Top Rated Outbrain Alternatives
91 Outbrain Reviews
Overall Review Sentiment for Outbrain
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I really enjoy being able to give the article I'm sharing different headlines. This helps me see which buzzwords work best or what structure appeals the most to readers. I also like that the articles are being shared on some good quality websites, like MSN UK and CNN. Review collected by and hosted on G2.com.
While my stories are being featured on some good quality sites, I'm also getting leads from really poor websites. Some websites that I've never even heard of before or have nothing to do with the topic of my story. Likewise, once these users come to my site to read the story, they bounce immediately and give my page a lower average time on page that skews results.
Related to design, I also find it hard to find the right tools to edit my campaigns. The dashboard also appears very unorganized. Review collected by and hosted on G2.com.
The tool is easy to configure and the campaign is easy to be on live, provided you have appropiate content written. Review collected by and hosted on G2.com.
It is not a usual ad manager for display campaigns as AdWords, Pan My Ads or Criteo. It is only useful if you write good content and want to spread it. If you do not have a blog, you probably will not be able to use it. In addition, you receive clicks that are not reflected in Google Analytics. There's probably click fraud. Review collected by and hosted on G2.com.
The folks at Outbrain want to be sure you succeed at reaching the most new audiences as possible and will walk you through the process for creating optimized content. Content creation & variation is so easy & best practices for optimal reach are clear. Review collected by and hosted on G2.com.
I'm sure there's an easier way to exclude your content from showing up at certain outlets before finalizing your content, but if there is I don't know it. For example my content is not relevant to international audiences, but once the campaign began I saw my content was placed on English, Indian, & German outlets. Review collected by and hosted on G2.com.
With the poor results there is nothing to like Review collected by and hosted on G2.com.
Losing my money to this sham. according to Google Analytics the bounce from their traffic was 94%. Clearly awful. Review collected by and hosted on G2.com.
Easy to use interface that allows for realtime updates and reporting. Full visibility into results that allows my team to make changes that will immediately impact the campaign performance.
The platform is very intuitive and Outbrain continues to add new features. Review collected by and hosted on G2.com.
You can't make edits to existing campaigns once they are live, you have to recreate them if you want to change any elements. Review collected by and hosted on G2.com.
Ability to get in front of a ton of people all at once. Great list of sites that show content however certain sites won't show certain content. Ability to have white label lists was a positive for us. Review collected by and hosted on G2.com.
Very costly when looking at the ROI - the traffic driven from Outbrain doesn't convert very well. I have doubts some of the traffic is actually legitimate. GA shows terrible data on how users interact once on the site. Review collected by and hosted on G2.com.
Outbrain is good at amplifying your content for cheap. You can drive a lot of clicks. Review collected by and hosted on G2.com.
It's virtually impossible to customize campaigns. The data is not very helpful in letting you know what's happening. Sometimes ads don't show and I can't figure out why. Outbrain will have approved the ad, but then it just never circulates? Review collected by and hosted on G2.com.
many new features and regular updates - easy handling Review collected by and hosted on G2.com.
sometimes the customer service is a bit hard to get a hold on and the spending system of always paying the CPC instead of an auction is counterintuitive Review collected by and hosted on G2.com.
It's very easy to create and manage campaigns here. Not like most other native ad platforms that doing a simple CPC change would take 5 clicks and you're still not sure if you did it right. Review collected by and hosted on G2.com.
Their pixel for counting conversions is far from perfect. For us, the gap is more than 40%. Meaning that sometimes their platform sees 40% fewer conversions than what actually happened. Review collected by and hosted on G2.com.
Outbrain often see's better performance out of the other content discovery platforms used. We do like the ease of bulk uploading multiple articles and headlines at once. Review collected by and hosted on G2.com.
Recently, we were notified that we longer have a rep and the customer service line has been the best. We also were never notified of the increase in monthly minimums. The Outbrain service also no longer provides headlines for clients. Review collected by and hosted on G2.com.
