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Oracle Eloqua Reviews & Product Details - Page 3

Oracle Eloqua Overview

What is Oracle Eloqua?

Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances

Oracle Eloqua Details
Languages Supported
Czech, Danish, German, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)
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Product Description

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

How do you position yourself against your competitors?

At Oracle, we believe that data is the most fundamental ingredient to success. Without a solid ‘data-first’ foundation, it’s impossible to deliver a superior experience to customers. Oracle Eloqua provides marketers with the opportunity to connect data from multiple sources to ensure they are delivering targeted messages to customers at the precise moment they are looking to engage.

Eloqua provides marketers an intuitive way to accurately identify and prioritize the best leads. Rather than using a points-based approach that can easily lead to false positives, Oracle evaluates each lead according to their percentage to ideal, based on any combination of profile and engagement criteria.

Eloqua offers enterprise scalability that easily supports high volumes of contacts and leads that can be processed without data limitations. Oracle’s open, flexible framework connects data from any system giving customers the functionality of real-time data flows that marketers can control and configure to their liking.


Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,405 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
Phone
+1 (650) 506-7000
Total Revenue (USD mm)
$39,068
Description

Oracle Corporation develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems.


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Recent Oracle Eloqua Reviews

Raman M.
RM
Raman M.Enterprise (> 1000 emp.)
2.0 out of 5
"It used to very good ESP, but there support service is really bad"
Bunch of features it provides for enterprise
Erick J.
EJ
Erick J.Enterprise (> 1000 emp.)
5.0 out of 5
"Incredible platform for B2B Marketing"
What I love about Oracle Eloqua is how it takes the guesswork out of marketing, it feels like having a personal assistant that knows exactly who to...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Great experience with easy UI"
Makes Email Marketing and segmentation easy
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Oracle Eloqua Media

Oracle Eloqua Demo - Cross-Channel Campaign Orchestration
Oracle Eloqua enables marketers to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience in real-time.
Oracle Eloqua Demo - Targeting and Segmentation
Using Oracle Eloqua, marketers can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences.
Oracle Eloqua Demo - Lead Management and Scoring
Oracle Eloqua provides marketers with an intuitive and simple way to accurately identify the highest quality leads. Marketers can set up multiple models to evaluate a lead for the right fit, and once qualified, programmatically send to sales in seconds.
Oracle Eloqua Demo - Sales and Marketing Alignment
Oracle Eloqua brings marketing and sales closer together through unified buyer and account intelligence to identify, prioritize, and track high-valued opportunities across the engagement cycle. Bring ABM strategies to life using real-time account insights.
Oracle Eloqua Demo - Marketing Measurement
Measuring marketing impact is easy with Oracle Eloqua’s out-of-the-box robust reporting. Backed by the power of Oracle Business Intelligence, marketers gain high-level and detailed insights to guide critical decisions in real-time.
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Video Reviews

614 Oracle Eloqua Reviews

3.9 out of 5
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614 Oracle Eloqua Reviews
3.9 out of 5
614 Oracle Eloqua Reviews
3.9 out of 5

Oracle Eloqua Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Oracle EloquaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Anoop C.
AC
IT Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Oracle Eloqua?

Application is user friendly and easy to learn.

Apps available in Eloqua makes the integrations very easy.

Usage of custom data objects. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Oracle should work on Browser specific issues.

Lagging in complex business logic implementation facility.

Lead scoring is not so effective ( Organizations have much more complex scoring logic) Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Eloqua:

Use the tool if you have a straight forward B2B operations. For more complex segmentation, we should rely on different tools likr Audience Manager. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Our whole marketing email system and 75% of the lead generation part is rely on Eloqua. As the tool is simple any one can learn it quickly and create necessary business flow in this app. Review collected by and hosted on G2.com.

Dave Z.
DZ
Marketing Automation Lead
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Oracle Eloqua?

