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PANBlast Reviews & Provider Details

Theresa H.
TH
Director of Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about PANBlast?

The team members assigned to our account are the best part of BLASTmedia. They worked hard to learn our industry and learned it better than any marketing/demand gen/SEO agency partner we've had before that faced a similar obstacle of understanding our niche.

Because of BLAST's contract structure, the team is not limited to a set number of hours or projects for us. They are prompt in responding to rapid response opportunities.

Another thing I appreciate is their willingness to push back on a strategy that we recommend that they don't agree with. Many agencies would just do what they are asked, but BLAST is willing to give candid feedback to lead to the best result.

Finally, the team is just fun to work with and I've looked forward to our biweekly calls. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I don't have anything I really dislike about BLASTmedia. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Make sure you have a dedicated team member in-house managing the partnership. There are many moving parts that need collaboration - approval of written content, quote generation from thought leaders, and more. If you don't have at least one person in-house committed to the partnership then it will be much more difficult to be successful. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

As a communications team of one, BLASTmedia is critical for us to achieve our PR goals. They are thought partners in strategy and important executors of our outreach to reporters, PR reporting, and OKR process. With Blast, we've gotten coverage in the Washington Business Journal, BBC, Huffington Post, key industry publications, and more. Review collected by and hosted on G2.com.

PANBlast Overview

What is PANBlast?

PANBlast (formerly BLASTmedia) is a wholly owned division of PAN, a global, integrated, brand-to-demand agency forged from PR. PANBlast is dedicated to serving emerging to high-growth B2B SaaS brands like Movable Ink, Model N and Mood Media, applying a deep understanding of the unique challenges in scaling a SaaS business and how PR impacts four primary pillars: investors, employees, partners, and customers.

PANBlast Details
Provider Website
Languages Supported
English
Services Offered
public relations , media relations, thought leadership , executive elevation , crisis management
Locations Serviced
United States
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Provider Description

Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.

How do you position yourself against your competitors?

We specialize in PR for B2B SaaS companies. Rooted in a deep understanding of SaaS and the varying challenges that arise as a company scales or reaches exit, PANBlast strengthens its clients' presence in the market through storytelling.

Challenging the traditional PR model, PANBlast's modern narrative-driven approach combines powerful storytelling with data, customers, and rapid-reaction tactics for a consistent presence to influence pipeline.


Seller Details
Company Website
Year Founded
2005
HQ Location
Indianapolis, IN
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
Description

BLASTmedia is a strategic media relations agency specializing in public relations and content marketing for B2B technology companies. With a focus on helping brands enhance their visibility and credibility in the market, BLASTmedia leverages its expertise to drive impactful media coverage and effective communication strategies. Their services include media outreach, thought leadership, and integrated marketing solutions tailored to meet the unique needs of their clients. For more information, visit their website at https://BLASTmedia.com.


Lindsey G.
LG
Overview Provided by:
President at PR agency dedicated to SaaS, podcast host

Recent PANBlast Reviews

Elena K.
EK
Elena K.Mid-Market (51-1000 emp.)
5.0 out of 5
"Effective, proactive + professional team!"
The team is friendly, proactive and effective. Everyone on the team is well versed in B2B tech and is constantly bringing new opportunities to the ...
Michelle D.
MD
Michelle D.Mid-Market (51-1000 emp.)
4.0 out of 5
"Great people and great results"
Smart and patient account team who really became an extension of our own team. They got us into pretty much every target pub and were incredibly ea...
Theresa H.
TH
Theresa H.Mid-Market (51-1000 emp.)
5.0 out of 5
"A critical partner for our PR program"
The team members assigned to our account are the best part of BLASTmedia. They worked hard to learn our industry and learned it better than any mar...

