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Pack Reviews & Product Details

Pack Overview

What is Pack?

Manage Shopify Hydrogen storefronts, spin up landing pages, run A/B tests, and personalize campaigns with the #1 experience platform that’s built for fast-moving brands. Why choose Pack? Brands like Cuts Clothing, Liquid I.V., Umzu, Rhoback and Atoms choose Pack because unlike most content and storefront management systems, Pack’s growth stack is: 1) Purpose-built for fast-moving brands on Shopify Hydrogen. 2) Dev-friendly, with a flexible pre-built Hydrogen theme, support for Remix, Oxygen, metaobjects integrations, extensive docs and dev tooling. 3) Marketer-friendly, with content editing features that are as easy as a Shopify theme. 4) CRO-ready with built-in A/B testing and internationalization features 5) Integrated with core Shopify apps. We take support seriously—and make it a priority to build relationships with and help brands be successful.

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Product Description

Pack is a Digital Experience Platform (DXP) that gives growing ecommerce brands every tool they need to build and manage a Shopify Hydrogen storefront, including a visual headless CMS, developer tools, and CRO tools. Created by ecom developers for commerce teams, Pack combines the flexibility of React with the ease-of-use of a Shopify theme, all without the DIY assembly or maintenance of a fully custom headless approach. Plus, Pack is built to speed up workflows for both marketers and developers—helping you you get content out the door faster. With Pack, merchants can unlock the full value of Shopify, transforming Hydrogen—Shopify's developer toolkit for custom storefronts—into a visual storefront that's blazing-fast and easy to manage, with full support for Remix and Oxygen. Automatically sync your product catalog and Shopify metaobjects so it's easy to add them to shopping experiences anywhere on your site with visual drag-and-drop. Tap into Pack's library of 3rd party integrations, so you can quickly connect to your core Shopify apps to your store. Use Shopify's cutting-edge tech, boost site speed, and increase conversion rates without overcomplicating your tech stack—or your content management processes. That's the power of Pack. Sign up for a free account to try it out today.


Seller Details
Year Founded
2024
HQ Location
San Diego, California
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Description

Pack's DXP helps brands build and manage blazing-fast Hydrogen storefronts that are flexible and easy to use.


Margaret J.
MJ
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Recent Pack Reviews

Sean L.
SL
Sean L.Small-Business (50 or fewer emp.)
5.0 out of 5
"The fastest, most robust way to build Shopify Hydrogen storefronts"
Pack helps brands accelerate storefront development on Hydrogen.
Mark W.
MW
Mark W.Mid-Market (51-1000 emp.)
5.0 out of 5
"Power up your CMS"
The Pack team was extremely helpful in getting us up and running. The UX is slick and fast. There’s a small learning curve, but once you’re in and ...
Matheus P.
MP
Matheus P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best CMS I've ever used—even better than Sanity.io"
I have used about 5 different CMSs over the past 9+ years, and I'm convinced that Pack is the solution that we will use for years to come. It's a h...
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Pack Media

Pack Demo - Speed up development for Hydrogen storefronts
Tap into the flexibility of React and Shopify Hydrogen — without needing to engineer a custom headless stack. Pack's React-based frontend, Shopify connector, components and integrations libraries speed up development, so you can start building storefronts on day one.
Pack Demo - Meet the leading visual CMS for Shopify Hydrogen
Most headless CMSs introduce too much complexity. Not Pack. Get the benefits of Hydrogen and metaobjects without sacrificing flexibility, or overcomplicating your content management processes. See changes appear as you type—or code—with a real-time visual editor.
Pack Demo - Optimize Hydrogen storefronts for conversions
Use Pack's built-in A/B testing to get signal on what’s working—and what isn’t—so you can iterate your way to success. Plus, tap into powerful 3rd party integrations like Fueled, Elevar, VWO or Visually.io to further personalize your shopping experience.
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10 Pack Reviews

4.9 out of 5
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10 Pack Reviews
4.9 out of 5
10 Pack Reviews
4.9 out of 5

Pack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Johnathan R.
JR
CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Pack?

