Top 10 Oracle Responsys Alternatives & Competitors

(123)3.9 out of 5

Research alternative solutions to Oracle Responsys on G2, with real user reviews on competing tools. Marketing Automation Software is a widely used technology, and many people are seeking sophisticated, popular software solutions with search tracking and optimization, budgeting, and social media engagement. Other important factors to consider when researching alternatives to Oracle Responsys include email marketing and marketing campaigns. The best overall Oracle Responsys alternative is Dotdigital. Other similar apps like Oracle Responsys are SAP Emarsys, Braze, Adobe Marketo Engage, and Salesforce Marketing Cloud Engagement. Oracle Responsys alternatives can be found in Marketing Automation Software but may also be in Mobile Marketing Software or Email Marketing Software.

Best Paid & Free Alternatives to Oracle Responsys

Dotdigital
SAP Emarsys
Braze
Adobe Marketo Engage
Salesforce Marketing Cloud Engagement
Adobe Campaign
Sailthru by Marigold
Listrak

Top 10 Alternatives to Oracle Responsys Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Oracle Responsys stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Computer Software, and find the best product for your business.

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Netcapz

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Netcapz is the #1 AI-powered marketing platform and an award-winning AI-powered marketing platform that transforms how businesses communicate and engage with their audience. By providing innovative solutions for bulk SMS and messaging services, Netcapz allows companies to streamline their outreach efforts through SMS, WhatsApp, and other messaging channels—all managed from a single, intuitive interface. We empower businesses to connect with their customers effectively, driving growth and fostering meaningful relationships. Our platform uses advanced artificial intelligence to optimize campaign delivery, enhance engagement, and provide actionable insights, making it an indispensable tool for modern businesses. Recognized for Excellence: Netcapz is proud to have received multiple prestigious awards, reflecting our commitment to innovation and exceptional service: Most Innovative AI-Powered SMS Marketing Solutions Provider 2025 Client Engagement Excellence Award 2025 (Australian Enterprise Awards 2025) Wyndham Business Awards 2019 Winner These accolades underscore our leadership in the industry and our dedication to helping businesses achieve their goals through cutting-edge technology. Key Features of Netcapz: Multi-Channel Messaging: Communicate seamlessly across SMS and WhatsApp, managing all your campaigns from a unified dashboard. Unlimited Messaging: Enjoy the freedom to send unlimited messages, with the flexibility to scale based on your chosen package. AI-Driven Optimization: Our advanced AI ensures your messages are delivered at the best times and in the most effective ways, maximizing engagement. Real-Time Analytics: Monitor campaign performance with detailed analytics that provide insights into delivery rates, open rates, and customer interactions. Customizable Solutions: Whether you’re a small business or a large enterprise, our scalable plans cater to your unique needs. User-Friendly Interface: Designed with simplicity in mind, our platform is easy to use, even for those new to digital marketing. Why Businesses Choose Netcapz: Netcapz is trusted by over 10,000+ active customers and is a driving force behind successful marketing campaigns worldwide. Our platform is not just a tool but a partner in business growth, delivering: Improved customer engagement through targeted, AI-optimized messaging. Greater ROI with tools that simplify communication and save time. Peace of mind with our award-winning reputation for reliability and innovation. Our Mission: At Netcapz, we aim to bridge the gap between businesses and their customers by offering smarter, faster, and more reliable communication solutions. Whether it’s through SMS, WhatsApp, or other messaging channels, our goal is to empower businesses with the tools they need to connect and succeed. Start Your Journey with Netcapz: Discover how Netcapz can elevate your marketing strategy with AI-powered solutions. Join thousands of businesses already benefiting from our platform’s capabilities. Visit netcapz.cloud to learn more and get started today!

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Dotdigital

By Dotdigital

(1,021)4.3 out of 5

Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.

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Reviewers say compared to Oracle Responsys, Dotdigital is:

Slower to reach roi

Easier to set up

Better at support

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SAP Emarsys

By Emarsys

(438)4.3 out of 5

SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

Categories in common with Oracle Responsys:

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Reviewers say compared to Oracle Responsys, SAP Emarsys is:

Slower to reach roi

Better at support

Easier to admin

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Braze

By Braze

(1,162)4.5 out of 5

Create powerful customer engagement with ease, at any scale

Categories in common with Oracle Responsys:

Reviewers say compared to Oracle Responsys, Braze is:

Slower to reach roi

Easier to admin

Better at support

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Adobe Marketo Engage

By Adobe

(2,935)4.1 out of 5

Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

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Reviewers say compared to Oracle Responsys, Adobe Marketo Engage is:

Slower to reach roi

Easier to admin

Easier to set up

See all Adobe Marketo Engage reviews

Salesforce Marketing Cloud Engagement

By Salesforce

(1,770)4.0 out of 5

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

Categories in common with Oracle Responsys:

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Reviewers say compared to Oracle Responsys, Salesforce Marketing Cloud Engagement is:

Slower to reach roi

Easier to set up

Better at support

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Adobe Campaign

By Adobe

(352)4.1 out of 5

New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

Categories in common with Oracle Responsys:

Reviewers say compared to Oracle Responsys, Adobe Campaign is:

Slower to reach roi

Better at support

Easier to set up

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Sailthru by Marigold

By Marigold

(152)4.2 out of 5

With advanced AI and machine learning capabilities and a dedicated customer success team to match, Sailthru by Marigold is purpose-built for relationship marketing. Leverage cross-channel personalization across the entire customer lifecycle to meet each customer in the right channel, at the right time, with the right message. Sailthru by Marigold is the marketing solution designed for rapid activation across media, publishing and retail businesses. Seller Description: Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.

Categories in common with Oracle Responsys:

Reviewers say compared to Oracle Responsys, Sailthru by Marigold is:

Slower to reach roi

Easier to set up

Easier to admin

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Listrak

By Listrak

(281)4.6 out of 5

An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.

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Reviewers say compared to Oracle Responsys, Listrak is:

Better at support

Easier to set up

Easier to admin

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Iterable

By Iterable

(669)4.4 out of 5

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Categories in common with Oracle Responsys:

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Reviewers say compared to Oracle Responsys, Iterable is:

Better at support

Easier to set up

Easier to do business with

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#10

HubSpot Marketing Hub

By HubSpot

(12,406)4.4 out of 5

Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

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