PANBlast Media

PANBlast Demo - Litmus in Marketing Dive
BLASTmedia reactively pitched Litmus data and thought leadership discussing the Apple iOS 15 update and its impact on email marketing and analytics. The campaign generated 58 pieces of coverage, including an opportunity with Marketing Dive.
PANBlast Demo - Phenom People in The Wall Street Journal
BLASTmedia secured coverage in The Wall Street Journal, “Southwest Airlines Automates Some Job Recruiting Tasks as Air Travel Takes Off,” which synciated 7 times to outlets like MSN and Yahoo! News, leading to an estimated readership of 122M.
PANBlast Demo - Chorus.ai in Insider
BLASTmedia secured multiple interview requests which led to thought leadership coverage, including a feature in Insider, “Buzzy startup Chorus.ai analyzed millions of phone calls by sales teams from top companies since the pandemic started. Here are its key insights on which markets are reboundin...
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45 out of 46 Total Reviews for PANBlast

4.9 out of 5
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45 out of 46 Total Reviews for PANBlast
4.9 out of 5
45 out of 46 Total Reviews for PANBlast
4.9 out of 5

Overall Review Sentiment for PANBlastQuestion

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Elena K.
EK
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about PANBlast?

The team is friendly, proactive and effective. Everyone on the team is well versed in B2B tech and is constantly bringing new opportunities to the table. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

PR can be fickle but to no fault of the PANBlast team. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Jump on opportunities as they are proposed to you! PANBlast seeks out and creates a lot of media opps. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

PANBlast has led our PR program for multiple years and landed us significant media placements across the B2B media landscape. Review collected by and hosted on G2.com.

Michelle D.
MD
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about PANBlast?

Smart and patient account team who really became an extension of our own team. They got us into pretty much every target pub and were incredibly easy to work with along the way. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Nothing comes to mind, they did exactly what we hired them to do. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

The PANBlast team were integral in growing our media coverage and brand recognition. Review collected by and hosted on G2.com.

Michaela D.
MD
Chief Marketing Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic Review from User Profile
Describe the project or task PANBlast helped with:

Blast did an amazing job helping a Series A startup move swiftly into media, then collaborated to build a strategy that would drive our SOV from <1% to almost that of the Gorilla in our Space. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

Blast always found creative ways to get our company into the press, landing media like: Forbes, FastCompany, INC., Huffington Post, and Entrepreneur Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Being a solid mid western group of professionals at times they may have been too customer focused and not tough enough when asked for too much. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Awareness, increased credibility, talent acquisition, market validation Review collected by and hosted on G2.com.

Christopher H.
CH
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about PANBlast?

The support is fantastic, great communication and reporting on wins. We have been assigned a talented team that always delivers and will push our team to ensure we're driving results. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

From a PR perspective, there's nothing I can say here. As with all PR agencies, connecting the dots between PR and lead generation will always be a challenge but I understand that the Blast team are currently working on that too. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

If you need to grow your SaaS brand, choose Blast. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

As a relative newcomer in our space, we are always trying to get our name and brand out there. Blast has been instrumental in the creation and execution of our PR strategy, helping to build our brand and get Olive's name featured across the industry. Review collected by and hosted on G2.com.

AM
VP Operations at Lifelike Studios
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about PANBlast?

The dedication of the team. The creative and thoughtful guidance, promptly understanding the requirement of business. Very patiently listens to the critical feedbacks. They had allocated a very supportive team who are in constant communication with our team. They are simply very impressive. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

We actually do not have any dislike about BLASTmedia team. Whenever we had any feedback and communicated them, they came with another robust solution. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

If you have budget, definitely go for BLASTmedia. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

BLAST media thoughtfully guided us to manage the media to become highlight in broader media circle. The team researched very patiently and efficiently and managed very strategically the journalists, media houses, all the announcements etc to shape the public perception. We definitely get success on brand reputation, media relation and communicate our story. Review collected by and hosted on G2.com.

HS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about PANBlast?

Their ability to craft a narrative that resonated with the target audience while garnering positive attention from key influencers and media outlets was commendable. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

There is nothing negative to say about BLASTmedia. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

As a B2B2C company, one of our challenges was navigating the relationships between business and end consumers. BLASTmedia excels in bridging this gap by strategically positioning our brand and products in the market, fostering trust among both our business partners and the end consumers. Review collected by and hosted on G2.com.

Travis L.
TL
Director of Brand & Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about PANBlast?

I liked best their attention to detail, immediate understanding of our business, and organized approach to communications and solving our business's challenges. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I don't have any dislikes about working with BLASTmedia. All of my experience with them has been positive. Occasionally there would be a request for a quick turnaround but that is to be expected when dealing with trade publications and media outlets. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

If you are considering working with a BLASTmedia, here are some recommendations to help you make an informed decision:

Clearly Define Your Goals: Before approaching BLASTmedia, clearly define your objectives and what you hope to achieve through PR efforts.

