Orange Logic: Orange DAM Reviews & Product Details

Our Digital Asset Management (DAM) system at Colonial Williamsburg has revolutionized how we manage our extensive digital archives of images, videos, and historical documents. It has a user-friendly interface and many capabilities that make organizing and retrieving assets quick and efficient. This is saving a lot of time for users. The system is scalable, and by using AWS in conjunction with Cortex, it ensures we can manage our growing collections.

The platform also centralizes access to assets, enabling teams to work more effectively. The tool provides robust security and reliable performance, which provides peace of mind knowing our historical archives are well-protected and accessible for future generations. The Cortex DAM is an essential tool that supports our mission of preserving and sharing America’s history. Review collected by and hosted on G2.com.

So far, the only downside has been learning how to use the system. As with any complex system that provides additional capabilities, learning how to use the tools can sometimes be a bit overwhelming. Review collected by and hosted on G2.com.

Orange DAM provides a flexible experience tailored to our unique user and institutional needs. The interface is visually appealing and compartmentalized in a meaningful way. I particularly appreciate the flexibility offered by the Advanced Search and filtering options. It's especially been helpful to be able to customize our interface and features as we continue to gather more user insights about what is helpful and what could be more helpful for their experience. Lastly, as someone who uses Orange DAM practically every day, having a DAMS that integrates with a separate collections management database has been especially beneficial to maximizing my own workflow efficiency. With proper institutional governance and a robust metadata program, the DAMS has amazing potential. Review collected by and hosted on G2.com.

There are some features about the interface that are a little clunky depending on the browser window size and magnification. For example, if the browser window is minimized to too small a size, the search bar almost disappears entirely and is difficult to locate. Additionally, for some users who are less tech-savvy, there is a learning curve involved with using Orange DAM that may lead to some frustration and decrease in frequency or consistency of use. However, part of that can be remedied with proper governance and adequate training. Review collected by and hosted on G2.com.

After a long search, and consideration of proprietary and open-source solutions, we realized we needed a full-fledged solution, with ongoing support. We hired a fulltime staff member to oversee and implement. The ongoing support and development has been the best aspect – Issues with unsupported file types were resolved and integrated in an orderly fashion. The accessibility has also resulted in a scope creep for us – our initial definition of assets we wanted to include increased, as we saw the value for managing other categories of digital assets. Review collected by and hosted on G2.com.

Complexity. It is inevitable that a tool that has extensive capabilities and configurability and security levels will have a learning curve. Review collected by and hosted on G2.com.

We selected Orange DAM after an extensive requirements-building and selection process. We needed a system that could fulfill the diverse needs of over a dozen different teams, with several external data sources requiring integration, and Orange DAM was the only one that came close. The team over at OrangeLogic were very attentive and supportive throughout our implementation, which was somewhat extended since this was our first DAM and there was a lot to figure out. Since then we continue to have a close relationship with our account manager, which we value. They frequently push new versions and features so you know the technology is not standing still. Review collected by and hosted on G2.com.

With great flexibility comes great complexity and great responsibility! The system can be a bit daunting for new users in particular, which is exacerbated for us since our staff are for the most part not already DAM-literate. It can also be hard for a smaller org to keep up with the new features and updates. Sometimes there is an extra cost required for different add-ons or modules, or for their staff to configure existing functionality, and this is after they were the most expensive of the options we considered. Overall these trade-offs were worth it for us! Review collected by and hosted on G2.com.

I've been working with Orange DAM for over 12 years in a wide variety of organizations. It is a powerful and flexible system that is capable of adapting to diverse use cases. Although it is a DAM system at its core, it can be easily entended to handle additional data needs around things like product information management (PIM) and marketing resource management (MRM) for enterprises, and collections management for cultural heritage institutions. It is a workhorse platform that performs at scale - up to millions of objects and PB of data volume. It can be easily integrated into an organization's tech stack to enable efficiency and automation. It is easy to implement through its configurable interface and does not require engineering and development resources to operate and scale. Review collected by and hosted on G2.com.

