Paragone reviews. Product functionality for social advertising.

Overall product functionality for mobile advertising.

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 20 Paragone reviews.

Based on 20 Paragone reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

Based on 19 Paragone reviews. Amount and quality of inventory partner sites on which ads can be placed.

As reported in 19 Paragone reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

As reported in 16 Paragone reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Based on 17 Paragone reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Allows marketer to set a limit on how many times a consumer sees their ad. 18 reviewers of Paragone have provided feedback on this feature.

As reported in 18 Paragone reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 19 Paragone reviews.

Based on 18 Paragone reviews. Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 18 Paragone reviews.

As reported in 17 Paragone reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

Based on 16 Paragone reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to track consumers on their mobile devices where cookies do not apply.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Based on 18 Paragone reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators. 18 reviewers of Paragone have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 20 reviewers of Paragone have provided feedback on this feature.

As reported in 20 Paragone reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 18 Paragone reviews. Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 20 Paragone reviews.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 19 Paragone reviews.

Based on 16 Paragone reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns. This feature was mentioned in 16 Paragone reviews.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns 11 reviewers of Paragone have provided feedback on this feature.

As reported in 11 Paragone reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Based on 11 Paragone reviews. Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 11 Paragone reviews.

Identifies which marketing campaigns resolved in open or closed opportunities

As reported in 10 Paragone reviews. Collects marketing campaign performance data across multiple channels

Based on 10 Paragone reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Ability to retarget the correct buyer personas within targeted accounts from your website.

Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.

Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.

Ability to test and optimize ad creative and content.

Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 14 reviewers of Paragone have provided feedback on this feature.