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PANBlast Reviews & Provider Details - Page 2

PANBlast Overview

What is PANBlast?

PANBlast (formerly BLASTmedia) is a wholly owned division of PAN, a global, integrated, brand-to-demand agency forged from PR. PANBlast is dedicated to serving emerging to high-growth B2B SaaS brands like Movable Ink, Model N and Mood Media, applying a deep understanding of the unique challenges in scaling a SaaS business and how PR impacts four primary pillars: investors, employees, partners, and customers.

PANBlast Details
Provider Website
Languages Supported
English
Services Offered
public relations , media relations, thought leadership , executive elevation , crisis management
Locations Serviced
United States
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Provider Description

Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.

How do you position yourself against your competitors?

We specialize in PR for B2B SaaS companies. Rooted in a deep understanding of SaaS and the varying challenges that arise as a company scales or reaches exit, PANBlast strengthens its clients' presence in the market through storytelling.

Challenging the traditional PR model, PANBlast's modern narrative-driven approach combines powerful storytelling with data, customers, and rapid-reaction tactics for a consistent presence to influence pipeline.


Seller Details
Company Website
Year Founded
2005
HQ Location
Indianapolis, IN
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
Description

BLASTmedia is a strategic media relations agency specializing in public relations and content marketing for B2B technology companies. With a focus on helping brands enhance their visibility and credibility in the market, BLASTmedia leverages its expertise to drive impactful media coverage and effective communication strategies. Their services include media outreach, thought leadership, and integrated marketing solutions tailored to meet the unique needs of their clients. For more information, visit their website at https://BLASTmedia.com.


Lindsey G.
LG
Overview Provided by:
President at PR agency dedicated to SaaS, podcast host

Recent PANBlast Reviews

Elena K.
EK
Elena K.Mid-Market (51-1000 emp.)
5.0 out of 5
"Effective, proactive + professional team!"
The team is friendly, proactive and effective. Everyone on the team is well versed in B2B tech and is constantly bringing new opportunities to the ...
Michelle D.
MD
Michelle D.Mid-Market (51-1000 emp.)
4.0 out of 5
"Great people and great results"
Smart and patient account team who really became an extension of our own team. They got us into pretty much every target pub and were incredibly ea...
Theresa H.
TH
Theresa H.Mid-Market (51-1000 emp.)
5.0 out of 5
"A critical partner for our PR program"
The team members assigned to our account are the best part of BLASTmedia. They worked hard to learn our industry and learned it better than any mar...

PANBlast Media

PANBlast Demo - Litmus in Marketing Dive
BLASTmedia reactively pitched Litmus data and thought leadership discussing the Apple iOS 15 update and its impact on email marketing and analytics. The campaign generated 58 pieces of coverage, including an opportunity with Marketing Dive.
PANBlast Demo - Phenom People in The Wall Street Journal
BLASTmedia secured coverage in The Wall Street Journal, “Southwest Airlines Automates Some Job Recruiting Tasks as Air Travel Takes Off,” which synciated 7 times to outlets like MSN and Yahoo! News, leading to an estimated readership of 122M.
PANBlast Demo - Chorus.ai in Insider
BLASTmedia secured multiple interview requests which led to thought leadership coverage, including a feature in Insider, “Buzzy startup Chorus.ai analyzed millions of phone calls by sales teams from top companies since the pandemic started. Here are its key insights on which markets are reboundin...
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46 PANBlast Reviews

4.9 out of 5
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46 PANBlast Reviews
4.9 out of 5
46 PANBlast Reviews
4.9 out of 5

Overall Review Sentiment for PANBlastQuestion

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Judith R.
JR
Head Of Corporate Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about PANBlast?

We love the BLASTmedia team. They are accommodating, thoughtful in their approach, accessible, and always willing to pitch in and help. They take critical feedback seriously and always look to hone their approach. We love working with our team and feel lucky to have such strong partners at our side. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

We wish we had a bigger budget so we could involve BLASTmedia on more projects, but it's something we can strive towards in the future. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Whether you are an up-and-coming or a long-time SaaS leader, BLASTmedia is an excellent media partner to consider. They know the tech landscape well, have great relationships with reporters, and act quickly to win new opportunities. Someone recently said they hustle for their clients, which I agree with. They are go-getters! Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

BLASTmedia has done a great job getting our company on the map and on the radar of niche and broader tech media. Starting from very minimal media coverage with an agency partner running its course, BLASTmedia turned things around quickly and thoughtfully with a strategic approach that keeps paying dividends. We've seen significant media coverage, positive media sentiment, and a happy and engaged leadership team who is pleased with our media strategy. Review collected by and hosted on G2.com.

Mark G.
MG
Sr. Director Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about PANBlast?

Depth of knowledge and business insights into how to meet our objectives. Oh, and did I say how driven they are to meet deliverables? Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Not the cheapest around, but I found them VERY worth the money, always delivered a great ROI for us. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

This is an agency that given the chance, I would absolutely use again. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We needed to quickly shift gears, as we had a major internal shift in management. The BlastMedia team stepped up and got me up to speed quickly. In fact, in under 3 months, we went from a laggard in our metrics to best in class. Their insights, advice, flexibility and ability to deliver quickly are just amazing. A special call out to Jake Doll for all his support. Review collected by and hosted on G2.com.

Megan P.
MP
Director of Corporate Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about PANBlast?

Our team. They care. You can't pay for that. I'm sure they go above and beyond for us often, and it is very much appreciated. We have constant communication and while our team is large, we are clear on who does what. Shout out to Grace, Kelsey, Zach, and Ryan! Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

We are going to switch gears from speaking engagements to social strategy because those efforts weren't producing the results we had hoped for. Looking forward to kicking that off. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

B2B Software PR is hard. Give the team time to get up and running. Do story mining sessions often and ensure you give your team access to all the content you create and insights into business decisions so they can be successful. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Blast help us manage our media relations, thought leadership, awards, and speaking engagement strategies. Their process-oriented, creative, and thoughtful approach ensures that the many moving pieces stay organized and over the finish line. Review collected by and hosted on G2.com.

