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PANBlast Reviews & Provider Details - Page 5

PANBlast Overview

What is PANBlast?

PANBlast (formerly BLASTmedia) is a wholly owned division of PAN, a global, integrated, brand-to-demand agency forged from PR. PANBlast is dedicated to serving emerging to high-growth B2B SaaS brands like Movable Ink, Model N and Mood Media, applying a deep understanding of the unique challenges in scaling a SaaS business and how PR impacts four primary pillars: investors, employees, partners, and customers.

PANBlast Details
Provider Website
Languages Supported
English
Services Offered
public relations , media relations, thought leadership , executive elevation , crisis management
Locations Serviced
United States
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Provider Description

Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.

How do you position yourself against your competitors?

We specialize in PR for B2B SaaS companies. Rooted in a deep understanding of SaaS and the varying challenges that arise as a company scales or reaches exit, PANBlast strengthens its clients' presence in the market through storytelling.

Challenging the traditional PR model, PANBlast's modern narrative-driven approach combines powerful storytelling with data, customers, and rapid-reaction tactics for a consistent presence to influence pipeline.


Seller Details
Company Website
Year Founded
2005
HQ Location
Indianapolis, IN
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
Description

BLASTmedia is a strategic media relations agency specializing in public relations and content marketing for B2B technology companies. With a focus on helping brands enhance their visibility and credibility in the market, BLASTmedia leverages its expertise to drive impactful media coverage and effective communication strategies. Their services include media outreach, thought leadership, and integrated marketing solutions tailored to meet the unique needs of their clients. For more information, visit their website at https://BLASTmedia.com.


Lindsey G.
LG
Overview Provided by:
President at PR agency dedicated to SaaS, podcast host

Recent PANBlast Reviews

Elena K.
EK
Elena K.Mid-Market (51-1000 emp.)
5.0 out of 5
"Effective, proactive + professional team!"
The team is friendly, proactive and effective. Everyone on the team is well versed in B2B tech and is constantly bringing new opportunities to the ...
Michelle D.
MD
Michelle D.Mid-Market (51-1000 emp.)
4.0 out of 5
"Great people and great results"
Smart and patient account team who really became an extension of our own team. They got us into pretty much every target pub and were incredibly ea...
Theresa H.
TH
Theresa H.Mid-Market (51-1000 emp.)
5.0 out of 5
"A critical partner for our PR program"
The team members assigned to our account are the best part of BLASTmedia. They worked hard to learn our industry and learned it better than any mar...

PANBlast Media

PANBlast Demo - Litmus in Marketing Dive
BLASTmedia reactively pitched Litmus data and thought leadership discussing the Apple iOS 15 update and its impact on email marketing and analytics. The campaign generated 58 pieces of coverage, including an opportunity with Marketing Dive.
PANBlast Demo - Phenom People in The Wall Street Journal
BLASTmedia secured coverage in The Wall Street Journal, “Southwest Airlines Automates Some Job Recruiting Tasks as Air Travel Takes Off,” which synciated 7 times to outlets like MSN and Yahoo! News, leading to an estimated readership of 122M.
PANBlast Demo - Chorus.ai in Insider
BLASTmedia secured multiple interview requests which led to thought leadership coverage, including a feature in Insider, “Buzzy startup Chorus.ai analyzed millions of phone calls by sales teams from top companies since the pandemic started. Here are its key insights on which markets are reboundin...
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46 PANBlast Reviews

4.9 out of 5
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46 PANBlast Reviews
4.9 out of 5
46 PANBlast Reviews
4.9 out of 5

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G2 reviews are authentic and verified.
Jon-Eric C.
JC
Senior Director Of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task PANBlast helped with:

BLAST Media handled the B2B public relations at the last two companies I’ve worked for. They handled everything form content ideation, creation, distribution, research, and press wires. Even handling all of the outreach for major rebrands and product launches. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

I think the best thing about working with BLAST was the pace at which they work. As someone that moves pretty quickly, it was great to have an agency that not only kept up with me but was pushing me to do more to improve our overall marketing strategy. They always brought plenty of ideas and options to the table to make sure we kept reaching our PR goals. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

There’s really not too much to dislike. I was with them for about 8 years, so we did have a few different account managers, which isn’t ideal, but the whole team at BLAST is really great so there were no issues. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Have the meeting, go meet them, get an idea of how hard they’re going to work for you and your organization. They are relentless in helping your business be heard and meet your PR goals. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

At both companies that I used BLAST to help us become thought leaders in our respective markets. They did a great job of identifying topics and outlets that would help us go from an unknown to a real voice in the industry. Review collected by and hosted on G2.com.