Our website has undergone a transformation since we began working with Pack Digital. They completely revamped our site speed, and we can now feel the increased conversion rate. Our users are undoubtedly having a much better experience. The process of starting work with them was seamless, and now we have top-notch support at every step of the way. We couldn’t be happier with the performance, and we would recommend them without reservations! Review collected by and hosted on G2.com.

What do you dislike about Pack?

Pack Digital provides great benefits. Getting it set up correctly for our use, though, required some effort and involvement from our development team. This was not, however, entirely a DIY job. Some templates of the sections we needed had to be customized, so it was not entirely plug-and-play either. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

We had painstakingly put our Shopify store together and were underwhelmed with its performance—like, web 1.0, mid-2000s internet performance. We understood that we had built our site with limitations and that Shopify was not really "made for marketplaces." As we poked and prodded the site, trying to figure out what was wrong and how we might work around it to give our customers the experience we wanted, we encountered two main issues. One was that the site itself had no speed, and the other was that we had no freedom. Review collected by and hosted on G2.com.

Mark W.
MW
Head of Business Technology
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pack?

The Pack team was extremely helpful in getting us up and running. The UX is slick and fast. There’s a small learning curve, but once you’re in and creating sections and content, building a new page is incredibly easy.

Pack empowers UX designers and marketing teams to create beautiful landing pages without monopolizing development time.

From a development standpoint, you can customize and preview content blocks directly from your localhost—an uncommon feature in most tools. It’s been great to have this flexibility to configure and set up as needed. Review collected by and hosted on G2.com.

What do you dislike about Pack?

The audit log can sometimes be a bit hidden. You can view what “happened,” but it does take a few clicks to access. They are also working on implementing new user security features, which I’m excited to see in an enterprise-grade SaaS. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

Ability to ship pages / content faster Review collected by and hosted on G2.com.

JI
Co-founder & CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pack?

Pack has a really intuitive developer experience for building new content, but also comes with an insane amount of really great defaults. It's incredible how quickly you can go from nothing to something awesome. We also love how easy it is to train people up on brand marketing teams to do their jobs easily. The user facing UI is clean and easy to understand, and the ability to put content anywhere you want really makes our clients happy with the end result. The team also is highly responsive to anything you need help with. They are rabidly loyal to their customers.

We use pack on every Hydrogen project we do. Review collected by and hosted on G2.com.

What do you dislike about Pack?

They have a few beta features, namely A/B testing, that require integration at the moment. I wish they were already in there right now! Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

Straightforward content management for Hydrogen shops. Review collected by and hosted on G2.com.

Matheus P.
MP
Senior Front-End Engineer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Pack?

I have used about 5 different CMSs over the past 9+ years, and I'm convinced that Pack is the solution that we will use for years to come. It's a huge help when it comes to speeding up workflows. As a developer, I can edit things very quickly because it’s all built for Shopify, and works so well with Hydrogen. For people who aren’t technical, I know Pack is an even greater win because it's much easier to understand how and where to edit content—very similar to editing a Shopify theme. Overall, Pack is a huge win in terms of the editor experience and our efficiency as a team. Review collected by and hosted on G2.com.

What do you dislike about Pack?

No major concerns at this time, so far I've only had great experiences with the Pack. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

Pack is solving several key challenges:

1. Slow Development Workflows: Atoms' previous CMS, Sanity.io, required complex and time-consuming steps for basic tasks, slowing down development. Pack’s streamlined, Hydrogen-focused platform accelerated development by simplifying content management tasks and reducing complexity.

2. Difficulty for Marketers: Marketers struggled with a complex interface, relying on developers for even simple content updates. Pack’s intuitive, user-friendly editor is empowering marketers to manage content independently, speeding up their workflows.

3. High Costs: The reliance on developers for content updates and complex workflows led to higher costs. Pack reduces developer involvement, cutting costs and enabling faster time-to-market. Review collected by and hosted on G2.com.

Alison N.
AN
Head of Digital Product & eCom Experience
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pack?

Easy to use, integrates seamlessly into Shopify and Hydrogen, and constant builds of new useful functionality (segmentation, A/B testing, scheduling of content, etc).