Everything just works without the need of an army of developers to build and connect the various components needed in a successful multitouch campaign. I have used all of the top B2B Marketing automation platforms and this takes the cake. It truly has a well thought out and intuitive flow from creating segments and working with includes vs excludes, building out your email templates, landing pages and then there are the forms - the powerhouse of automation within... then you have the campaign canvas that ties in all of the workflows to whatever your marketers little heart desires. Things are easy to fix and move around and very visual for troubleshooting when things don't go as planned. The learning curve is short. I can get a user who has never touched any marketing automation tool sending out communications within an hour. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The bean counters in oracle thought they could get away with charging for education... so the talent pool is shallow, people either know it very well or just on the surface. They really should give their training for free. Even after 10 years of using the tool I am continuously learning new tricks... Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We use eloqua for among many things, lead capture. The forms area is one of the most important areas for our enterprise. We also use it cor campaign attribution as it is one of the only platforms that can natively process all attribution with a built in campaign response hierarchy that triggers updates to the salesforce CRM. That helps us have full closes loop reporting when joining all responses with our opportunity closed/won data. No other tools really can do that... If you want attribution you really need to read in between the lines of what other tools can't do. SFMC doesnt even use the campaign object! Review collected by and hosted on G2.com.

AV
Marketing Operations Consultant
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Oracle Eloqua?

It is an easy-to-use platform that you can link with others and makes your life easier.

It increases productivity when the processes are correct. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

I don't think there is anything I dislike, maybe it could look a little more modern. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Marketing and demand automation problems. It is benefiting our organization as it is convenient to build and create digital assets in one platform. Review collected by and hosted on G2.com.

zalak p.
ZP
Information Technology Security Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Eloqua?

Easily target audience via multiple channels, email builder and campaign monitor; data representation is easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

I have used Salesforce Marketing Cloud, as compared to their needs to improve some template builders and report customization. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Lead capture and auto action with a track record. Compared to other cloud marketing automation, I learned that this is cheaper and more secure. Review collected by and hosted on G2.com.

Vall P.
VP
Head Product Developer at Otis Oat Milk
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Eloqua?

The Oracle Eloqua is widely becoming a market leader in marketing now a days. We have been using this for more than two years and never got disappointed. We can easily target audiences from multiple channels. The language support is win – win situation for Oracle Eloqua as none of their competitors are supporting a vast library of languages. The most important use of Oracle Eloqua is its automation abilities the whole process can be easily minimized using its automated functions. Email creation is super-duper easy and a lot of complicated functions can be done quickly. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The biggest disadvantage of Eloqua is it’s not easy to learn for someone who is not an IT expert. It takes me like six months to fully teach them to my workers and adaption to Eloqua also takes time as we were using something else before using Eloqua. The interface and UI is very much boring it should be more attractive and smooth design. Other than this I didn’t have any problems with Eloqua. They really need to improve in these areas. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Overall, a good software but they highly need to reduce their prices as their prices are much higher than their competitors. Its beneficial for small business and most of their clients are small business owners and for them its price tag is not budget friendly as compare to big business they can afford easily. They should really focus in these areas, overall, highly recommend it to others. Review collected by and hosted on G2.com.

Cherylle M.
CM
Marketing Automation Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Oracle Eloqua?

Eloqua has a lot of features that are helpful to our business. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The costcan sometimes be a challenge for our business. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We have been able to reduce the amount of time spent on single tasks. Review collected by and hosted on G2.com.

Oscar M.
OM
Digital Marketing Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Eloqua?

A robust tool that from Oracle, and interacts perfectly with other Oracle tools Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Data Objects are limited to a very simple table, so data interactions are not so easy to establish Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Automation and email marketing Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Oracle Eloqua?

- simple, easy to use

- integration options, especially with Salesforce Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

- some elements aren't flexible e.g. design editor Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

- It's our primary email builder and central source for building customer journeys.

- It is our central system for integrating with other martech e.g. Uberflip, ON24 Review collected by and hosted on G2.com.

JV
Program Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Oracle Eloqua?

It is one of best tool at present for Marketing automation to

1. Create Campaigns

2. Measure the effectiveness of Campaign

3. Lead management

4. Create landing pages

5. Sending emails Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

1. Price

2. Deleting duplicate contacts is very cumbersome Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Campaign management , email communication and Lead Management automation Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Oracle Eloqua?

Its extremely user friendly. I feel that it is easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

I think in terms of data management it could improve because we use a lot of dynamic data for our communications. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

It's helping us streamline our communications process flows. Review collected by and hosted on G2.com.