Orange DAM's power is in its configurability. There can sometimes be several ways a specific requirement could be solved for, so learning the platform well in order to understand the solution options is essential. Review collected by and hosted on G2.com.

Orange DAM offers a rovust and highly flexible DAM system with expansive user group and asset permissions. The onboarding process was seamless, white glove experience. Their efficient customer support portal and top tier customer success rep is equipped with deep system knowledge, ensuring outstanding support.

The system is intuitive and quick to deploy, making it user friendly even for first time adopters. I also appreciate Orange DAM's R&D team always consistently at the forefront of tech innovation, continuously developing and implementing new cutting edge features as they become viable. Review collected by and hosted on G2.com.

Be prepared for a steep learning curve with Orange DAM, which may not be ideal for beginner or new DAM administrators. The system offers extensive and complex permission controls: including asset, user group, folder permissions and asset visibility classes. While powerful, these features does require significant effor to set up your system to meet your organization's need.

Metadata field must be set up for each asset type (e.g., images, videos, documents), this feature could benefit with a global permission option. Additionally, the asset auto start/end expiration date features could use improvements. Reporting fucntionality, while comprehensive, is overly complicated and challeging to generate a simple report efficiently. Review collected by and hosted on G2.com.

This is a clean-looking DAM that is very intuitive for our general users and has a lot of features we were looking for (watermarking, granular permissions, zoom, ability to handle photography, video, and audio files). Everyday use is very straightforward in terms of uploading, cataloguing, and finding assets. Review collected by and hosted on G2.com.

We have found more advanced features sometimes confusing and buggy - though this is in part because of OL's continuing development of new features. We've had mixed experiences with support - sometimes very helpful, sometimes very stalled. The original help center was very confusing and hard to search, though OL seems to be currently working on and making available new training tools. Our needs as a more research-based collection do not always mesh well with the more production-focused elements of the system. Review collected by and hosted on G2.com.

Orange DAM does everthing we need and a whole lot more. I particularly like using the already familiar library system for organising our video and image assets. Ingesting new work is quick and easy and there are a ton of features built in to manage the assets once they are uploaded. Review collected by and hosted on G2.com.

There's a bit of a learning curve. I've used the platform for many years and still I find myself referring to the training manual from time to time. I would place an intuitive UI over additional features - no one likes a training manual! Review collected by and hosted on G2.com.

I’ve used Cortex since version 1 in the early 2000s to the current version. As we were an early adopter of the database, it was set up around some of our working protocols, such as how we managed the difference between Stories and Albums and how it seamlessly integrated our 75 year catalogue numbering system. The system’s flexibility is beneficial on so many levels as we can usually find good workarounds for most new tasks for anything it cannot do. Review collected by and hosted on G2.com.

More control over the reports such as adding columns when needed, created more bespoke reports based on chosen criteria. Security profiles, permissions and workflow functions can be challenging to work out, but overall the system is excellent, especially compared to others on the market. Review collected by and hosted on G2.com.

We've used Cortex since the days when it was called Teldin in the 1990s. Best features are it's flexibility as there's often more than one way to solve a problem, the support is timely, fair and always clearly communicated, it integrates seemlessly with our own production protocols which were created pre-Cortex and generally has twice as many features as we'll ever need. The way new features are pooled from Cortex clients into the core product is very helpful. Previously we created bespoke functions, but most of these have been absorbed into the core product. Also, the team are very knowledgeable on how we use the database, which is an advantage as there's so much complexity. Review collected by and hosted on G2.com.

Some admin functions such as security profiles and workflows can be quite complex to set up. Static page editing could also be improved, but this could be related our bespoke design elements. The Help guides are improving, so self-service is getting easier, but it's complexitty means you sometimes need to consult staff beyond the online recommendations. Upgrades can be difficult if your version carries bespoke functionality or design, but the team are knowledgeable and always aware of your version. Review collected by and hosted on G2.com.