The team at Pack is extremely knowledgeable and willing to step in and support along the way. Review collected by and hosted on G2.com.

What do you dislike about Pack?

As with any tool, there is a learning curve, but it is no different than using a Shopify theme. Also, not a con with Pack but with any headless build, extra budgeting needs to be allocated for the platform costs. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

Pack is able to solve a lot of our content needs. We are able to easily duplicate and build content on our site in an efficient and seamless way. Review collected by and hosted on G2.com.

Sean L.
SL
Director of Sales and Co-Founder
Internet
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pack?

Pack helps brands accelerate storefront development on Hydrogen. Review collected by and hosted on G2.com.

What do you dislike about Pack?

No complaints! The support team is awesome. It's a great product. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

Pack makes digital experience management a a breaze. Review collected by and hosted on G2.com.

Mark S.
MS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pack?

- Very quick to get up and running

- Allows our team to build a visual layer for hydrogen/react components

- Tightly coupled data with Shopify's API

- Thoughtful about their analytics implementation out of the box

- Third-party integrations have been significantly easier compared to other headless implementations

- Love the team behind the product. Great support, documentation, and a very quick product development cycle.

- Couples multiple technologies together that you'd otherwise have to purchase and manage separately Review collected by and hosted on G2.com.

What do you dislike about Pack?

- We have yet to experience a downside

- I suppose for a brand, the downside is paying, but as mentioned, you are most likely going to end up saving money as it bundles a visual editor, product data management, content management, hosting, and more all in one. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

Pack enables us to use the most modern frameworks for a very high-volume merchant in a scaleable, repeatable, and user-friendly way for the merchant (and for our development team). Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pack?

Allows you to build nearly anything you want without hyper specialized liquid knowledge on the dev side.

Once you have your sections set up how you want them, as easy to plug and play as Shopify but with more flexibility.

Pack Support is always available, very helpful and open to feedback when appropriate.

Scheduling and content environments gives a similar level of event control as Shopify.

Constantly releasing new features that are obviously informed by the feedback from clients.

Many changes can be built in-house quickly, without needing to pay a forever monthly fee on app extensions. Review collected by and hosted on G2.com.

What do you dislike about Pack?

With all of the flexibility, requires a lot of foresight in what you build and how you configure it. Requires strong communication between dev teams and the e-comm folks managing the site day to day.

Integrations can take a bit longer, and a decent amount of vendors that support Shopify store apps are not really options on the front-end given how Headless is configured. This is really a universal feature of Headless, but still present for Pack. (On the plus side, they are connecting directly with certain partners to build Pack-specific integration docs/processes).

Odd bugs here and there without clear documentation to make it obvious why. They have a Pack stack overflow, but by nature of being a smaller company it dosen't have a huge repetoire of information searchable online like with a Shopify native solution. This is alleviated by the responsiveness of the support team. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

We're able to build and release features and experiences specific to our business, outside the limitations of what Shopify has decided to make available immediately. This gives us the ability to scal eand shift to meet our unique business proposition with many product variants and differentiated marketing, so we are better able to stand out in a crowded D2C space. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Pack?

The site was launched within four months with a small team. Their content customizer allows easy customization without coding knowledge. Review collected by and hosted on G2.com.

What do you dislike about Pack?

Integrating third-party applications was not as straightforward as I expected, but their support team has been a valuable resource and had helped guiding the process. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

Maintaining and launching a headless Shopify site can be a complex task that requires a large team of experts. However, with Pack, we launched our website in a few months and with a small team. The drag-and-drop customizer feature enables almost anyone to modify the content on the website, making it easy for team members to make changes. Review collected by and hosted on G2.com.

Verified User in Cosmetics
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pack?

Very easy for non-technical team members to utilize and maintain a headless storefront, while leveraging a React framework to allow developers to create reusable and modular components with content rails for non-technical team. Review collected by and hosted on G2.com.

What do you dislike about Pack?

Still ultimately constrained by Shopify and their API on what is possible with Pack. Review collected by and hosted on G2.com.

What problems is Pack solving and how is that benefiting you?

Operating a headless storefront on Shopify to allow greater customization and speed of our DTC site Review collected by and hosted on G2.com.