Evaluate Expertise and Services: Assess BLASTmedia's expertise in areas such as media relations, crisis management, social media, or influencer marketing, depending on your needs.

Consider Compatibility: Evaluate the cultural fit between your organization and BLASTmedia. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We have worked with BLASTmedia for close to 2 years and they have helped us address the following problems:

Reputation Management: BLASTmedia helped manage and enhance our organization's reputation, shaping public perception, building positive brand associations, and mitigating any negative publicity or crises that arose.

Media Relations: BLASTmedia specialized in building relationships with journalists, editors, and media outlets for our company. They facilitated media coverage and helped position us in the news, trade publications, and podcasts.

Brand Building: BLASTmedia worked to create and maintain a strong brand image for Learning A-Z. They developed brand positioning, crafted compelling brand stories, and ensured consistent messaging across different communication channels. B

Thought Leadership: BLASTmedia helped position key executives and experts within Learning A-Z as thought leaders in our respective field. They identified opportunities for speaking engagements, industry awards, and media interviews, establishing our organization's representatives as credible and knowledgeable authorities. Review collected by and hosted on G2.com.

Drew B.
DB
CEO
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
(Original )Information
Describe the project or task PANBlast helped with:

BLASTmedia has been a partner of ours for a number of years and helped us successfully launch a number of different companies, funding announcements, and helped us launch our $100M funding round with great success. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

We lean heavily on BLASTmedia's strengths in media relations, content marketing, and strategic thought leadership over the years.

Their focus on B2B SaaS also brings an expertise that is hard to find in an agency — they've done more SaaS product launches and funding rounds than you could count and know the ins and outs of SaaS marketing and business strategies that make them a strategic value-add partner and not just an agency. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Like with any PR agency or PR strategy, it can be hard to quantifiably measure the impact and success at times. Without having a long-term vision for PR, it can be hard to see if the strategy is truly effective at achieving goals and having impact. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We have worked with BLASTmedia on strategic communications campaigns, media relations, contributed content strategies, media pitching, media coaching, funding announcements, key leadership hire announcements, company launches, product launches, thought leadership campaigns, and more.

We have found major success in media relations and coverage, brand awareness, share of voice impact, and referral-sourced traffic from media efforts. Our work has also had a major impact in the brand reputation, helping to solidify and tell our story, and help our companies look and act as much more mature companies. Review collected by and hosted on G2.com.

Ryan M.
RM
Marketing Communications Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about PANBlast?

The people. Everyone we've had the chance to work with has been smart, kind, creative, and highly invested in thinking outside the box to move our message forward. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I can't honestly think of anything that I dislike about the team at BLASTmedia. When we surfaced different needs about our organization, they responded to feedback effectively and made sure that our needs were met. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

When requests are submitted or content review is requested, you will find that BLASTmedia doesn't let things fall through the cracks. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Our organization serves a wide range of regulated industries, so as such we needed to find our voice as an expert to reputable media outlets and customers who might benefit from our service. BLASTmedia acts as a true part of our company, helping us reach new audiences, and is invested in our success. Review collected by and hosted on G2.com.

Judith R.
JR
Head Of Corporate Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about PANBlast?

We love the BLASTmedia team. They are accommodating, thoughtful in their approach, accessible, and always willing to pitch in and help. They take critical feedback seriously and always look to hone their approach. We love working with our team and feel lucky to have such strong partners at our side. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

We wish we had a bigger budget so we could involve BLASTmedia on more projects, but it's something we can strive towards in the future. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Whether you are an up-and-coming or a long-time SaaS leader, BLASTmedia is an excellent media partner to consider. They know the tech landscape well, have great relationships with reporters, and act quickly to win new opportunities. Someone recently said they hustle for their clients, which I agree with. They are go-getters! Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

BLASTmedia has done a great job getting our company on the map and on the radar of niche and broader tech media. Starting from very minimal media coverage with an agency partner running its course, BLASTmedia turned things around quickly and thoughtfully with a strategic approach that keeps paying dividends. We've seen significant media coverage, positive media sentiment, and a happy and engaged leadership team who is pleased with our media strategy. Review collected by and hosted on G2.com.