Lauren M.
LM
VP, Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about PANBlast?

The BLASTmedia team is extremely responsive and invests the time to stay deeply engaged in our business. They truly feel like an extension of our marketing operation! Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

No downsides to mention. We've had an extremely positive experience working with BLASTmedia. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We've partnered with BLASTmedia to help us increase word-of-mouth and general awareness and esteem around our company, our products, and our team. We operate in a very competitive market with several big brands, and BLASTmedia has helped us differentiate and stay relevant and top-of-mind. Review collected by and hosted on G2.com.

VK
Director, Growth & Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about PANBlast?

Proactive team who are constantly looking and listening out for opportunities to pitch to relevant media, and coming up with interesting angles and ideas to secure coverage. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

N/A if you feedback about something that's not working, it's listened to, taken seriously and actioned. The team doesn't just want to do a good job, they want to do a great job. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

This is a team of very passionate, smart people so brainstorm with them, bounce ideas off of them, and be honest with them if there's something you don't feel is working. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Support with profile raising and securing coverage across pre-identified media outlets. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about PANBlast?

- Powerful team of 5-7 supporting team members

- Regular performance check ins

- Open to constructive feedback

- Creative and dedicated

- Supportive and knowledgeable Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

- Would love to see some more tenure on the team

- PR takes time ... wish we could wave a magic wand and see our results a year from now Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

If you are in SaaS technology - you have found the right PR team. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

BlastMEDIA is driving our PR and brand expansion in North America. The team brings strategy and creativity to our GTM plans. The collaboration and communication are top-notch and well worth the investment. Grateful to have their support - highly recommend! Review collected by and hosted on G2.com.

PS
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task PANBlast helped with:

We engaged Blastmedia to assist with building an online brand and presence in the wealth management and financial planning space. The project was budgeted for 12 months and started in April 2021. The focus was across multiple social media platforms and included building online thought leadership, brand awareness (press releases) and forcing us internally to "celebrate our wins" across our business and get them published. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

The Team . . . very competent and professional in their approach. Very knowledgeable about how best to get things done to achieve your goals. Focused on Key Results. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

In the beginning, we had some turnover on the team, but our main contact stayed with us and the new team members were competent and professional. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

During the sales and discovery process, engage them and let them in to see where they can help you the most. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We needed to build our online presence and we have done that; still more to do, but we have a solid foundation for the work ahead of us. Review collected by and hosted on G2.com.

Taylor M.
TM
Sr. Director Brand Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
Describe the project or task PANBlast helped with:

BLASTmedia is our PR agency of choice. They currently manage our corporate PR strategy, including press release writing, distribution, pitching, media relations, and thought leadership. We are also in the process of expanding our services with BLASTmedia to include speaking, awards, and possibly some media content support. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

BLASTmedia is relentlessly focused on driving ROI and actual value that supports our organization's growth. I currently do not have an in-house PR team. BLASTmedia serves as my go-to trusted partner on all things PR strategy, execution, and reporting. The team regularly goes above and beyond to understand our company OKRs and support those outcomes with PR. The team feels like a true partner, not just an agency checking the services box. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I have no dislikes. When we first kicked off, there was a learning curve on writing projects specific to our thought leaders (to be expected). As they learned tone/voice/messaging/etc. they have been quick to adjust and take the steps needed to better understand our thoughts leaders, and execs for future projects. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Our main goals are to increase brand awareness and our thought leadership presence among target audiences. We're keenly interested in total media coverage, website backlinks, and referral traffic. BLASTmedia consistently meets or exceeds these targets QoQ. These results tie back to our larger marketing goals of growing awareness, pipeline, and adding new customers. Review collected by and hosted on G2.com.

Allison R.
AR
Marketing Communications Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task PANBlast helped with:

Blastmedia is our PR agency of record. They manage our press releases (writing, distribution and pitching), media relations, awards and speaking submissions, and provide some assistance with social media posts. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

They are very focused on getting results. We achieve our quarterly coverage goals nearly every quarter. They also understand my needs and provide materials that need my review well in advance of the deadline. I don't have an internal PR team, but Blastmedia serves the role of "my team." Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

At times, their writing has slightly missed the mark, which we've discussed. Their true strength is getting media results, which is why we hired them, and they do deliver in this area. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Since hiring Blastmedia, we've doubled our media coverage. We've also been covered in a broader set of publications. Aside from sheer volume of coverage, we've realized a greater variety of coverage, including bylined articles, features, mentions, podcasts, etc. Review collected by and hosted on G2.com.

Tim T.
TT
Chief Marketing Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Describe the project or task PANBlast helped with:

BLASTmedia is on my list of outside resources to call when I arrive at a new company. They provide strategic public relations services that include pitch strategy, media outreach, writing of press releases, thought leadership articles, and the evaluation/metrics tied to the impact of the services. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

I'm impressed by their desire to deliver value, not just services. I like their proactive focus on ROI. I appreciate their focus on the needs of SaaS companies. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I don't have any dislikes. On occasion, if I had concerns about the quality of a writing project or use of a resource, I share them in real-time. They are quick to adapt. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

The problems they help solve are related to brand awareness and brand credibility within an industry or target market. Benefits include articles in business and trade publications that create or enable new business opportunities. Also, success in solving these problems supports growth in website traffic and search engine optimization and smoothing the path for sales conversations while reducing risk with new prospects when introducing the company's solutions. Review collected by and hosted on G2.com.