Ryan G.
RG
Director Marketing Communications
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
Describe the project or task PANBlast helped with:

BLASTmedia helps lead our media relations and thought leadership strategy development and execution. We hired them to help create visibility and raise awareness of Cheetah Digital, our technology and our executives, and ultimately increase our share of voice among our top competitors. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

The signs of a good PR practitioner or agency is the ability to think strategically about what we’re trying to accomplish and continuing to get meaningful press coverage in between company or product announcements. BLASTmedia does both.

More than any other agency I’ve worked with, they get it. They work hard to understand our business, our industry and our goals, and bring great ideas and strategy to the table. They’re extremely proactive in not only their media relations activities, but also in communicating and helping us prepare for major announcements, launches, events, etc. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I wish that I could clone them in various other regions we operate in around the world. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Even in our extremely competitive landscape, BLASTmedia has continued to deliver solid results and increase our share of voice among our competitors. Review collected by and hosted on G2.com.

Nick T.
NT
VP of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task PANBlast helped with:

We've hired BLASTmedia to be our outsourced PR Firm. They help us manage and execute all our strategies and tactics related to our PR initiatives. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

I really appreciate how much BLAST cares about the success of their clients and keeps a focus on hitting measurable goals. I also appreciate how well versed BLAST is in areas of marketing, outside of just PR. They are very plugged in and a forward thinking organization. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

In the early days we had a new account manager once or twice but this is to be expected with any agency you're with over time. They've always handled the transitions very well and our new account managers have always been very sharp and capable. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

BLASTmedia helps us manage all of our ongoing PR activities from planning to content creation to alerting us of ways to insert ourselves into larger conversation and more. We've received hundreds of PR mentions over the years of working with them that we can tie directly back to revenue. Review collected by and hosted on G2.com.

Matthew H.
MH
Vice President of Marketing
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task PANBlast helped with:

I brought BLASTmedia on as our Agency of Record at my previous company. This was after many challenging activations with large, bi-coastal PR firms with tons of logos and resources. BLAST quickly proved themselves as a modern, forward-thinking PR firm, marrying content marketing with media relations and corporate communications. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

BLAST excels at client relations, but they aren't afraid to speak up and push back when the client is wrong or there is an opportunity to improve/optimize. They get that a strategy whereby a PR firm is pushing out press releases and pitching companies, founders, products has no legs in the modern media landscape and have thus put the appropriate focus on creating compelling content that is mediagenic and then pitching something with value to editors/journalists. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Nothing. I will hire them again as soon as I have the need. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Leveraging earned media placements to drive backlinking and building SEO. Owned channel content to execute against a keyword strategy. Thought leadership content to elevate executive profiles. Product publicity. Review collected by and hosted on G2.com.

Emily R.
ER
Director of Marketing
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task PANBlast helped with:

We have engaged with BLASTmedia to bolster our PR efforts and increase the amount of coverage we're receiving in publications relevant in our industry. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

The team at BLASTmedia is really fun and easy to work with. They have also made a huge impact in our pr coverage and dramatically increased the amount of coverage we are receiving. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I can't think of anything to dislike. They've done a great job meeting our needs. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We were challenged with getting the media to pay attention to LiquidFrameworks. It was difficult to develop relationships with reporters and we had very little success in getting covered in publications. Since working with BLASTmedia, we've had publications (print and online) covering our stories several times a month, sometimes multiple times in a week. Review collected by and hosted on G2.com.

Nina C.
NC
Product Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task PANBlast helped with:

BLASTmedia has been tasked with helping us gain share of voice, thought leadership, backlinks as well as press releases for some of our initiatives. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

Our account managers are on top of everything. They are constantly pushing pitches out for us, involving us in content reach outs and getting us into articles that really show off our brand. I am always kept in the loop and our bi-weekly meetings are a great way to keep the ideas flowing. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Nothing really. Just a little improvement on the copywriting. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Our marketing team is lean, so Blast helping with our PR takes a lot off of our plates and puts it in trusted hands. Review collected by and hosted on G2.com.